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Showing posts from December 1, 2015
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Google’s Chrome Android App Loads Pages Without Images When Low Bandwidth Detected

Google has updated its Chrome Android app for users in India and Indonesia experiencing slow load times, making it possible for pages to load without images when a low bandwidth is detected.“There’s a new way to load pages more quickly with Chrome’s Data Saver,” reads the announcement on the Chrome Google+ page, “The Chrome Android app loads websites without the images first, saving you 70% data.”While the launch is currently rolling out only in India and Indonesia, Google says it will roll out in more countries soon.Here’s an image of the feature in action included in the announcement:


via Marketing Land

Brands, Take Back Control Of Your Data

Audience buying, search, social, content marketing… almost all of today’s modern marketing techniques are built on the new gold currency of our era: data.This shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve questions around the agencies’ data and analytics capabilities.This is great news for a data geek like myself, but it also creates challenges for brands and marketers when it comes to the management of their data assets.That’s because a lot of larger brands today engage multiple specialty agencies instead of a single integrated agency. One agency manages creative, another one social, another one search and so on.Although this approach ensures that you have best-in-class people working in each channel, it also leads to the creation of some dangerous data silos.Let’s use search as an example of this growing problem. Generally, the search agency will manage all the search data.Most modern search agencie…

The Big Social Tools Roundup From SocialPro

The world of social is becoming amazingly complex. We’ve got more platforms available than ever, with both paid and unpaid options.Managing content creation, publishing, relationship building and measurement of results can be a nightmare. Having the right tools available can make a huge difference in helping you get your workflow under control.On November 19, I got to see a social tools super session at Marketing Land’s SocialPro conference that illustrated just how complicated the social media tools space really is. Here are my notes and some key takeaways from that session.Kevin Mullet’s Massive Deck Of 170 ToolsThe presentation by MarketSnare’s Kevin Mullet contained more than 170 tools.The title of his session was “Being Useful to Your Audience Doesn’t Require a Big Budget or Fancy Tools.” As Mullet emphasized, picking the right tools can be a big deal. First of all, you should be looking to your tools to help you with:Creating efficiencies.Improving workflow.Enhancing capabilitie…

My Top 5 Favorite Apology Emails

Email marketing mistakes are not a matter of “if,” but “when.” Email is too dynamic, too complex, and too quick a medium to avoid mistakes completely. So given this inevitability, it pays to be prepared for the worst.When trying to recover from an email marketing mistake, your action plan may include sending an apology email. A good apology email does three things:Says that you’re sorry.Explains what went wrong (and perhaps provides reassurances that it won’t happen again and, if appropriate, that no data was compromised).Gives subscribers a reason to forgive you.With that in mind, here are my top five favorite apology emails from over the years.5. FabOn Aug. 3, 2014, retailer Fab sent an email with the subject line “[TEST] PM Tracking Test” to all of their subscribers. That email contained the image of a cat, and nothing else except for their usual header and footer.I would argue that this email was obviously a mistake — and a cute mistake at that — and therefore represented little r…

3 Steps To Display Advertising Success

Over the course of my career, I’ve spent a lot of time talking to marketing leaders about their B2B strategies. And during the last several years, one thing has become clear: The majority of B2B marketers don’t see the value in display advertising.The average click-through rate for display ads is 0.06 percent, according to DoubleClick. That’s fewer than one out of every 1,000 impressions!You’re more likely to get a full house in poker than you are to click on a display ad, according to Solve Media. No wonder marketers have become obsessed with CPMs.You need to buy giant mountains of impressions to get a small pile of clicks. When it comes down to it, even if marketers are only paying $2 for a pile of junk, in the end, they still have a pile of junk.With stats like these, it’s not hard to imagine why B2B marketers have a love-hate relationship with display ads. Actually, these days it may be closer to hate-hate.The truth is, B2B marketers haven’t been able to achieve success because th…

MarTech Today: 3 Google Patents, UX > Discounts & HTTP/2

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:3 Google Patents You Need To Know About In 2016
Nov 30, 2015 by Pratik Dholakiya
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for both you and your clients.SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West
Nov 30, 2015 by Marketing Land
Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. There members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters.New Report Analyzes Ways That Online Retailer Experience Could Trump Discounts
Nov 30, 2015 by Barry Levine
Sponsored by marketing/commerce platform EPiServer, the study will be complemented by another report early ne…

Unofficial Price Cut Makes Nexus 5X a Contender!

For a brief period between 2012 and 2014, the Nexus brand was synonymous for most people with very good hardware at a relatively affordable price. This was the period when expensive flagship devices were the rage and if you wanted a phone with high-end hardware, you would have to shell out something to the tune of Rs 30,000 or more (around USD 450 or more), whether you opted for a HTC, a Sony, an LG or a Samsung. Nexus devices were also priced at the higher end – the Nexus One was priced at USD 529.99 and so was the Nexus S.The whole Nexus pricing paradigm flipped when LG came into the picture. The Nexus 4 and 5 were both priced much lower than existing Android flagships from other brands – USD 299 for the Nexus 4 and the USD 349 for the Nexus 5. And the “Nexus = Affordable high tech” legend was born. Even the release of a relatively expensive USD 649 Nexus 6 from Motorola in 2014 did not shake the faith of the Nexus faithful, who continued to brandish the Nexus 5 as the coolest thing…

App Discovery Platform IronSource Launches “Fastest Growing Apps” Tool

There’s an ocean of apps out there, but how can you quickly tell which ones are making waves?Tel Aviv-based app discovery platform IronSource is today announcing one solution, the launch of a free tool that points to the fastest growing apps and app categories.Appropriately called Fastest Growing Apps, the webpage allows app developers and marketers to get a monthly read on the hottest apps over 500,000 downloads in Google Play. The company said other mobile platforms are in the works.While gaming categories continue to be popular, VP of mobile sales and operations Omri Halamish told me via email that the rise of the Photography category was “surprising.” He attributed this to interest generated by the recent release of Facebook’s Moments and the Instagram companion app, Layout.He pegged the Shopping category’s rise to such second-hand merchandising apps as Letgo and Close5.The tool notices an app once it’s hit half a million downloads, he said, because that’s the level which marks th…

Chrome for Android Now Promises up to 70 Percent Saving on Data Usage

The rise in the mobile data consumption has been on an all-time high and a major chunk of this data is usually accessed using our smartphones and tablets. Chrome has been one of the most widely used browsers across all devices except for iOS where Safari takes the lead. Google had already baked up the data saver feature in to the Chrome browser and now it seems that they have further improvised the same in order to achieve about 70% percent of data reduction.In fact when the mobile internet started gaining some traction and the data charges were sky high, people switched over to browsers like Opera which helped them save bandwidth and spend less money on the data bills. The new improvised data saver in Chrome will let you choose the images you want to see after the page has loaded, thus making the browsing experience fast and less costly. Over the past year, Opera has made significant strides when it comes to data compression on mobile devices. Opera Max is capable of compressing varie…

Click-to-Call & Paid Search: Best Practices And Secrets From The Pros

Research from Google has shown that the most common response to a mobile, local search is a phone call.  Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing.  In fact, consumers are expected to click-to-call directly from paid search ads to the tune of $4 billion in advertising spend in 2016.How does a marketer maximize ROI from paid search click-to-call ads?  Marchex sat down with five experts to find out their pro tips that can give your click-to-call campaigns that certain je ne sais quoi to stand out from the competition and drive leads and conversions to your business.Erin Sagin, PPC Evangelist and Community Manager atWordStreamUpgrading the call experience takes the place of landing page CRO.With click-to-call campaigns, searchers are bypassing the mobile landing page experience altogether, which is fantastic for advertisers who don’t have the resources to optimize their mobile landing pages.  However, because you are now connecting searchers di…

CES 2016 – The Newest Phones, Tablets, Wearables, Drones and All Things Technology!

The 2016 Consumer Electronics Show (CES) is expected to be a joyride for all tech geeks out there. Those who witnessed CES Unveiled in New York are howling in excitement with the range of technology on display, and not many can wait for the event to start. The robotics exhibit space will have 22 exhibitors, while automotive exhibits have increased by 25% for the next year, with 100 companies and nine automakers exhibiting their innovations.Here are some of the mesmerizing gadgets that are expected to storm CES 2016:The New SmartphonesCES isn’t really a popular destination for new smartphones, but LG G Flex 2 made huge waves at the show last year since LG was the only large company launching a flagship device. One can expect the LG G Flex 3 this year, but now more phone makers may jump in for the CES event to make headlines in Vegas. With every handset launched at CES 2016, one can expect it to be at loggerheads with iPhone 6S, Samsung Galaxy S6 and Nexus 6P, thus promising very stiff …

A Non Exhaustive List of Android Apps Worth Paying For

Between EverythingMe closing shop, QuickPic being sold, ES going to the crapper and Pushbullet suddenly asking $5 a month for the same things you had for free last week, I thought it was a good time to have a conversation about paying for apps.I know that’s not Android’s thing but I’m sure you’re starting to realize that if you want your favorite apps stay around and keep getting better – they need money to survive. And they better get it from you – instead of selling to a shady conglomerate.And I think this is a great time to start buying paid apps. Much like Apple, Google has enabled lower prices for developing countries. That means that the same app that retails for $2.49 in USA can be bought in India for Rs 20. That puts some paid apps in impulse buy category. Hell, that’s a decent cup of chai category. I’m using India as an example because that’s where I live. Let me know in the comments below about the app pricing in your country.Plus there are more ways to pay for apps now. Oth…