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Showing posts from November 7, 2015

Android 6.0 Marshmallow Roll-out Roadmap for Lenovo Smartphones Detailed

Android 6.0 Marshmallow was first unveiled in May 2015 at Google I/O under the codename “Android ‘M'” and it was officially released last month. And while there hundreds of millions of users who still don’t have even Android Lollipop, there are phone makers who are already making public their plans to bring Android 6.0 to their users.Lenovo has announced through a support document called Android Upgrade Matrix when it would be rolling out the Android 6.0 Marshmallow update to its popular smartphones – K3 Note, Vibe S1, Vibe P1, A7000, and A7000 Plus. Here’s the rollout of Android 6.0 Marshmallow looks like for a couple of Lenovo smartphones:Lenovo A7000 and A7000 Plus – by September next yearLenovo K3 Note – by September next yearLenovo Vibe S1 and Lenovo Vibe P1 – June next yearIt needs to be pointed out that all these smartphones already run at least Android 5.0 Lollipop. Lenovo further adds that these roll-out dates don’t include devices that are customized by carriers. The Chi…

Marketing Day: Interview With Constant Contact & Endurance CEOs, Video Marketing Lessons & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Constant Contact + Endurance = Watch Out, GoDaddy
Nov 6, 2015 by Barry Levine
The CEOs of the newly combined company, generating annual revenue of more than $1 billion, outline their direction forward.Study: The Content That Compels People to Buy
Nov 6, 2015 by Nathan Safran
Contributor Nathan Safran reveals key findings from a study by Blue Nile Research on which content types are most likely to appeal to consumers during the buyer journey.Are Millennials Speeding Up The Slow Death Of Interruption Marketing?
Nov 6, 2015 by Erika Trautman
Columnist Erika Trautman explores research that shows how authenticity, choice and control are key factors for successful engagement with Millennials.Modern Marketing Essentials Guide: Content Marketing
Nov 6, 2015 by Digital Marketing Depot
Content marketing is driving the way marketing organizations are enga…

Constant Contact + Endurance = Watch Out, GoDaddy

The acquisition of email marketing firm Constant Contact by web hosting company Endurance International Group, announced earlier this week, will create a major competitor to web hosting and services giant GoDaddy.That’s the vision described in conversations with the CEOs of both Massachusetts-based companies.“The headline,” Constant Contact CEO and founder Gail Goodman told me, “is that, together, we’re able to create an end-to-end solution” for small to medium-sized businesses (SMBs). This ranges, she said, from web hosting to domains to e-marketing.“Most of our customers look for a web presence solution” that includes hosting, email addresses, and SEO, Endurance International CEO Hari Ravichandran said. “A whole marketing platform is a pretty natural fit.”He noted that the combined companies currently have an annual revenue of $1.1 billion, expected to reach $1.2 billion next year.Goodman pointed to GoDaddy and website building and services provider as the biggest competitor…

Luma’s ‘Surround WiFi’ Technology Increases Coverage by Killing Dead Spots with Multiple Routers

It seems that these days routers are becoming cool again, thanks to efforts coming from Google and others. We’ve seen recently the OnHub router being announced and Torch, which is a smart WiFi router that protects your kids online. And today we’re talking about another useful one called Luma.Luma is a new router which wants to give you easy-to-use wireless security, monitoring and device connections. Its unique feature is called “surround WiFi” which implies it makes use of multiple routers by increasing coverage throughout your home. Each added device requires no additional setup as the system updates and tunes the signals automatically in order to “always offer peak performance and speed.”How the router works is pretty much similar to the Sonos WiFi speaker. The router also comes with “enterprise-grade” security and parental controls with device-level customization, so in this direction it’s very useful for parents, as well. The router comes with a smartphone app that allows you to …

Study: The Content That Compels People to Buy

The internet has deeply and thoroughly affected the way consumers research and buy. E-commerce is rapidly growing and has been a great equalizer in allowing consumers to research a brand or product before each purchasing decision.According to Forrester’s “US eCommerce Forecast: 2013 To 2018” report, consumers will be spending $414 billion online by 2018, a 57.4-percent increase from 2013.The self-serve nature of the internet has created a huge opportunity for brands to invest in content and cross-channel distribution of their content. Because there have been massive increases in investment in digital content and its distribution, plenty of research has been published that measures the digital levers marketers pull when it comes to the digital content and distribution channels they invest in.Far less has been done in measuring what actually works. What content really compels people to buy? What channels do consumers use to make a buying decision? How does that differ when making a B2C …

Are Millennials Speeding Up The Slow Death Of Interruption Marketing?

Digital technology has revolutionized consumer behavior, but many marketers still rely on old interruption marketing techniques designed for the days of the 30-second TV spot: break consumers’ screen activity with a message or an offer, do it often enough and expect them to buy.Is anyone surprised that traditional online advertising just isn’t performing like it used to? Millennials, who represent almost a quarter of the total market, grew up listening to the noise and know how to block it out. Digital banner ads are invisible to Millennials, just as pre-roll ads before videos are just something new to ignore.Millennial consumers want a more honest and direct dialogue with brands. They are looking for brands that recognize the value of this partnership. So to get Millennials’ attention, marketers have to replace interruption marketing with interaction marketing, a customer-centric approach that puts authenticity, choice and control at the center of their strategy.AuthenticityMillennia…