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Showing posts from October 27, 2015
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ResumUP Increases your Chances of Getting Hired by Turning your Resume into an Infographic

When you are looking for a new place to work, your resume is crucial, as this represents your first contact with a future employer. Therefore, you want to make sure that you come up with some creative ideas that will speak about your skills.We’ve already compiled a few useful online resume makers that you could try out, such as Re.vu and others. Today we’re talking about a new online service that’s definitely worth adding to the list – ResumUp. The short description of this new service is that it helps turn your resume into an infographic, thus making your profile appear cooler.Eugene Barulin, the CEO of Resumup claims that only 6 seconds are spent on each resume on average, so you definitely want to come up with something that will have a visual impact on the person that’s reviewing it. And what better way to speak about your skills and places where you’ve been than an infographic?The website comes with a few templates that you can choose from, such as a resume accessible online and …

InFocus Kangaroo is the World’s Smallest Portable Windows 10 PC, Available for Just $99

The big advantage of mini computers is that they don’t take much space at all and you can take them with you everywhere you go. And usually, you can find plenty of such devices at a decent pricing and with satisfactory specifications.InFocus has recently announced Kangaroo, a new Windows 10 portable PC that can be yours for as low as $99. Kangaroo is touted as the world’s smallest portable desktop computer, having the following dimensions – 124mm length, 80.5mm width, and 12.9mm girth. This is pretty much the size of a smartphone. The device weighs just 200 grams, so this is truly a portable computer that you can anywhere you go.Kangaroo has a removable base unit with an HDMI port, one USB 2.0 port, one USB 3.0 port, and a DC power port. There’s even a Windows Hello fingerprint sensor inside the unit, which is impressive judging its price. Here’s how the rest of its main specs look like:Quad-core Intel ‘Cherrytrail’ Atom x5-Z8500 processor clocked at 1.44GHz, with a Burst frequency of…

Content: It’s Not Another Channel

Content this, content that. Content marketing, content strategy. Everyone’s talking all content, all the time these days.One of the questions I’m asked most frequently (as recently as lunchtime today, in fact), is who’s responsible for all the content. Is it communications? PR? Social media? Marketing in general?Briefly stated, the answer is yes. All these divisions (and more) play a role in content marketing and content strategy.Here’s what should be coming into focus for marketers (but sadly isn’t): Too many marketers, and the organizations they work for, mistakenly view content as a channel.Like social media, email, search, media, or direct marketing, they want content to be departmentalized, siloed, circumscribed and cleanly defined.Content does indeed require an enormous amount of domain expertise. A content strategy is required to set goals for content marketing initiatives and to define how those goals will be measured.Editors and project managers work to build governance aroun…

Samsung’s 18.4-inch Galaxy View Goes up for Pre-order for a Price of $600

A couple of highly detailed pictures have leaked last week, allegedly showing how Samsung’s mammoth 18.4-inch Galaxy View tablet is going to look like. Quite unexpectedly, for a couple of hours, the huge Samsung Galaxy View tablet was available to pre-order from camera and film equipment store Adorama.The listing has been removed since then, but you can see in the above screenshot the cached page. It’s quite weird that the device has first popped up at a place where one would usually expect camera equipment to be up for sale. The listing describes the Galaxy View as Samsung’s biggest Android tablet & movable media display, which speaks about its destined use. Here are some more details from its description:The Samsung Galaxy View is TV reimagined for the streaming age. The 18.4″ FHD large screen brings you a portable, touchable TV experience plus a bigger window to your favorite apps and content so you can do more, view more and play more. Enjoy the home theater experience – anywh…

Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing

I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on the desktop, with mobile design and optimization just being an add-on. If that’s still they way you’re looking at it, you have already fallen behind.For the past couple of years, developers and marketers have been talking about building websites to be mobile-ready. You hear people discuss things such as mobile websites versus responsive design and which is the right way to go. Those conversations all had their merit in the past, but they really have no business taking place today.Mobile design and optimization can no longer be considered secondary, or an add-on, or something that you should do “too.” In fact, today, it is desktops that should be considered the secondary device. And all our Web development and marketing efforts should reflect that.All of them.Mobile Design Vs. Desktop DesignIt’s still common for Web designers to develop wireframes an…

RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages

The days of a hand-crafted human search algorithm may soon be over. Google has announced RankBrain, a new artificial intelligence that is now processing a “very large fraction” of searches each day. This new system was reported to Bloomberg and has been implemented, in part, to help Google better understand deal with the amount of ambiguous queries that they receive each day.RankBrain isn’t replacing the current Google Algorithm (currently nicknamed Hummingbird), but instead RankBrain is one of the “hundreds” of signals according to Bloomberg. Previously Google has claimed up to 10,000 signals & sub-signals. It turns out that the RankBrain signal is pretty important too. Greg Corrado, Google senior research scientist, stated that RankBrain is now the 3rd most important signal in matching results to a search query. When asked about the other two Google declined to comment.The artificial intelligence of RankBrain comes in the form of mathematical entities called vectors that can be…

Hootsuite Offers Free Version Of Hootsuite Campaigns For Lead Generation

Need business leads? But lack funds to pay for a social media advertising campaign?Hootsuite can help with that. The social media management company announced today that it’s offering free lead-generation tools, enabling all Hootsuite users to create sweepstakes and sign-up pages. Those are the two most popular features in Hootsuite Campaigns, an enterprise suite for managing contests, landing pages and UGC efforts that the company launched last year. One enterprise customer, Hootsuite said in a blog post, was able to generate 97,000 leads during a four-week sweepstakes campaign.“Hootsuite Campaigns simplifies online social marketing and enables businesses — from food trucks to Fortune 1000 companies — to achieve better business results,” Greg Gunn, Hootsuite vice president of new product growth, said in a statement. “Ninety percent of Hootsuite users cite leads and conversion as their primary goals from social and Hootsuite Campaigns directly addresses that need. It gives everyone th…

TV Producers, Advertisers Need To Leverage The Web’s Largest Focus Group: Social Data

So it’s all done. A season’s worth of episodes are ready to go. Viewers are ready. Networks are abuzz with the possibilities for every time slot. For advertisers, this time of year is stressful.Developing ad campaigns is about understanding where an audience is and what’s going to compel their interest. Commercial time remains a costly investment, and advertisers are under consistent pressure to nail their campaigns to ensure ROIFor years, TV producers and ad executives have relied on focus groups, collecting individuals fitting the description of a target audience and using their insight to make decisions. There’s opportunity for executives to essentially conduct a massive analysis of a show’s audience to inform ad investment in the form of social media insights.TV viewers aren’t hesitant to share their thoughts on TV programming on Twitter, Facebook and other popular social channels. The insights TV producers and advertisers can glean from social discussion related to programming il…

UGC Platform Chute Can Now See

Chute’s visualization of its new machine vision Chute is adding eyes to its platform for user-generated content (UGC).Previously, the platform allowed brands to search hashtags, keywords or comments attached to appropriate images created by social media users — that is, searching by text. Now, the company has developed and is today launching its IRIS image recognition technology for detecting a logo, object or scene in an image.CEO Ranvir Gujral told me that, while machine vision companies like Ditto Labs, Clarifai, or gazeMetrix (recently acquired by social analytics firm Sysomos) can offer similar vision technology, Chute is the only one that combines machine vision with social marketing tools.In addition to IRIS, the company is also announcing today a social posting tool that lets marketers send or schedule images for social accounts or conversations. Previously, the platform required users to download the located images and then post them manually.Additionally, a new Discover featu…

MarTech Today: Twitter’s TrueVoice, Google’s RankBrain & Next Wave Of Voice Search

Here’s our daily recap of what happened in marketing technology today, as reported on Marketing Land and other places across the Web.From Marketing Land:Twitter Courts Brands With New “Brand Hub” Social Listening Analytics
Oct 26, 2015 by Ginny Marvin
The company launches TrueVoice metric to show brands their organic share of conversation compared to the competition.MarTech Landscape: What Is Local Marketing Automation Software?
Oct 26, 2015 by Claire Schoen
Marketing at the local level can be enhanced — and more efficient — when tasks are automated.Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results
Oct 26, 2015 by Danny Sullivan
A machine-learning AI is handling 15% of Google’s search queries.How To Leverage The Google Search Analytics API
Oct 26, 2015 by Andrew Ruegger
Looking for more insights into your website’s search queries? Columnist Andrew Ruegger explains how to use the new Webmaster Tools Search Analytics API to find about your website’s…

Amazon Echo Gets Smarter With Local Business Listings From Yelp

Amazon’s Echo personal assistant continues to expand its horizons and get more useful with a number of incremental updates, including the most recent one available now that offers local search results from Yelp.The update was pushed out over the weekend and should be available to all now.Echo owners can ask the device a number of questions to find out about local businesses — their phone numbers, address, hours of operation and more. To make it work, you first give Echo your address via its associated app and then start asking things like, “Alexa, I need a plumber in Richland, Washington.” Restaurants have long been a strength for Yelp, so Echo/Alexa is equally helpful in that vertical. In the videos below, I first asked Alexa for Italian restaurants near me, and then followed up asking for the phone number of one that sounded interesting. After you ask a question, Echo also offers additional information (sourced from and credited to Yelp) about the resulting businesses in its app.In an…

Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value

Unlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added marketing tools.Today, the Sunnyvale, California-based company is beefing up its predictive powers even more, with the announcement that it is adding the ability of brands to assess which customers could turn into really big spenders — if encouraged.This goes beyond assessments of Customer Lifetime Value (LTV), vice president of marketing Angela Sanfilippo told me. In the standard LTV that AgilOne previously had, she said, there is an estimation of what the customer’s spend could be worth to the company over the entire relationship, based on what the customer has spent as well as average patterns.But, she said, AgilOne’s new Predicted Lifetime Value compares a customer to the top 20 percent of a brand’s customers, the biggest spenders. Based on such data as visits to web pages or the downloading of marketing material, it estimates if this customer c…

Google Nexus 5X First Impressions: Bridesmaid Blues?

Being the supporting act to a high profile product can be a horribly cruel fate – just ask the iPhone 5c or the Compact series of devices that have come in the wake of Sony’s Xperia Z flagships. So one cannot help but feel a twinge of sympathy for the Nexus 5X that has been asked to carry the bridal trail of the Nexus 6P. It is getting its place in the spotlight all right, but well behind the 6P.And well, to be brutally honest, it does look like a supporting act – unlike the metallic 6P, the 5X is an all plastic affair. Mind you, it is much better quality plastic than the smudge prone Nexus 5, whose spiritual successor it is supposed to be. In terms of design, however, the 5X seems to be more from the Motorola school than the LG one – the 5.2 inch display is flanked by speakers above and below, and the slightly convex curves at the top and base of the device have been replaced by straight lines, although the corners remain gently curved. The volume rocker and the display/power buttons…

Letv Le 1s Launched in China for $172, Features a Fingerprint Sensor and 3GB of RAM

We have witnessed quite a lot of new Chinese phone manufacturers flooding the market with class leading hardware at a substantially lesser price point. Unlike before, Chinese manufacturers are also sparing some mention worthy efforts on marketing and brand building (read Xiaomi) thus enabling them to build a fan base. LeTV started out as an Online video company and soon enough, smartphones became one of its verticals. Le 1, Le 1 Pro and Le Max all launched in China earlier this year boasted of being the first device to come with USB Type-C.The LeTV Le 1S heralds with features like IR Blaster, USB Type-C, dual SIM and 4G LTE connectivity. Just like any other smartphone being released these days, the Le 1s comes with a fingerprint sensor at the back treated with a mirror finish. The company also claims that the phone is fitted with fastest fingerprint sensor but fails to mention anything about the success rate for print registration.Although the phone maintains a thin profile of 7.5 mm …

Facebook to Introduce New Personalized Notification Tab for its Mobile App

Facebook has been evolving rapidly and we have seen many verticals in the recent past including the Facebook Mentions and the Facebook M virtual assistant which is yet to be rolled out. Facebook is all set to roll a new update which will bring a new set of cards similar to the ones already on the Google Now. The cards will update the users about their favorite TV Show, Weather and other related News stories. For readers’ convenience, News will be curated under different categories and the best part is the fact that Facebook takes into account the sharing frequency of the stories, thus displaying the trending stories.The news feed just doesn’t stop at that but it will also include the places of interest, dining outlets and events in the vicinity. The Cards feature is not something new as we have been seeing Google and SIRI implement it a long time ago but considering the huge Facebook user-base and the level of engagement, it’s a significant development for sure.Facebook is something w…

Smartly.Me – Nifty App that Tells You Which Smartphone to Buy Next

If you’re in the market to buy a new smartphone in India or following this space closely, you’ll know how difficult it has become to keep a tab on the sheer number of smartphones landing here every week – across price segments and brands. A non-techie friend of mine was joking that there are more smartphone models in Indian market than bathing soaps, and he’s probably right as well. As per our data, as many as 115 smartphones were launched in the period between July and September this year. That’s how commoditized the smartphone market has become over the past year or two.As tech bloggers, we love and hate this at the same time. Content discovery is no more a problem, but it has become increasingly difficult to suggest the right phone to the right person, specially when the prices keep fluctuating and new phones from Asia and elsewhere keep popping up to spoil your recommendation list. If this is the plight of someone whose primary work revolves around smartphones, imagine the plight …

A Comprehensive Guide To Keyword Research By Juggernaut Method

Words are really important when it comes to search engines, because honestly everything starts from here. It’s the absolute beginning. If you master the science of finding words which your market is currently searching and typing in the box, then I’d say you’ve got the key that leads towards success.Keyword is just a fancy way to say problems — yes, I call them problems because market is searching for a possible solution, a product, information or any other thing that works like a first-aid kit to their keyword.If you know what people are searching for, you get to understand the market conditions and can come up with a solution, product or answers to their questions or queries. I’ll be teaching you how you can find gold keywords by my Juggernaut Method that is as simple as learning English alphabets. Let’s get started.First things firstBefore finding a good keyword, you’ve to understand your own website in a crystal-clear manner because if you don’t, it’ll terribly impact your busines…