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Prove You Social Marketing Chops and Win a Trip to SocialPro in Las Vegas

Enter the Biggest Social Geek quiz-based contest and compete against the world’s best and brightest digital marketers. The contestant who can answer the most questions in the shortest amount of time will win the grand prize – a flight and hotel accommodations for two to Marketing Land’s SocialPro conference in Las Vegas, Nevada on November 18-19, 2015. The winner will also receive their choice of an Apple iPad Mini, Sony PlayStation 4, or an Xbox One.The 2015 contest is open to contestants in the United States, United Kingdom, Canada, France, Germany and Australia and will run from August 17, 2015 to October 30, 2015 at 11:59pm Pacific.So how much of a Social Geek are you? Go to http://ift.tt/1y6KO77 to take the quiz and find out!

via Marketing Land

Facebook Rolls Out Instant Articles To All iPhone Users, Says Android Support Is Coming Soon

Five months after introducing faster-loading “Instant Articles” to the News Feed, Facebook’s rollout of the enhanced mobile news reading format is picking up steam.The company announced today that thousands of Instant Articles are being published daily, and they will now be visible to all users of Facebook’s iPhone app. Android support is coming later this year, with a public beta test starting today.You’ll know you’ve bumped into an Instant Article when you see a lightning bolt in the top right corner of stories in your News Feed.Instant Articles load 10 times faster than standard links on the mobile Web, Facebook said, and in testing, they have tended to be shared more often by Facebook users.That’s an attractive combination, and it’s the major reason publishers are scrambling to join the Facebook program after years of counting on the social network to drive traffic to their sites. There’s a fear of being left behind with slow-loading links that readers give up on and move on to th…

Eora 3D is a High Precision 3D Scanner that is Entirely Powered by a Smartphone

These days we’re hearing a lot of talk about 3D printers, and not so much regarding 3D scanners. The reason for that might be the fact that the interest isn’t as big, but there’s a new device called Eora 3D which could make everybody curious about its concept.To put it very simple, Eora is a 3D scanner which creates high-quality digital scans using only a smartphone. By using it, you can capture physical objects and surfaces and turn them into digital models, thus removing the need for sophisticated equipment.The team behind the project has tried to harness the power and optics of a modern smartphone, which allowed it to reduce many of the traditional parts that are usually found inside 3D scanners, such as processors, cameras, turntable design, projected light scanners and laser-based scanners. Instead they have focused on the laser technology so that the final product would have a very high scanning precision.You can scan objects and surfaces large or small with a range of up to 1 m…

DogSync is a Task Manager that Helps Families Communicate and Sync Tasks for their Dogs

I’m more of a cat person myself, but that’s only because I don’t think it’s right to keep a dog imprisoned for hours inside an apartment. Maybe I’m wrong, but I think they need a yard where to run the entire day, otherwise they’ll just be morose whenever you’re not around.If you have a dog, then you probably know that you need to attend to his needs, such as feeding him, taking him to the vet and so on. To help you out with this, there’s a new app called DogSync, currently available to iPhone users only. The purpose of the app is to make taking care of your dogs easy and communicative for all the members of your family.The app is totally free and comes with a bunch of really useful features. By using it, you can easily log what was done, communicate it to others or ask for help. It works like this – you need to tap a task and your pack will get a barkification and the app will always keep track of who did what and when, making it very easy to know whose turn it is.The Tasks feature lo…

Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise

It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka boring), or you go out on a limb with something potentially dazzling and risk that some percentage of the audience won’t be able to see it. Retailer Target, with its “The House on Hallow Hill” Halloween social media effort, bravely went for the last option — with somewhat mixed results.The retailer employed the kind of “choose your own adventure” interactivity that a number of advertisers have been employing lately — a way to let users decide for themselves how they want to move through the story elements. Then, they combined this approach with 360-degree video and click-to-buy functionality.The video series starts with a typical suburban trick-or-treating night with costume-clad kids running around in excitement. Then, the focus shifts to an ominous-looking house — the House on Hallow Hill. Then, text tells you a raven has stolen your phone and you have t…

Recognizing And Coping With Exponential Change In Marketing

Who could have predicted, 10 years ago, that self-driving cars would be on the road?What if I told you Facebook, Google and cell phones would be 100 percent obsolete by 2020? You’d probably ask me to check in with the nearest psychiatrist for some help.In truth, it’s hard for me to imagine that such a prediction would be right, but that’s precisely the point noted futurist Ray Kurzweil makes in The Singularity Is Near: We are notoriously bad at predicting the speed of change.Before debating the impending demise of Facebook and Google, let me start by explaining Kurzweil’s theory, which he calls the “the law of accelerating returns.”Here’s how he described the theory in a blog post more than 10 years ago:An analysis of the history of technology shows that technological change is exponential, contrary to the common-sense “intuitive linear” view. So we won’t experience 100 years of progress in the 21st century — it will be more like 20,000 years of progress (at today’s rate). The “return…

Four Reasons The Mobile Web Will Force Us To Become Better Content Marketers

Are you noticing that you’re reading more on your phone than ever before?I’ve noticed that I’ve graduated from mindlessly scanning 140-character tweets and flipping through Instagram photos to tackling full-on #longreads during my (non-driving) commute, while standing in line at the grocery store, while eating lunch, during commercial breaks, and at any other moment to distract me from my own thoughts.The internet killed print. And signs are pointing to the phone killing the e-reader.So just what are the implications of more people reading on their phones? And further, what effect will these new reading habits have on your content and content strategy?Quite a lot, actually.Here’s how and why mobile content will make you a better writer and content marketer.Mobile Content Requires Understanding Your Audience’s Reading Habits… Through Actual NumbersIf you haven’t paid attention to how site visitors consume your content, the rise of mobile should get you started. When’s the last time you…

Lenovo Launches Three new Smartphones in India – A1000, A6000 Shot and K3 Note Music

Lenovo has launched three new smartphones for the Indian market – the A1000, the A6000 Shot, and the K3 Note Music. The new smartphones are destined for exclusive offline sales, and they will be available through retail outlets in the country in the last week of October.Lenovo A1000 is positioned as the low-budget offering, being priced at Rs. 4,999.  The new Lenovo A1000 has some modest specs, featuring a 4-inch WVGA (480×800) TFT-TN display, Spreadtrum SC7731 quad-core SoC clocked at 1.3GHz and Adreno Mail400 MP2 GPU along with 1GB of RAM and 8GB internal storage (expandable via microSD card up to 32GB).The handset also gets a 5-megapixel primary camera, along with a VGA front shooter. The handset is dual-SIM capable and it comes with 3G, Wi-Fi, Bluetooth 4.0 and Android 5.0 Lollipop. There’s a 2050mAh battery which should last for up to 9 hours on a single charge. The smartphone is available in Onyx Black and Pearl White.The Lenovo A6000 Shot is somewhat reminiscent of the Lenovo A…

Much Ado About Data Onboarding: A Key to Real-Time, People-Based Marketing

Much has been made about Google’s custom audiences solution, which was announced recently at Advertising Week. With this new solution, advertisers can upload their email lists to Google to target customers and lookalike prospects with ads across the company’s properties.Reaction from the industry has ranged from believing this is Google’s late, me-too attempt to compete with similar solutions from Facebook and Twitter to predicting this is the next step in Google’s quest to own people-based marketing.But what’s most important is that this announcement has made “data onboarding,” an arguably unsexy topic, fresh once again.What Is Onboarding?While the process known as onboarding is not a new tactic, it isn’t well understood by the majority of marketers. In short, onboarding helps bridge the gap between offline and online data, enabling marketers to leverage the rich troves of customer information stored in their data warehouses for more accurate media targeting.Data onboarding has been …

5 CMOs Reveal How They Are Using Facebook To Elevate Their Brands

If you’re a regular reader of Marketing Land, then you already know Facebook’s reach — 968 million daily users, 844 million mobile users, four billion video views a day.It’s likely that the very people you are targeting, whether you’re after a B2C or B2B audience, are scrolling through their Facebook news feed at this very moment.Most recently, the social media site launched a new marketing partner program aimed at technology solutions geared specifically toward small and local businesses — more evidence you do not have to be a major brand with a million-plus followers to reap Facebook’s marketing rewards.“It’s the nation’s — if not the world’s — front page, water cooler, and scrapbook rolled up into one.” – Yext CMO Jeff Rohrs But what should you post? And, what Facebook marketing tools should you be using?From the consumer-facing website Pet360.com, with more than 200,000 followers, to Facetune mobile app developer Lightricks and ad tech B2B firm myThings — both companies still grow…

AdStage Labs Launches With Cross-Network Scripts And IFTTT Solutions

Self-management ad platform AdStage has launched AdStage Labs to develop and release creative new tools and products for advertisers that are outside the typical ad tech product road map.Among the first set of tools to come out of the new division is a solution that lets advertisers take scripts beyond AdWords and apply automation across the ad channels supported on AdStage — AdWords, Bing Ads, LinkedIn, Twitter and Facebook. The script-based solution can be used for creating reports, implementing bulk changes and developing custom scripts for other networks.A second tool is an IFTTT-style recipe model that can be used to trigger campaigns to launch and pause on supported social channels based on events such as weather forecasts in particular geographic locations, sports scores and more.AdStage Labs was born out of a three-day internal hackathon. AdStage co-founder and CEO Sahil Jain says the company hopes to host an external event soon to allow developers to build cutting-edge soluti…

Consumers Buy From Amazon But Want To Buy Directly From Brands

According to a recent Nielsen “Global Trust in Advertising” report, “branded websites are the second-most-trusted advertising format, behind recommendations from friends and family.” That represents a huge marketing and e-commerce opportunity that isn’t being fully realized.According to an April 2015 survey from BrandShop (n=1,055 US consumers), a company that provides e-commerce services and hosting for brands, most online transactions take place through third-party channels (e.g., Amazon). Yet most people would prefer to buy online directly from brands themselves.The chart below shows where survey respondents are making their e-commerce purchases (not differentiated between desktop and mobile). The overwhelming majority are buying through Amazon. Less than half buy from online retailers (47 percent), and a smaller group (37 percent) buy directly from brands.BrandShop uses the survey findings to argue that despite the above, the large majority of consumers would prefer to shop and bu…

Location Paradox: Mobile Users Recognize Its Value But Many Won’t Share It

Call it the “location paradox.” Smartphone owners typically recognize that location improves mobile app experiences but substantial numbers have concerns that keep them from authorizing location or turning on location services.This was a central finding from a July 2015 survey of 1,000 US smartphone app users from Skyhook Wireless. The survey data reflect that 83 percent of app users understand location can be or is “vital” to selected app experiences. However “more than half of weather and navigation app users haven’t even turned their location services on.”This is especially interesting — and somewhat confusing — in the case of navigation apps, where location is their raison d’être.Overall the survey found 40 percent of app users don’t or hesitate to share location with apps. It also said that 20 percent turned off location for all their apps. Skyhook investigated the reasons behind these consumer decisions.Why people don’t share location50 percent (of the 40 percent who don’t share…

Consumer Content: The Breakdown Of Media Silos And Converged Marketing

The silos that once separated different channels and types of content are crashing down. Customers are not interested in viewing and interacting with the content a brand produces on just one channel. Instead, they will be engaging with you on a variety of platforms.For companies to be successful, they need to be able to anticipate this need. They need to provide a brand experience that is holistic and consistent regardless of where the customer finds them.The Convergence Of Online Marketing StrategiesAs customers have moved beyond the content engagement silos, so must strategies employed by the brands to reach them. Businesses once had separate job descriptions, and even different departments that handled various aspects of the brand’s online marketing strategy.For example, different groups orchestrated paid media or owned media campaigns. There were also people who worked exclusively with search optimization or social media.This old strategy will no longer be successful, however, bec…

MarTech Today: Teradata’s Updated Cloud; B2B & Campaign Management Platforms

Here’s our recap of what happened in marketing techology today, as reported on Marketing Land and other places across the Web.From Marketing Land:Teradata Looks To Supercharge Its Marketing Cloud With New DMP Acquisition
Oct 19, 2015 by Barry Levine
The updated Cloud offers a single integrated data store that company says goes beyond competitors’.Marketer’s Guide: B2B Marketing Automation Platforms
Oct 19, 2015 by Marketing Land
Do you need a marketing automation platform?Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms
Oct 19, 2015 by Search Engine Land
Do you need a paid media campaign management platform?From Around The Web:Eric Schmidt talks running Google, scaling fast, managing chaos, hiring, Alphabet, more, medium.com11 Best Browser Extensions for Content Marketers, contentmarketinginstitute.comCan SSL, Trust Seals and Other Security Indicators Increase Conversions?, unbounce.comThere Are Now 2,121 ICANN Accredited Domain Name Registrars, www.thedomains.com

Union Metrics Intros Real-Time Tool To Analyze All Of Twitterdom

Like stones tossed for years onto a pile, Twitter’s 140-character tweets over the last nine years have created a mountain of hundreds of billions of user moments.To make sense of the mountain, social analytics firm Union Metrics is today announcing a new tool called Echo that offers real-time, interactive access to the full Twitter archive. It utilizes the Twitter Full-Archive Search API that was announced in August.The usefulness of this Tweetapalooza, CEO Hayes Davis told me, is to find the kind of social patterns that a more shallow social analysis cannot detect. Since news propagates quickly on Twitter, for instance, a brand might be able to see exactly when a particular news story — such as one that precipitated a crisis — began, and the arc it took.He pointed to client company Digitas Health LifeBrands, which might want to understand the kinds of language users have employed over the last decade to discuss, say, diabetes 2. Or a company might wish to analyze a competitor’s soci…

Alcatel Flash 2 Launched in India, Features a 13-Megapixel Camera and a Front LED Flash

Alcatel has launched Flash 2, a camera centric smartphone in India. The smartphone is priced at Rs 9,299 and it seems that the French manufacturer is banking on the scarcity of camera centric phones in the sub Rs 10,000 price bracket. The Alcatel Flash 2 looks impressive and design elements are fresh although a bit chunky.The Flash 2 is fitted with a 5-inch 720p display and is powered by a 64-bit MediaTek MT6753 octa-core processor clocked at 1.3GHz and tagged alongside a 2GB RAM. The Flash 2 offers 16GB of internal storage and a microSD card slot that supports an additional 128GB.On the imaging front the Flash 2 settles with a 13-Megapixel primary camera with Phase Detection Auto Focus and a f/2.0 aperture. Digital zoom stands at 4x and the camera unit comes with a ‘realtone’ flash module that facilitates naturally lit subjects and helps in avoiding over exposure. The smartphone boasts of a 5-Megapixel front snapper with f/2.2 aperture and a LED flash module.The Alcatel Flash 2 heral…