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Showing posts from October 10, 2015
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Buying an iPhone 6s / iPhone 6s Plus in India? Here are the Best Deals so far

Despite being obnoxiously pricey in India, iPhone 6s and iPhone 6s Plus are expected to sell like hot cakes when they go on sale on October 16th, so much so that Apple is expected to rake in as much as Rs. 6000 crores (~$926 million) through iPhone sales in India. Like always, Apple will be selling the iPhone 6s across deferent channels including the traditional brick and mortar stores and eCommerce stores as well.For the uninitiated, the iPhone 6s starts at Rs 62,000 for the 16GB and goes on till Rs 82,000 for the 128GB variant, while the iPhone 6s Plus starts at Rs 72,000 for the 16GB and goes on till Rs 92,000 for the 128GB variant.If you’re trying to grab one on the launch day or during the first few days of the launch, there are some offers and deals which try to sweeten up the deal a bit. Thanks to the festive season kickstarting next week, there will be more such offers across channels and here we are trying to list the best of the lot to help you get the right deal. Be sure to…

First Impressions: Asus ZenPad 8.0 with Audio Cover

At a time when relevancy of tablets is being questioned, Asus is amongst the handful few OEMs who bother to churn out new tablet models from time to time. The newest ones in their kitty (at least for India) are the Asus ZenPad 8.0 and ZenPad 7.0. These mid-range tablets were unveiled at COMPUTEX in July this year and have now been made available in India, at a pretty competitive price of Rs 14,999 and Rs 11,999 respectively. We have been using the bigger (and better) Asus ZenPad 8 for a week now, and below are our first impressions.The ZenPad 8.0 (Z380KL) is an 8-inch tablet with voice-calling enabled. The first thing you’d notice when you unbox is the attention to detail in packaging. Asus has taken enough pain to make the whole package look much more premium than it actually is. The ZenPad 8.0 follows the design philosophy of other ‘Zen’ devices like the ZenFone 2, although the back has a nice textured finish which we don’t usually see on Asus devices. Asus calls it ‘elegant leather…

Taking a Peek at 3D Touch on the iPhone 6s

Guest post by Rohan Naravane.Apple can take some credit for the way we interact with touchscreens today. Even if the iPhone wasn’t the first device to use multitouch or a capacitive display, there was no other phone before that worked like it. It did crack the right hardware-software formula for touchscreens on smartphones and touchscreens in general, that every screen we touch today is in part based on their principle of how it should operate.Touchscreens until recently were limited to two dimensional input. When ‘Force Touch’, a less refined version of 3D Touch, was introduced with the Apple Watch in late 2014, some imagined the implications of this tech onto screens the size of phones and tablets. A year later, Huawei beat Apple to this by a few days with the Mate S. But since it’s a custom implementation, you can be pretty sure that app developers will not make use of this till Google officially rolls out support for pressure-sensitive screens. Just look at fingerprint scanner imp…

Right To Be Forgotten 2.0: Better Privacy Rules Or Operational Nightmare?

Europe is effectively becoming internet’s privacy cop, with implications for any company doing business in Europe and many outside Europe. We’ve seen the beginnings of this in the attempted global enforcement of the Right to Be Forgotten (RTBF) through Google.com. Now RTBF is being subsumed under a more sweeping set of rules in the form of the General Data Protection Regulation (GDPR).RTBF is not being replaced; it’s being strengthened. Call it RTBF 2.0.Not yet implemented, the GDPR has been in development since 2012 but not received much attention in the US. The GDPR is well intentioned and seeks to provide a uniform and updated privacy framework for all of Europe. However in practice the new rules may prove problematic and highly challenging for US and other non-EU companies.Depending on your view, this comprehensive overhaul of Europe’s “data protection” laws is either a welcome update or a bureaucratic and legal nightmare in the making. If you’re a privacy advocate you’ll probably…

No, What Facebook Hears On Your Phone Isn’t Triggering Ads

Is Facebook listening through your phone to target you with ads? No. But it is listening sometimes for other reasons, and that is causing confusion with some that the “audio discovery” feature could be being used for ad targeting.At issue is an optional feature of Facebook’s mobile apps that enables people to share clips of the music they are listening to or the TV shows they are watching. It works by turning on your microphone when you start tapping out a status update, tuning into ambient sounds, identifying matching media content and then giving you the option of adding clips to your post.The microphone is activated only under those limited constraints, Facebook says, insisting that it’s not eavesdropping on your conversations and definitely not targeting ads based on what you are talking about in the privacy of your own domain.When the feature rolled out in May of 2014, a Facebook product manager said that Facebook might target ads “in the future” based on your use of audio identi…

Southwest Airlines Boasts Of Simple Fee Structure In Fun #Transfarency Campaign

In its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself favorably to competitors that charge for everything from checked baggage to flight changes to snacks and drinks.The message of the campaign, which coins a word for transparency in airfares, is that Southwest tells customers up front what to expect in terms of fees and doesn’t surprise them with hidden charges. Agency of record GSD&M handled the work for Southwest.“Being a low-fare airline is at the heart of our brand, and the foundation of our business model, so we’re not going to nickel and dime our customers,” said Kevin Krone, Southwest’s VP and chief marketing officer, in a statement about the new campaign.The campaign kicks off today with a television ad that — fortuitously for the company — will air during a baseball playoff game in which its sponsored team, the hometown Texas Rangers, will compete. The ad was released early on YouTube, and …

Online Sales Expected To Increase 6 To 8 Percent This Holiday Season, NRF Says

As retailers are gearing up for a holiday sales surge, the National Retail Federation announced Thursday that it expects sales to increase 3.7 percent to $630.5 billion in November and December, down slightly from last year’s robust increase of 4.1 percent over 2013. Online sales are once again expected outpace overall growth, increasing between 6 and 8 percent to as much as $105 billion.The NRF estimates holiday sales will account for approximately 19 percent of the retail industry’s total annual sales of $3.2 trillion. These estimates exclude autos, gas and restaurant sales.“With several months of solid retail sales behind us, we’re heading into the all-important holiday season fully expecting to see healthy growth,” said NRF President and CEO Matthew Shay. “We expect families to spend prudently and deliberately, though still less constrained than what we saw even two years ago.”“Price, value and even timing will all play a role in how, when, where and why people shop over the holid…

Marketing Day: Twitter Video Ads, Apple Drops Ad Blocks & Pew Study

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.From Marketing Land:Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land’s SocialPro 2015 in Las Vegas
Oct 9, 2015 by Marketing Land Take the Biggest Social Geek quiz and and prove you’re the geek to beat.Pew Survey: Nearly Two-Thirds Of All Americans Use Social Media
Oct 9, 2015 by Martin Beck At 90%, young Americans still are most likely to use social networks, but growth in use among those 65 and older is surging.Apple Removes Apps That Block Ads In Apps Over Privacy Concerns
Oct 9, 2015 by Ginny Marvin Apps like Been Choice that install root certificates on users’ phones have been removed from the App Store. Apple says it’s working with developers to make privacy-safe modifications.Stealing Your Competitor’s Customer: A Step-By-Step Guide
Oct 9, 2015 by Tamar Weinberg Want to target an audience that’s already interested in your service…