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Showing posts from December 15, 2015
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The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US

Christmas. Hannukah. Kwanzaa. Festivus. As e-commerce retailers are in the throes of prime holiday shopping bidding wars, there may be a case to add even more holidays to our plans.If you’re a marketer, you probably took note of the news that November 11, China’s Singles’ Day, broke worldwide sales records with $14.3 billion in gross sales — equivalent to seven times the volume Cyber Monday generated in 2014.We were curious about the impact this Chinese event may have had on our US stats, so data scientists at Bing Ads (my employer) dug into the numbers. The information they found tells three significant stories:1. Cross-Border Search And E-Commerce Know No BoundariesSingles’ Day is an event specific to China, yet it is making inroads in the US, as Chinese living in the US or Chinese Americans also embrace the shopping holiday.In recent years, the US exported a shopping event specific to our country, Black Friday, to the United Kingdom. Black Friday is now firmly established as part o…

The 7 Characteristics That Can Make A Link “Bad” For SEO

Link building has had a rough year. Thanks in part to Google’s John Mueller’s comments that link building, in general, is a strategy to avoid, a number of SEO practitioners have moved away from the practice.More specifically, they’ve flocked to a more natural form of link building involving the creation, syndication and promotion of thoroughly researched original content; the idea here is to attract or earn links naturally without ever manually building a link on an outside source.I’m a big fan of this approach. It’s safe, natural and can earn you a ton of links if your content is good enough. However, I still believe there’s a place for manual link building — as long as your focus is on providing valuable content to your readers.So what exactly differentiates a “good” link from a “bad” link in Google’s eyes? How can you be sure that a link you’ve manually built isn’t just going to get your website penalized?As long as you can avoid these seven characteristics, all of which can make a…

Why We Don’t Buy: Consumer Attitudes On Shopping Cart Abandonment

Most online retailers experience a high rate of cart abandonment and are searching for effective strategies to bring shoppers back without annoying them.For this paper from Bronto Software, more than 1,000 online shoppers were surveyed about their awareness of shopping cart technology, expectations for marketing when they abandon a cart and more. This report:Explains why consumers are abandoning more frequently and how this could be an opportunity for marketers.Analyzes what the consumers want to happen when they abandon a cart and what will annoy them.Examines key components of the shopping cart and email strategies.Visit Digital Marketing Depot to download your copy and learn more.

via Marketing Land

Top 10 Most Shared Brands Of 2015: “Furever Friends” Video Ad Pushes Android To No. 1

Not only did Android take the top spot for the most shared video ad of 2015 with its “Furever Friends” spot, video metrics firm Unruly also named it the most shared brand of the year based on overall social video shares.According to Unruly, Android’s “Furever Friends” video ad is the most shared ad of all time with 6,432,921 shares across across Twitter, Facebook and the blogosphere – a whopping majority of the brand’s 6,587,498 total shares for its 2015 video campaigns. “Online video remains the most impactful medium of our time for anyone wanting to engage an audience and spread a message, whether that’s brand advertisers or social campaigners,” says Unruly co-founder and co-CEO Sarah Wood.Based on social shares versus video views, Unruly ranked the most shared brands of the year by analyzing the number of video shares received for all video campaigns launched between January 1 and December 10, 2015.Other brands to make the list of the most shared advertisers of 2015 include Red Bul…

The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account

When I started writing this article a couple of weeks ago, I was going to write a guide to the data points that are available in the new AdWords Report Editor which aren’t available in the regular “Campaigns” section of AdWords.However, over the last couple of weeks, AdWords has launched additional updates that also allow us to view almost all these new data sets throughout the “Campaigns” section of the platform. As I’m writing this, there is only one view of the data that you can get in the Report Editor and not elsewhere. What are these new data points? What is this Report Editor? Why is this important?Because more data! Duh! Let’s cover the Report Editor first.Report EditorThe new Report Editor section of AdWords has been rolling out to accounts since the spring, and just over the last couple months, it is finally available in all accounts. The key benefit of the new Report Editor is time savings: the filtering and report-building tools allow you to construct views of your data th…

The Only Way To Be Successful At SEO: Take A Holistic Approach

It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth.SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline marketing, and even email marketing. Some of these signals include brand mentions, citations, search relevancy, usage data, content and links.In the past, SEO was just about Keywords, Links, Crawl and Rankings, but this has evolved into much more.Having synergy between your different marketing channels will not just help SEO, but it also will boost your overall marketing efforts by allowing you to capitalize on all opportunities. It will also allow you to better tailor your marketing efforts toward building a brand that is strong regardless of how any single marketing channel performs.Luckily, it’s never too late to …

Endurance International, New Owner of Constant Contact, Launches Automated Site- And App-Building Tool

Last month, web site hosting service Endurance International Group bolstered the marketing services it offers to small businesses by acquiring email marketing firm Constant Contact.Today, the Burlington, Massachusetts-based company is looking to further differentiate itself by launching a new cloud-based tool for semi-automatically building HMTL5 adaptive desktop or mobile web sites, or hybrid mobile apps.Called Impress.ly, the tool was created with Netherlands-based technology developer AppMachine, which Endurance partly owns. In addition to its use of what Endurance describes as artificial intelligence to make content and style choices, Impress.ly is notable because users can build a site or an app entirely through the Impress.ly mobile website on a smartphone, as well as on a tablet or desktop.This smartphone-focus, VP Curt Raffi told me, helps Endurance compete in developing markets, where smartphones are often the primary computing device.He said that Impress.ly is more smartphon…

The Intersection Of Search, Social & Content Marketing In 2016

The rise of content marketing might be more accurately described as an explosion rather than growth. An estimated 78 percent of CMOs now see content as the future of marketing and a full 93 percent plan on maintaining or increasing their investment in this marketing area in the coming year.Search, social and content have changed how customers and brands interact. Consumers are more independent — they take the initiative to learn about companies and brands when they realize they need something.They do not wait for the companies to come to them. A full 81 percent of purchases begin with an internet search.Those who have been involved in marketing for years know that fads and trends between customers and marketing strategies come and go — but the tremendous influence now seen from content clearly proves that this is not a fad.Customers rely on content to make informed decisions, with 61 percent stating that they they feel better about brands that put out content, and they are more likely…

AOL And Dailymotion Extend Programmatic Partnership

AOL Platforma and Dailymotion Advertising have expanded their relationship to enable ONE by AOL users to buy in-stream ad inventory on Dailymotion directly through AOL’s DSP.The announcement builds on a partnership struck in 2012 between the two companies which, in part, gave select buyers access to some private marketplaces on Dailymotion Exchange (DMX), the video platform’s premium video marketplace.With this latest phase of the partnership, “the complete DMX inventory and audience [will be] available to all buyers using ONE by AOL,” Damien Pigasse, chief revenue officer at Dailymotion, said in a statement. “This new phase in the partnership between AOL Platforms and Dailymotion aims to foster programmatic growth and, above all, fulfill advertisers’ growing need for premium video inventory at scale.”Paul Duffield, senior head of advertising at AOL International, said, “Expanding the amount of premium inventory available to advertisers working with AOL is always high on our agenda. T…

How The Cookies Crumble In A Mobile-First World

Today’s digital technologies have the ability to connect people and brands in the most advanced, relevant ways ever seen. The promise of digital devices — and all the information that comes along with them — has made it possible for marketers and advertisers to connect with their customers with just the right information at just the right time.The marketing holy grail of “right person, right message, right place, right time” has never been closer to becoming a reality.So why, then, if true people-based marketing has never been more within reach, does it seem to be harder to achieve than ever? Why are consumers frustrated and annoyed by irrelevant ads that tax their data plans and interrupt their online experiences? Why do we continue to see ad blockers among the top downloads in app store charts?There’s a reason that’s often overlooked, and it has to do with the fact that digital marketing technology is built on antiquated, browser-based technology called “tags” and “cookies.” These b…

Pinterest Narrows Ad Focus & Support To Its Two Core Categories

A new report from the Wall Street Journal confirms what many advertisers have figured out by now. Pinterest wants to own the Retail and Consumer Goods corner. A few months back the social bookmarking service sent a letter about the removal of all hands-on support and consultation for all ad buyers except the two core categories. Other marketers outside of these spaces can buy ads using the self-serve system or a third party but Pinterest is de-emphasizing all other categories.This is likely a smart move for Pinterest as it plays to the network’s strong suit – consumers. Pinterest’s Head of Monetization, Tim Kendall, told the WSJ the following about the shifted focus.“We’re a small team. We think this is the best approach to create the best ad business long term,”He’s not wrong either. The visual, vivid platform doesn’t lend itself to other categories nearly as well as it does Retail & Goods which are two of the top 10 categories in all of Internet Ad revenue so far in 2015:Of cour…

When Tragic News Strikes, Should Brands Adjust Their Social Media?

The recent news cycle has been fraught with tragic events. Given that, we’ve all likely experienced the jarring sensation of seeing social media posts about a tragic news event bookended by seemingly tone-deaf branded content.After we had an enlightening internal discussion at our company, I wanted to give my colleague and BlogMutt CEO Scott Yates an opportunity to address the awkward balancing act of how brands should react to tragedy on social media, if it all. What follows is his advice — in his own words (and those of experts he’s spoken with) — on how brands should respond in such situations.BlogMutt CEO Scott Yates And Now To Scott YatesParis. Colorado Springs. San Bernardino.Those three attacks have fractured the warmth and security that the holiday season typically represents.Millions of people learned about those attacks, and then responded to them, on social media. But right in their social media streams, in addition to the news, came the same unending stream of posts from th…

Help Wanted: We’re Hiring A Social Media Reporter

If you have journalism experience, love to write and are familiar with the social media marketing landscape, we may have the perfect opportunity for you.Third Door Media is accepting applications for a Social Media Reporter position, which is described in more detail below.This is a full-time, salaried, telecommuting position. (You’ll be able and expected to work from your home office.) The successful candidate will understand that news happens around the clock; i.e., this is not always a 9:00 a.m. to 5:00 p.m., Monday to Friday position. Applicants must have U.S. work rights/privileges. Instructions for applying are included after the job listing.Social Media ReporterThe Social Media Reporter is a member of the Third Door Media editorial team who researches and writes original news stories for Marketing Land and Search Engine Land. This person should be extremely knowledgeable in all aspects of social media marketing, both organic and paid, and be familiar with the range of social ne…

MarTech Today: WordPress 4.4, ABCs Of Programmatic & Offline CPG Sales Data

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:WordPress 4.4 Out Now, Makes All Images Responsive & Adds Embeddable Posts
Dec 14, 2015 by Matt McGee
Latest release also includes the platform’s new default theme for 2016.The ABCs Of Programmatic
Dec 14, 2015 by Digital Marketing Depot
The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic opportunity and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success.Follower-Tracker SocialRank Launches Teams Version On Road To Becoming Audience Management Platform
Dec 14, 2015 by Barry Levine
The updated tool from the New York City-based company is part of its planned evolution into a kind of CRM for a brand’s social media followers.SMX West Rates Increase Sunday — Register & Save!
Dec 14, 2015 by Marke…

Secom’s Security Drone is a Modern Day Scarecrow that can Chase the Trespassers

Drones have been the talk of town, be it the ever changing FAA regulations or the use of drones to carry out attacks on enemy soil. Now what we are talking about here is none of that it is in fact a surveillance drone which will hunt down the trespassers on its own. The security drone from Secom will not just capture pictures of vehicles and people trespassing but will also chase them and capture their number plates. The caveat however is that it won’t move faster than 6MPH, if its is a Cheetah that’s trespassing your field sorry it won’t help!The Secom Security drone doesn’t come cheap it in fact comes with a rather bloated price tag of $6000 plus the monthly $41 the security firms share in maintaining the drone. So here is how it works- the Secom Drone would snap the pictures of the intruders and send them to the Secom monitoring center, which in turn detects the threat. The company however will send actual security guards to investigate and all the drone does is to give them the mu…

Apple iPad Pro Price in India starts from Rs 67,900 ; Apple Pencil and the Smart keyboard will cost Rs 8,600 and Rs 14,900 Respectively

Apple has announced the pricing details for the much awaited iPad Pro in India. The device had already been listed on the company’s website last week but pricing details was missing. The iPad Pro will now be available in India starting at Rs 67,900. The product has already been listed on Infibeam, Apple’s premium reseller.The Apple Pencil will be sold as an accessory priced at Rs 8,600 and the new Apple Smart Keyboard retails at a rather pricy Rs 14,900. The iPad Pro will retail in three variants, the 32GB with Wi-Fi will sell at Rs 67,900, the 128GB with Wi-Fi retails at Rs 79,900 and the top of the line 128GB Wi-Fi plus cellular variant will retail at Rs 91,000.Apple iPad Pro is powered by the A9X Chip and the M9 co-processor combo, this hybrid of a tablet promises to become a full-fledged computing machine. The other features of the iPad Pro include Touch ID, 10-hours of battery life, built in lightning connector and rapid charging, 12.9-inch LED Retina display set at a resolution …

Marketing Platform Connexity (Formerly Shopzilla) Adds Data Services Simmons Research and Hitwise To Its Platform

Digital marketing platform Connexity today announced it has added two more major resources in its effort to evolve beyond its former life as comparison shopping site Shopzilla.The Los Angeles-based company said it has purchased marketing data provider Hitwise from information services firm Experian. At the same time, Connexity’s parent organization, private equity firm Symphony Technology Group, also announced it has picked up consumer research firm Simmons Research from the same Experian.These are Connexity’s third and fourth acquisitions in less than two years. In June, it acquired comparison shopping engine and retail lead-generation platform PriceGrabber, and, late last year, it bought another comparison shopping site, Become.com.“We’re very far from being what we were with Shopzilla,” Connexity CEO Bill Glass told me. “Even just five years ago we were focused on comparison shopping.”These new acquisitions, he said, ”position us as a technology and data-driven marketing services c…

Marketing Day: WordPress 4.4, YouTube’s Most Iconic Ads & An Email Marketing Workout

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Purify Ad Blocker Believes Paying A Few Cents For News Stories Is Too Much
Dec 14, 2015 by Danny Sullivan
Data savings from ad blockers might not translate into actual savingsWordPress 4.4 Out Now, Makes All Images Responsive & Adds Embeddable Posts
Dec 14, 2015 by Matt McGee
Latest release also includes the platform’s new default theme for 2016.The ABCs Of Programmatic
Dec 14, 2015 by Digital Marketing Depot
The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic opportunity and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success.Follower-Tracker SocialRank Launches Teams Version On Road To Becoming Audience Management Platform
Dec 14, 2015 by Barry Levine
The updated tool from the New York City-based c…

Purify Ad Blocker Believes Paying A Few Cents For News Stories Is Too Much

Ad blockers — and concerns publishers have about them — are far from dead. But they’re hardly the talk of the town now that they’ve dropped from the top apps for iPhone charts. Enter the Purify ad blocker with a new PR push: look at how much consumers pay in data for the ads they’re shown!From the release the company put out today:If an average user visits a dozen typical websites every day for a month, the cost to the user is approximately $11.16 to see the content and another $19.44 for the privilege of downloading the advertisements. Over a year, this adds up to a single user paying over $233 to view web-based ads that were never requested.Got that? Use Purify’s ad blocker, and you’ll save $233 per year in data, users!I’ve got all types of issues with this survey and that claim. Let’s start with the idea that by not seeing ads, the users will save on data costs. Not necessarily so.Doing The Ad Blocking MathIt’s easy to figure out how much data an ad consumes. Translating that data …

WordPress 4.4 Out Now, Makes All Images Responsive & Adds Embeddable Posts

Evan Lorne / Shutterstock.com WordPress has released version 4.4, the latest update to its uber-popular content management platform. The company says this release is named “Clifford” in tribute to jazz musician Clifford Brown.Much more importantly, WordPress 4.4 offers a couple new features to make your website a little more mobile-friendly and potentially more visible on other WordPress blogs and websites.Responsive Images: All images uploaded into WordPress are automatically made responsive, so they’ll adapt in size to different devices and browser dimensions. “You don’t need to do anything to your theme, it just works,” the announcement says.Embeddable Posts: WordPress is expanding its embeddable content options, which include the ability to embed a WordPress article from one site onto another WordPress site. From the announcement: “Simply drop a post URL into the editor and see an instant embed preview, complete with the title, excerpt, and featured image if you’ve set one. We’ll e…

The ABCs Of Programmatic

The ABCs of Programmatic white paper from Marin Software is a detailed, 18-page primer that will help you understand the huge programmatic opportunity, and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success.Read this paper to understand the programmatic ecosystem, the 5 key data types, the 9 types of targeting, the 7 essential performance metrics and more.Visit Digital Marketing Depot to download your copy today.

via Marketing Land