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Showing posts from November 12, 2015
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WSJ: Facebook Considers Changes To Instant Article Ads After Publisher Concerns

Faced with publisher concerns that they aren’t earning enough revenue from Instant Articles, Facebook is experimenting with changes to advertising within the program, according to the Wall Street Journal.At issue are the restrictions the social network places on ads within the Instant Article format. Facebook only allows one banner style ad sized 320 x 250 pixels for every 500 words of content within Instant Articles, while publishers would place three to four ads within similar stories on their mobile site. Facebook also currently doesn’t allow rich media ads within Instant Articles and prohibits publishers from selling Facebook-only campaigns, which prevents them from selling Instant Articles ads at a premium.Those restrictions are making it difficult for publishers, including the Washington Post, New York Times and LittleThings.com, to earn as much per post as they do on their own properties, the WSJ said.Michael Reckhow, Facebook’s Instant Articles product manager, told the WSJ th…

Report: Bad Phone Experience Will Send 74 Percent Of Consumers To A Competitor

In the era of online reviews and social media you’d think that customer service and customer loyalty would be a central focus of most brands and marketers. But they’re typically not, though one often hears lip service paid to these values.In reality most industries deliver poor customer service. Yet negative customer service experiences can have a profound impact on customer retention and ultimately the bottom line. Companies with stronger net-promoter scores, for example, have a lower cost of customer acquisition. And the people behind the American Consumer Satisfaction Index argue that higher satisfaction scores are predictive of future consumer behavior.With a few clear exceptions, such as Nordstrom, AMEX, Amazon and a few others, major US corporations have treated customer service historically as a regrettable cost of doing business. For years call centers were shipped offshore to India or the Philippines, recorded call routing and wait times were intended to discourage calls or s…

Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly

In my years as a Conversion Scientist, I’ve had the opportunity to diagnose hundreds of online businesses. They come to us with underperforming websites, and I have to determine the root of the problem.Is the product something people want?Is the traffic of the right quality?Is the messaging on the site communicating the value proposition compellingly?I am asking the same question that our prospects are: Should we invest in that? For me, the question is a bit more specific: “Can we optimize this site enough to increase revenues to cover our fees and much more?”If the product or traffic isn’t right, I have to say, “No.”These are the challenges entrepreneurs face, as well. For this reason, the folks at Tech Ranch Austin asked me to talk to their “Venture Forth” entrepreneurs about validating markets for their ideas.These entrepreneurs are looking for funding, partners, employees and customers for an idea that may not have launched yet. While I technically don’t do market validation for a…

Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!

Join us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts.SocialPro kicks off next Wednesday, secure your seat today!Here’s what you can look forward to:Results-driven techniques that will justify your social media marketing investment; ICYMI: Presenting sponsor Twitter will set the facts straight on mobile ads; Get plenty of face time with social media veterans and professionals in an intimate setting Marketing Land Founding Editor Danny Sullivan captures the SocialPro experience in this video summary. Past attendees praised SocialPro, and you will too!Register for an All Access Pass for only $1595, which includes 2 days of measurable, ROI-driven strategies and networking.SocialPro is next week. Register today!Get the 411 on SocialPro with these helpful links:Check out the complete agenda. Attractive team discounts of 10-20% are available. Take advantage of exclusive rates at The Cosmop…

3 Interesting Takeaways From Q3 2015 E-Commerce

It was yet another great quarter in the world of US retail e-commerce. Revenue was up by 11.8 percent year over year, and transactions increased nearly the same amount (11.6 percent) over Q3 2014.As the leaves begin to change color and the sun begins to set on 2015, let’s take a look at some of the trends leading the way into Q4 and this year’s holiday shopping season.These finding below are based on the Custora E-Commerce Pulse, a free online dashboard tracking online transactions from more than 500 million shoppers, $100 billion in e-commerce revenue, and 200+ online retailers. (Full disclosure: Custora is my employer.)Affiliate Marketing Is KeyAffiliate marketing is the star of the show this year, jumping from 12.1 percent of transactions in Q3 2014 up to 16.7 percent in 2015.This growth comes at the expense of some other major marketing channels; compared with Q3 2014, orders from organic search have declined by 0.7 percent, and orders from email by 1.9 percent. Orders fueled by d…

12 Psychological Methods People Use When Making Decisions

While you want people to buy your products, there’s one big hurdle standing in the way: the decision-making process.Psychological principles directly affect the way a person thinks about your business. Sometimes they can fuel the fire, making a person feel more inclined to buy what you’re selling. Other times, they can pose a barrier to buying that feels taller than the Hoover Dam.Knowing how your buyers are reacting to your products is the first step in overcoming (or taking advantage of) these psychological triggers. These are 12 of the most common psychological effects people face when making a decision.Blinded By BiasSometimes, a bias can skew the way a person thinks about a product. When it comes time to make a decision, these biases can dramatically impact whether a person opens her wallet or chooses a competing product instead.Here are some of the most common biases that tend to pop up when making a decision.AnchoringYou can’t make a first impression twice. When it comes to mar…

Buffer Adds Social Calendar To Its Management Dashboard

Would you like to manage your social media campaigns like your calendar? You probably would.And if you are a Buffer customer, you will be able to do that starting today. The popular social media management dashboard has rolled out a calendar feature that gives social managers a weekly view of their scheduled posts. The feature is available for all paid levels of Buffer, which start at $10 a month.The calendar is an enhanced Buffer queue that displays and creates posts for Twitter, Facebook, LinkedIn, Google+ pages and Pinterest. New posts can be created just like you would add an event on your Outlook or Google calendar. Posts already in the hopper can be rescheduled by dragging them into a new time slot. You can also look back at previous posts made using Buffer, get a quick view of how well they performed and if you want re-share them with a click.It should be a handy feature for social managers who plan their editorial budget weeks or months in advance. The calendar overview provid…

MarTech Today: SMB Marketing, Mobile Ad Attribution & Broken SSL/TLS Certificates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Here Are A Dozen Bargain Marketing Platforms for SMBs
Nov 11, 2015 by Barry Levine
For free or less than $100/month, cash- and time-starved small- and medium-sized businesses can amplify their marketing efforts.Facebook Invades Lock Screens With New “Notify” App
Nov 11, 2015 by Martin Beck
Standalone iOS app gives people the ability to receive push notifications from 70 news and entertainment publishers.Appnext Launches Cost Per Install-Based Ad Serving Solution For Mobile Publishers
Nov 11, 2015 by Ginny Marvin
Appnext Manager enables mobile publishers to manage direct CPI inventory sales programmatically.Mobile Marketer Localytics Adds “True Impact” Analytics
Nov 11, 2015 by Barry Levine
New measurements emphasize customer engagement and retention.Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
Nov 10, 2015 by Greg…

Samsung Heats up the SoC Wars with its Exynos 8 Octa 8890

Samsung has officially unveiled Exynos 8 Octa 8890 processor on the heels of Snapdragon 820 which was released yesterday and Kirin 950 which was unveiled last week. The new Exynos 8890 will be the second premium processor from the Samsung stables to be built on the 14nm FinFET manufacturing process technology, the other being the Exynos 7420. The new processor comes with a built in one-chip solution that boasts of Samsung’s 64-bit ARMv8 based processor and the LTE Rel.12 Cat.12/13 modem.Samsung claims that the new processor will bring in a drastic improvements in performance characteristics and will also be more efficient than its predecessor. The Exynos 8 Octa will be the first application processor to integrate the company’s CPU cores based on 64-bit ARMv8 architecture which will result in a 30 percent improvement in performance and 10 percent in power efficiency when compared with its predecessor the Exynos 7 Octa.The Exynos 8 Octa is blended with the LTE Rel.12 Cat.12/13 modem whi…

Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook

LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN. In this Psychographic Targeting Hot House, aimClear Production Manager Lea Scudamore highlights eight fantastic Facebook psychographic targeting punches and combos to help your agency’s candidate crush it in the center ring in November 2016— and avoid any ROI split decisions.A Jab with Precise AddressIf you know where your audience gathers, enter the address of the location in Facebook and select a radius from .63 miles to 10, 25, 50, etc. Here we have a 21K audience located within .63 miles of the White House that are government employees.In a sprawling city, state or territory, targeting by address can quite literally draw the lines of where you want to concentrate your efforts. To aid marketers, Facebook offers fou…

The “Pure Android is Best” Myth

What’s so special about it? There are no good photo editing effects and no beauty mode for the selfie camera! And I have to download Facebook, WhatsApp and Twitter on it again!”That was the rather plaintive complaint of an acquaintance who had invested in a Nexus device a few days ago. He said he had purchased it because everyone had assured him that it would run smoothly and came with “pure Android.” One day into using it, he was less than impressed. “Iss pe to kuchh hai ni nahin. Samsung aur Sony mien itna sab aata hai laga lagaya! (There is nothing on it. Samsung and Sony come with so many preinstalled apps)” he snapped. “Of course it will be smooth. There is nothing on it!”And his is not an isolated case. We had a number of people contacting us and asking what is so special about “pure Android” and why it does not come with any freebies or more colorful wallpapers and effects when the original Moto G was released in India. “The fact is the consumer – the ‘normal’ guy or girl on t…

Robocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers Might

You would probably rate a robocall during dinner as annoying.Now let’s suppose you’ve got a large marketing operation set up to field phone calls from an online ad campaign. Robocalls to those phone numbers are more than annoying.They can throw your attribution analytics off, and take up the time of the answering human operators.That’s the situation addressed today by phone attribution/conversion provider DialogTech, with the release of SpamSentry technology for its Voice360 platform.CEO Irv Schapiro told me his company has found that an average of 26 percent of calls to marketing operations are recorded, computerized robocalls.The marketer behind an ad campaign might want to know which calls came from which ads. Perhaps the brand is paying the marketer by the number of calls that are leads, plus the marketer wants to know which ads worked best to drive calls.As other such phone attribution companies do, DialogTech can generate unique phone numbers — up to three million — for each ins…

Up Next: Vienna is BlackBerry’s Second Android Phone

The Canadian manufacturer is trying hard to make a comeback and thus it developed a new obsession with Android. First the Priv and now BlackBerry seems to be working on another full fledged Android phone codenamed the “Vienna”. The recently ousted renders show the phone in full glory. The first thing that is obvious when we look at the renders is that Vienna is fitted with a permanent keyboard that is placed under the touchscreen, unlike Priv which comes with a slider keyboard. The phone might be large dimensionally as it accommodates both a physical keyboard and a full size screen.BlackBerry seems to be a firm believer in the saying “Better late than never” thus chucking out their once popular BlackBerry OS for Android, albeit partially. We experienced the Android on the Priv, thanks to the BlackBerry simulator. The Vienna looks good in the renders and the keyboard seems to be of same size as the Priv, that being said it is still premature for us to judge just by the renders.The Andr…

Google Officiates Android Wear Cellular Support

Google has officially announced that it will be including cellular support for Android Wear devices. This announcement came right after LG announced Urbane 2nd Edition, an Android Wear smartwatch supporting LTE.Since the watch will no more be completely dependent on Wi-Fi and Bluetooth, it will automatically latch to a cellular network, which will allow it to function as a standalone device even if your phone is not in handy. The Smartwatch will not just beam notifications but you will also be able to receive and send messages and run your apps, even if your phone is in the next room.As we said earlier, LG Urbane 2 Edition LTE will be the first Android Wear to support cellular connection and will be available with Verizon and AT&T. The Urbane 2 will be available for the international customers in the upcoming months.Supporting cellular connection will bring in play a whole new set of use cases for the Android Wear which till now had to be hooked to the smartphone’s Wi-Fi or Blueto…

Learning From Link-Building Content Failure

Recently, I conducted a workshop on content for a company based in Prague. I felt nervous about it because my last experience speaking in the Czech Republic didn’t go as well as I’d hoped.Why not? I have to admit that I didn’t take all the steps I should have to make sure that the content of my link-building workshop was what the audience wanted, expected and needed. I won’t say it was a total failure (as several people told me they found it beneficial), but overall I do understand that on some level, I failed the participants.Why Does This Matter For Links?You may be asking, “What does this have to do with link building?”Well, it turns out that the ingredients for building and running a successful workshop are some of the same ones you need to create and promote great, linkable web content.[Read the full article at Search Engine Land.]

via Marketing Land

Get To Know Your Users With Audience Insights From AdWords

It goes without saying that as an advertiser, the more you know about your audience, the better. When you know your customers well, you can make informed decisions about your marketing campaigns and create a tailored experience for the user. In today’s world, where that user is more fickle than ever, it’s never been more crucial.Google’s product stack already provides a wealth of user data for advertisers, but in September 2015, they released the new Audience Insights report. These reports are found within the AdWords interface and provide aggregated data on users in your remarketing lists, to help advertisers gain more insights about their audiences.[Read the full article on Search Engine Land.]

via Marketing Land

Android 6 “Marshmallow” & SEO Series: Sponsored Google Now Cards

Google Now is Google’s predictive search solution that tries to anticipate a user’s needs before the user searches. It presents information in the form of “answer cards” on your mobile phone, your smartwatch or (if you have downloaded the plugin) on your desktop computer.The previous article in this series discussed Google’s Private Index and how it is beginning to impact searchers, especially with Google Now and Now on Tap. This article will build on that. This is the second article in a three-part series, and it will help explain how Google’s Private Index will allow notifications to searchers when the price of a product they are interested in decreases.The article will also dig into Google’s ability to understand images, to help them identify competitive products other than the sponsored product presented in Google Now. (There have not been any announcements about this, so it is probably a program that is in some kind of limited and/or exclusive beta. If you know more about this pr…