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Showing posts from October 12, 2015
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Think Local, Act Mobile – Thursday, October 15 Webcast

For national brands targeting consumers at the local level, the opportunities and challenges are huge.With the latest mobile technology, national advertisers can now combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on-the-go.On Thursday, October 15th join Jessica Richards from Havas Media, YP’s Luke Edson, and Karen Burka from Third Door Media for this Digital Marketing Depot webcast as they discuss recent research about changes in today’s consumer journey and tactics national advertisers can take to capture consumers at the local level.Register now at Digital Marketing Depot.

via Marketing Land

Top 10 YouTube Ads In September: FIFA, Google Take Top 2 Spots, While H&M Debuts At No. 3

Last month’s most popular video ad on YouTube was FIFA’s “Play Beautiful.” Featuring soccer greats Messi, Aguero, Pele and Alex Morgan along with a cameo from the NBA’s Kobe Bryant, the spot generated 10 million views to rank No. 1 on YouTube’s September Ads Leaderboard.Google’s “Google, Evolved” – an ad announcing the company’s new branding efforts – received nine million views – earning it the No. 2 spot.Other brands to make the list included H&M, Honda and Apple, which landed two iPhone 6 spots on the list.This was Honda’s first time to break into the top ten since August of 2013. H&M ranked No. 3 for its debut appearance on YouTube’s ad leaderboard. Other first-timers to the leaderboard included Go Sphero and Energy Online.September was a prime time for technology announcements. “September was a prime time for technology announcements,” says YouTube, “Samsung highlights the built-in wireless charging feature of their Galaxy Note5 and Galaxy S6 edge+, while Apple takes user…

Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most industry discussions. Now comes a Millward Brown study, “The New Mobile Mantra,” that offers some deeper insight into when people use apps and when they use the mobile web.While this isn’t the first piece of research to compare mobile web and app usage. But it’s more nuanced than most and seeks to get at the consumer psychology and rationale behind the varying use cases. The study, conducted over the course of the first three quarters of 2015, is based on both an examination of click-stream data and consumer survey data (n=2,011 US smartphone owners over 18).Millward Brown found that while apps command the most user time, “61 percent of smartphone users access their browsers at least once a day, spending an average of 31 minutes in total.”Source: Millward BrownUsers have lots of apps installed on their phones but rarely use most of them. According to th…

5 Best iPhone and iPad Apps : October Week 2

We’ve had an interesting October so far. The new iPhones are out (check out our coverage here), we’re settling in with iOS 9 and we’ve seen some surprising app releases in addition to a few expected ones.Let’s get to it.1. Tweetbot 4It happened. There were rumors around for months. It turned into folk lore. I didn’t believe it. But finally, it happened. Tweetbot for iPad was finally updated. After 3 years.And what an update. First of all, Tweetbot 4 all new app universal app. So if you paid for Tweetbot 3, you’ll need to pay again. Currently, that’s $4.99 and let me tell you, it’s worth it.Twitterrific was my go-to Twitter app for iPad. Now I’m seriously giving Tweetbot a shot. Not much has changed since Tweetbot 3. The design is now a bit more polished, flattened.The biggest feature is the Activity menu. And on the iPad, you can dock it to the side. It’s pretty useful.2. LookmarkThis happens to me way too often. I’m browsing around the web on my PC or on my phone and I come across an…

How To Get Your Content Amplified By Influencers

Creating content can be relatively simple and straightforward, but successfully getting it out there in front of the right audience is much more difficult. To get noticed on a scale as large as the internet, you need help with the amplification of your content.A great way to reach your target audience is through entities that already exist and matter within your sphere. To achieve this effectively, though, you need to find people and platforms that are of great influence already.Before we delve into how to identify these key players, you should really define what value you are searching for. A large part of this is understanding what “influence” means, then finding someone who embodies these very qualities.What Is An Influencer?In the current world of extreme content competition on the Web, influencers are those who control the authority within a particular niche and industry. Influencers are resource persons, and thus, they command a large number of engaged followers.Most importantly…

How To Recover from Google Panda Effect – Definite Guide

Google Panda was one of the most controversial algorithm update from Google, but with time it helped a lot to remove low-quality websites from search engine and overall it improved the quality of search results. Though for many webmasters, Google Panda updates are still a headache and at unknowingly many good websites lost their search engine ranking due to Panda penalty.  If you are one of those bloggers who lost their web site traffic after latest Google panda algorithm update roll out,  Here I will be sharing tested tips to recover from Google Panda.Before we move ahead with panda recovery tips, I would like you to know Google Panda is a domain level penalty. What I mean is, if earlier you’ve had low-quality content, it was your content that was penalized, but now if you have low-quality content, your complete domain will be penalized. One of the simplest ways to get rid of Panda penalty is by getting rid of low-quality content. I will do a separate post for identifying low-quality…

10 Best Android Apps & Games This Week [October 12th]

There are plenty of new Android apps and games being released on the Play Store, and it’s our job to find some of the best there are. Go ahead and check out our previous roundup before we start listing down all the new items for this edition. This time we’ve got two new apps coming from Google, but also a bunch of other interesting ones. So let’s have a look at what’s on for this time.Google Meter (Free)Google’s new Meter app is described as a “data-driven live wallpaper displays the battery level, wireless signal and number of notifications of your device in a simple visualization”. The wallpaper cycles through three visualizations with every unlock, allowing you to manipulate the wallpaper by tilting and moving the phone. Meter is a new project from Google’s Creative Lab which will tell you when you might want to charge your device or use cellular instead of Wi-Fi. Go ahead and give it a try and let us know what you think of it, because we enjoyed this concept.SwiftKey Neural Alpha …

Send Direct Payment Request via SMS or Email- India Only

Doing an online business & sending & receiving payment is always a challenge. There are Indian services like Instamojo, Global payment service like Payoneer, which is making our life easier.Today I will be talking about new features added by Instamojo which saves time for any Indian to receive/request a payment from another Indian users. If you are new to InstaMojo, I suggest you to do a quick read of these two posts & understand how Instamojo can help you in your online business:Instamojo: Simple way to collect money online (India Only)Accept Debit/Credit card payment in India without revealing your bank detailsNow, Since you know what all Instamojo can do for you, let me show you what new feature call Request a Payment (RAP) will help you payment safely & securely.Request a Payment (RAP) in India with Direct link:You know about InstaPay, which let you create single URL where you customers & client can pay money by going to your unique link. RAP is levelling up th…

Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience

The Internet of Things (IoT) can help marketers move beyond predicting or reacting to customer behavior. Instead, it can blur product experience with customer experience — so that having a product, using a product, and dealing with its company become a continuum.That’s a key takeaway from a discussion I had recently with Scott McCorkle, CEO of Salesforce’s Marketing Cloud. I wanted to understand what his company’s newly announced IoT Cloud could mean for marketers and customers, beyond just more data from everywhere.The new Salesforce Cloud is not only designed to process all those signals marketers currently monitor — such as social media posts, web site visits, and in-store digital interactions with point-of-purchase — but also signals emanating from essentially anything that could benefit from a transmitting sensor.Thermostats that understand your temperature patterns, toasters that know how how dark each family member likes a bagel, cars that drive themselves the way you like, or …

MarTech Europe Is Next Week – Join Us At The Intersection Of Marketing & Technology

Marketers need to overcome many challenges when adopting marketing technologies. Getting C-suite buy in, crafting an effective strategy, developing capable people, re-engineering the organization, securing adequate funding… and the list goes on.MarTech: The Marketing Technology Conference is here to help you overcome those challenges. The presentations, keynotes and roundtables are designed to deliver actionable takeaways and breakthrough ideas. The speakers are digital innovators who will share proven strategies that have driven their organisation’s success.MarTech Begins Next Tuesday
Secure your spot and save! Register by 19 October and pay the pre-conference rate of £995, £100 off on-site rates. You get all the keynotes, sessions, and networking activities for that one low price. Don’t miss your chance to attend MarTech Europe this year. Register today!Want to know more about MarTech? Check out these other conference resources:Conference Chair Scott Brinker’s mega-preview Check out …

Dear Microsoft, we ALWAYS Wanted Windows in our Pocket, but When do we get it?

This is not Windows!
Yes, it is.
No, it is not. It does not look and work the way it does on the desktop!
Obviously. This is meant for phones!
See, I told you it was not Windows!
No, no, this is Windows, but it is meant for phones. Designed differently for smaller screens…
I don’t WANT it designed differently. Why cannot they just give me the REAL Windows that’s on my PC on a phone?”That conversation took place when a gentleman I know was trying to buy a smartphone. He had been delighted to know that there were phones running Windows and had gone to a store hoping to buy one. People suggested other platforms, but his rationale for wanting Windows on a phone was simple – the same OS and apps on his phone and his desktop. “I can keep switching between the two,” he told me happily, as we walked to the store. When he DID see Windows on a phone, his reaction was one of extreme disappointment, leading to the conversation above.Oh, and did I mention that this was in 2006?The sta…

5 Ways Just About Anyone Should Be Leveraging Predictive Analytics

If you’re a marketer, then you know the power of data. Never before have we had more access to more data than we do right now; and for many organizations, the struggle to collect it, integrate it and store it is challenge enough. But for those who can shift their focus to using that data to enable better decisions, it is an incredible competitive advantage.And I’m not talking about reporting here. Sure, it’s interesting to know what happened in the past, and those monthly 50-megabyte Excel files might even get read once in a while, but the organizations that are using their data to look toward and predict future outcomes are leaping ahead and uncovering enormous value.Now, don’t stop reading just because you don’t have a team of ex-NASA Ph.D.s on staff. While there is indeed some very sophisticated work going on in the data sciences these days, predictive analytics is something that’s within reach for just about everyone.Predictive analytics is nothing more than a way to help identify…

8 Best Free & Paid Form Builder Plugins For WordPress

Your contact forms on blogs serve a better job than just letting your readers contact you.If you have created your contact form in a way that filters out useless contact messages, you might end up saving a lot of time (Stay productive) & getting those details from the readers, which helps you to take better business decision & serve them faster.This is no brainer that copy (Text) on the contact page, service page, sidebar should complement each other. I believe you have already got the copywriting part sorted out, & let me make your task easier with these hand-picked best Form builder WordPress plugins. When it comes to WordPress which now powers 22% of the websites in the world, there are many form builder plugins out there. Newbie bloggers usually stick with basic contact form builder plugin such as Contact form 7 of the one that is offered by Jetpack plugin.A blogger who is managing their blog as a business or offering services, usually use an advanced form builder plug…