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Showing posts from December 4, 2015
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7 Reasons Why you Should Stop Caring What Others Think of You

ShoutMeLoud is a destination for individuals like you to live an independent & meaningful life. Along with latest online marketing techniques, I often publish articles like this which will help anyone to become a better person & thus a better entrepreneur. If you are new here, do check out our high-quality catalog of life-hack articles.“The more original your idea is, the less good advice other people will be able to give you.” – Hugh McLeod, Ignore Everybody.If you had the opportunity to read my recent piece at ShoutMeLoud on Books for cultivating curiosity, great, or else I suggest you to have a quick rundown of that article. What I’m on to write about in this piece is closely related to curiosity and how our feelings of what others perceive of us influence one’s creativity. The child in us, the one with all the dreams and the one that comes up with all the ideas is an insecure and lonely child. We often need validation for our thoughts and actions from people immediately ar…

Are Paid & Organic Distinct Channels? Not So Fast.

At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day.Belief in causation where there is only correlation, faulty assumptions about how “randomness” works and similar errors are shockingly common, even among the educated. Superstition can be a nightmare for the marketing practitioner, who can be praised or blamed for factors that fall outside of her control.Better measurement helps, of course — but so does understanding how different channels work and interact with one another.The Separation Of Paid And OrganicRational people with years of digital marketing experience are supposed to know that paid and organic search are separate channels requiring separate budgets and different forms of optimization.Sure, we understand that the buyer’s journey might involve research phases and multiple influences from different searches, exposures to display ads, email, the brand…

5 Major Differences Between Google Map Maker & Google My Business Guidelines

It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of how Google Map Maker works and how it can impact the small businesses they work with. Many either hate Map Maker or ignore it all together.However, I’ve always found Map Maker to be an awesome tool that can really benefit the Local SEO community if used properly. I’m going to be writing several articles on how I use Map Maker, and I’ll start by highlighting some of the ways the rules for Map Maker are unique.Differences In RulesThe rules for Map Maker are different from those of Google My Business (GMB). Many SEOs have a bad first experience with Map Maker because they approach it with the GMB guidelines and think that all the rules are the same.The rules are not the same — and if you aren’t familiar with the differences, you’ll have a less-than-great experience.Here are just a few examples of what is different between the two….[Read the full article…

The Customer Experience Is Key For B2B Success

Throughout history, the customer has been on the receiving end of a sales pitch. While businesses today aren’t necessarily hawking their wares on the streets, their marketing messages still make a lot of noise.In this, it seems consumers have evolved more quickly than the businesses they buy from. People are talking more to each other and paying less attention to the marketing materials brands are throwing their way.They’re reading reviews and news articles, trying to glean as much information as possible so they can make the most educated purchasing decision. And with the help of the internet, getting all that information is as simple as a few keystrokes.This consumer research trend has been the norm for a while in the B2C space, but prospective buyers are doing the same online investigation when they’re purchasing for the companies for which they work. It’s been a slower shift for B2B marketers, but it’s happening all the same. Where once, B2B brands controlled their messages, now o…

What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative

“Are you kidding?!” exclaimed the major global agency creative director. “That’s not your idea!” She had been sitting quietly at the BuzzFeed offices listening to a credentials presentation but could not hold her tongue when the first advertising case study was presented. It turns out that BuzzFeed had created a very successful listicle for a client of the global agency.BuzzFeed was proud of their work and success, and they were rightly showing it off. The creative director took offense, explaining that it took her a full year of research, creative exploration and ultimately, salesmanship to get the client to approve a “big creative idea” — and she was shocked to see BuzzFeed taking credit for it.Her response should have been the exact opposite; instead of being disappointed to see her idea “stolen,” she should have been delighted that the idea she created for the client was strong enough to be successfully implemented by a third party — in this case, a social media company’s interna…

MarTech Landscape: What Is Marketing Automation Software?

Marketing automation software has become an integral part of today’s digital marketing department – whether for a small local business or a large enterprise. As digital marketing channels have evolved, so too have marketing automation platforms. Ironically, by automating certain marketing functions, it’s possible to create a more relevant, engaging, and personal experience for your prospects.In this article, part of our MarTech Landscape Series, we look at B2B marketing automation software, which we’ve defined as:A campaign management system that drives prospect interactions with the brand, measures prospect response to marketing programs, and delivers prospect information to sales representatives through the company’s CRM or salesforce automation (SFA) systems. When used effectively, marketing automation systems will deliver a continuous flow of qualified leads to the salesforce, as well as the data needed to close sales with those leads.What Does Marketing Automation Do?Most marketi…

Is The Next Marketing Technology Wave All About Better Creative?

The first marketing technology wave of ad tech has been all about media, placement and timing, focusing on where to put your ad, who to show it to, when to show it. The idea was simple: Leverage web’s technology to target the ad better.But today, we see diminishing returns from this, as ad blocking and viewability challenge marketers’ ability to break through to customers. Basically, you can lead a horse to water, but…Not unlike early days in TV advertising, earlier web ads were about the advertiser and ad buyer and not about the consumer experience. The new medium was feeling its way through the opportunity and technology, and at some points, the consumer suffered through that exploration, too.But, again like TV ads, the medium is evolving, and creative approaches are improving the experience and the performance technologies that appeal to marketers. And, unlike TV ads where measurement is an inexact science, as online engagement increases, it only makes the targeting technology more…

MarTech Today: Facebook Live Streaming, Google’s Mobile SERP & Free BeyondCore

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook Starts Testing Live Video Streaming For The Masses
Dec 3, 2015 by Martin Beck
Edging closer to Periscope, social network gives a small number of US iPhone users ability to live stream. Still no access for business Pages.Google’s Year Of Change Hits Mobile Retail
Dec 3, 2015 by Jonathan Hunt
How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.Four Tools To Break You Out Of The Keyword Research Box
Dec 3, 2015 by Paul Shapiro
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.Super-Smart Business Intelligence Engine BeyondCore Partners With Microsoft To Offer a Free Version
Dec 3, 2015 by Barry Levine
The data analytics software is so smart, it decides which questions to ask and whi…

BlueStacks 2 Launched, Focusses on App Discovery and Gaming Across Multiple Devices

Bluestacks doesn’t probably need any introductions as it has been one of the most sought after Android emulators. Still, for the uninitiated, software like Bluestacks simulate the Android environment on any PC and will let you access all the apps. Bluestacks announced that it has crossed 100M downloads which means that it has surpassed companies like Xiaomi and Sony when it comes to number of devices running Android.In order to commemorate this achievement, the company has launched BlueStacks 2 which is essentially a Mobile Gaming platform that tries to blend in the functionalities of Mobile, TV and PC. Shashi Kant Sharma has something interesting to say about app discovery “What we’ve learned is that the wider visual space lends itself more naturally to app discovery. Its accelerated our growth and retention massively over the past year. The average Bluestacks user spends 89 minutes playing on their first day. In addition, once someone discovers apps on PC or TV they tend to use them…

Asus Zenfone 2 Laser 6 Launched at Rs 17,999, Features a 6-inch FHD display, Snapdragon 616 and 3GB of RAM

There is no dearth of Zenfone 2 models in India, but Asus has decided to expand its Zenfone Laser line-up by launching Zenfone 2 Laser 6ZE601KL. The new Zenfone 2 Laser will come with imaging centric features just like the other Laser phones from Asus and it also sports some hardware upgrades over the Zenfone 2 Laser 5.5. The Zenfone 2 Laser 6 will start retailing at Rs 17,999 ($270) and will be available on Flipkart, Snapdeal and Amazon.Sticking to the Asus Zenfone nomenclature, the smartphone comes with a 6-inch FHD display mated with ASUS TrueVivid technology and protected by the Corning Gorilla 4 glass. The new Zenfone draws its power from Qualcomm Snapdragon 616 paired with a 3GB of RAM. On the storage front, the Zenfone 2 Laser 6 offers 32GB of on-board storage and an expandable memory card slot that can accommodate a generous 128GB.Being attached to the Laser lineup, imaging features do take a much needed precedence, the primary camera is made up fo 13-Megapixel sensor with lar…

Epson PaperLab is the First In-Office Paper Recycling Machine that Works Without Water

Seiko Epson, the Japanese based company known for its printers and DSLR cameras is all set to sell a personal paper recycling machine which can be used to recycle paper into new sheets within the office without using water. Dubbed the PaperLab, it makes use of a technology that first shreds the papers down to its fibres and instead of water as binding agents it uses special adhesives. The fibres bind and get calibrated into new sheets.The process however differs greatly from the regular shredding but it still can remove the colors from the fibres to create a clean sheet of the paper. The machine is capable of recycling 14 papers per minute and since it doesn’t involve transportation of the raw material, it will also help you save on the gas emissions.This is not all, the Epson recycler will also allow you to set the thickness of the paper and it can work continuously, which means that this office recycler is capable of producing 6,720 recycled sheets in an 8-hour long workday. If you …

YU Yuphoria to get Cyanogen OS 12.1 Update Starting Tonight

CEO of YU tele ventures, Rahul Sharma has took to Twitter to officially confirm that YU Yuphoria will start getting the Cyanogen OS 12.1 update starting tonight. For the initiated, the Cyanogen OS 12.1 is still on Android Lollipop, but bumped to Android 5.1.1. It’s been a while since the beta version of this update was floating around on YU forums, and it looks like that we finally have the final OTA build ready.Just received the CTS approval for Cyanogen OS 12.1 for #YUPHORIA. Roll out begins tonight. Your device. Your OS.@YUplaygod— Rahul Sharma (@rahulsharma) December 4, 2015The Cyanogen OS 12.1 update is expected to build several improvements to Yuphoria, and below are the most important ones listed out by the folks at YU.Power and thermal improvementsCamera Next App optimized to be more battery and thermal efficient while having great user experienceBetter data connectivityImproved memory optimizationsCyanogen OS 12.1 was first rolled out to OnePlus One devices back in August thi…

The Best 5 Anti-Malware Tools for Mac OS to Enhance Protection

Security wise, the Mac OS is considered more secure than Windows will ever be, and that’s something that has to do with the mode in which the platform itself has been written, and maintained. For instance, both platforms offer software updates that fix loop-holes and cracks into the surface, but those delivered onto the Mac OS platform are more comprehensive, and more taken into consideration. As the title itself hints, today we’re going to present a small collection of the best anti-malware tools for Mac.The majority of Mac OS X users should know that starting with version 10.6.8, Apple has integrated a company-baked anti-malware tool which offers a first level of protection. While many report that installing a third-party antivirus or a specialized anti-malware software will cause issues with software updates, we highly recommending adding another layer of protection – just in case.Anti-Malware Tools for Mac OSMalwareBytesI will start by highly recommending Malwarebytes for Mac. I h…

Top Wearable Vendors Worldwide: FitBit, Apple and Xiaomi Rule the Roost

Wearables have been touted the next big thing for a couple of years and the prediction hasn’t completely come true. But the Wearables race has managed to charm the OEMs so much so that every smartphone manufacturer wants to herald with their own offering. If my memory serves me right, before the actual advent of wearables it was a few local Chinese companies who started off the wearables revolution with something that they called mobile watches, very crude yet functional.The wearables scene currently has taken a paradigm shift and Apple Watch has been at the center of it. The Cupertino folks yet again managed to carve a place by positioning themselves as a manufacturer that will cater to the “Premium” requirements of the buyers, especially with the $17,000 top end Apple Watch Edition. On the other hand, Fitbit, Garmin, Goqii, Jawbone and Misfit are tailor made to suit the fitness needs rather than bringing the notifications and apps on the wearables. Pebble is another wearable that di…