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Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land’s SocialPro 2015 in Las Vegas

Enter the second annual SocialPro Biggest Social Geek Contest, sponsored by Marin Software, and see how you stack up against your peers. The contestant who can answer the most questions in the shortest amount of time will win the grand prize – a flight and hotel accommodations for two to Marketing Land’s SocialPro conference in Las Vegas, Nevada on November 18-19, 2015. The winner will also receive their choice of an Apple iPad Mini, Sony PlayStation 4, or an Xbox One.The 2015 contest is open to contestants in the United States, United Kingdom, Canada, France, Germany and Australia and will run from August 17, 2015 to October 30, 2015 at 11:59pm Pacific.So how much of a Social Geek are you? Go to http://ift.tt/1y6KO77 to take the quiz and find out!

via Marketing Land

Pew Survey: Nearly Two-Thirds Of All Americans Use Social Media

It’s a social media landslide. The Pew Research Center is out with a new social media survey this week and it finds that 65 percent of American adults are social media users.While previous Pew studies have focused on the social media penetration among US Internet users, this one tracked use among the full US population, giving a fuller picture of how large an audience Facebook, Twitter, Instagram, Pinterest and the like are reaching. Pew’s numbers shows social media use of 76 percent among US Internet users.Pew compiled the results of 27 surveys and about 62,000 individual interviews over a 10-year period to show how Americans’ use of social media has grown over time. In 2005, only 7 percent of Americans were on social networks, not surprising since Facebook, the first network to reach critical mass, was founded in 2004 and was restricted to college students until 2006.Since then Americans’ social network uptake has been steady:Young Americans continue to be the most likely to use soc…

Apple Removes Apps That Block Ads In Apps Over Privacy Concerns

That did not last long. Apple has pulled ad blocking apps like Been Choice that we wrote about earlier in the week over privacy concerns.As other have said, it was curious Apple allowed these kinds of apps to get into the App Store in the first place. IMore reported last night that apps that install root certificates and use a VPN to block ads in apps — including native ads on Pinterest and publisher links on Facebook. The concern is root certificates also give these apps access to the user’s private internet behavior, including secure transactions and communications by unpacking the data they collect from the apps users interact with.Apple told iMore that it is working with these developers to get their apps back in the App Store, “while ensuring customer privacy and security is not at risk”.Been Choice offered users the option to either block ads or to provide behavioral data to the app developers in exchange for small cash rewards. The app’s privacy policy stated that the company h…

Stealing Your Competitor’s Customer: A Step-By-Step Guide

Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention and then prove you’re a worthwhile investment.Here are the steps you should take to effectively grow your client base by capturing users who are already familiar with similar services.ResearchingAs with any strategy of the heart, the first step is understanding what makes your potential customers tick.Start by asking some questions. What is the competition currently offering? What do their customers like or dislike about it? Can you solve their problem faster? Can you give them a better reward? Can you make it easier for them to get what they want?This may sound difficult at first, but thankfully, with social media and online tools, it has never been easier. Tools like Mention will help you measure customer sentiment and the volume of social media mentions. Also, check out online review sites such as Amazon, Yelp, TripAdvisor, and even Faceboo…

View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not

Ah, the viral video. It’s become both a blessing and a curse for modern marketers. On the one hand, who wouldn’t love to see their company’s latest brand video rival GoPro’s amazing YouTube content? On the other, it’s a safe bet that you created the video to generate leads and increase sales — not to displace GoPro.If you’re a media company that monetizes every video view, going for more views makes sense. But for B2B marketers, the video marketing goals should be about quality vs. quantity. It’s a matter of strategy, not popularity.The rise of YouTube, Vimeo and other video distribution channels has created the temptation to chase view counts. It’s a dangerous trap because if you’re focusing on vanity metrics, you are missing opportunities to use your videos to drive business.Instead of starting with the idea that you’re going to create a video that goes viral, start with goals that will actually help the business. Think about what you want to achieve and track, and report metrics th…

Mobile Domination: More Google Searches Across The Globe Now Occur On Mobile Than Desktop

Earlier this year it was reported by Google that the U.S., Japan and 8 other countries saw more searches performed on mobile devices than on traditional desktop computers. This mobile trend has now taken over the world quite literally as Google has officially announced that today across the globe, more searches occur on mobile than on desktop.Of course, this doesn’t mean that all countries have mobile queries spearheading their search numbers, but instead that this mobile wave has now eclipsed traditional computers with all countries and data taken into account. It should also be noted that this doesn’t mean that desktop numbers are shrinking. They aren’t. Rather more searches are being performed on mobile devices than ever before. It’s an additive effect.Google Search was reported last month to be the 4th most popular app (growing faster than Facebook) and is here to stay. As marketers, especially those working in international markets, this is just another reminder as to just how i…

You’ll Soon be Able to Run Windows Programs on Some Android Devices

CodeWeavers is a company that makes a commercial compatibility layer, allowing Windows programs to run on Linux and Mac OS X. And since neither Linux nor Mac OS are great for gaming, they also try to enable devs to port their Windows games, as well.They are able to do that by applying a open-source compatibility layer called Wine, which seeks to re-implement the Windows API and allow Windows applications to function on non-Windows operating systems. Making Windows programs run on Mac and Linux was one thing, but now it seems that there’s a way to run them on Android devices, as well. CrossOver is the commercial side of Wine, bringing more app and game specific optimizations and it actually funds Wine.CodeWeavers have announced that a free tech preview of “CrossOver for Android” will be available before the end of the year. If you’re interested, you go ahead and sign up on their website to know when the product becomes available. All this sounds great, but there’s a drawback, and quite…

Kodak’s new Connected Home Surveillance Camera Takes on Google’s Nest Cam

Google’s Nest Cam is one of the most popular connected home surveillance cameras currently available on the market, but there are other solutions, such as Dropcam. And now it seems that 127-years old American company Kodak wants to get in the game, as well.As the industry of imaging products has evolved and completely, Kodak has tried hard to remain relevant. But it hasn’t managed to retain the fame it once had, which prompted the company to explore other markets, even launching its own photo-focused smartphone. And now the company is exploring the market of surveillance cameras.Kodak has released their new CFH-V20 camera as part of the Connected Family Home series. Kodak markets it as a video monitor that has the ability to view a 180° field without any moving parts. Thus you can pan, tilt, and zoom within the field of view electronically as the camera connects directly to your device via WiFi.It comes with a companion app for iOS and Android users and allows you to create alerts and…

How to Create Photorealistic Screenshots of your Mobile Phone

Capturing screenshots on a mobile phone is easy. If you have an iPhone, press the Home & Sleep buttons and the screenshot image will be saved in the Photos app. Android users can press the Volume Down & Power button simultaneously to capture the screen. And in the case of Windows Phone, press and hold the Start and Power buttons at the same time to take a screenshot.That’s a raw screenshot saved in your camera roll but if you would like to use that image in your website, a presentation or even in your Apps Store listing, consider adding device frames. This is important because people should be able to figure out whether a screenshot was captured on an iPhone or a Microsoft Lumia or a Google Nexus phone. The device frames can be actual photographs so your screenshot images appear gorgeous and more realistic.Realistic Device Mockups for Beautiful App ScreenshotsA layered photo editing tool like Adobe Photoshop (Win/Mac) or Pixelmator (Mac) makes it really easy for you to add har…

CoolPad Note 3 with Fingerprint Sensor and 3GB RAM Launched in India for Rs 8,999

Coolpad, one of the new Chinese OEMs, has launched the Note 3 smartphone for the Indian market and has partnered with Amazon for the sales. The Coolpad Note 3 is equipped with a 5.5-inch HD display and is powered by an octa-core 64-bit MediaTek MT6753 processor paired with a 3GB of RAM.On the imaging front, the device comes with a 13-Megapixel primary snapper and a 5-Megapixel secondary sensor. The Coolpad Note 3 offers 16GB of internal storage along with an microSD card that can accommodate another 64GB of memory. The device boasts of all the connectivity features including 4G LTE and Dual SIM connectivity.The USP of device is definitely the price point. At Rs 8,999, Coolpad Note 3 might very well be the most affordable phone to come with a fingerprint scanner. That’s right, the Note 3 comes with a fingerprint scanner along with a 360-degree finger rotation capability. The device is backed up by 3,000 mAh battery pack and runs on Android 5.1 with the company’s Cool UI 6.0. Although C…

Twitter Now Lets You Upload Video Via The Desktop

Uploading video to Twitter is no longer a mobile-only process. Starting today, users can upload video from the desktop.Your phone shouldn't have all the fun. Videos can now be uploaded to Twitter via web! https://t.co/4Q4rpzUmPhhttp://pic.twitter.com/AdqK2U9SRQ— Twitter (@twitter) October 8, 2015To tweet a video within twitter.com, users can click the “Media” button and upload either a photo or video. Videos are limited to a 512MB file size and 30 seconds. If the video is longer than 30 seconds, a trimming tool opens to allow people to edit it down to the proper length. Video uploaded via the web must also be MP4 format. Mobile uploads can also be MOV. More technical details are available here.Twitter advertisers and partners have long been able to use a web interface to publish video on Twitter, but this is the first time it’s being offered as a consumer facing tool. It should be a handy feature for marketers who manage their social campaigns from the desktop.The new feature shou…

Twitter Testing YouTube-Like Video Advertising Model With New Amplify Offering

Twitter is opening up its Amplify program beyond direct publisher buys with a new option that should appeal to a much wider array of advertisers looking to run pre-roll ads on the platform.Instead of having to have sponsorship deals set up with select publishers to participate in Amplify, advertisers will be able to bid on categories of videos and add additional audience targets on top of those categories. Twitter will serve pre-roll ads into the most topically relevant videos being watched by the advertiser’s target audience.A key difference between the Open beta and the Custom program currently offered is that the pre-roll ads in the Open program will run on organic videos. This is similar to the YouTube model, where publishers can monetize much more of their video inventory. With the Custom program, video content is distributed via Promoted Tweets. Publishers such as Outside Television, HGTV, Maker Studios, Mashable, People, Sports Illustrated and SBNation are participating in the n…

Marketing Day: Pinterest Local Search, Facebook Emojis & Amazon vs Search

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.From Marketing Land:PebblePost’s New Platform Brings Direct Mail Into The Age Of Quick Retargeting
Oct 8, 2015 by Barry Levine With customized snail mails sent within 24 hours of a website visit, the NYC-based company claims response rates as high as 20 percent.Pinterest Localizes Search For Its Large International Audience
Oct 8, 2015 by Martin Beck Nearly half of Pinterest users live abroad, so the company is making the search experience better in languages other than English, starting with French, Portuguese, German and Japanese.Facebook Explains How “Reactions” Emoji Will Influence News Feed Reach
Oct 8, 2015 by Martin Beck During testing in Ireland and Spain, Reaction emoji will be treated the same as Likes and indicate people want to see more similar posts.Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Search Losing, Then…

PebblePost’s New Platform Brings Direct Mail Into The Age Of Quick Retargeting

You select blue pants and a red shirt on an e-commerce website. But, wary of being too flashy, you abandon them in your shopping cart when you leave the site.A few days later, you get a color, 4.5 x 6-inch printed card via postal mail. It offers a 10 percent discount to you, by name, for the same blue pants and red shirt.That’s the scenario startup PebblePost is making possible. This week, the New York City-based company opened up its platform –– which it is describing as “the first Programmatic Direct Mail platform” — beyond the 20 customer companies in its private pilot phase. It is also announcing the completion of a $3 milllion seed round.The platform analyzes in real-time the visitor activity on a desktop or mobile website, or in a mobile app, segments users according to the campaign’s goals — such as “retarget anyone who looks at blue pants” — and then assembles a printed mail piece based on digital design templates provided by the marketer. API access to a range of e-commerce a…

Pinterest Localizes Search For Its Large International Audience

Focusing on international growth, Pinterest has updated its search to improve the experience for Pinners abroad.Last month, the visual discovery network announced that it has 100 million active users, and now says that nearly half are outside the US. The growth rate is higher internationally, and CEO Ben Silbermann recently said that improving the experience for international users is a priority for the company.To help that effort, the company is customizing search by language and country, showing people more relevant and localized search results depending on their settings and the language they typically use to search. Search results will also be based on what is trending in a country. So now when someone in Brazil searches for football — or futebol — he or she will get different results than someone who searches for football from the US.Pinterest is also adding international auto-complete and spell check to the platform. The new features are being rolled out first in France, Germany…