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Showing posts from October 13, 2015
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Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement

Driven by the internet and mobile device proliferation, buyers are now in control of knowledge consumption. They are self-educating — gobbling mass amounts of content that’s helping them make their decisions.As a result, salespeople are no longer the sole providers of information for buyers. In fact, they’re now the second provider of information within a company. Sales trails behind marketing in fulfilling the buyer’s knowledge demand with case studies, benefits and solutions in a variety of formats and almost unlimited communication channels.The ripple effect is that customers know more than ever before. So, when they do reach out to a sales person, their questions and concerns are ever-more sophisticated. To be prepared, sales people must increase their product or services knowledge beyond that of their uber-informed prospects, and they must respond to very specific information requests.Enter sales enablement. Brainshark defines sales enablement as a “systematic approach to increas…

iOS 9 Content Blocking Reports For Google Analytics

Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile devices. Many saw this move as escalating the ongoing conflict surrounding ad blockers.Seth Godin put it most elegantly in a recent post (emphases mine):[I]n the face of a relentless race to the bottom, users are taking control, using a sledgehammer to block them all. It’s not easy to develop a white list, not easy to create an ad blocker that is smart enough to merely block the selfish and annoying ads. And so, just as the default for some advertisers is, “if it’s not against the law and it’s cheap, do it,” the new generation of ad blockers is starting from the place of, “delete all.”Furthermore, it’s not just ads that are being blocked by these apps — other types of content, including Google Analytics tracking and other JavaScript-based tagging, are being blocked, as well.The good news is that there hasn’t been much impact yet, but it’s always good t…

Twitter CEO Jack Dorsey Confirms Company Will Layoff 336 Employees

Eight days after being named Twitter’s permanent CEO, Jack Dorsey confirmed a report from Re/code last week that the company would be reducing it’s workforce.According to an email from Dorsey to all employees, Twitter will be laying off 336 employees – eight percent of its staff.“So we have made an extremely tough decision: we plan to part ways with up to 336 people from across the company,” writes Dorsey, “Twitter will go to great lengths to take care of each individual by providing generous exit packages and help finding a new job.”We plan to part ways with up to 336 people from across the company. Dorsey’s email says Twitter’s product and engineering teams would endure the “most significant structural changes” with the rest of the organization to be streamlined in parallel.“We feel strongly that Engineering will move much faster with a smaller and nimbler team, while remaining the biggest percentage of our workforce,” writes Dorsey.Shortly after the announcement was made last week t…

Can The Timehop Concept Work For Email Marketing?

With more than six million daily users, the Timehop app has clearly resonated with consumers. It’s a fun app, but it can also feel a little daunting because it forces you to face moments from your past by automatically retrieving old photos and posts from Facebook, Twitter, Instagram and other social media sites.Like other successful apps, Timehop has spawned a wave of knockoffs eager to take advantage of the concept. For example, earlier this year, Facebook released “On This Day,” a feature that integrates the Timehop concept into the platform’s user experience.As the popularity of the Timehop concept continues to expand, the big question is whether or not flashback features have a practical application for brands. Specifically, is it possible to hijack the Timehop concept as an email marketing strategy?Why Timehop And Email Marketing Are A Great MatchThere’s a strong case for incorporating the Timehop concept and flashback features into email marketing campaigns. Triggered emails th…

Simply Measured Acquires Social Intelligence Firm DataRank

Simply Measured announced today that it is acquiring social intelligence company DataRank to add another arrow to its quiver of marketing tools.It’s the second big purchase in the last couple months for the Seattle-based social analytics firm. In September, it acquired ROI specialist Inside Social. This time it is picking up DataRank, a Y Combinator graduate based in Fayetteville, Ark.DataRank focuses on helping marketers gather business insights from conversations on social media and other online sources. Its dashboard ranks and organizes those conversations, filtering out off-topic comments, to give brands better information to inform their digital campaigns.“We have proven the importance of social intelligence by helping leading enterprise brands research, discover and take action on their most important social conversations,” DataRank CEO Ryan Frazier said in a statement. “The partnership with Simply Measured gives us the ability to help marketers through all of their critical cam…

Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]

Mobile CPMs are not only growing faster, but they were higher than desktop CPMs in Q3 2015, according to a new study from programmatic supply-side platform PubMatic.Relative CPMs were 34 percent higher on mobile devices, and rose 12. 4 percent compared to 10.4 percent for desktop in the third quarter of this year. Rich media and video ad formats were leading contributors to the higher CPMs, finds the report.CPM increased across both the mobile web and mobile apps, the exception being tablet web, which saw CPMs decline by 26 percent year-over-year.“From our perspective, the ‘mobile gap’ between mobile usage and ad spending is closed. Improved mobile infrastructure, advanced targeting tools and better overall customer experience capabilities have enabled media organizations to take better advantage of their mobile revenue opportunities,” said Rajeev Goel, co-founder and CEO of PubMatic in a statement.The surge is driven most dramatically by in-app ads on iOS devices. Publishers saw CPMs…

Oukitel K6000 Smartphone Goes Official Featuring a Huge 6000mAh Battery

Back in June, this year, we shared with you a curious rumor according to which Oukitel was working on a smartphone with a mammoth 10,000mAh battery. While we’re still waiting for that handset to be unveiled, Oukitel has unleashed the K6000 smartphone with an enormous 6,000mAh battery.According to Oukitel, the smartphone lasts up to 10 days on battery-saving mode, 46 hours of continuous music playback, or 40 days if left on complete standby. We’re yet to see the device being tested in real-life conditions, but if Oukitel’s claims are truthful, then this is undoubtedly one of the best smartphone batteries out there.Unfortunately, we don’t know too many details when it comes to the rest of its specs and features. The Chinese company only revealed that the handset will support 9V/2A fast-charging, which is a must-have feature, considering the huge battery that it incorporates. Five minutes plugged into an outlet are said to give the Oukitel K6000 two-hours of 2G talk time. Also, the rever…

OMG! Pepsi is now Allegedly Working on a Smartphone

These days, you can get a feeling that almost everybody with enough money can make a smartphone. This is particularly true in China, where new phone makers are basically appearing overnight. But what really makes one raise eyebrows is when a non-tech company, or one that operates in another field, is willing to try its luck in the phone making business.I know it sounds crazy, but American multinational food, snack and beverage corporation PepsiCo is apparently working on its own smartphone. PepsiCo has confirmed to Reuters that it will indeed launch a line of Pepsi smartphones and accessories in China:“Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories”Thus, this means that Pepsi isn’t actually looking to get into the cutthroat market of phone making, but it is instead looking to release a smartphone solely for branding purposes. After all, what else could you expect from a company whose brand name is essent…

Apple Stores to Officially Enter Indian Shores

One of the operations that have improved under the leadership of Tim Cook is the retail presence of Apple. As the company is continuously interested in expanding its retail presence around the globe, we now hear news that Apple is going to open soon its first official stores on Indian soil.It seems that Apple is going to partner with consumer electronics retail chain Croma for Apple-dedicated retail spaces in six of the company’s retail locations. This would be somewhat similar to how the Apple stores are located inside BestBuy. Also similar to BestBuy, Each Croma location with an Apple section will also have its own employees trained by Apple to showcase its products. Avijit Mitra, the CEO of Croma’s parent company Infiniti Retail, confirmed the deal and said the following:“We are proud to partner Apple to launch the Apple Store in India and extremely bullish about it. These stores will be modeled on the global design and will offer the best experience to consumers, showcasing the en…

Google Announces Nexus 5X and Nexus 6P Price in India, Preorders Begin Today on Amazon

Google had launched the Nexus 5X and the 6P earlier this month and now they have announced the pricing for Indian customers. If you recall, the India price of the device was inadvertently put up on Google’s website right after it was launched and now the company has officially announced the prices of the new Nexus line up in India along with the variants which would be available in India.The Nexus 5X will be priced at Rs 31,990 for the 16GB variant and 32GB variant will retail at 35,999. However, the catch is that only 16GB variant is listed on Amazon and it seems that Google is in no mood to offer the 32Gb variant for the Indian market right away, which can be a big bummer for buyers.The Nexus 6P is priced at Rs 39,999 for the 32GB variant and the 64GB is priced at Rs 42,999.  Additionally, LG has announced that it will be offering a free Bluetooth headset worth Rs 2,500, a free accidental screen damage and a cashback of Rs 3,500 for HDFC Credit Card users.As with the previous Nexus …

Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust

Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic channels by 2017. Furthermore most of that will be mobile.A new report from the company estimates that mobile programmatic advertising will be worth roughly $9.33 billion in 2015, capturing 61 percent of all programmatic display ad spending in the US. By 2017 eMarketer says that mobile programmatic will be worth $20.4 billion vs. $6.34 billion on the PC.Programmatic is a broad and somewhat ill-defined category that has as its core attribute the automated buying, selling and fulfillment of ads. The programmatic infrastructure is already in place and its momentum is accelerating.There are remain questions, however, about “brand safety,” fulfillment and the accuracy of data inputs into the ecosystem. The viewability debate is part of this cluster of issues.Video and so-called native advertising are seen in the report as big drivers of programmatic growth in…

OnePlus Mini/X Spotted on TENAA, Leaked Specs Includes ClearForce Touch, NFC and IR Blaster

OnePlus kept us on tenterhooks and most of the people thought that they would be pulling the wraps from the OnePlus X/Mini at an event yesterday. Instead the event was about OnePlus joining the Make In India bandwagon. The phone has now made it through TENAA certification alongside a bunch of leaked specifications.The image from TENAA, which was apparently posted on Chinese social network Weibo, shows off the phone in full glory and the images are pretty much in line with the ones from FCC. The OnePlus Mini/X comes with a 2.5D glass covering the front and a metal strip running across the periphery of the device. The listing further points at a dimension of 140 x 69 x 6.9mm and will be equipped with a 5-inch display and the phone will be backed up by a 2,450 mAh battery pack.The other highlights of the phone include ClearForce which apparently is something very similar to Apple’s Force Touch and it also uses the Synaptics S3708 touchscreen controller. It seems that OnePlus has taken ca…

How to Pick a Great Domain Name for Your Blog?

Blogging is a long journey. Once you start blogging, you continue it over the years. There are many bloggers who do not persist and they stop blogging because they do not see the results immediately. But if you persist, then there are huge rewards waiting for you. At some point if you blog has at least 1,000 genuine followers who look forward new posts – then you can consider yourself a blogging success.Let’s say you do reach a point where there are 1,000 readers waiting for your next post. If you reach that position, your blogging journey will become unstoppable. You will get on to a positive spiral and your blog’s value will go up exponentially as months and years pass by.On this blogging journey, you can change your blog’s design, hire new writers, add premium plugins and change the focus of your blog. But there is one thing you will never be able to change – your domain name.Your domain name is your brand and changing a brand name is not an easy process.Your domain name would also…

10 Mistakes Most Bloggers Make That Costs Money & How To Fix Them?

Blogging can be very profitable if you do it right. A lot of people jump into blogging without knowing what it takes to be successful at blogging.Although I am a newbie blogger as well who is yet to make any money, I read and follow the top bloggers in the industry.In this post, I would like to highlight the top mistakes that newbie bloggers make.1. Not Building An Email List“The money is in the list.”If you haven’t heard that line before, you have not blogged long enough. Whatever your blogging goals are, building your email list should be your top priority.If you are blogging to make money, you would soon notice that your blogging income will be directly proportional to the number of email subscribers.Making an growing, an email will ensure that you have a steady stream of visitors as soon as a publish a new post.You could also segment your visitors and send them targeted emails or drip campaigns. This way you would successfully make sales if you created your own products.Having a g…