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Showing posts from November 14, 2015

HTC One X9 Gets Certified by TENAA, Features a 5.5-inch Display and Metal Body

HTC One X9 had been fueling the rumor mills from quite some time and now the device has been spotted on TENAA certification. The listing details almost all of the specifications and the picture shows off the One X9 clad in metal curved body.The One X9 comes with a 5.5-inch FHD display with 2.5D curved glass and capacitive touch buttons. The device is powered by an octa-core processor clocked at 2.2GHz and paired with a 2GB of RAM, which in all likelihood might be the Helio X10. The One X9 will retail in two variants one with a 2GB of RAM and 16GB internal storage while the other will offer 3GB of RAM and 32GB of Internal storage. However, the good part is the microSD card slot that can accommodate a whopping 1TB of memory.On the imaging front, the One X9 is equipped with a 13-Megapixel primary sensor with dual-tone flash and a 5 Ultrapixel secondary sensor. The smartphone is expected to feature the usual bevy of connectivity options including 4G LTE and will be backed by a 3000mAh bat…

First Impressions: OnePlus X – Plus Style, Certainly!

Like them or hate them (and people always seem to be at those two polar extremes), OnePlus’ phones have always stood out from the crowd. The OnePlus One and OnePlus 2 have both turned heads with their now-famous slightly rough Sandstone-finish backs, and now comes the OnePlus X, which will again get glances, although for being smooth rather than rough.We have to get this out of our systems – the OnePlus X reminds us a lot of the iPhone before it went into large mode. The glass front and back (we got the Black Onyx model) resting on a metal frame SO reminds us of the iPhone 4 and 4S. And so does the compactness – mind you, that is only in terms of previous OnePlus devices. With a 5.0-inch display and a frame that is a mere 6.9 mm thin and just 138 grammes in weight (the ceramic build one is heavier but that is an exclusive edition), the OnePlus X is easily the smallest device to issue from the OnePlus portals.And it certainly is the best-looking as well. While the OnePlus One and 2 tes…

Modern Marketing Essential Guide to Social Marketing

Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways.Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to fortify your marketing programs with social media with the 5 pillars of social marketing: Listening, Engagement, Marketing Communications, Social Advertising, and Analytics.Click here to download your copy.

via Marketing Land

Snapchat Adds “Official Stories” Verification For Celebrities & Others

Not sure if you’re following an actual celebrity versus a fake on Snapchat? It can be hard given the difficulty of knowing who anyone really is on Snapchat. But the social media service is solving this with new “official” status for celebrities.Snapchat posted the news about “Official Stories” apparently today, saying:Official Stories help Snapchatters more easily discover and identify interesting Stories.If a Snapchatter has an Official Story, their name will appear under an Official Stories header when you search for them. Also, an emoji will appear next to their name so you know they’re the real deal!At this time, Official Stories are being rolled out to a small group of Snapchatters. Over time, Official Stories may become more widely available.The change was spotted by several outlets, including The Verge, which in turn spotted the change via Sam Sheffer, who works for Snapchat Discover.Official Stories In ActionHere are some examples of how it works. Say you used the “Add Usernam…

Why Marketers Should Push for Machine Learning-Based Fraud Detection

From Sift Science When it comes to user fraud, marketers should push for machine learning systems to replace rule-based ones.That’s the viewpoint of Jason Tan, CEO/co-founder of San Francisco-based Sift Science. Of course, it would be shocking if he didn’t feel that way, since his company — started by several former Google engineers — is one of several startups that are now offering machine learning-based user fraud detection.He recently made the case to me that machine learning should be on every marketer’s wish list.Because, he said, rules-based systems throw up hoops to users who are trying to buy something or trying to register. These hoops include captchas, those squiggly images of letters and numbers that humans should be able to decipher and which software agents — bots — cannot.Hoops can also mean security questions or reviews by human analysts. Fraudsters can include humans wielding stolen credit card numbers.As every marketer knows, the more hoops you make users jump through …

Marketing Day: DoubleClick Updates, Yandex Takes Fight Against Google & A Video Ads Study

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization
Nov 13, 2015 by Ginny Marvin
Updates fold viewability more deeply into DoubleClick products for advertisers and publishers.Will Marketing Addressability Leave SEO In The Dust?
Nov 13, 2015 by Adam Audette
In a world where digital marketers have greater control over shaping the customer experience, Adam Audette argues that SEO may soon feel obsolete.Yandex Takes Fight Against Google & Android To European Commission
Nov 13, 2015 by Greg Sterling
Prompted by a complaint from Yandex, Russia’s antitrust regulator found that Google-required pre-installed Android apps violated Russian competition laws. Yandex is now taking the fight to Europe, which is already investigating the issue.Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Orga…

Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization

Google’s DoubleClick announced updates for brands and publishers bidding and reporting on viewable impressions using the companies viewability solution, Active View.For advertisers, Active View bid optimization in DoubleClick Bid Manager is now available globally. Based on a number of signals, such as the URL, time of day and page category, the feature predicts the likelihood an impression (video or display) will be viewable. It then dynamically adjusts the bid on that impression based on the probability that the impression will deliver on the advertiser’s viewable CPM target.This is a change from programmatic buying systems that bid the same amount for any impression that’s expected to meet or exceed the advertiser’s target viewable percentage (how likely an impression is to be viewable) and don’t bid at all when the viewable probability falls below the percentage threshold — even though the impression may, in fact, be viewable.For publishers, Active View reporting is now available f…