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Showing posts from October 29, 2015
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REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday

In an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by life-threatening mob scenes, outdoor products retailer REI is opting out, or more accurately, choosing to #OptOutside this year. In a move consistent with the brand’s values, the company’s CEO this week announced that REI would be shuttering its stores and its website on Black Friday, giving its employees the day off so they can engage in outdoor activities and rallying anti-consumerism sentiment in social channels.Said Jerry Stritzke, president and CEO of REI, in a statement:We think that Black Friday has gotten out of hand and so we are choosing to invest in helping people get outside with loved ones this holiday season, over spending it in the aisles. Please join us and inspire us with your experiences. We hope to engage millions of Americans and galvanize the outdoor community to get outside.REI CEO Jerry Stritzke The campaign centers around the #OptOutsi…

Unmetric Unveils Prediction Engine For Social Posts

Unmetric’s purpose in life has been analyzing past social data and figuring out what your competitors are doing, so you can adapt your strategy.Today, the New York City-based social media intelligence platform is, for the first time, looking to the future with a new Predict product on its platform. The new offering estimates how much user engagement your brand’s social post will generate — and ways to tweak it to get more.“We’ve never done anything predictive” before, CEO Lux Narayan told me. “Everything so far was like a rear view mirror.”He pointed to Isaac Asimov’s Foundation series of novels as an inspiration. In those classics of science fiction, “psychohistory” plays a starring role as the ability to make predictions about large social groups based on past behavior. In one form or another, that’s the same idea behind the current wave of predictive analytics and marketing.To develop the prediction engine vertical by vertical, Unmetric took about 6000 Facebook brand-generated post…

UMI Iron Pro is a $180 Phone that Offers FingerPrint Scanner, Iris Detection, USB Type-C and 3GB of RAM

Smartphones have become an integral part of our lifestyles and we tend to store all kind of personal and official data on our phones. With the advent of smartphones, the associated threats like malware, ransomware and data theft have also shot to the sky, not to mention the Online phishing. The current crop of operating systems do provide the basic layer of security but when it comes to protecting the smartphones from severe threats they fall short. Apart from this, the phones can be unlocked easily by the conventional method but it always helps to add an extra layer of security, making make it tough to compromise the data in the phone.UMI is a Chinese company that want to build a secure phone at an affordable price tag without sacrificing on the features. The company has launched the Iron Pro which draws its power from an octa core MediaTek MT6753 processor clocked at 1.3GHz and paired with 3GB of RAM. UMI has fitted the phone with a 5.5-inch FHD display. On the imaging front the Iro…

Despite New Mobile Tech, Marketers Favor Coupons For Offline Attribution

There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home). While there are different methodologies, a number of companies, such as xAd, NinthDecimal, PlaceIQ, Placed, Google and Facebook are increasingly mapping online and mobile ad exposures to in-store visits.Online to offline attribution is important because the physical world is where most purchases occur — trillions vs. billions — and marketers won’t have a true understanding of the efficacy their media buys without these metrics (unless they’re pure e-commerce).In the past marketers sometimes used coupons/codes for offline attribution and later call tracking (as a proxy for store visits). Yet what a new survey and report from Marchex discovered, however, is that despite an increasing arsenal of sophisticated methods for offline attribution, marketers still favor coupons.Among the survey questions were two about mobile marketing channels and campaign o…

Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving

Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts.According to a report from the email marketing provider, open rates for Black Friday emails were the highest on the Monday and Tuesday preceding Black Friday, but the majority of email campaigns – 33 percent – were sent on Thanksgiving Day and Black Friday.2014 Open Rates For Black Friday-Themed EmailsYesmail notes the Monday prior to Black Friday also saw the highest deletion rates: “While Monday before Black Friday saw the highest open rates for Black Friday-themed emails, it also saw the highest delete after open rates – 6.6 percent.”Looking at social posts, Yesmail’s report revealed the same trends on Facebook, with the majority of retailer Facebook posts happening on Black Friday, while Facebook engagement around Black Friday-themed posts was highest on the Sunday before Black Friday.2014 Facebook Engagement Rates for Black Friday Themed …

The Power Of Customer Trust In Brand Marketing

Never before in history has the average consumer held so much power. With social and mobile technology at our fingertips, everyday people can voice their opinions and rally communities to do the same.The challenge for brands today is determining how to use the voice of the consumer to their advantage. The best solutions share the same core element: trust.Everyday Challenges For Every BusinessWhether you are a business-to-consumer (B2C), business-to-business (B2B), technology startup or major consumer brand, you are likely struggling with the same challenges: maximizing website rankings, generating leads, attracting new prospects, keeping existing customers, improving brand loyalty and boosting conversion rates. While there are countless strategies and technologies to help address these challenges, securing your customers’ trust is an effective way to help address all of them at once.It may sound simple, but trust isn’t easily won. Here are three important starting points to incorporat…

Toyota’s Kirobo Mini is an Apple-sized Robot Companion that fits in your Car’s Cup Holder

The Tokyo Motor Show is the place where car makers bring some of their best creations and new products. Toyota too was at the event and besides the traditional announcements, the Japanese company has came up with a tiny and very cute robot companion called Kirobo Mini.
The purpose of this tiny device is to help fatigued drivers deal with the emotional demands of long-hours driving. It might sound silly when you first think about, but if you frequently make long drives, then you know how annoying it can be to drive alone. Sure, you have your music with you, but even that can’t help sometimes. Therefore, Toyota thought that an apple-sized robot that can fit in your car’s cup holder could be a good idea.The device is part of Toyota Heart Project; the mini version to be used in cars is a relative of the Kirobo robot that went to the International Space Station (ISS) to help astronauts with a number of experiments in space. The robot made for drivers comes with a built-in software that coll…

Mobile Strategy For The Holidays: Two Industry Insiders Answer 5 Critical CMO Questions

Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks.As we head into the holiday season, I posed a few critical questions to two of the brightest minds I know in mobile: Hathway CSMO Kevin Rice and 3Q Digital VP of Mobile Strategy Craig Weinberg. (Disclosure: Mobile agency Hathway is a 3Q Digital partner, and 3Q Digital is my employer.)If you’re looking for any edge you can get in your holiday mobile campaigns, these guys have answers.Kevin Rice Craig Weinberg 1. How Should Brands Be Thinking About Mobile Strategy For The Holidays?Rice: With so much advertising noise leading up the holidays, it can be hard for a brand to break through it. As a result, brands that want to stand out need to consider all channels for reaching shoppers when they are in the “holiday spirit of giving.”• Use mobile data to target consumers using contextually relevant factors. For example, mobile advertising avenues like The Weather Channel allow yo…

Tips for Building A Priority Account List For B2B Account-Based Marketing

If you’ve been paying attention to the marketing trade pubs lately or talking to other B2B marketers, you’ve probably noticed a significant trend happening: the rise of Account-Based Marketing (ABM).Various research studies show that ABM is on fire. More B2B marketers are aware of ABM; more B2B marketers are using ABM and more B2B marketers are having success with ABM.According to ITSMA, 84 percent of marketers say that ABM delivers higher ROI than any other marketing approach. SiriusDecisions states that more than 60 percent plan to invest in ABM technology over the next year, and a recent Demand Metric report shows that 96 percent of B2B companies believe that ABM has an impact on marketing’s success.ABM is gaining traction for a good reason. Not only does it drive strong business results, it also allows marketers to connect marketing programs from awareness all the way through pipeline and closed/won business.More and more B2B marketers are starting to think about how they can impl…

How Scarcity Changes Our Brains And Boosts Your Conversion Rates

The human brain is a marvelous thing. It’s astounding in its power and baffling in its limitations.I’ve long believed that the power of conversion optimization is found in three main things — an intensive obsession with data and testing, a heuristic for approaching a site’s conversion potential and a deep understanding of human psychology.This is why somanyofmyarticlesfocusontheimportanceandapplicationofpsychology in conversion optimization.Psychology works. It’s one of your strongest allies in the improvement of conversion rates. The more you understand it, the more you can unleash its power.Scarcity is one aspect of humans’ mental models that has significant implications in the CRO world.What Is Scarcity?Wikipedia defines scarcity in the following way:Scarcity is the fundamental economic problem of having seemingly unlimited human wants in a world of limited resources. It states that society has insufficient productive resources to fulfill all human wants and needs.Although this def…

MarTech Today: Promise Of Big Data, Programmatic Influencer Marketplace & Wayback Machine Rebuilds

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Report: The Promise Of Big Data Is Recognized But Rarely Realized
Oct 28, 2015 by Greg Sterling
A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and survey respondents polled for the report find data to generally be a “competitive advantage,” the results of the research overall present a more mixed picture.Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
Oct 28, 2015 by Steve Dille
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation.Startup HyPR Scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” Marketplace That Vets Everyone
Oct 28, 2015 by Barry Levine
Company intends for its te…

Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing

For hundreds of years, PR pros whipped out little black books for person-to-person content pitching.  It’s true. Relationships matter more than ever.  However, these days, radical psychographic influencer targeting makes easy work of placing precious PR content in front of influencers’ eyeballs via social feeds. After all, media players, bloggers and other important distribution targets use social media too! In this edition of aimClear’s Psychographic Targeting Hot House, founder Marty Weintraub, details how to effectively target PR pros on Facebook for content distribution to earn links, social signals, news placements, SEO and (yes!) even conversion.Distributing content to influencers by way of social feed can be an important augmentation to personal relationships, pitching, etc.  It’s common for bloggers, columnists, news editors, morning show hosts and universe of influencer-roles to self-discover content. Distributing programmatically to social PR psychographic segments often res…