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Showing posts from October 24, 2015

Marketing Day: Twitter’s Promoted Moments, Interview With Xerox CMO & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.From Marketing Land:Twitter’s Promoted Moments Will Get Its First Test Sunday
Oct 23, 2015 by Martin Beck
New native ad product will launch first with a Moment featuring “Creed,” a reboot of the Rocky movie franchise.Retailers: How To Engage Mobile Holiday Shoppers This Year
Oct 23, 2015 by Allan Haims
Many retailers are still not taking advantage of the power of mobile to increase in-store sales; columnist Allan Haims explains why and how they should.Why The MQL Is A Shackle
Oct 23, 2015 by Claudine Bianchi
Do you really need to measure marketing qualified leads? Columnist Claudine Bianchi doesn’t think so; she explains why MQLs might be holding you back.A CMO’s View: Xerox CMO Shares Strategy Behind Re-Branding One Of The World’s Top Brands
Oct 23, 2015 by Amy Gesenhues
Charged with the launch of Xerox’s “Work Can Work Better” campaign, CMO John Kennedy shares w…

Twitter’s Promoted Moments Will Get Its First Test Sunday

Twitter’s Moments is getting its first advertising moment.The company announced today that it will begin testing promoted Moments on Sunday, launching with an entry from producers of the movie “Creed,” a reboot of the Rocky franchise. As reported previously, Promoted Moments will remain visible for 24 hours within the Moments tab and be labeled similarly to promoted tweets.Launched two weeks ago, Moments is an effort by Twitter to attract more users by creating a more curated view of its content. Twitter has hired an editorial team to sift through tweets about current events, from the important to the frivolous, and package them to tell stories. On mobile devices, Moments display in an immersive manner with full-screen video and photos. Twitter has also given a handful of publishers — the New York Times, BuzzFeed and Getty Images, for instance — the ability to produce Moments.Now brands will get their chance. The test is being offered to selected brand partners in the US.“Promoted Mom…