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Showing posts from December 5, 2015
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LiquidWeb launches WordPress Hosting & It looks Promising

Gone are the days when hosting was specific under few categories. Now-a-days, managed WordPress hosting has become an official offering by all progressive web-hosting companies. It makes all the sense for web-hosting companies to have a dedicated offering for WordPress based sites as it powers 25% of the websites in the world.WordPress needs an optimized hosting environment for running smoothly without performance degradation over the time. There are many technology innovations happening in past few weeks that includes the adoption of HTTP/2 (Based on SPYD), which would help anyone to improve their website loading time. Before you get into these kinds of technical optimization, the first thing you need to take care of is a rock-solid hosting company for your WordPress site.For an entry level blogger, a shared hosting offered by companies like Bluehost, Hostgator which costs about $3-5/month is usually enough. For an entrepreneur, startups or a professional blogger, a shared hosting is…

Shareaholic: Twitter Sharing Drops 11% After Twitter Kills Share Counts

tanuha2001 / Shutterstock.com Has Twitter’s killing of share counts on tweet buttons reduced people’s sharing activity?By one measure, yes. Shareaholic reported today that it’s seeing 11.28 percent less sharing using the Twitter button on its network since Twitter turned off tweet count totals on Nov. 20.The reduction is in the “share of voice,” the relative share of people using the Twitter button as opposed to buttons for Facebook, Pinterest, LinkedIn and other social networks’ social sharing buttons on the more than 300,000 sites that use Shareaholic’s social sharing plugin. In the 3 1/2 months before Nov. 20, Twitter had a 12.39 percent Shareaholic share of voice average; in the two weeks since, the average has dropped to 11 percent.The news will give critics of Twitter’s change another point to argue. Some publishers believe that the display of how many times an article has been shared socially is an important signal of popularly, “social proof” that makes people more likely to re…

New Report From Fetch: TV Ads Boost App Installs

Whatever else it may be remembered for, last February’s Super Bowl saw makers of free mobile game apps waging a war of TV commercials to drive installs and get new users.Although model Kate Upton’s fetching appearance in an ad for “Game of War” got much of the attention, Super Bowl ads for “Clash of Clans” and “Heroes Charge” also convinced large numbers of viewers to get those games.This week, mobile ad agency Fetch is out with a new “TV Uplift Dual Screen Optimization” report that indicates you don’t need Kate Upton or the Super Bowl to move the needle on app engagement driven by TV ads. The apps also don’t need to be games.It found that TV ads have an immediate effect on installs, plus some extended decay. Although Fetch declined to provide the names of its clients’ apps used for the report, it did say they were mostly transactional rather than games.The report said that app installs in the viewing area of a TV commercial demonstrate uplifts ranging from 56 and 74 percent during th…

Marketing Day: Facebook Tweaks News Feed, The Customer Experience & The Next MarTech Wave

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook Tweaks News Feed To Serve Only The Best Viral Stories
Dec 4, 2015 by Martin Beck
Update will push down viral stories that people don’t want to see, based on surveys of “tens of thousands” of people a day.Here’s Why Site Search Is Not Just A Smaller Google Search
Dec 4, 2015 by Barry Levine
They’re “totally different universes,” says the CEO of site search provider Swiftype.Are Paid & Organic Search Distinct Channels? Not So Fast.
Dec 4, 2015 by Andrew Goodman
Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don’t necessarily see it that way. To improve performance, he says, we must understand the greater picture.5 Major Differences Between Google Map Maker & Google My Business Guidelines
Dec 4, 2015 by Joy Hawkins
Columnist and local search expert Joy Hawkins out…

Facebook Tweaks News Feed To Serve Only The Best Viral Stories

Sometimes a lot of likes, comments and shares are not enough. Facebook wants to make sure people actually like the viral stories that pop up in their News Feeds.Today, the social network announced an algorithm update that will rank viral stories lower if enough people indicate that they are not interested in seeing them.“It’s hard to predict when or why posts go viral,” Facebook wrote on its News Feed FYI blog. “Sometimes this happens because lots of people are really interested in seeing that particular post. However, sometimes a post goes viral and many people tell us that they weren’t interested in seeing it, despite lots of people liking, sharing and commenting on it.”Facebook says it will determine that based on answers to the News Feed preference surveys it puts to tens of thousands of people daily.Some of the surveys ask people to compare two stories that might appear in their feeds. If their answers match how the stories would have been ranked, Facebook sees that as a positive…

Here’s Why Site Search Is Not Just A Smaller Google Search

As marketers wrap up their strategies for this holiday season, search engine optimization (SEO) is obviously at the top of their to-do list.But site search, Swiftytpe co-founder and CEO Matt Riley told me, is a different thing. So we pinged him for a few pointers.“They are totally different universes,” he said, with “different use cases.” His company, one of a variety of providers and methods for site search, handles this function for several hundred thousand desktop/mobile sites and apps, including those of Qualcomm, Dr. Pepper and SurveyMonkey.In the world of web-wide search, Google is obviously the 600-pound gorilla. But it runs according to a changing, mysterious algorithm that addresses the entire world of online.It is also in a continual battle with those who try to game their system. “Google is actively competing with SEO optimization,” Riley said. “You’re in an arms race.”A site search engine, on the other hand, is just about your site. If, say, you’re a site that sells differ…