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Showing posts from November 5, 2015
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Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads

Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that allows businesses with at least five locations to dynamically make their campaigns on Facebook more locally relevant by pre-populating location information.The latter capability allows brands and multi-location businesses to leverage the location data already in their individual store or location Pages to dynamically feed store location (and related information) into Local Awareness Ads. (This provides a powerful reason to create location Pages if brands don’t already have them.)The analogy is location and call extensions in AdWords. In its blog post, Facebook provided an example of how a business with multiple locations would use this new dynamic capability:If a cafe with multiple locations in the Bay Area decides to run local awareness ads, they could…

4 Big Marketing Takeaways From Facebook’s Earnings Call

Facebook’s well-oiled social media machine continues to hum along, yesterday reporting another blockbuster quarter. The focus, naturally, was on how well Facebook is doing as a business with its $4.5 billion in third quarter revenue, more than one billion daily users and eight billion daily video views attracting most of the attention.But there was also plenty of interesting news for marketers and businesses who depend on Facebook to help fuel their growth. Here are four takeaways:Instagram + Facebook = Unsurpassed Mobile ReachCOO Sheryl Sandberg emphasized that with Instagram ads now available to buy through Facebook self-service platforms, businesses now have an excellent way to reach an audience that is increasingly a mobile one. Average American adults, Sandberg said, spend 25 percent of their media time of mobile devices and 20 percent of that time is spent on either Facebook or Instagram.“Businesses are lagging behind consumers in making this shift to mobile, and we believe we’r…

Infer Launches New Platform To Take Predictive Lead Scoring To A New Level

As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good customers.Today, the Mountain View, California-based company is launching a new platform to add profiles and actions to those inferences. And, in so doing, Infer says it is exposing and utilizing the many data signals that it previously kept hidden.Called the Prospect Management Platform, the new product builds on the predictive lead scores to create profiles, and to provide recommended actions to turn those profiles into customers.Profiles are updated in real-time, as new data comes in. Actions can include specific nurture campaigns, marketing content, alerts or advertising directed at that profile. The company said artificial intelligence is employed to create predictive simulations that measure the potential effects of certain actions on specific profiles.“We’re leveraging prediction,” CEO and co-founder Vik Singh told me.To position the new Platfo…

Acer Launches the Liquid Z530 and the Liquid Z630s Selfie Smartphones in India

Acer has released two new smartphones under its ‘Liquid’ series for the Indian market, the Liquid Z530 and the Liquid Z630s. The Liquid Z530 is priced at Rs. 6,999 and the Liquid Z630s costs Rs. 10,999, with both handsets currently being exclusive to Flipkart. Acer announced these two handsets back in September during IFA and they have now made their way to India consumers.The new Acer Liquid Z530 is already available for purchase but the Acer Liquid Z630s will go up for sale on November 12. The new smartphones are  dual-SIM variants and support the 4G frequency in India.Acer Liquid Z530
The new Acer Liquid Z530 packs 8-megapixel front and rear cameras, which should make it a decent device for taking selfies. As for the rest of its main specs, the phone features a 5-inch (720×1280 pixels) IPS OGS display and is powered by a 1.3GHz quad-core MediaTek (MT6735) processor with 2GB of RAM. It runs Android 5.1 Lollipop and comes with 16GB of inbuilt storage which can be expanded via microSD…

Facebook to Launch a new Standalone News App next Week

Facebook has recently announced that it has more than 1 billion active users per day, which is a truly impressive achievement. The company is also actively involved in bringing Internet access to even more users across the world, thus becoming much more than just a social network.According to a fresh report coming from The Financial Times, it seems that Facebook is allegedly working to launch a new standalone news app next week. The app is reportedly going to be called Notify, and it seems that Facebook is going to partner with such media companies as CBS, The Washington Post, Mashable, Billboard, Vogue and others for the content.The app is said to look similar to Twitter, enabling outlets to send short push notifications to “followers” and if they want to read more about it, then they have to click to see the full story. If Facebook does indeed come up with such a new app, then it will directly compete with Apple News, which is already being used by more than 40 million iOS users. He…

Content Marketing Done Right: 8 Examples You Can Learn From

More than 85 percent of brands use content marketing. But less than half think they’re any good at it.Why?Because content marketing makes you vulnerable.It lets you show a side of yourself your customers wouldn’t normally see. You’re putting your thoughts and ideas on the line and hoping people respond.It’s the marketing equivalent of dating. And it’s scary.But the harsh truth is: While some content marketing is good, not a lot of it is great.Thankfully, with this article, you’re going to learn what it is that makes great content marketing — and how you can use it yourself. The following are eight examples of content marketing done right.1. Coke’s “Share A Coke” CampaignIf you haven’t seen or heard of this campaign, then you’ve probably been living under a rock.Welcome back to the world.Coke’s “Share A Coke” campaign gave everyone the opportunity to personalize their favorite drink.They took the 150 most popular names in Australia and added them to the side of the bottles. And, well… …

Huawei Announces its New High-end Processor Kirin 950, Benchmarks Suggest it’s Quite a Beast

Huawei made official at an event in Beijing Kirin 950, their next-generation processor. The Chinese company is becoming more and more important in the mobile market, as recently it’s been announced that Huawei is now Europe’s second largest Android brand.During the event the company said that in the last two years they have sold over 15 million Kirin-powered smartphones, trying to prove that smartphones powered by their own in-house chip are getting more and more popular. It’s also worth pointing out that Kirin-powered devices are currently being sold in Asia and Europe as the US-based ones come with Qualcomm’s chips.Huawei also said that their Kirin chipsets are ready for VoLTE and that the Kirin 950 will be the first chipset to receive the CMCC VoLTE certification. When it comes to technical specs, the new chip is a quad-core Cortex-A72 2.3GHz along with a quad-core Cortex-A53 clocked at 1.8GHz with a Mali T880 GPU.The new chips are built on a 16nm FF+ process and they are also said…

Creating The Ideal Creative Atmosphere: Lessons From Web Summit

Digital marketing is currently the staging ground for a battle between a seemingly immovable object and an unstoppable force. The rise of big data in recent times has brought about a revolution in how marketers must work.While data’s empirical evidence has allowed for more accurate measurements of return on investment than ever before, its cold, unflinching point of view has, in the opinions of some, begun to impinge upon another cornerstone of marketing: creativity.On the first day of the 2015 Web Summit conference — taking place in Dublin, Ireland, this week — this dichotomy was readily apparent.Image courtesy of Web Summit and used via Creative Commons license. Embrace Your Inner Childlike CreativityAKQA Chief Technology Officer Ben Jones struck the first blow for creativity, offering a heartfelt, impassioned rallying cry for marketers to embrace their inner sense of childlike wonder and harness the creative potential that the “tenacious dreaming” state of mind engenders.Jones cited…

Creating The Ideal Creative Atmosphere: Lessons From Web Summit

Digital marketing is currently the staging ground for a battle between a seemingly immovable object and an unstoppable force. The rise of big data in recent times has brought about a revolution in how marketers must work.While data’s empirical evidence has allowed for more accurate measurements of return on investment than ever before, its cold, unflinching point of view has, in the opinions of some, begun to impinge upon another cornerstone of marketing: creativity.On the first day of the 2015 Web Summit conference — taking place in Dublin, Ireland, this week — this dichotomy was readily apparent.Image courtesy of Web Summit and used via Creative Commons license. Embrace Your Inner Childlike CreativityAKQA Chief Technology Officer Ben Jones struck the first blow for creativity, offering a heartfelt, impassioned rallying cry for marketers to embrace their inner sense of childlike wonder and harness the creative potential that the “tenacious dreaming” state of mind engenders.Jones cited…

UK-Based Streetmap Sues Google In Potential First Wave Of New EU Lawsuits

Nearly a decade after the launch of Google Maps, Google is being sued by a mapping competitor in the UK. The company is called Streetmap and, according to The Guardian, it’s using the familiar “abuse of competition” antitrust argument in a civil action against Google.I have not read the complaint. However the article says Streetmap claims the placement of Google Maps at the top of search results caused a “dramatic loss of traffic” to Steetmap’s website. The company also argues Google Maps’ integration into Android has damaged the company.An attorney representing Streetmap is quoted in the article saying, “Documents show the new-style Maps OneBox allowed Google to take advantage of its dominant position in online search to drive traffic to Google Maps in the online mapping market.” (It’s not entirely clear from the article when the case was filed but the SERP presentation complained of has been there for years.)Putting aside the central antitrust claim, Streetmap is simply not a compet…

3 Key Strategies For Better Email Re-Engagement

When it comes understanding customer data and how best to leverage it to a company’s advantage, marketers have a lot to learn from data scientists.Data scientists draw insights from data sets and then use those insights to manage things like email engagement. Re-engagement, or connecting with inactive customers, is an essential tool of any marketing (or targeting) campaign.So how can you think like a data scientist and kick-start an email re-engagement campaign? Below I’ve listed three strategies you can employ to get you started.1. FrequencyOutside of the traditional re-engagement campaign, data shows us two things that marketers should also be on the lookout for. First, you need to measure the engagement as it’s happening in real time.When you send an email campaign, look at your recipient list and see who is likely to be interested based on prior engagements. Check for customer habits. Are there recipients who have become fatigued because you sent too much email recently?In cases w…

Targeting On Google’s Display Network (GDN): The Lowdown On Layering

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers.Today, there are more ways advertisers can target people/users interested in buying products or services.Furthermore, we’re better able to layer products so they work in tandem. In this article, I’ll discuss some of the targeting options available and discuss some of the ways I like to layer them into campaigns.The inspiration for this article came from a Pub Con session called New PPC Ad Types (specifically Kevin Adam’s presentation from RankHammer).Getting Started With GDN Targeting FeaturesHere are some pointers, which I’ve tailored to search marketers but are helpful for anyone getting started with specific targeting:Search is very specific — and as such, it has a much smaller reach than display. Although it may feel like second-best, we need to go broader sometimes and go “where people are,” especially if we have an exceptional offer…

MarTech Today: Automated AdSense Testing, Machine Learning & CabinetM

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:AdPushup Launches A/B Testing Solution For Google AdSense Publishers
Nov 4, 2015 by Ginny Marvin
The new tool optimizes ad layouts to increase publisher ad revenue.How Machine Learning Works, As Explained By Google
Nov 4, 2015 by Danny Sullivan
Confused about how machines teach themselves? Here’s an overview on machine learning to help.Startup CabinetM Unveils Its Directory of Marketing Tools
Nov 4, 2015 by Barry Levine
Platform provides more than 3,500 descriptions of software products for marketers, with the aim of turning those profiles over to the vendors.Millennial Marketing: Getting Their Attention Through Intent
Nov 4, 2015 by Alex LePage
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization.Attend MarTech, …

Affiliate Network Skimlinks Sets Up A “Data Co-op” With Publishers

Affiliate marketing network Skimlinks is adding “data provider” to its resume. And it’s getting publishers into the act.Today, the UK-based company is announcing the launch of Audiences by Skimlinks, a programmatic targeting service for advertisers. It pools anonymous, aggregated data from all participating publishers, uses it for ad or other targeting, and then shares the revenue with the publishers in proportion to the data they provide.Skimlinks claims that its entire network tracks clicking and conversion data for over 1.3 billion unique users worldwide, for more than 55,000 digital publishers and in conjunction with about 20,000 merchants. The company says its network generated about $625 million worth of e-commerce last year.Agencies or brands that want to target using these Audiences by Skimlinks segments can do so through such platforms as MediaMath, AppNexus, BlueKai, Lotame, and Krux, with additional integrations in the works.CEO and cofounder Alicia Navarro told me that thi…

7 Ways To Target PR Psychographics With 1 Tool

For public relations (PR) professionals, services like Cision – formerly known as Vocus – are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. It’s incredibly valuable for getting the results clients expect.It’s also a valuable resource for psychographic targeting and reaching traditional and online media influencers. In this week’s edition of the Psychographic Targeting Hot House, Kevin Watterson, one of aimClear’s Account Mangers with a hefty PR background, demonstrates how to build and improve precise social psychographic targeting using the wealth of information PR tools like Cision put at your fingertips.Take Advantage Of What You Already CollectLet’s say you have a client who wants to promote its new line of insulated and waterproof work boots in the Northeast before winter hits. You have a creative pitch tailored especially to morning TV, so you do the obvious search…

Surface Pro 4 Launching in India by January 2016, Confirms Microsoft

Microsoft has been hosting an event called Future Unleashed to explore the many ways in how technology is empowering people and impacting the business across difference sectors. Satya Nadella delivered his keynote and the event is presided by key government stakeholders and industry veterans like Anand Mahindra from the Mahindra Group, Axis Bank head Shikha Sharma and the Starbucks CEO Avani Davda.Satya during his keynote not only restricted the talks to the business but also unravelled Microsoft plans when it comes to releasing the Surface Pro 4 and the Lumia Flagships for the Indian market. Nadella said that the phone which he is currently using, Microsoft Lumia 950 XL will be available in India in the next couple of months. He further added that Microsoft Surface Pro will be coming to India in January 2016.Microsoft is expected to launch Windows 10 for Mobile this month along with the fall update for the Windows 10 PC and the Xbox. The Redmond company is snowballing the success of …