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Showing posts from November 25, 2015
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App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews

User reviews are important to any new release, but especially to mobile apps. With so many apps out there, the experience of other users becomes a key differentiator.But, if a fan or an app publisher wants to send a good review around, it usually involves cutting-and-pasting or taking-and-cropping a screenshot of the review in the app store. Both techniques leave room for improvement in presentation and the time involved.App store intelligence provider appFigures has a better idea. It is today releasing Review Cards for its platform, so that user reviews from major app stores can be readily shared. For its subscribers, appFigures delivers stats outside of the app itself, including info on downloads, reviews, rankings and other such metrics.The Cards are generated web pages whose colors automatically match the app maker’s logo, for sharing on Twitter, Facebook, Slack, Medium and elsewhere.When you tweet within the Card to share it on Twitter, a screen shot of the Card is automatically …

Social Beat Search In Referrals For The Year’s Top News Stories

Social media analytics firm Parse.ly is out with a new report about the balance of power in social vs. search referrals. And for the top news stories of 2015, social usually came out on top.Parse.ly identified seven major news events based on the most read-stories in its network of more than 400 publishers, including Fox News, Telegraph Media Group, Mashable, Business Insider, The Atlantic and Reuters.The company picked stories centered around a single event. “We only considered stories that had one ‘event’ at their core (sorry Donald Trump and the Kardashian clan!), then we normalized the data based on site size because we didn’t want our biggest sites to dictate the trends,” Parse.ly wrote in a blog post.Parse.ly found that search referrals beat social for only two of the big stories — the Pacquiao-Mayweather fight and the Ashley Madison hack.The boxing match was especially popular on search in the days leading up to the fight, according to Parse.ly data, with 66.4 percent of reader…

Don’t Let Amazon Eat Your Lunch This Holiday Season

The battle of the titans is on again this holiday season, as commentators line up to report on Black Friday plans by Amazon, Walmart and the other big retailers, putting a spotlight on the relationship of online and in-store spending.Who’s winning that battle? And where does the truth lie for retailers like Walmart that are seeking to compete in both arenas?Walmart is the world’s biggest retailer, with $482 billion in annual sales, but its online revenue is small compared with Amazon. Now Walmart has announced it will invest $2 billion in the next two years to bolster e-commerce capabilities, which is likely to yield big results.But my view is that retailers may be putting too much weight on the climb in online spending alone — and too little on how to monetize the data generated by digital channels to drive in-store revenue.Buyers visiting stores in the past were anonymous until they reached the point of sale, when they pulled out a credit card or wrote a check. Mobile has changed al…

Commercial Relationship Disclosure On Social Media: What Does The FTC Require?

At the recent Marketing Land SocialPro conference in Las Vegas, Danny Sullivan interviewed Mary Engle, associate director for Advertising Practices at the US Federal Trade Commission, during a keynote presentation.Sullivan asked Engle to clarify aspects of the FTC’s guidelines for online advertisers, content producers and social media account owners. Search Engine Land Editor-in-Chief Matt McGee published a very thorough live blog of the conversation here on Marketing Land.The FTC has published an extensive FAQ that covers the guidelines and attempts to answer many questions about them.In this article, I will provide my own commentary on the guidelines and Engle’s responses to Sullivan, as well as some of the main takeaways that I think will be most useful to managers of social media accounts.TL;DR “It Depends”First, let me share with you a brief anecdote that I think will set the tone for how you ought to think about all of this, as well as a small disclaimer.After Engle’s onstage in…

How To Gain Insights And Act On Your Attribution Reports

Attribution reports and results can be complicated and can take a lot of energy just to set up correctly. Once your marketing team has the results, how do you use them to affect and influence your future campaigns to bring in more conversions? Just shifting a marketing plan can cause a large headache for your team.So how can you effectively change your company’s plan to put the results to work? Below are a couple of strategies I’ve seen work for many companies when they’re acting upon their attribution data.Campaign Level AnalysisWhenever I’m performing analysis, I start the exercise by asking myself the question, “What was my goal when I began setting up attribution?” Most often, I’m not looking at making wholesale changes to my overall marketing program, but I’m tweaking specific campaigns to make them as effective as possible.One of the biggest stumbling blocks in attribution modeling is understanding how one campaign can affect another. In other words, if you take budget from one …

MarTech Today: Ad Support For AMP, SnapChat’s Story Explorer & Google’s Easter Egg

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google Announces New Advertising Support For AMP Pages
Nov 24, 2015 by Danny Sullivan
Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced.Marketing Analytics Firm Moz Adds A New Content Tool
Nov 24, 2015 by Barry Levine
The offering provides Content Audit and Content Search to rate the content engagement of your site or competitors’.SEO For Featured Snippets Leads To Big Gains
Nov 24, 2015 by Ben Goodsell
Columnist Ben Goodsell explains what Google’s featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.Google Shows Offline Analytics Capabilities With Holiday Store Traffic Data
Nov 24, 2015 by Greg Sterling
Like so many others, Google is putting out holiday shopping data this week. I’m sitting on 40 or more studies and surveys that dis…

Thirstyaffiliates Affiliate Link Cloacker Plugin Rewiew: 35% Off BlackFriday

Are you a blogger who is looking to make money from Affiliate marketing? Have you found the best Affiliate link management WordPress plugin that also helps you increase your sales?The majority of bloggers & newbie affiliate marketers are unable to make huge with Affiliate marketing due to lack of optimization. The optimization of an affiliate link is easy when you are using the right tool. Today I will be letting you know about a free WordPress affiliate link management plugin that comes with amazing add-ons to let you make more money from Affiliate marketing.BlackFriday Sale: 35% offThis plugin addon & bundle is on BlackFriday sale until 1st December 2015 & the right time for you to purchase it. More in it later, for now let’s have a look at the review of ThirstyAffiliate plugin.Get ThirstyAffiliate Addons (35% off coupon: BF2015)ThirstyAffiliate WordPress Plugin Review: Best solution for link managementThe Thirstyaffiliate plugin is free & you can download it from Wo…

Pulse is a Full Fledged Remote Control for Your DSLR and Mirrorless Cameras

Controlling a DSLR camera remotely has never been that easy, the wireless triggers were limited to capturing the shots but one couldn’t just change the settings or control the camera in totality. That’s something the new accessory, Pulse promises to offer. The Kickstarter exhibit will let you control your DSLR or Mirrorless camera from your smartphone wirelessly by plugging in to the cameras USB port. The best part is that the device does render complete control of your camera to the smartphone including stills, videos and even Timelapses.The Pulse works on the Bluetooth LE energy radio and an advanced form of USB control software. The software on the phone also boasts of an option to preview the picture wirelessly, before taking the shots, the range although will be limited to 100 feet. Next time you want to shoot the night sky lit with the skyscrapers you can position your camera and take the photo all the while snugging in the cosy blanket. The Pulse is compatible with any Nikon or…

[PSA] You Can Buy Google Play Gift Cards Online In India with COD Option

Are you an Android power user? Are you the kind of person who’s always wanted to support your favorite app developers but couldn’t because you didn’t own a credit card? Well, we have some good news further down below.Couple of months back, Google finally launched Google Play Gift Cards in India. But, there was a catch. They were only available in “select” outlets, only in a couple of metro cities in India. Google had partnered with chain stores like Vijay Sales to carry them out. But it wasn’t clear which showrooms would carry the cards. When I went to the Vijay Sales outlet closest to my home, there were no Google Play Gift Cards in sight.Finally, Google Play Gift Cards are available to buy online from Amazon.in and Snapdeal. Currently you can buy them in Rs 750, Rs 1000 and Rs 1500 denominations. The better news, Amazon.in and Snapdeal both support debit cards AND cash on delivery. Oh and a pan India delivery. Not just a handful of stores in metro cities.I’ve always felt that Google…

Infocus M808 with 5.2-inch FHD Display and Metal Body Launched in India for Rs 12,999

InFocus M808 will be the latest smartphone from the US based company to launch in India. The Infocus M808 is aimed to render the buyers with a lighter version of the Infocus M812 at a more affordable price tag. The M808 is priced at Rs 12,999 and will be available on Snapdeal in Metallic Silver and Metallic Gold color options, starting today.The M808 is fitted with a 5.2-inch FHD display and is powered by MediaTek MT6753 Octa Core processor clocked at 1.3GHz and paired with 2GB of RAM. On the storage front, the phone offers 16GB of internal storage along with a microSD card slot that can further accommodate up to 128GB.Like the M812 even the Infocus M808 comes clad in an anodized aluminium unibody, which along with the thin profile of 7.56mm impart a sleek look to the device. The front facade of the M808 maintains the bold appeal thanks to the thin bezels and the complete black colour scheme. The smartphone boasts of a 13-Megapixel primary sensor and a 5-Megapixel secondary sensor wit…

Smartapp Helps you Save on Your Prepaid Connections by Suggesting the Best Recharge Plans

A major number of cellular connections in India still prescribe to the prepaid mode of payment and lately it is becoming difficult for the subscribers to skim through the plethora of plans offered by the Telecom operators to decide which one is best for them. Smartapp is one such new app (android only) that aims at solving this problem by accessing your call logs & data usage, and based on the trends of the calls & data use, suggest the most optimum offer for you.Smartapp confirms your operator along with the mobile number verification, post which it automatically suggests plans based on our usage pattern. The main menu page consists of a recharge card showing the percentage of discount one could get on the calls. The recharge suggestion is a combination of rate cutters and other full talktime plans.However, the app doesn’t seem to pull the data from the “My Offers” section, which is usually a place where operators offer personalised discounts and talk plans for individual cus…

Social Analytics Platform Zoomph Can Now Help Brands Track Emojis

Sure, emojis are everywhere. But, brands want to know, exactly which ones are being used to talk about us?To answer that question, social analytics platform Zoomph is today announcing an Emojis Report feature, which they say is the first of its kind.It allows a brand to find all the emojis associated with an instance of its name, which can be shown as an emoji cloud (see image at top of this page). The idea is that emojis, being visual shorthand, convey the emotions and values that users assign to that topic or brand.Zoomph’s tool can also find the emojis being posted from a given geolocation like a concert, can report available user demographics like gender or ethnicity, or can show which emojis are most popular on given social channels.Previously, director of strategy Amir Zonozi told me, brands could search for the most-used emojis in aggregate, but not for a specific brand’s.In case you think emojis are just expressive frills, a recent report by sentiment analysis platform Emogi f…

Marketing Day: New Moz Content Tool, An E-Commerce Conversion Report & Snapchat’s Story Explorer

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Google Announces New Advertising Support For AMP Pages
Nov 24, 2015 by Danny Sullivan
Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced.Inbound Marketer Moz Adds A New Content Tool For SMBs
Nov 24, 2015 by Barry Levine
The offering provides Content Audit and Content Search to rate the content engagement of your site or competitors’.Volvo Owners In Sweden Can Get Holiday Shopping Delivered To Their Cars
Nov 24, 2015 by Pamela Parker
In a move apparently designed to establish the brand’s tech credentials, Volvo is touting a just-launched service it says will help take the hassle out of Christmas shopping.Google Drops Display Of Local Business Reviews in New Google+
Nov 24, 2015 by Martin Beck
Some are questioning whether small local businesses need a Google+ page after redesign drop…

Google Announces New Advertising Support For AMP Pages

Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn off those pages.Accelerated Mobile Pages — known as AMP for short — is a project backed by Google and intended to make pages appear super-fast for those using mobile devices. Since AMP was announced in October, it has gained support from publishers, platforms like Twitter, analytics providers and now today, advertising networks and platforms.The latest news came in a post that Google made through a new blog hosted on WordPress.com, one of the AMP partners. Google also has a similar area just started on Medium, where the news was also supposed to be shared, but it has yet to appear there.From the post, Google said that several new advertising platforms have joined the AMP project, including its own DoubleClick and AdSense:Today we’re announcing that Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the…

Inbound Marketer Moz Adds A New Content Tool For SMBs

From the Moz Content page Creating content that engages users is no easy trick. To help marketers with that magic, inbound marketing tool provider Moz is today announcing Moz Content for small- and medium-sized businesses (SMBs).It allows marketers to find out what kind of content generates the most user responses.There’s an initial Content Audit, which analyzes any site — including competitors’ — and reports back what is working in terms of social sharing and links. Different sections of a single site can be compared, as well as different content types (news stories, videos or lists).A Tracked Audit function can be set to automatically re-crawl a targeted site weekly, so that trends can be spotted.As for the initial decision about what kinds of new content should be created, Content Search collects a sample of other content around the Web on a given topic in order to compare engagement —  links, reach and shares.The Seattle-based company said that Moz Content can also continually trac…

Volvo Owners In Sweden Can Get Holiday Shopping Delivered To Their Cars

As the holiday shopping season shifts into high gear, Volvo is positioning itself as an online shopping helper via a new service launched in the carmaker’s hometown of Gothenburg, Sweden — which it promises will eventually be rolled out much more widely.In-Car Delivery works by way of the company’s On Call service and a special one-time-use electronic key that is made available to package delivery drivers (as of now, only PostNord in Sweden), along with a GPS-enabled map of the car’s location.Currently, shoppers may select in-car delivery when they’re checking out online at toy store Lekmer.com or grocery retailer Mat.se. They receive an SMS alert when the goods they’ve ordered are delivered to their cars — so when they drive home, they’ve already done their shopping.“Christmas is fun — but, let’s be honest, it is also a busy time for most families. This service simply makes shopping easier,” said Björn Annwall, Senior Vice President for Marketing, Sales and Service at Volvo, in a sta…

Google Drops Display Of Local Business Reviews in New Google+

Local business reviews didn’t make the cut in Google’s wholesale revamp of Google+.Google+’s redesign, announced last week, puts the focus on Communities and Collections and removes display of reviews and other local business information such as addresses, phone numbers and hours of operation.Here’s a before and after look the Google+ page of a small business in West Hempstead, N.Y.:Classic Google+New Google+The change appears to be permanent. “Reviews will no longer be shown on Google+ Pages in the new Google+ design,” Elizabeth Powers, a Google community manager, wrote in a Google My Business help forum. “Reviews are still accessible on Google Search and Maps which have always been the primary way that users find business reviews.”This move seems to signal that Google is giving up on efforts to encourage small businesses to create and maintain presences on Google+. Management of directory listing information — including the ability to respond to reviews — is handled separately in Go…

Even If A Brand Can’t Do SEO, It Can Still Do Local SEO

A lot of companies, particularly mid-sized multi-location brands, can’t seem to get their acts together to do “national” SEO. They may have hired an SEO consultant, or they may have an in-house team driving SEO strategy, but they can’t seem to execute. When it takes six months to update a title tag, you know you’ve got some SEO challenges.There are a million different reasons for an SEO program to hit a roadblock:SEO is a low priority. The people who ultimately decide what gets done when either don’t understand SEO enough, don’t trust it or just have more important things to focus on. Often the levers one needs to pull — updating the website, rewriting copy, marketing the business to get links and so on — are controlled by different departments that don’t share either your goals or your sense of urgency. As we like to say, “SEO is always the lowest priority… until it’s not.”SEO is expensive. Rewriting URLs, redesigning the site, rewriting content, marketing the site to attract links a…

Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation

It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score, damaging articles or — possibly worst of all — a Ripoff Report post.The thought of this setback is enough to make any good marketer break out in a cold sweat. But for many of us, this is just another SEO challenge we face, albeit under a slightly different name: Online Reputation Management.Imagine you are the marketing genius behind the iconic Snuggie. You Google your brand, see the following results and are rightly concerned:In these results, you can see a few clearly negative search results from big news sites (boxed in red). There are also two blog posts that you might consider neutral (boxed in blue). These neutrals aren’t the worst things in the world, but they aren’t glowingly positive, either.Just two negative articles appearing in the search results for a product can cost you up to 44 percent of potential customers, so this is definitely an…

10 Blogging Apps For Mac Every WordPress Blogger Should Use

I’m a huge fan of desktop tools that can help me in blogging and increase my productivity. I prefer desktop tools over online because I can work without the internet. Needless to say, how much distraction I get when I try to write online and I end up opening at least 10-15 tabs. If you are also in the similar condition like me, I suggest you to start using that software that can let you work offline. I know it’s hard to unplug the internet, but if you do it once you will notice the increased productivity and you will be able to do more work in less time.Here I have compiled the list of those Blogging apps for Mac, which I use currently and you should also use them to increase your productivity. Note: All of them doesn’t work offline.Best Blogging Software for Mac OSDesk for Desktop Publishing:I tried Desk in the month of August 2015, and I’m surprised with all the features it offers. The very first thing that I liked about Desk is; it’s a Mac app for writers. Especially if you love th…