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Showing posts from October 30, 2015

21 News Feed Updates That Have Changed How Pages Use Facebook

It would be difficult to overstate the importance of Facebook’s News Feed to marketers. You can think of it as an epic quest to gain access to Facebook’s multitudes — a search for the holy grail of social media visibility.And Facebook is continually shifting the path — some would say adding roadblocks — by making adjustments to its News Feed algorithm, the complicated set of rules that controls what people see on the social network. Facebook’s aim, of course, is to create the most interesting stream of content possible, personalized for each of its 1.5 billion users. The “perfect personalized newspaper” is how Facebook CEO Mark Zuckerberg terms it.In search of perfection, Facebook engineers constantly tweak the algorithm, using machine learning to study how people react and engage with content from friends and Pages. It’s complicated — two years ago the algorithm was said to weigh as many as 100,000 factors — and getting more so over time.For marketers, the effort to be a part of that…

Microsoft to Offer Windows 10 as an Automatic ‘Recommended Update’ Next Year

Windows 10’s initial release was a big bet for Microsoft, and in order to push it as aggressively as possible, Microsoft set up a reservation system designed allowing Windows 7 and Windows 8 users to upgrade for free. And it seems that Redmond has some similar plans for 2016, when it plans to offer Windows 10 as a “recommended update” in its Windows Update system.Thus, Microsoft hopes that it will convince users to jump to the most recent Windows OS. Basically, the Windows 10 upgrade process will download and start automatically if the user choose to install Windows 10. Terry Myerson, Microsoft’s head of Windows and devices, said that Microsoft will ask users this question only once.If you are on Windows 7 or Windows 8.1 and you use a metered connection, then you will have to turn off automatic updates to prevent the Windows 10 installer from downloading automatically.If you’re looking to create offline media to upgrade your PC, you will be able to use the updated Media Creation Tool …

Tor Project Releases the Beta Version of its Anonymous Instant Messenger

Tor (the onion router) is a free software that enables anonymous communication, being used by millions from all over the world. And now it seems that the team behind the project wants to make their entry in the IM market, as well.Tor Project has released the beta version of its Tor Messenger, which, as you’d expect, is a chat client which brings anonymous, “off-the-record” chats based on Tor’s secure browsing system. The new Tor Messenger is actually based on Instantbird, an instant messaging client developed in the Mozilla community.The technology used to develop the app is built on Instantbird but all the traffic is being routed through Tor. The chat client works cross-platform and it supports a wide variety of transport networks, including Jabber (XMPP), IRC, Google Talk, Facebook Chat, Twitter, Yahoo, and others. The beta release was more than a year in the making, so this isn’t just a side project from the developing team. Speaking with Wired, Tor public policy director Kate Krau…

Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers

Three, two, one… The ad screen countdown continues. Without even glancing at the dancing pixels before his eyes, the consumer clicks the “skip” prompt.With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare say — ignoring the very message advertisers have worked so hard to share with them.What complicates matters is the continued increase in deployment of ad-blocking software — an uptick of 48 percent in 2015, accounting for an estimated $21.8 billion in lost revenue from unseen ads globally.Apple has taken notice of this growing trend and last month announced that iOS 9 will enable ad blocking for mobile through its default Safari browser. The news generated a firestorm of reports and opinions, with critics and consumers alike quick to share their rants and raves.By now it’s clear that blocking ads on the mobile web affects publishers, but not much has been said about the impact on advertisers.The Numbe…

What CMOs Need To Know About Demand Side Platforms (DSPs)

The programmatic display space is full of technological acronyms these days. In this column, I’ll explain the role of one of them — the Demand Side Platform or DSP — to help CMOs make critical decisions about their strategies.A DSP’s place in the tech landscape is to respond on behalf of advertisers to bid requests from Supply Side Platforms.Here’s how it works. A publisher page loads with an ad slot on it. That ad slot is a piece of code from the SSP that (as quickly as possible) reads factors from the page/user (content, domain, browser and so on) and shares them with the DSP. The DSP checks those factors against the criteria set by the advertiser and decides whether to bid and how much.This is complicated by the fact that each SSP connects to multiple DSPs and vice versa. So several parties will be comparing bids for each impression.When you also account for each SSP running on many publishers and each DSP running for many advertisers, you reach a point where every impression trigg…

MarTech Today: Next Penguin Update, Unmetric Predicts Social Posts & Call Analytics Platforms

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google: Next Penguin Update Should Happen By End Of 2015
Oct 29, 2015 by Barry Schwartz
Google’s new real-time Penguin algorithm, version 4.0, will likely be released by the end of this year.SEMPO Releases State Of The Industry Report 2015
Oct 29, 2015 by Ginny Marvin
The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels.Unmetric Unveils Prediction Engine For Social Posts
Oct 29, 2015 by Barry Levine
Social intelligence platform inspired by Asimov’s “psychohistory” attempts to forecast engagement level of text-based posts.Milan-Based Company Launches Multi-Tech Device For Tracking Real-World Customers
Oct 29, 2015 by Barry Levine
Taggalo wants to go beyond what RetailNext, Quividi and others are doing to put brick-and-mortar store visitors inside analytics.Visualiz…

DSCO by VSCO Lets you Easily Make Animated GIFs on your iPhone

Whenever Apple comes up with a new feature, chances are that it will be mimicked by other companies, as well. Such was the case with the new Live Photos that we’ve seen recently being replicated by Instagram’s new Boomerang app. And now there’s another new app with pretty much the same functionality.The app is called DSCO (yes, it pronounced “disco”) and it comes from photography-focused startup Visual Supply Co., the makers of the popular camera app VSCO. The new DSCO app is entirely exclusive to iOS and is briefly described as a quick and easy way to make animated GIFs on your iPhone. This isn’t the first nor the last app with this functionality, but it stands out from the crowd thanks to its association with VSCO. As a matter of fact, the app is promoted as “DSCO by VSCO” on the iTunes store.As expected, the app comes with very easy to use controls, allowing you to capture, edit, and share animated GIFs. You can also make use of your favorite presets and easily share them to your V…

The Psychology of Colors: How Does Color Affect your Conversion

Have you ever wondered why Facebook is Blue? How color of a website affects reader experience? Be it a blog or an e-commerce site, the color of site makes a lot of difference.This guide is for all those bloggers, entrepreneurs & webmasters who understand that design thinking is the way to progress. You would learn how color affects sales of your site & how readers perceive certain colors.In a study conducted by Dr. Andrew Elliot at the University of Rochester, simply placing a thick red border around a photo of a person increased how attractive a stranger perceived the person in the photo? According to Psychologists, it’s because humans often flush red when they are attracted or interested in someone. In other words, red is the color of romance.It stimulates us unconsciously.Color has an enormous psychological influence on human brain and is the most powerful visual cue for drawing immediate attention. Scientists have long found out that color affects the mood, personality and…

Google To Combine Android And Chrome Operating Systems Into One

This afternoon the Wall Street Journal reported that Google will be “folding” Chrome into Android. What this means as a technical matter may be complicated; what it means practically is simple: Android has won.From a developer point of view it makes sense to combine the two operating systems to minimize fragmentation. Yet Google and its OEM partners have had considerable success with Chromebooks. But compared to Android, the globe’s dominant computing platform, Chromebook sales are meager.Some people have remarked that “folding” is a euphemism for “killing” Chrome. However the WSJ article asserts that Google engineers are creating a hybrid operating system:Google engineers have been working for roughly two years to combine the operating systems and have made progress recently, two of the people said. The company plans to unveil its new, single operating system in 2017, but expects to show off an early version next year, one of the people said.In a sense this combining of operating sys…

LinkedIn Beats Q3 Estimates With 78 Cents Per Share Earnings, $780M Revenue

George Dolgikh / LinkedIn reported a very strong third quarter in its latest earnings announcement on Thursday.The social network reported total revenue of $780 million, a 37 percent increase year-over-year. The company’s Marketing Solutions division saw annual revenue increase 28 percent, while Talent Solutions and Premium Subscriptions saw revenues go up 46 percent and 21 percent, respectively, compared to a year ago.The Q3 earnings per share of 78 cents was almost double the expected 46 cents, and was up from last year’s 52 cents EPS.Member Count Also RisingLinkedIn says it ended Q3 with 396 total members, and hit the 400 million member milestone just last week. That 396 million count is a 20 percent YoY gain. A good portion of the membership gains are happening in China, where CEO Jeff Weiner says the company now has 13 million members — up more than 300 percent since LinkedIn launched a local language version there in early 2014.The company also reports a 33 perce…

TAG Launches Anti-Fraud Program To Register Advertisers And Publishers

TAG registration seal (PRNewsFoto/Trustworthy Accountability Group) An ad industry group is today announcing a new program it hopes will counter fraudulent digital ads by registering legitimate advertisers and publishers.Called Verified by TAG, the initiative by the Trustworthy Accountability Group — the TAG in the program’s title — will set up a Registry of advertisers and publishers that are certified as legitimate. Acceptance into the TAG Registry will require a background check and review process.TAG’d companies will receive an identifier they can use to show their status, and the expectation is that participants in the ad ecosystem will require the identifier in order to do business.Additionally, an upcoming Payment ID system will connect ad inventory to the parties that receive ad payments. This linkage is intended to counter, for instance, the use of software bots and other fraudulent means to generate fake ad traffic and thus collect payments for impressions that no one actuall…

Last Chance to Enter the SocialPro Biggest Social Geek Contest

The contest ends on October 30, so play now and prove you’re the geek to beat!Enter the second annual SocialPro Biggest Social Geek Contest, sponsored by Marin Software. The contestant who can answer the most questions in the shortest amount of time will win the grand prize – a flight and hotel accommodations for two to Marketing Land’s SocialPro conference in Las Vegas, Nevada on November 18-19, 2015. The winner will also receive their choice of an Apple iPad Mini, Sony PlayStation 4, or an Xbox One.The 2015 contest is open to contestants in the United States, United Kingdom, Canada, France, Germany and Australia and ends on October 30, 2015 at 11:59 p.m. Pacific Time.Time is running out, so take the quiz today!

via Marketing Land

Marketing Day: Facebook’s Slideshow Ads, REI’s #OptOutside Campaign & Mobile Holiday Strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:SEMPO Releases State Of The Industry Report 2015
Oct 29, 2015 by Ginny Marvin The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels.Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs
Oct 29, 2015 by Greg Sterling
Today at an event organized to discuss Facebook’s growth opportunity in emerging markets the company introduced a new ad unit called “Slideshow.”Adobe Predicts Online Holiday Sales To Hit Record $83B, Cyber Monday To Generate $3B
Oct 29, 2015 by Amy Gesenhues
According to Adobe’s forecasts, this holiday season will see an 11% year-over-year increase in online spending.REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday
Oct 29, 2015 by Pamela Parker
The outdoor equipment cooperative builds its brand by taking a stand …

SEMPO Releases State Of The Industry Report 2015

SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than 500 digital marketers and agencies about their online marketing activities across digital channels. The report breaks out responses by agencies/consultants and marketers/clients to provide insights from these these two different groups.SEO is the most prevalent marketing activity conducted by both individual marketers/clients (94 percent) and agencies/consultants (92 percent) among the respondents who completed the SEMPO survey. That’s not all that surprising as SEOs are most likely to be familiar with SEMPO in the first place. Interestingly, though, these rates are quite a bit higher than the 85 percent that said they were doing SEO in 2013, the last time the survey was taken.Among this year’s respondents, 84 percent of agencies/consultants and 83 percent of marketers/clients say their organizations run paid search campaigns. Marketers’ organizations…

Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs

Today at an event organized to discuss Facebook’s growth opportunity in emerging markets the company introduced a new ad unit called “Slideshow.”Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets were mobile connections are slow or unreliable. Companies like Coke can use it to create more dynamic and engaging ads for users on a 2G connection, in India for example.The idea is that Coke (which participated in the beta) will create two campaigns: one a traditional video, the other a Slideshow. Facebook will detect the user’s connection speed and then show the appropriate ad.Perhaps more interesting is the way that this unit might be used by small businesses (SMBs) around the world to create self-service “video” ads. Here’s how the blog post describes Slideshow creation:Slideshow makes it easy for advertisers to create video ads from still images. Simply upload three to seven still images—they can be from an existing vi…

Adobe Predicts Online Holiday Sales To Hit Record $83B, Cyber Monday To Generate $3B

After last year’s record-breaking holiday season, Adobe predicts 2015 will grow even more, with total online spending during the holiday season to reach an all-time high of $83 billion – an 11 percent year-over-year increase.According to the Adobe Digital Index 2015 Holiday Shopping Predictions, this year’s Cyber Monday online sales will see a 12 percent year-over-year increase, climbing to a record $3 billion in one day.The biggest jump will happen on Thanksgiving Day reports Adobe, forecasting online sales to be up 18 percent year-over-year at $1.6 billion on the holiday. The following day – Black Friday – is expected to generate $2.7 billion in sales.Adobe’s Online Holiday Sales PredictionsAdobe says for the first time-ever the majority – 51 percent – of online shopping visits on Thanksgiving Day will happen on mobile, with 29 percent of online sales that day happening on a mobile device – up 12 percent year-over-year.Adobe’ Holiday Mobile Activity PredictionsLooking at the full ho…