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Showing posts from October 22, 2015
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Transform Your Searches into Sales – No Tricks, Just Treats

Beacons have generated a lot of hype – especially for a technology that is essentially just another piece of plastic, unless you have a solid online-to-offline strategy in place.In this Digital Marketing Depot webcast, “Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology” mobile-local experts Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to unleash the power of beacons. They’ll discuss actionable takeaways on crafting a successful online-to-offline strategy, using real brand examples.Attendees will gain a solid understanding of the current opportunities in beacon marketing, as well as insight into the mobile path to purchase, tips for being present and relevant in motivated mobile consumers’ moments of need, and an increased awareness of the challenges around mobile ad blocking.Register now at Digital Marketing Depot.

via Marketing Land

500 Startups At MarTech: 10 Tools You Need For Your Marketing Stack

Are you looking for free or low-cost tools that will dramatically change how you market online?This week at MarTech Europe, Matt Lerner, Distro partner for 500 Startups in London, shared 10 of the best tools that his organization’s growth hackers use for marketing.500 Startups is a Silicon Valley-based venture firm and accelerator for technology startups. Over the last five years, it’s invested in more than 1,200 companies across 50-plus countries.One of the secrets behind the company’s success is its team of marketing growth hackers who help startups gain traction through smart tools and techniques. These same tools could potentially be applied to your own online marketing projects to help get results faster and within budget.Matt Lerner of 500 Startups. The following is a rundown of the tools that Lerner discussed:1. BuiltWithBuiltWith analyzes websites and displays a list of the technologies used.They have a database of more than 250 million websites.You can enter in one website nam…

Facebook Updates Search To Display More Public Posts

Facebook announced today updates to Facebook search to make it easier to find content from beyond your friends and family.In a blog post, Facebook’s vp of search Tom Stocky reiterated that search is a long-term priority for the social network, a challenge made difficult by the fact that there are more than 2 trillion posts in the Facebook index.“When something happens in the world, people often turn to Facebook to see how their friends and family are reacting,” Stocky wrote. “Today, we’re updating Facebook Search so that in addition to friends and family, you can find out what the world is saying about topics that matter to you.”The updates:Better search suggestions: When you tap into the search box and start typing, we’ll now offer timely, personalized search suggestions. As you type, we’ll highlight things that are happening right now so you can follow popular stories as they unfold.Search results with public posts and posts from friends: When you search, you’ll now see the most rec…

Instagram Launches Boomerang, A Standalone App For 1-Second Looping Video

Evan Lorne / Shutterstock.com Looking for a way to liven up your Instagram posts? Meet Boomerang, a new video app for creating looping, GIF-like clips.The app, launched on iOS and Android by Instagram today, takes a one-second burst of five photos and stitches them together in a video that plays forward and backwood in a loop. The effect allows for playful creativity, as the Instagram blog post notes:Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air. Transform an ordinary selfie with your friends into a funny video. Get that exact moment your friend blows out his birthday candles, then watch them come back to life again and again.The app, which doesn’t require an Instagram account like other Instagram standalone apps Hyperlapse and Layout, couldn’t be simpler. After you open it, one button triggers the photo burst; the resulting video can be shared on Instagram or Facebook or other social networks. The videos are saved to your came…

Here’s How the 18.4-inch Samsung Galaxy View Tablet Looks Like

Samsung has been rumored for a long while that it will release a huge Android tablet, and we’ve seen this summer rumors suggesting the South Korean company is working on a 18.4-inch slate. And now we already have a couple of pictures that have leaked online showing the device entirely.Samsung-oriented website SamMobile has managed to obtain exclusive images showing the 18.4-inch monster tablet from Sammy. Judging by its size, we’re not sure if this should be considered as a rival to the iPad Pro, as Apple’s mammoth tablet has a size of 12.9-inch. To be frank, the Galaxy View is simply Samsung’s biggest tablet in their lineup and shouldn’t literally be taken as a rival to any other device out there.As we can clearly see from the pictures, this is the first time in a couple of years that we are seeing a Samsung tablet without the company’s traditional hard home button. Instead, the tablet will feature on-screen navigation buttons, which will make it easier to operate, taking into consid…

Doogee T6 Announced with a Massive 6250mAh Battery

We’ve seen a couple of little known Chinese companies come up with smartphones that have impressive batteries, such as Oukitel and Innos. Another company that you probably haven’t heard of is Doogee, but if you’re in the market for smartphones with great battery life, then you might consider the new Doogee T6 for your short list.The phone has been made official with a battery capacity of 6250mAh. Initial rumors pegged the device to have a 6000 mAh capacity, but the Oukitel K6000 is now available for pre-orders with the same capacity, so it seems that Doogee didn’t want their device to have the same capacity. This way, they can safely say that their device has a bigger battery, and subsequently could have a better battery life.The Doogee T6 is said to get up to 101 hours of use between charges, and despite the bulky battery, it measures only 9.9mm in thickness. Unfortunately, for the time being the company has revealed only the battery capacity, as the rest of the specs are still a mys…

Why Every Marketing Department Needs A Data Scientist

Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek out the most senior member on the team — the person with the most experience who always had the best answers to the questions or knew where to get them. Their answers were backed up by their experience, which was a very different kind of data from what we see today.Back then, agency experience translated into data points in a different context — not of metrics derived from ad servers or social media platforms or aggregation formulas, but the knowledge that accumulated over years in the business.That data came from different campaigns, clients and strategies, from many dozens of client meetings and presentations, from witnessing the winners and losers over the course of a career. These data points might be measurable, they could be anecdotal, but they all added up to experience.Today, that scenario looks a bit different on the exterior, but it’s essentially the same. That’s because,…

Capitan is the First Smart Shopping List App that Learns as you Use it, Preventing Extra Trips

Sticky notes are still the best way for many out there to remember what they need to buy. But if you think that’s too passe, then you can always choose a shopping list app to help you out.Capitan is a new such app that is touted as the first smart shopping list that that learns as you use it and saves you time and money. Currently available for iOS and Android users, the comes with the bold purpose of helping you never forget anything at the store, thus preventing you from taking this annoying extra trips.The concept is very simple – you create and share shopping lists with friends or family very easy. Thus, they will be able to contribute to the list. Capitan instantly groups items by categories and aisles of specific stores. It also learns your habits and will suggest items that you normally buy or that are running low. Thus, if you always pick up milk and bread and other products at a specific store, the app will show those lists that contain these itmes when you walk through their…

What CMOs Need to Know About Google’s AMP Project

Earlier this month, Google announced the Accelerated Mobile Page Project, or AMP, a new open-source initiative aimed at helping pages load faster on mobile devices. For internet users, the bonus of loading pages more quickly on their devices is a no-brainer. But what do CMOs need to know about it?Here’s what we’ve learned.It’s For PublishersGoogle says that “the goal is for all published content, from news stories to videos and from blogs to photographs and GIFs, to work using Accelerated Mobile Pages.” However, CMOs representing retail, e-commerce or other non-publishing industries need not apply (at least for now).The AMP Project is really about articles, and how those articles can be distributed better online, from Google search to social networks and everywhere in between.But the most prominent use case right now is Google Search. When you do a smartphone search on Google’s AMP Demo for breaking news queries, you get results that are powered by the AMP Project first.These are copi…

Toys R Us Unboxes “Awwwesome” Toy Story-Style Christmas Ads In October

Oh, yes, you’ve heard right. The Christmas toy-craving season has already begun, with Toys R Us — with help from BBDO Worldwide — drumming up demand with a TV campaign coupled with original digital “unboxing” content and advertising.As in the popular Pixar Toy Story franchise, the toys — talking, moving toys with personalities — are the stars of the digital campaign. They will continue the “shelf talkers” portion of the TV effort, which aims to show kids what happens at Toys R Us retail locations when they’re closed down for the night. To give the narrative a digital culture spin, the online videos will tap into the “unboxing” phenomenon, in which fans make videos as they open a new product, commenting on the packaging and every other aspect of the experience. Since the Toys R Us stores are closed when the action takes place, the only ones that can do the unboxing of toys are other toys. As they unwrap their fellow toys, the characters reveal their unique personalities.Supplementing th…

TapInfluence Rewires Its Influencer Network To Boost Existing Content

Three versions of content, scored by TapFire for their “Viral Coefficient” TapInfluence boasts that it has the most automated influencer marketing platform out there, matching brands who want to create viral content with social media influencers who can share their videos or tweets about a new toothpaste with their followers.Today, the Boulder, Colorado-based company has a new target. It is announcing TapFire, an automated service whose ambition is to compete with such content recommendation services as Outbrain and Taboola. TapFire, the company said, is “the first influencer distribution channel.”Unless you never surf the web, you’ve frequently encountered Outbrain and Taboola in those “You might also be interested in … “ blocks of suggested additional content at the end of many articles on many publishers’ websites.The idea behind the new TapFire is that, instead of using websites to promote existing content as Outbrain and Taboola do, brands can distribute such material through TapI…

What Apple’s iOS 9 Means To Marketers (Hint: Search And UX In Particular)

Over the last couple of years, I have railed against marketers creating mobile applications unless absolutely necessary. And while some like Starbucks and Walmart have done them well, there are thousands of others that go unused on millions of phone screens across the world.The biggest hurdle is the fact that most people don’t use mobile apps unless one of three use cases is present:Rote activities (meaning stuff you do over and over again)Complex activities (requiring specialized UIs and technologies)Entertainment (especially when heavy graphics or processing speeds are necessary and/or lack of connectivity comes into play)The other issue is that while mobile apps aren’t necessarily expensive to create (you can make one for as little as $25), the kind that most customers would expect from a Fortune 1000 company often cost north of $50,000–$75,000 to build.And then there is the issue of creating/supporting multiple devices and operating systems. This can get expensive quickly.Lastly,…

MarTech Today: Twitter’s New Native Ads and Tools; AdWords Script & Yahoo’s Mobile Search Algorithm

Here’s our daily recap of what happened in marketing technology today, as reported on Marketing Land and other places across the Web.From Marketing Land:Twitter Announces Native Video Ads, New App Install Features & Curation Tools
Oct 21, 2015 by Danny Sullivan
Today at Twitter Flight — Twitter’s annual developer conference — the company announced new ways for app installs to happen from profile pages and timeline, as well as the release of new curation tools, native video ads and more.Marketer’s Guide: B2B Marketing Automation Platforms
Oct 21, 2015 by Search Engine Land
Do you need a marketing automation platform?Here’s A Free AdWords Script That Pauses Your Duplicate Broad Keywords
Oct 21, 2015 by Daniel Gilbert
Former Googler Daniel Gilbert shares a Brainlabs script that helps you avoid disaggregated data in your AdWords campaigns.Yahoo Says It Has Its Own Algorithm For Mobile Search Results
Oct 21, 2015 by Barry Schwartz
Yahoo’s Marissa Mayer says they have their own mobile s…

Facebook Report: Carousel Ads Grow 55% In Q3, Advertiser Budgets Up 16% YoY

A new global benchmark report from Nanigans, an advertising automation software, takes a look at global trends across various verticals throughout the last quarter. Some interesting intel is inside including an increased ad spend YoY and solid adoption around new ad types.When looking at the same advertisers in Q3 of 2015 versus Q3 of 2014 those brands the spends have risen 16% on Facebook.  Looking at the spends even further Nanigans saw and 18% increase YoY in mobile spends.The ad type that saw the biggest growth Y0Y was the carousel ad. These units that showcase up to 5 scroll-able products or images saw an increase of 55% more ad spend in Q3 2015 than in Q3 2014. Those advertisers looking for Direct Repose continued to allocate their budgets on Unpublished Page Post ads, Mobile App Install ads and Domain ads. These three ad types made up 96% of all ad spend over the past year.Another interesting finding was that while the average cost per click (CPC) was up just 2% globally YoY, y…

RevJet Launches Its Creative Side Platform So Ads Can Fight For Their Survival

Several ad creative variations on RevJet, with heat maps showing most clicked areas Startup RevJet wants digital ads to engage in a survival of the fittest.Today, the San Carlos, California-based company is launching a new creative platform that automatically tests ad variations. By winnowing out the winners, the company says it can dramatically boost response rates.Called the Creative Side Platform or CSP (yes, more ad tech initials!), the new product is the “first platform to enable continuous [ad] testing at scale,” the company said.Other types of ad creation platforms offer creative control and testing of alternatives. RevJet founder and CEO Mitchell Weisman told me that those platforms enable a marketer to quickly generate and deploy a shoe ad, for example, if a user visits a page showing shoes on a web site.But optimizing ads on those platforms via testing is a “painful and episodic” process, he said.By contrast, he said, RevJet’s CSP makes all ads automatically and regularly run…

[Secret Revealed] Unearth Lost Facebook Targeting | Psychographic Hot House

In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad. In this edition of the Psychographic Targeting Hot House, aimClear’s Senior Creative Strategist, Merry Morud, reveals how to dig up more precise targeting variables like a dog seeking a long lost buried bone. Just as a dog’s acute senses help it unearth buried treasure, this seven-year Facebook targeting veteran has a sixth sense for excavating more targeting than most.While Facebook doesn’t necessarily use “keywords” per se, for the sake of simplicity in this post we’ll use the term “keyword” to describe targeting variables such as interests/job titles/categories/workplaces, etc.Facebook Jumped the Shark on Drop-down Suggestions?In some accounts, Facebook has rolled up: demographics (family status, employers, job titles etc.), interests, and beh…

Facebook Is Testing Topic-Based Feeds

Facebook is looking into providing more ways for people to filter what they see on the social network.In a test first noticed today by Social Times, Facebook is giving some users the ability to pull up category-based streams of posts from friends and Pages.The topics — Animals & Pets, Food, Health & Fitness and Sports — are accessible in bookmarks in the left-rail of desktop Facebook. The test apparently isn’t visible on Facebook’s mobile apps. When a user clicks on one of the topics for the first time, he or she is asked to answer questions — “What do you love about food?” or “Which sports, teams, or players interest you?” — that Facebook will use to adjust what content it displays.Facebook is also giving people to ability to flag posts to indicate that they showed up in the wrong category:A Facebook spokesperson confirmed the test in an email to Marketing Land:People have told us they’d like options to see more stories on Facebook around specific topics they’re interested in…

Twitter Publish: Twitter’s New Tool For Embedding Tweets

Tired of your embedded tweets feeling text heavy and displaying in a one-after-another fashion?Meet Embedded Grid, Twitter’s new way to give a series of tweets a much more visual look.The new feature, introduced today at Twitter’s Flight developers conference today in San Francisco, is part of Twitter Publish, a new free tool to help people create better looking embedded stories from the raw materials of Twitter.Twitter is already using the tool internally, combined with others like its Curator product, to create stories for Moments, the immersive story telling feature that the company launched last month. Now Twitter is giving more access to the public at publish.twitter.com.Here’s how it works. Any Twitter collection — or series of tweets — that you create using Twitter tools like TweetDeck or Curator can be plugged into publish.twitter.com, which in turn will generate code to embed on a website or a mobile app. Any updates to the collection will automatically flow into the embedded…

2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By Industry

Three new video reports from AOL, Demand Metrics, and the web design search engine Crayon, all confirm what brands, agencies and publishers already know: video continues to be the shining star of marketing content.While AOL’s 2015 U.S. State of the Video Industry survey focuses on budgets, programmatic and branded video content, Demand Metrics reports on how many brands are measuring video’s overall effectiveness, where brands are hosting videos, and the types of video content being produced.Crayon’s report analyzes major brand websites to identify how many companies include videos on their homepage and how they’re being hosted.Here’s a quick recap of the three reports.AOL 2015 U.S. State of the Video IndustryAOL surveyed 300 brands, agencies and publishers to determine how video budgets are growing, where the money is going, and trends around branded content.According to AOL’s findings, of the survey participants who plan to move their TV spend to digital channels, 88 percent are pu…