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Showing posts from October 19, 2015
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Marketer’s Guide: B2B Marketing Automation Platforms

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. It includes updates on the current trends and issues, outlines capabilities these platoforms provide, profiles leading vendors, and provides recommended steps for evaluating which solution is best for your business.Click here to download your copy.

via Marketing Land

Make Better Connections With Facebook’s New Message Features

Imagine walking into a retail business to make a purchase just to be completely ignored. No one responds to your “Good morning!” greeting or answers the question you ask about their products; they just continue doing whatever they were doing when you walked in.Imagine if that happened 88 percent of the time. Surely, you’d no longer be a customer of that establishment.According to the 2015 Sprout Social Index report, brands are failing to respond to seven out of eight social messages online within 72 hours. A lot can happen in 72 hours’ time, most likely including the business’ loss of that customer’s attention.What’s worse is that the general population is increasing their use of social messages as a means to contact businesses. According to Sprout Social, the number of social messages sent to brands globally increased 21 percent in the first two quarters of 2015. Their research also indicates that while brands are ignoring these social messages, they continue to post new content at a…

Facebook Looking To Partners To Extend Reach Into Small Business Market

This past week Facebook introduced a new small business “channel” in its broader marketing partner program. AdRoll and Constant Contact are the first two announced providers. Each will gain the ability to use an official Facebook partner badge as part of their marketing.AdRoll offers retargeting while Constant Contact provides email marketing as its core product. The two companies will offer their respective solutions and Facebook integrations to their small business (SMB) customers. Facebook’s Steve Irvine, who runs the Facebook Marketing Partner program, indicated during a phone interview that there will be more SMB badge partners in the future.He told us that there were specific criteria involved in becoming a part of the program. Among them, the partners must have significant SMB customer relationships already, they must be technology driven (and not merely sales channels) and they must have an SMB support infrastructure in place.I spoke to Constant Contact’s Joel Hughes last week…

Content Marketing Lessons From Hollywood A-Listers

If I’ve learned anything in my line of work, it’s that content marketing insights and inspiration can be found in seemingly random experiences.From troubled sports agents to hyper blue tang fishes, dating experts and baseball managers, let’s explore some poignant lessons I’ve gathered on content marketing from the most unlikely of places: Hollywood movies and their leading actors.Tom Cruise In Jerry Maguire: “Help Me Help You.”This is the closest quote I have run across that encapsulates the grander philosophy behind content marketing. It comes during a great scene between Cruise’s sports agent character, Jerry Maguire, and his only client, a narcissistic NFL athlete played by Cuba Gooding, Jr.Cruise emphatically implores Gooding, Jr. to help him understand how he can actually make his perpetually dissatisfied client happy.This idea is what content marketing is all about: helping, not selling. It’s about embodying a new paradigm that includes words like “listening,” “teaching” and “e…

MarTech Today: IAB’s L.E.A.N. Ads; Advanced Tech SEO & Safe Harbor’s Purgatory

Here’s our recap of what’s happened in marketing technology, as reported on Marketing Land and other places across the Web.From Marketing Land:The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking
Oct 16, 2015 by Ginny Marvin
The group has introduced the L.E.A.N. Ads program to address the reasons consumers turn to ad blocking.Ad Blockers & Analytics: What Webmasters Should Know And Do
Oct 16, 2015 by Max Prin
Contributor Max Prin analyzes how an ad blocker works and offers a workaround to ensure you can deliver most Web page content and retrieve analytics data.Safe Harbor Overthrow Creates New Data Purgatory For US, EU Companies
Oct 16, 2015 by Greg Sterling
The SIINDA conference in Prague concluded today with a panel of European publishers and lawyers discussing a range of legal and regulatory issues now facing companies operating in Europe: taxation, competition, but mostly the defeat of the current Safe Harbor data transfer agreement.Evaluating Website Performance…

Teradata Looks To Supercharge Its Marketing Cloud With New DMP Acquisition

Teradata is hoping to boost its Integrated Marketing Cloud with today’s announcement that it is enhancing targeting for advertising and marketing through a newly acquired data management platform (DMP).This is the first marketing cloud “to bring together in a big way a single digital platform” that stores data in a fully integrated DMP, director of strategy for marketing applications Michael Lummus told me.A DMP is a centralized storehouse for data, and is often employed by a marketing or advertising platform as an outside resource. Teradata recently bought the Netherlands-based DMP FLXone in an acquisition that closed just last month.Teradata is making a play for its Marketing Cloud to be considered in the same rank as the powerhouse integrated marketing platforms from Adobe, Oracle or Salesforce. Teradata claims as customers over a third of the S&P Global 100, and its platform was recently cited as a leader in the recent Q3 2015 Forrester Wave report on “Real-Time Interaction M…

10 Best Android Apps & Games This Week [October 19th]

Yes, it’s that moment when we look back and extract from the Play Store some of the best new apps and games released by developers. This time we’ve got plenty of games, as it seems there haven’t been as many non-gaming items released on the Store. But my gut tells me that you won’t actually be too disappointed by this. So let’s have a look at what new games you can now get on your Android smartphone or tablet.Minecraft: Story Mode ($4.99)Minecraft: Story Mode is the latest game from Telltale Games. The game consists from five part episodic series, “where you will be able to play as either a male or female hero named ‘Jesse,’ and embark on a perilous adventure across the Overworld, through the Nether, to the End, and beyond“. What’s awesome about the game is that you will drive the story through the decisions you make, thus, what you say to people and how, as well as what you choose to do, will change the course of the story.ToonsTV (Free)Rovio has recently released ToonsTV, the offici…

Xiaomi Announces NineBot Mini, a $314 Self Balancing Scooter Built in Association with Segway

The way we transit has been changing rapidly with the times, but the mode of shorter commutes has still been more or less the same. Segway had become an instant hit with its self balancing electric vehicles which can be used for shorter commutes. Xiaomi has backed Ninebot to buy Segway and it finally did so for an undisclosed amount earlier this year. The Ninebot Mini is the first product after acquiring Segway and it does boast of a great set of features at an affordable price, of course.NineBot Mini is a self-balancing scooter that can be steered with your legs, suppose you want to move to the right all you need to do is exert extra pressure on the right leg. The NineBot Mini is capable of tackling inclines as steep as 15-degrees with relative ease and yet achieve speeds of up to 16km/h. The Nine Bot Mini is compact and can be stoved away easily in a car or can also be carried around, the fact that it weighs in at 16KG makes it easy to carry around.The NineBot Mini is slower and has…

The New 60-inch 4K Mi TV 3 is Cheaper than the Base 16GB iPhone 6 Plus

Apologies right away for a hyperbole title. We don’t intend to compare a TV with a smartphone. But this is just to give you an idea about how cheap the new Mi TV 3 from Xiaomi is. Xiaomi as a company has been known for conceiving great products at a price tag that would make people drool, and apart from the affordability it has always been the class leading hardware blended with a top notch fit and finish. The Chinese company has today launched a 60-inch Mi TV 3 at a price of RMB 4999 ($786).The Mi TV 3 from Xiaomi seems to be all ready to disrupt the market with an elegantly designed exterior, promptly mated with the best hardware in the industry. Just like its predecessors, the Mi TV 3 comes draped in a full aluminium frame finished in diamond pattern and treated with double color anodization.The frame of the TV looks very sleek, thanks to the thinness of 11.6mm and the metal back plate. The Mi TV 3 is powered by a MStar 6A928 4K TV processor made up of Cortex-A17 and Mali T760 to h…

How To Enable HTTPS For Your BlogSpot Blog

HTTPS has become a web-standard & one of those practices that every webmaster should follow. HTTPS is great for the security of data as it encrypts the data transferred between users & a website. Especially it protects them from common hacking practices such as data sniffing & man-in-the-middle-attack.Read: How do hackers hack your password?I won’t get much into the technical side of it, but let me quickly give you an overview of how HTTPS is useful for security of users like you & me.HTTP (Hyper-text transfer protocol) S (secure)When you open a website using HTTP protocol, or submit a form online, your data is transferred in plain text & a hacker can use sniffer tools to capture the transmitted data & see the information you have submitted. Sometimes which also includes your username & password. When you access a website that uses the HTTPS, the transmitted data is encrypted & your information is secure. This is one reason all banking & e-commerce …

Find the Person Behind an Email Address

You have received an email from a person with whom you have never interacted earlier and thus, before you take the conversation forward, you would like to do some research on the Internet to know more about that person. How do you do this without directly asking the other person?Google is the most obvious place for performing reverse email lookups (just Google for the email address) but if that person doesn’t have a website or if they have never used their email address on public forums, Google will be of little help.No worries. If you only know the email address of a person and nothing more, here are some ways that may help you uncover the identity of that unknown email sender.How to do Reverse Email Search#1. Find the sender’s locationOpen the header of the email message and look for lines that say “Received: from” and are followed by an IP address in square brackets. If there are multiple entries, use the IP address mentioned in the last entry.Now paste the IP address in this trace…

Review: Moto X Play: X in the Name, But Playing the Moto G Game!

‘Tis verily the era of “two models under one brand” phones. We have seen two types of iPhones, two types of Nexus phones and now Moto comes to the party with two flavours of the Moto X – the Moto X Play and the Moto X Style. The X, for those who came in late, was originally considered Motorola’s flagship in its new avatar, showcasing the best and brightest the brand had – the original X won a lot of critical acclaim for daring to fight on experience rather than specs. The fact that it did not do quite as well commercially made Moto fall back on a strong spec sheet for the second Moto X.But this year has seen Moto seemingly go back to fighting on experience, as was witnessed in the launch of the Moto G (3rd generation) – triggering off another debate between the specs and experience crowd. And the bifurcation of the Moto X range seems to reflect that – the X Style is the one with the big hardware, while the X Play is the one that has a more modest spec sheet, but still hopes to deliver…

Blackberry Priv to be Priced at $900; Gets Detailed in a New Video

It’s a well-known secret that Blackberry’s new Priv is around the corner and now the company has officiated the same through its short video tours. The Priv has been gaining quite a lot of attention due to its quirky name and the very fact that it will be the Canadian company’s first phone to run on full-fledged Android OS (not just side loading of the Android apps).The BlackBerry Priv was put for pre registration last week, and seems that it has finally gotten itself a price tag. The Blackberry Priv seems to be up for pre order at a price of GBP 579.99(~$900), which seems to be a ransom to pay, but again it might still do well with consumers needing both a physical keyboard and a touch screen combo. The BlackBerry Priv will be running the near stock Android 5.1.1 without any overlays.The short clip below was posted on company’s official YouTube Channel and it shows the phone in action. The stock Android build, Blackberry Hub, home-swipe gesture typing on the physical keyboard with ge…

How To Stop AdBlockers From Hurting Your Blog Income?

Have you noticed a decline in your AdSense or other ads earning, even when your traffic is same or got better?Well, you are not alone as this is happening with all the bloggers around the globe & in this article you will learn why this is happening & how to fix it.Ad blocking technology (Which blocks ad display) is making the life of upcoming & existing bloggers (Including you) challenging by affecting the overall blog revenue. It’s true that Adblockers make web surfing faster & more enjoyable experience, but at the cost of revenue for bloggers & web-publishers.Many bloggers like us understand that by not blocking ads, we are supporting bloggers & encouraging them to churn out more compelling content. But, still a majority of internet users use Ad-blocker to have a smooth web experience. I don’t even blame them, as it’s annoying when you open a website & it shows multiple pop-up ads & is full of ads. But, how do innocent bloggers like you & me whose…