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Showing posts from October 26, 2015
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Twitter Courts Brands With New “Brand Hub” Social Listening Analytics

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands, Twitter has launched Brand Hub social listening analytics. Brand Hub is meant to give companies a centralized place to get insights on share of voice trends and the people and audiences talking about their brands on Twitter.Most big brands already use various third-party analytics tools to capture share of voice, sentiment and other social signals. Twitter’s Brand Hub is an extension of its existing analytics suite for advertisers and anchored by a measurement metric called TrueVoice.TrueVoice MetricTrueVoice, launching exclusively in Brand Hub, shows advertisers their share of conversations happening on the social network. It measures impressions from organic Tweets to show how ad campaigns on the social network and other channels help influence organic brand mentions on Twitter.We determine your brand’s TrueVoice by first analyzing Tweets about your bra…

5 Best iPhone and iPad Apps : October Week 4

And just like that, another month comes to an end. But we’re saying goodbye to October by being our millennial self – creating a shareable GIF.And then there’s a podcast app and a better way to turn all that boring spreadsheet data into interesting and interactive charts, all on your iPad. Let’s get to it.1. BoomerangAnother month, another super niche Instagram app shows up. This is a good one though. As the description reads – “It’s not a photo. It’s not a gif. It’s a Boomerang.”It’s also not a bird, or a plane.It’s something in between.Basically, with Boomerang, you can take a burst of shots, one after the other and then the app stitches it into a 1-minute video. I know that sounds a lot like a GIF but you need to see it to know what it really is. Read our post for more details.It’s not as jarry as a GIF. It’s smooth, like a video. It’s kind of like Live Photos, but not really. It looks like fun, though, you should try it out. Work. Work. Work.A video posted by Christina Warren (@fil…

10 Steps To Target And Connect With Potential Customers Effectively

Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both.However, this time and monetary investment could yield game-changing results for your company. Are you starting to roll out your marketing plan and netting yourself some customers? Follow these 10 steps to be successful.1. Survey CustomersYou won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering.Cast a wide net to capture those you think might be interested in your product or service, and use their data to shape your brand in a way that better reso…

Score The Most Savings At SMX West By Registering Now!

Search Marketing Expo – SMX West, the conference of choice for search marketing professionals, returns for its ninth consecutive year!Join us in Silicon Valley for 3 days of tactical solutions in SEO, PPC, social media, local search, mobile, analytics and more! SMX West will run March 1-3; the expo hall will be open March 1-2; pre-conference workshops will be held February 29.SMX West is programmed by the editors of Search Engine Land, the premier publication search marketers trust to deliver breaking industry news, trends, and thought-provoking analyses.Register & Keep $300
Power up your search marketing skills and strategy for an exceptional value! Register now for an All Access pass and pay the super early bird rate of $1595 — a $300 savings off on-site rates. You’ll get 3 full days of innovative content, career-defining connections, and excellent amenities.Maximize your search marketing efforts as a team — learn more about our group discounts of 10-20%.Register today!

via Mark…

Will Facebook’s New “Reactions” Get The Thumbs Up?

To go beyond the thumbs-up — that’s what many Facebook users have sought for years.Although one suspects that “dislike” would have done just fine for the news about Cecil the lion, Mark Zuckerberg doesn’t want a community of “dislikes” — rather, Facebook is about connections. Enter Reactions, which expands the range of reactions available beyond the simple “Like.”Facebook has been testing Reactions in its desktop version in Spain and in Ireland, where I’m based, so I’ve had the opportunity to check them out and will share what I’ve learned so far.The User Experience Of New ReactionsHovering over the “Like” button, you are provided with seven different “reactions,” in emoticon format.A discussion of what each emoticon means seems to defy intuitive usability, but Facebook made a brave design choice to skip the description (or indeed any intro) and just add in the emoticons. Perhaps a larger rollout will include some tips for users as Facebook learns from these betas.Once you “react” to …

MarTech Today: Boosting Content Marketing, Google’s Shopping Insights Tool & Recovery From Bad Badlinks

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.From Marketing Land:Using Tech To Boost Content Marketing ROI: Dispatch From MarTech Europe
Oct 23, 2015 by Ian Cleary
At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content.Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
Oct 23, 2015 by Ginny Marvin
The data visualization tool shows search data on more than 5,000 products in US cities.Human Intuition Vs. Marketing Data: Forging A New Alliance
Oct 23, 2015 by Joshua Reynolds
Human intuition and data don’t need to be at odds with one another. Columnist Joshua Reynolds explains why the most effective marketing analytics solutions make use of both mind and machine.How To Recover From A Manual Action: “Unnatural Links To Your Site — Impacts …

EU Competition Chief Suggests Google May Face Years Of Antitrust Investigations

Europe’s chief competition regulator Margrethe Vestager has indicated that Alphabet/Google will likely face multiple antitrust investigations that could last years. The current Google case involves the company’s alleged abuse of market position in “shopping search” only.Quoted in a Wall Street Journal article, Vestager points to Google Maps and travel search as two future areas of inquiry. Interestingly she suggests that any rules or settlements that emerge from shopping won’t necessarily apply to other “vertical” areas of search:“The shopping case may have similarities when we eventually look at maps and travel and a number of other related services, because the complaints sort of tell the same story,” Ms. Vestager said. “But there is no such thing as you have done one, you’ve done them all. You can’t do that.”Taking a defiant position Google has decided to fight the EU, calling its “Statement of Objections” (SO) unfounded:The SO says that Google’s displays of paid ads from merchants…

MarTech Landscape: What is Local Marketing Automation Software?

Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple locations. Corporate managers want centralized control while combining brand consistency with geo-specific local messaging. Imagine being the brand manager, checking addresses and phone numbers for hundreds of retail stores or monitoring social media comments at the local level. Each location is its own business, but it’s not.Note: This is part of our Martech Landscape series, which will look at various marketing technology platforms over the coming months.Thankfully, there is software that can automate many of the tasks involved in marketing at the local level.What Goes Into A Local Marketing Campaign?Before identifying what steps to automate, let’s first look at the five basic elements of a local marketing campaign:1. Listing management. The foundation of successful local marketing is clean data and accurate listings — including name, address, pho…

Windows Phone is Being Crushed by the Dead App Problem and There’s Nothing Microsoft can do About it

I was using Windows Phone right from the modest Windows Mobile 6 to the Windows Phone 8.1, until I made a jump to Android not so recently. Microsoft planned a big comeback with the Windows 8, but the app problem with the Windows Store seemed to be perennial in nature. Windows has been the last train to hop for developers, with quiet a lot of them straying away and now some are withdrawing their apps almost non chalantly.That being said, the Windows Phone hardware is not doing great either, Microsoft’s frantic attempt to push the Lumia sales is evident in the recent bid to rebrand the Lumia series. As per The Verge, Mint has been the latest app to vanish from the Windows Store and this has created a furore among Windows Phone users, who for the record know that it won’t be the last app to be withdrawn from the Windows store.The apps which have been withdrawn from Windows Store are not menial in nature as they come from some of the big publishers including American Airlines, Bank of Ame…

10 Best Android Apps & Games This Week [October 26th]

Every day there are dozens of apps and games being submitted to the Google Play Store. And once per week we take a look back and pick some that we consider to be among the best. If you missed the previous edition, you can still have a look at it to find there some great new titles. As for the current roundup, here’s what we’ve been able to found.Boomerang (Free)Facebook-owned Instagram has released a brand new Boomerang app for both iOS and Android users which pretty much mimicks the functionality of Apple’s Live Photos features. The app lets you take mini videos using the front and back facing camera. You don’t need to sign up and once you’re don, you can apply some Instagram filters if you want. The app takes 10 photos and stitches them together, speeds up the video and then loops it back and forth.Star Wars: Galaxy of Heroes (Free)As we are getting closer to the seventh episode of the Star Wars series, there’s now a new game for the millions of Star Wars fans out there – Star Wars:…

Motorola Droid Maxx 2 and Droid Turbo 2 Press Renders Leaked Ahead of Their Launch

Serial Tipster @Evleaks has once again come up with leaked renders and this time around the phones in question are Motorola DROID Turbo 2 and DROID Maxx 2, both of which are expected to be announced on October 27th. The leaked renders show off the phone in full glory and the design is one that is reminiscent of the current crop of Motorola phones. Motorola Droid 2 is fitted with dual front speakers below the screen along and a Verizon Logo separating them. The render below shows off a Droid Turbo 2 (first three from left) and Maxx 2 (last two).As we move on to the rear, Motorola Droid Turbo 2 doesn’t surprise with the aluminum plate around the screen which is something that we are used to seeing on the current generation Motorola phones, including the recently unveiled Motorola Play and Style. The back panel seems to be warped at the edges but apart from that we couldn’t see any drastic or even minor design changes. Motorola Droid Turbo 2 will be a premium offering and is expected to c…

8 Brain Exercises To Improve your IQ Score

Can we make ourselves any smarter? The answer to that particular question is still a puzzle, trying to be solved by scientists all over the world. The most common measure of how smart a person boils down to a simple calculation, known as the Intelligence Quotient or IQ. While there have been papers published stating how brain exercises could help people improve their IQ’s, there has also been researched papers published opposing the said notion.A study published in 2008, led by Susanne Jaeggi, now a professor at The University of California at Irvine, conducted tests which reflected on how ‘fluid intelligence’ or the ability to solve novel problems works. The test sample was divided into two groups each, one training and one control group. The training group showed significant improvements in the reasoning ability test, where the control group lagged behind. This scientific study and a few others (Roche, Cassidy, et al. 2013), published evidence to the fact that the human brain could …