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Showing posts from October 15, 2015
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Transforming Mobile Searches Into Sales – October 27 Webcast

You’ve heard the scenario: using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right?In this Digital Marketing Depot webcast, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches. They’ll also discuss how to be present in the mobile moments of need and the impact of Apple’s iOS 9 release on mobile ad blocking.Register now at Digital Marketing Depot.

via Marketing Land

Say Hi to HTC’s new iPhone, the One A9

At a time when HTC was striving hard to make a comeback in the rather overcrowded smartphone industry, it seems to have lost its plot, literally. The Taiwanese company has blatantly copied the iPhone design and has made sure that it looks uglier. Love it or hate it, Apple’s iPhones have always set the benchmark when it comes to design, but then iPhone 6/6s is arguably the weakest design from Apple’s stable so far in iPhone’s history.HTC One A9 has been making rounds in the Internet, for not so right reasons as you might have deduced from the picture. The One A9 looks like a cheap iPhone 6s clone, just like the innumerable Chinese companies trying to clone the iPhones after each iterative upgrades. The new bunch of pictures were accidentally published by European wireless carrier Orange and this seems to be a contingency plan by HTC to come out of the mess due to its One M9 Flop. Phew! It wouldn’t be surprising if we get to see a legal battle between the HTC and Apple, with the former …

Top 10 Video Creators In September: Newcomer The Tonight Show Ranks No. 3

BuzzFeed continues to maintain its lead as the top video creator last month with BuzzFeed Video and BuzzFeed Food taking the No. 1 and No. 2 spots on Tubular’s September list of the most watched video creators.The Tonight Show starring Jimmy Fallon – a newcomer to the list – made an impressive debut at No. 3. The Tonight Show and Now This News knocked video creators The Diamond Minecart and Logan Paul out of the top ten.The WWE dropped from No. 2 to No. 4, while Taylor Swift and Baby Big Mouth both moved up the list.The top 100 video creators in September generated 28 billion views, a 7.7% increase over August. Tracking cross-platform video views across YouTube, Facebook, Vine and Instagram, Tubular publishes a monthly ranking of the top 25 creators and brands producing original content.According to last month’s results, the video analytics firm says the top 100 video creators generated 28 billion views, a 7.7 percent increase over August.Top 10 Video Creators in September
You can vie…

ZOPO Speed 7 Plus Launched in India at Rs 14,999, Features 3GB RAM and a 5.5-inch FHD Display

ZOPO had entered the Indian market a few months back with the ZOPO Speed 7 and the company has today launched the Speed 7 Plus smartphone for the Indian market. The Speed 7 Plus is a mid range Android smartphone which heralds with features like a 3GB RAM and is priced at Rs 14,999 (~$220).The ZOPO Speed 7 Plus is fitted with a 5.5-inch FHD display and is powered by an octa-core MediaTek MT6753 processor clocked at 1.5GHz and paired with 3GB of RAM. On the storage front, the Speed 7 Plus offers 16GB of Internal storage along with a microSD card card which can accommodate 64GB of additional memory. Imaging department is managed by a 13-Megapixel primary sensor and a 5-Megapixel secondary sensor with f/2.2 aperture and a 5P lens. The device comes with the usual combination of connectivity options including 4G LTE and is also dual SIM. The phone looks quiet elegant thanks to the brushed metal like finish and the thinned out horizontal bezel, which helps achieve a better screen-to-body rati…

NinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TV

Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional media such as out-of-home, direct mail and television. Because you can associate various types of media with mobile devices and follow the movements of people in the real world you can see how their exposure to different media channels impacts their offline behavior.This is incredibly valuable information that marketers have not had until recently. And this morning NinthDecimal and TiVo announced a new partnership intended to measure the impact of TV advertising on offline/in-store purchase behavior.The offering is called LCI TV and it marks another significant partnership for NinthDecimal as a measurement and media-planning tool. Not long ago the company announced a major relationship with ZenithOptimedia, which is using NinthDecimal technology and data to measure the offline impact of digital (and eventually traditional media) broadly across its client base…

Facebook Launches Small Business Solutions Partner Program With AdRoll, Constant Contact

Facebook launched a new marketing partner track specifically aimed at providing small business solutions on Thursday. The specialty track launches with retargeting platform AdRoll and email marketing provider Constant Contact receiving the Small Business Solutions badge.The badge spotlights marketing partners that offer technology solutions geared specifically for small and local businesses that can also be leveraged for Facebook campaigns. Steve Irvine, global head of the Facebook Marketing Partner program pointed out in a phone conversation yesterday that most of Facebook’s 2.5 million active advertisers are small businesses. And with just 5.5 percent of the 45 million businesses using Facebook Pages actively advertising, there’s obvious room for growth. “We have a strong belief that there is a lot of opportunity to extend relationships with SMBs,” said Irvine.With these new partnerships, Facebook can meet SMB customers in marketing platforms they are already using. Both AdRoll and …

New Conversion Lift Reports Will Help Twitter Advertisers Capture The Impact Of Ad Exposure On User Response

Most direct response and conversion oriented marketers know that last-click attribution simply leaves too many touch-points out of the  conversion equation. Today Twitter has announced a way to help gauge the effectiveness of ad exposure (including cross-device campaigns) on conversions with new “Conversion Lift Reports”. The goal of the new reports is to help marketers capture the incremental lift that ad exposure has in the ad process.In order to set up the campaigns, advertisers need to first request a study through Twitter. Then a target audience is segmented into two groups:One that sees your the Twitter ads (test group)One that won’t see your Twitter ads (control)These groups are then measured against conversion tracking for websites and mobile apps (and can even leverage carrier switching for Telcos) and shows the lift that is generated by the ad exposure. This will be a boon for internal marketers stuck in a last-click attribution world who are looking to gather corporate buy-…

At Critical Juncture, Bacardi Tries To Capture Millennial Attention With #BacardiHouseParty

Trying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this week kicks off its first work since signing Omnicom shops as agencies of record for all of its spirits brands. The campaign, which Bacardi’s CMO characterizes as supported by “unprecedented” spend, features the tagline, “There’s Nothing in the Way,” and it’s using the hashtag #BacardiHouseParty.Aimed squarely at Millennials, the campaign centers around “The Truck,” a 30-second video spot that follows a group of friends partying in a Victorian house that’s hauled through various picturesque locations but stops occasionally to pick up good-looking young people. The video is shot with a handheld camera for an informal vibe. This general theme and approach will be reflected in multiple channels, including a special mobile execution on Facebook.Bacardi has a lot riding on the new campaign. Rum, generally, has lagged in popularity recently in the US for vario…

The Power of the Call to Action And How Its Strength Boosts Conversions

If you have a website, you have a call to action, or CTA — multiple CTAs, probably. There’s no such thing as a successful marketing campaign unless there is a successful CTA.Conversions, revenue, business and profit — they all depend on the mighty call to action. The CTA is so powerful, so important and so foundational to the success of any online marketing initiative that I just have to tell you how to develop CTAs that will benefit your business.I know this from working as a consultant to dozens of businesses and coaching hundreds of marketers. This information is too important to sit on.So below, I’m going to describe what a CTA is and the many forms it can take, and how to make sure your CTAs contain the basic elements that must exist to make them work well for you.No, seriously…Who’s Calling Who To What Action?The call to action, better known as the “CTA,” is an appeal to users, inviting their response. In digital marketing, the CTA is usually a button with copy.Conversion is sim…

What Works With Consumers? Survey On Inbound And Outbound Marketing Tactics Yields Insights

The era of noisy, low-value marketing is over. With so many people actively resisting interruptive marketing messages, marketers need to reconsider what the ideal marketing strategy looks like to consumers.Fractl (my employer) and Moz recently teamed up to gauge consumer perceptions toward various marketing tactics. As part of the study, we surveyed more than 1,000 people about what influences their buying decisions, how often they engage with ads, and more. Read on for some of the survey’s most compelling findings.More Than Fourth-Fifths Of Consumers Use Online Discovery Methods To Learn More About A CompanyNot surprisingly, our survey found that the majority of consumers are researching companies online.88 percent use online search85 percent visit a company’s website82 percent read customer reviewsFollowing social media accounts (27 percent) and downloading content (11 percent) are less popular methods for researching a company online.Asking survey participants about their online be…

MarTech Today: EverString Adds Predictive Ads, Google Drops AJAX Crawling & Ad Blocker Briefer

Here’s our recap of what happened in marketing technology today, as reported on Marketing Land and other places across the Web.From Marketing Land:The Ad Blocker Landscape: What You Need To Know Today
Oct 14, 2015 by Barry Levine
About 16 percent of US users block ads, although the iOS blockers appear to be dropping in popularity.Google Has Discontinued Its Support For Its AJAX Crawling Scheme
Oct 14, 2015 by Barry Schwartz
After several months of hinting, Google has finally confirmed it has discontinued its AJAX crawling scheme. Don’t worry, Google will still index your AJAX site.Google Working On Fixing Problem With Wix Websites Not Showing Up In Search Results
Oct 14, 2015 by Barry Schwartz
Recently, Wix Web pages have been dropping out of the Google index. Google said they are working on resolving the issue.Predictive Marketer EverString Now Does Predictive Advertising
Oct 14, 2015 by Barry Levine
Firm also announces mega-round of $65 million, plus new survey showing marketers wan…

Bridging The Gap Between Search Traffic & Social Conversion

A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its head. How, you ask? WHY, you wonder?  Read on to learn more.Are you or your company running search or display ads, directed at a landing page or designated page on your website? If so, discover how to harness that traffic and capitalize on those users a second time within Facebook through custom audiences.For this example, we’re going to use Facebook’s Power Editor and the aimClear blog page of our website. First, open up Power Editor and make sure to download the most recent updates from the UI. Then head on over to the Audiences tab:Place/Verify Facebook Site PixelOnce inside the audience tab, if there is no website custom already created, you’ll want to make sure your custom audience pixel is in place. To do this, click on Tools, and scroll down to Pi…