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Showing posts from November 3, 2015
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Pinterest Is Rolling Out Buyable Pins For Android Users

Pinterest is bringing Buyable Pins to Android.Pinterest launched its long anticipated e-commerce feature in June exclusively on the iPhone and iPad. Today, the company announced that it’s starting to roll out the service for Android users and that it’s launching “The Pinterest Shop,” a curated collection of Buyable Pins and products from retailers.Buyable Pins give merchants on Pinterest the ability to offer products that can be purchased with several clicks and without leaving the social bookmarking app. Now, as the holiday shopping season starts to ramp up, US users of the Pinterest Android app will be able to buy seamlessly on Pinterest.The company has been pleased with the performance of Buyable Pins, last month expanding access to three more major e-commerce platforms — Bigcommerce, Magento and IBM Commerce — to go with launch partners Shopify and Demandware.Pinterest also said the number of Buyable Pins on the network had doubled to 60 million and that many merchants were seeing…

YouTube Opens Up To Third-Party Viewability Verification

In 2013, Google began offering advertisers the ability to buy ads on a viewable rather than served impression basis and the company’s Active View solution is now available across display and video. But brands have been pushing the industry to bring in outside verification. In response, YouTube has announced it will open up to outside measurement vendors.YouTube has approved a large number of vendors —  comScore, DoubleVerify, Integral AdScience and Moat — to report ad viewability. Moat will begin reporting first, beginning early next year. Advertisers will also still be able to use Active View. The move has been largely anticipated since a report by the Financial Times earlier this fall.“Having partners like Google address these challenges helps to push the entire industry forward. This move will generate better industry-wide standards across viewability and third party verification practices and continues the momentum in the right direction,” said
Keith Weed, Chief Marketing and Comm…

It’s not B2B or B2C, It’s B2 Human: Insights From GE Healthcare

My days recently have been full of conversations involving smart marketers — so much so that I had another I had to share.Stephanie Meyer is the global head of Marketing Operations at GE Healthcare, a Marketo (my employer) client and an $18.3-billion global business that sells advanced health care solutions to provider facilities in more than 100 countries.I think most people — perhaps even the folks at GE Healthcare — would have historically categorized this as a “B2B” business. But during our conversation, Meyer offered incredible insight — that spoke to something that has been very much on my mind over the last year — as we talked about the rise of engagement marketing.“It’s not about B2B, or B2C — it’s about B2 Human,” she said. “It’s about how we engage with our customers in deep, relevant and varied ways.”I hear this a lot in my conversations with CMOs. Old distinctions are going away.It’s not about how we see ourselves (e.g., “We sell to consumers” or “We sell to businesses”), …

Ockel Sirius B is a Lightweight Windows 10 Pocket PC That’s as Powerful as a Desktop

A few days ago, we were talking about the InFocus Kangaroo, said to be the world’s smallest portable Windows 10 PC, which was announced for a price of just $99. And if you’re looking for another interesting mini-PC, you might be interested in Ockel Sirius B, which has already met its crowdfunding goal on IndieGoGo.Ockel Sirius B is compatible with Windows 10 but you can also opt for a version without a pre-installed OS, which obviously is cheaper. The device is the size of a smartphone and weighs around 120 grams, which makes it really lightweight and easy to carry around. It’s also said to be 100% silent due to its fan-free design.This pocket PC comes with Intel technology, HDMI, Wifi 5.0Ghz, 2 USB ports, a micro SD card slot, audio connection and Flash storage. Sirius B features an attractive white housing with aluminium edges and it has a size close to the smartphone you might own, with the following dimensions – 123 x 79 x 11 mm.The Ockel Sirius B is equipped with two USB 2.0 port…

Why The New LinkedIn Group Changes Are A Community Manager’s Worst Nightmare

scyther5 / Shutterstock.com A little less than a month ago, LinkedIn announced it would make a round of changes to its Groups platform — changes LinkedIn claimed would “revamp the experience” Groups offered to socially engaged professionals the world over.  Indeed, LinkedIn is of the mind that these changes will improve the quality of conversation within a feature that many complain is often filled with spam and self-promotion. To that, I say, “Are you freakin’ kidding me?”Let me rewind. I am the Community Manager for Search Engine Land and Marketing Land. I spend every day curating and caring for the social communities that have grown around these brands. I spend much of my time on Facebook, Twitter, Instagram, and, yes, LinkedIn — among many other social channels.Our LinkedIn Groups are particularly interesting and unique because they are very much self-directed — here, I share branded content only a few times a week, and otherwise let the community use the space as an open forum to …

10 Tips For A Very Merry Email Marketing Holiday Season

Retailers, ideally, you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now that Halloween has passed and it’s November, it’s official: The holiday season is here!To help you make the most of it, here are 10 tips that will make your email marketing results merrier:1. Use Progressive Profiling To Send Segmented OffersPredictive intelligence and individualized recommendations are great, but during the holiday season, your subscribers’ historical data (even very recent data) may not be very helpful because they’re shopping for others more than themselves. Rather than using data to make guesses, it can be more effective to just ask your subscribers what kinds of products they’re interested in.For instance, on Nov. 13, 2013, Zulily sent a progressive profiling email that resulted in a brand alert email being triggered on Thanksgiving Day. And on Nov. 5, 2014, Sony sent a progressive profiling email where respondents received a tar…

Goodbye Twitter Favorites; Twitter Replaces Stars With Hearts

rvlsoft / Shutterstock.com RIP Twitter favorites. In a seemingly small but symbolically significant move, Twitter announced today that it is replacing favorites with likes and changing the icon from the familiar star to a heart.Twitter’s motive? To make Twitter easier to understand for new users, a quest that has taken on increasing urgency as the company struggles to entice more people to make regular use of its service.Favorites have long been one of those quirky Twitter features that inspire essays by power users. Some use them to bookmark tweets with links for reading later, others use them to send various subtle signals to authors of tweets: the hate fave, the LOL fave, the too-hot-to-retweet fave, the conversation-ending fave, etc. Of course, many of the those signals weren’t understood by their intended recipients, which is likely one of the reasons Twitter is making this change.Product manager Akarshan Kumar explained Twitter’s thinking in a blog post:We want to make Twitter ea…

Livefyre Lights Up Its Rebuilt UGC Platform Today

Livefyre is firing up today a new incarnation of its platform for managing user-generated content (UGC).Founder and CEO Jordan Kretchmer told me there were several reasons his company decided to create its new Engagement Cloud from the ground up.One was to merge into a single user interface the variety of UGC and user interaction products — including commenting and social curation tools — that the New York City-based firm had developed. Now, all the tools are built around a central library of user-generated assets.That Social Library, Kretchmer said, is the first one specifically designed for the “high velocity volume” of social media content, which generates a firehose of images and videos that have to be quickly filtered and sorted.The Engagement Cloud automatically filters streams of images according to set rules, such as separating offensive imagery via machine vision. Images can be curated by the brand’s rules and then directed toward an app or folder, which can be handy for a co…

UsBidi is the World’s Most Intelligent Charger: Doubles the USB Charging Speed & Automatically Shuts off

We’re seeing new smartphones and tablets being announced almost every day, but besides the usual incremental updates, there aren’t really some breakthrough features worth taking about. Luckily for us, there are still plenty of ingenious minds that aren’t necessarily involved directly in the device-making business but who make some very useful products.Such is the case with UsBidi, a new smart charger which is described as “reliable, battery saving, time saving, mess/tangle free, and worthy of our beloved phones and tablets“. It’s said to be the most intelligent charger currently available on the market, and judging by its features, we don’t think this is a far-fetched affirmation.First of all, UsBidi doubles the charging speed on computer USB, which is a great feature to have when you want your device to be near you when you’re working. Next, it automatically shuts off power completely once fully charged, saving you the trouble of having to unplug your device. It thus helps you avoid …

Amazon Opening Physical Bookstore In Seattle, Google Abandons Store In NYC

Today, Amazon is opening a physical bookstore in Seattle’s University Village. Meanwhile, across the country, Google has reportedly decided not to open a stand-alone retail space on Greene Street in SoHo.In addition to selling books, Amazon’s retail store will allow users to “test drive” the company’s devices: Kindle, Echo, Fire TV and Fire Tablet (no mention of Fire Phone). There were previous rumors that Amazon was going to open a New York retail space or was going to buy part of the bankrupt Radio Shack chain, neither of which came to pass.Depending on the Seattle store’s performance and public reaction, it’s possible that Amazon would open additional physical locations. It currently has a retail store on the Purdue University campus.Google has opened several pop-up stores in the past and has store-within-a-store operations in several locations, including US Best Buy stores and “The Google Shop” in London. However, the New York location was different from those previous efforts. It…

A Field Guide To Amazon Advertising

With the holiday season fast approaching, many retailers and brands are looking for new ways to squeeze a little more out of the once-a-year consumer bonanza. Marketplace advertising is a great low-effort, high-impact option that often goes overlooked.In this article, I’m going to focus on Amazon’s two platforms and how to maximize your ROI on both.Amazon Product Ads (Or Text Ads)This section is easy, since they’re both now defunct. I’m including this in the guide so you don’t wind up chasing your tail trying to find something that no longer exists.These ads were product feed-driven (like Google Shopping or Nextag) and drove users who clicked the ads off Amazon.com. The idea was to find in-market shoppers and drive them to your site. However, it seems the powers that be decided to invest in ads for products sold on Amazon.com.Which brings us to…Seller Central AdvertisingOften called Amazon Sponsored Products, this section refers to ads available to Amazon’s third-party sellers.These a…

MarTech Today: IAB Gets Accreditation, Constant Contact Gets Bought & Android Marshmallow

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:IAB Certification Programs Gain Internationally Recognized Accreditation
Nov 2, 2015 by Ginny Marvin
The American National Standards Institute grants first accreditation for digital advertising to IAB certification programs.Laptops In Big Decline, Smartphones “At Saturation” For Under-30 Crowd
Nov 2, 2015 by Greg Sterling
As we approach 2015’s holiday season, the mobile outlook for product sellers is mixed. Mobile ad spending is rising quickly, and retailers and others have recently spent much more time and resources on their mobile user experiences, thanks in part to Google.Constant Contact To Be Acquired For $1.1 Billion By Endurance International Group
Nov 2, 2015 by Amy Gesenhues
Endurance says the acquisition will position it as a leader in the small business marketing space.Barry Levine Joins Marketing Land As Our New Martech Reporter

Torch is a Smart WiFi Router that Protects your Kids Online

The Internet is undoubtedly one of the greatest inventions, but it obviously has its own downsides, as well. One of these is exposing kids to all kinds of unfiltered information that could harm them. And while it’s impossible to keep an eye on their activity all the time everywhere they go, there are devices to protect them at least when they’re home.Meet Torch, a new smart WiFi router which gives “parents the oversight they need and children the boundaries they crave“. The router comes with a pause button for the internet, which is profile-specific, meaning it will only have effect on your kids’ sessions. Torch reports your children’s actual browsing history, being able to access the pages that have been opened in incognito mode and those that have been erased from the browser’s history on the router. And when you find something that you don’t like, you can easily banish sites from your home.The pause button is a really useful tool as it allows you to stop your kids’ online browsing …

Microsoft is Ending Unlimited OneDrive Storage Plans and Reduces the Free Plan to Just 5GB

In a time when cloud storage providers are looking to expand their options as much as possible, Microsoft has decided to end its unlimited OneDrive storage plans. Thus, just over a year after it started offering unlimited OneDrive cloud storage for Office 365 subscribers, Microsoft is changing its plans citing abuse from its users.By user abuse Microsoft means its users were using the unlimited space to store entire movie collections, hours of recorded video, and entire PC backups. However, the company does mention that it was only a small number of users who excessively used the plan. Microsoft said that in some instances, the storage exceeded 75 TB per user or 14,000 times the average. Here are the changes that Microsoft is issuing to its OneDrive storage plans:The unlimited storage for Office 365 Home, Personal, or University subscribers is now being capped at 1 TB 100 GB and 200 GB paid plans are going away as an option for new users and will be replaced with a 50 GB plan for $1.9…

Zeta Interactive Buys eBay Enterprise’s Customer Marketing Division

Ken Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the customer relationship marketing division of eBay Enterprise.This purchase, fueled by a $125 million investment round in July, is part of Zeta’s effort to boost its customer marketing capabilities. Founded in 2007, Zeta provides what COO Steve Gerber described to me as “managing customer data on behalf of big brands.” It segments brands’ customer information for email and other kinds of marketing to acquire and retain customers.Deal terms were not made public.eBay Enterprise has focused on implementing and managing online stores for physical retailers, as well as providing related customer management and marketing services.It is based largely on services and technology from GSI Commerce, which eBay bought in 2011 for $2.4 billion, plus other acquisitions made over the last few years. At the time of the GSI acquisition, eBay management indicated the purchase…