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Russia’s leading search engine Yandex announced its revenue results for 3Q 2015 yesterday, reporting an 18 percent year-over-year quarterly increase at $233.1 million – or 15.4 billion rubles.Yandex said its share of the Russian search market averaged 57.1 percent for the quarter ending September 30, 2015, with search queries up four percent compared to the same time last year.The site grew its advertiser base to 354,000 – an 18 percent jump over Q3 2014 and one percent increase over the previous quarter.“We stabilized our search share in Russia, became the default search engine for Windows 10 in Russia, Turkey, and several other countries, and achieved a historic decision from the Russian anti-monopoly service that we hope will return fair competition to the market,” said CEO Arkady Volozh in a statement announcing the company’s earnings.Yandex.direct, the company’s auction-based ad program, switched to the new VCG auction platform during the quarter as well.“We smoothly transitione…

How do you accurately measure the return on your marketing initiatives? Marketing attribution, or using analytics to assign credit to a marketing touchpoint — whether done through a traditional last-event model or a newer real-time, algorithm-based model — can be scary to look at if you’re a beginner.With so many different charts, graphs and information to crunch, one can get lost trying to make sense of it all. Beyond that, changing one ad can alter the effectiveness of all of your placements.So how is one supposed to make the best decisions when faced with such a daunting amount of data? Here are a few tips to keep in mind when reading your attribution reports and attempting to maximize your marketing dollars.1. Use A Top-Down ApproachTrying to jump right to the most granular level or most detailed report can be a daunting task that can drive the user mad with data.Instead, start with a clear goal in mind like, “I want to look at my incremental conversions earned with display advert…

Google Alerts, you probably know this, offer an easy way for you to create RSS feeds from the Google search results of any query. This is a good option if you are looking to monitor when new web pages are indexed by Google that match your search query.If you have never created feeds with Google Alerts earlier, here’s a quick primer. Type your search keyword, expand options, choose “Automatic” for sources, choose “All Results” for “How Many” and set “RSS Feed” as the Delivery Method. Google will create an RSS feed of web search results that you can subscribe in Feedly or another RSS Reader.Please see the Google Alerts tutorial to write more advanced search queries.Better RSS Feeds for Google SearchA big limitation with feeds created using the “Google Alerts” approach is that you’ve limited control over the feed and it won’t include search results from all over the web. In fact, the first time you create a feed, it is likely to be empty and results would be added as Google discovers and…

It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware engagement that’s tailored and relevant to each and every individual.Yet, as we’ve discussed in a previous post, 70 percent of brands have admitted they’ve failed to personalize email messages at all, let alone used behavioral data for triggering.In fact, according to a 2014 study by Razorfish:A whopping 76 percent of marketers haven’t yet used behavioral data for segmentation analysis and targeting in any channel, let alone email.Only 38 percent of those interviewed are able to target a new customer versus a returning customer.
Just 13 percent actually deliver segmented experiences and measure the results.As I’ve written before, these figures are absolutely not because marketers are dismissive of personalization and triggered responses. The issue lies in the difficulty of Big Data implementation across their organizations.Customer data is siloed in diff…

“Everybody is an influencer.”Gil Eyal, founder and CEO of startup HyPR, meant that everyone has influenced someone in some way. But the influencer marketing platform and search engine that his company is rolling out — and which today is announcing a $5 million seed round — could let anyone become a paid influencer hired to wax enthusiastic about a new movie or a new toothpaste.That’s because HyPR (pronounced Hyper) wants to take influencer matchmaking beyond a facilitated platform like NeoReach, and even beyond TapInfluence’s boast of a fully automated platform.Instead, HyPR says it is introducing programmatic screening, buying, and selling into influencer-land. If so, it could turbocharge the buying and selling of social influence in ways similar to how the introduction of programmatic technology transformed digital advertising.In Eyal’s usage, “programmatic” includes the use of machine intelligence to scan every publicly available social account in the world, looking for all users w…

Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages.

via Search Engine Watch

Gocycle, one of the coolest electric bike currently available on the market, is now coming to Indian customers, as well. Bird Mobility, the company that sells Segway devices in India is now extending its reach to become exclusive distributors of the Gocycle, Ninebot products, Bird Board Drifter scooter, Acton’s M scooter, Rocket skate and Blink.Gocycle is a lightweight electric bicycle which will be available throughout India via a network of authorised resellers and dealers appointed by Bird Mobility. The Gocycle is priced around Rupees 3.5 lakhs for the base model, and Bird Mobility will provide full warranties and after sales services. Rony Abraham, Business Head at Bird Mobility said the following:“The growing concerns over traffic, rising pollution levels as well as increasing health awareness amongst people has resulted in a growing demand for personal mobility devices in India. At Bird Mobility we focus on offering innovative solutions by bringing in best global brands that are…

Native advertising. Influencer marketing. Paid endorsements. Nothing’s wrong with these tactics on social media and in other marketing channels, as long as you’re staying within the rules of disclosure. Are you? Or are you unclear on those rules? Good news for the confused and uncertain. The US Federal Trade Commission is speaking at Marketing Land’s SocialPro conference next month to clear things up.Consider some of our headlines over the past year or so that illustrate confusion marketers have with staying on the right side of the FTC:FTC: Brand-Incentivized Pins On Pinterest Potentially “Deceptive,” Require DisclosureFTC’s First Twitter Disclosure Crackdown Is A Wake-Up CallDid Lord & Taylor’s Instagram Influencer Campaign Cross The Line?FTC Settles With Gaming Network Accused Of Failing To Disclose Paid EndorsementsIn the US, the FTC is the agency charged with ensuring that ad and marketing campaigns have required disclosures to consumers, such as where payment might play a ro…

As Halloween looms, marketers have their eyes trained on this year’s holiday season — but slower retail sales in September may portend less robust spending.How can retailers improve their share of holiday sales? One way is mobile.I’d like to think this is the year mobile comes of age, graduating from a “nice to have” piece of the holiday retail strategy to something that is mission-critical. But that means more than building mobile-friendly websites and launching great-looking apps.Mobile can deliver real competitive clout, but its real power lies in enhancing the cross-channel customer experience.Mobile devices have become omnipresent extensions of our lives as we move through the day. So it’s not surprising that nearly three-quarters (72 percent) of consumers respond to calls to action delivered on a mobile device within sight of a retailer, according to an MDG Advertising infographic.Yet just 23 percent of marketers are using location-based data in marketing campaigns, despite the …

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.From Marketing Land:RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages
Oct 27, 2015 by Greg Finn
The days of a hand-crafted human search algorithm may soon be over. Google has announced RankBrain, a new artificial intelligence that is now processing a “very large fraction” of searches each day.UGC Platform Chute Can Now See
Oct 27, 2015 by Barry Levine
New machine vision allows brands to find logos, objects or scenes in user-generated imagery, for deployment to social accounts and conversations.Amazon Echo Gets Smarter With Local Business Listings From Yelp
Oct 27, 2015 by Matt McGee
Give Echo an address, and it’ll let you know what local businesses are nearby — plus their addresses, phone numbers, hours of operation and more.Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value
Oct 27, 2015 by Barry Le…

Videocon has partnered with Microsoft to produce the World’s first Windows 10 powered LED TV which will come in 32-inch and 40-inch models. At a time when Android TVs, Tizen TVs and WebOS TVs are trying to grapple the nascent Smart TV market, it is indeed refreshing to see a Windows 10 TV. With Windows 10, Microsoft has been pitching it as WaaS (Windows as a service), and this looks like a new addition in that regard.Before we shade any doubts on it, Videocon, the Indian company has already detailed that it can be used as a personal computer and will start retailing from the next month. The 32-inch variant will set you back by Rs 39,990 (~$615) and the 40-inch will cost you Rs 52,990 (~$815). The TV would be dubbed as “One Touch TV” and will come installed with Microsoft Office, Windows Store and all the other essential apps.The company is expecting 5 percent of its sales from the next quarter to come from the Windows TV and after gauging the users’ response, they will also go ahead w…

For paid search marketers the holiday season is already in full swing and competition is going to be tough.

via Search Engine Watch

Visiting an online storefront is like walking into a physical store when no one’s there.Customer engagement vendor Moxie Software feels your pain. Today, the San Bruno, California-based company is offering help with a new digital engagement suite that is its equivalent of an attentive salesperson.It’s “a concierge approach to digital engagement,” VP of engineering Brian Strauss told me, and it represents a new attention to ecommerce by Moxie.A mobile user, for instance, might start a smartphone search for a tablet on Google, and then follow the link to a mobile site for a store that sells tablets. A chat window with a live agent welcomes the visitor, and offers suggestions on where tablets can be found on the site, since the suite picks up the nature of the search.At various points in the user’s visit, Moxie also offers opportunities to find “helpful info” or for the user to send a message to the site. The chat window might also return if it appears the user is lost. A similar experie…

Facebook has released a very important update to its Messenger app, thus making it much easier to contact people just by knowing their name. Facebook helps you be protected from persons you don’t know, so that’s why prior to this update, messages from unknown persons showed up in a folder next to your inbox labelled ‘other.’ However, this feature was available only on the desktop platform.With the new Message Requests for Messenger feature, when someone sends you a message who isn’t at least a friend of a friend or has your phone number, it will show up as a ‘message request,’ giving you the option to accept or ignore it. David Marcus, Vice President of Messaging Products at Facebook, was the first to break the news, saying the following:“Forget phone numbers! Today, we’re excited to start rolling out Message Requests for Messenger. Now, the only thing you need to talk to virtually anyone in the world, is their name. As a result of these changes, we’re removing the “Other Folder” that…