Skip to main content

Posts

Showing posts from December 16, 2015
Instapage

Flappy Bird Developer is Back with Swing Copters 2, Launching Later this Week

Flappy Bird, probably the most frustrating game ever released in the smartphone history, was taken down from the app stores by Dong Nguyen, its developer, mostly because of the addiction and criticism it received. Even after that, the developer stayed in spotlight thanks to ‘Swing Copters’, an equally unyielding yet competitive game, but for some reason it wasn’t that triumphant.Now the same gaming studio is back, which by the way now consists of six members including Nguyen, with another painful mobile free-to-play game, Swing Copters 2.The concept all around remains identical, players are asked to move around the same pixelated creature wearing the good old loved propeller hat through a tiny space between two swinging hammers. Like before, it is endless but getting to a score of 2 is still a challenge.Each character other than looking a bit divergent, also have different properties which control aspects like how quick they fly up, how fast they fly side to side, and their “handling”…

Will Europe’s New EU-Wide Privacy Rules Bring Coherence — Or More Chaos?

On Tuesday European officials approved data protection regulations that formalize many of the court decisions and other regulatory positions that have been taken over the past couple of years. The new rules, in development since 2012, would take effect in 2017 and apply uniformly across the European Union.While the new rules would create a set of relatively predictable guidelines for companies doing business in Europe, they are also at odds with US rules that are more liberal regarding data collection and usage. Some critics complain that privacy is weighted more heavily than free expression and that the rules would effectively extend beyond the physical boundaries of Europe.In the words of the European Commission the new rules provide the following:easier access to your own data: individuals will have more information on how their data is processed and this information should be available in a clear and understandable way;a right to data portability: it will be easier to transfer you…

The Best (And Worst) In Marketing Of 2015

As we close 2015, I thought I’d review some of the highs and lows of the year in marketing and give out a few virtual awards to the companies and trends that resonated the most. Without further ado, welcome to the first edition of the D-Rod Awards!WordsIn the Category of “Words,” the word of the year goes to (drumroll)… DMP! While it is true that DMPs (data management platforms, for those of you not hip to the lingo) have been around for several years now, it has only been recently that first-party data has spread across numerous channels (display, mobile, search and social) to boost the importance of DMPs.The “raspberry of the year” for words is… “stood up.” This is business jargon for “started.”So, rather than saying, “I started a new department in my company,” you say, “I stood up a new department,” and that apparently makes you sound smarter. Yuck!ChannelsIn the category of “Channels,” the channel of the year goes to… Facebook! Facebook continues to wow marketers with a fantastic …

Data-Led Link Building: Audience Segmentation & Analysis

Link building remains the bedrock upon which long-term SEO success is built. Effectively using the wealth of data available to search marketers these days is the key to ensuring your inbound strategy beats the competition.Let’s take a look at a few tools and data points you can use to ensure you are one step ahead in your SEO campaign. I’m particularly interested in tools that drive actionable insights over and above simply benchmarking your current performance.Identifying High Share AudiencesAt its heart, a good inbound campaign prioritizes content that is easier to outreach to its target audience. One of the best ways to ensure this with your campaign is to find and target audiences that are highly active on social channels.BuzzSumo is a great tool for this type of analysis, as it compiles relevant metrics from the most valuable social channels and has an excellent API so you can further enhance its data. It’s also a great starting point, as its data is organized to return best-perf…

Do You Need To Better Prioritize Your Digital Marketing Efforts?

Client relations can sour for a number of reasons. Perhaps performance is lagging or communication isn’t clear. Whatever the reason, more often than not, poor client relations result from the account manager’s inability to present and execute a viable strategy.Simply put, if the work process and deliverables are suspect, clients are going to be wary. That’s why, as account managers, we need to better prioritize our workflow in order to make the most impactful optimizations.Whenever I speak with clients about new or ongoing initiatives, my number one thought is whether the potential impact will be worth the time spent. In other words, is the effort worth the reward?There are only so many hours in the workweek, and some of us have many clients. Focusing too much on tasks that may only slightly move the needle is prohibitive to running a successful account.We can argue which tasks are going to make more of an impact, but again, it goes back to using your time effectively. One of the most…

Looking Back, Looking Ahead: Reviewing The Top 3 Display Advertising Topics Of 2016

In December of 2014, AdMonsters partnered with The 614 Group (my employer) to conduct a publisher survey to gain insight into the (then) current state of ad tech and what advances 2015 might bring to the marketing industry.Now that the year is winding down, I’ve taken some time to look back to see how these predictions played out and consider how the year ahead may unfold given what we know now.ProgrammaticEvery technological advance comes with a learning curve, and programmatic is no different. Our survey asked publishers, “What is the average percent difference between your programmatic ad rates and your direct-sold ad rates?”The majority of respondents said the shortfall was more than 50 percent.Why is this the case? Our best answer is that the industry was still adapting to the uncharted programmatic frontier, and the spread represented mistakes publishers were still making in their setups. While learning to master the tools, some may have ended up selling inventory too cheap prog…

Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms And Surprise Discoveries

The most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac AsimovMicrowave ovens. Velcro. Viagra. These and many other everyday scientific advances were discovered quite by accident. Serendipitous discovery plays a huge role not only in scientific advances, but also in major breakthroughs in marketing strategy.With more data open to marketers than ever before, marketing analytics can now play an even bigger role in revealing unanticipated breakthroughs that propel your business. And even though planning for serendipity may sound like an oxymoron, there are ways to optimize marketing processes that boost your odds of hitting pay dirt.Mining for these kinds of surprises is more important than ever for marketers. Earlier this year, a Deloitte study found 82 percent of CMOs feel uncomfortable interpreting consumer analytics, for example, even though 71 percent of marketers feel harnessing data analytics is one of the mos…

MarTech Today: Automated Site Building, Cookies Crumbling & Data-Led Link Building

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Endurance International, New Owner of Constant Contact, Launches Automated Site- And App-Building Tool
Dec 15, 2015 by Barry Levine
Called Impress.ly, the new mobile-focused and cloud-based offering boosts the web hosting firm’s portfolio of marketing services for small businesses.AOL And Dailymotion Extend Programmatic Partnership
Dec 15, 2015 by Ginny Marvin
The expanded deal gives ONE by AOL advertisers direct access to all Dailymotion Exchange inventory and targeting capabilities.How The Cookies Crumble In A Mobile-First World
Dec 15, 2015 by Mike Sands
Columnist Mike Sands believes if marketers want to get ahead in today’s mobile, hyperconnected world, they need to move past outdated technologies like cookies and tags.Marketing Platform Connexity (Formerly Shopzilla) Adds Data Services Simmons Research & Hitwise To Its Platform
Dec…

Slack wants Developers to Build Bots, Sets up an Investment Fund and Releases Botkit Tool

Slack has undoubtedly been one of the most sought after workplace team messaging software closely followed by Hipchat. Slack has announced a new software called the Botkit which would help developers in building apps that latch on to their software. It has further setup an investment fund to back developers solely building apps for Slack.Slack will also be revealing the number of active users on its platform which seems to be pegged at 2-Million, a rather healthy number for inducing new features, tools and earning revenue. It is but obvious that Slack wants to create a rack of premium features in order to broaden the Gap between its paid service and the free ones.BotkitSlack has been working with Howdy, a start-up focused on building chat-based Slack apps and they would be soon releasing the Botkit under an open-source license. Bots are most of the time associated with spam and scam but the fact is that they are still perceived as an important tool for business communications and the …

Google’s Sundar Pichai Promises India Centric Initiatives like WiFi in 100 Railway Stations and Project Loon

Google CEO Sundar Pichai visited India for the first time after he bagged the top job in the Mountain view company. As expected, Sundar announced a slew of India centric initiatives which seem to blend in with the Digital India campaign. The entire event pivoted on the fact of how India is will be the epicenter of Internet consumption with over 500-Million internet users by 2017.The event was presided over by the Google head honchos and it was Sunder who lead the pack. Google announced how it would be taking the necessary steps to make the internet accessible for the non-English speakers. Sunder said that Google would be working on making Android compatible with many languages and it would also be focusing on making the webpages lighter thus enabling the users to access the content even on a relatively slower connection.Further, Google also announced a new Google campus and Wi-Fi at 100 railway stations by December 2016, starting with the Mumbai Central. Another interesting stat throw…

How I Got Free Kindle Using Payback Points & How You Can too

Do you want to get a free Kindle or a free Samsung phone? When I say ‘FREE,’ I mean it! How does it feel when you know about something that can get you free money. However, you missed out on grabbing it. This is something that happened to me & I believe it’s happening with many more people around us. If not you, your family member might not be aware of it. The thing that I’m talking about is called Payback point that is available in India, Germany, Poland, Italy & Mexico. If you are not from India, you should look for similar service in your country because this is widely accepted practice globally.Before I move ahead with this epic post, you should answer these simple questions:Do you know that for every online transaction you make, you earn points?Do you know you can redeem these points for getting free stuff such as Kindle, mobile phones, home gadgets & many more?Or, you can redeem these points for cash?And for this, you don’t need to spend anything extra. All you need …

Pinterest To Open Promoted Pins For All US Businesses

The Pinterest waitlist waiting will soon be over. The company said today that starting in January all US advertisers will be able to buy Promoted Pins.The company officially launched Promoted Pins, its first advertising product, last January but limited access to partner advertisers. Earlier this year, it opened up access to the native ad unit to more small and medium businesses. Now Pinterest will give full access to all businesses.“The business is scaling very rapidly,” Pinterest’s general manager of monetization Tim Kendall told USA Today.To service that scale — Pinterest also announced today that it now has more than 1 million active business accounts globally — the company will depend on its self-service tools.As the Wall Street Journal reported this week, the company will now only offer hands-on ad support for businesses in the retail and consumer goods categories. Everyone else will be able to buy ads with self-serve platform or the ad tech partners that plug into the Pinterest…

What You Need To Know About Facebook’s New Local Search “Test”

Yesterday Martin Beck wrote about the new “Facebook Professional Services” local search site. I separately wrote about the site, which is being characterized as an “early test” by Facebook.Facebook told me that the site has been live for “about a month” but there have been no blog posts or announcements. Facebook also confirmed to me that there’s no integration of this content into its mobile app. Users can however access a less robust version of the site via mobile web.While I could search any geography and business category on the desktop, I had trouble getting it to work for other than my current location on mobile web. Below is an example search for “hotels, Des Moines, IA” (I’m in California).There appears to be some integration of Facebook Local Search with its main search box. However users cannot get the same results by typing “plumbers, Des Moines” into the main search field at the top of the page. But what may be most interesting about the site is that Facebook doesn’t envis…

Adobe Reveals The Five “Rules of Engagement” For Online Content

From Adobe’s new report, “The State of Content: Rules of Engagement” If you’re wondering about how to keep online consumers engaged with content, wonder no more.Adobe has laid out five such rules in its new report, “The State of Content: Rules of Engagement.” It builds on the first installment of this two-part series, “The State of Content: Expectations on the Rise,” which was released in October.The earlier study presented many of the statistics that describe the multi-device, content-aware consumer population in six surveyed, Western countries, while the newer report summarizes the marketing takeaways from that data.Here, then, are the five rules:#1: Design For The Multiscreen Reality.A whopping 83 percent of consumers use more than one device at a time, with the average being 2.23 devices. So best to make sure your content works beautifully on multiple device types, especially since 54 percent feel that overall good design (layout, photography) is the most important part of content …

Marketing Day: 2015’s Most Shared Brands, AdWords Data Points & Pinterest Narrows Ad Focus

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
Dec 15, 2015 by Purna Virji
Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for advertisers.The 7 Characteristics That Can Make A Link “Bad” For SEO
Dec 15, 2015 by Jayson DeMers
Wondering about the basics of what makes for a bad link target? Contributor Jayson DeMers has you covered.Why We Don’t Buy: Consumer Attitudes On Shopping Cart Abandonment
Dec 15, 2015 by Digital Marketing Depot
Most online retailers experience a high rate of cart abandonment and are searching for effective strategies to bring shoppers back without annoying them. For this paper from Bronto Software, more than 1,000 online shoppers were surveyed about their awareness of shopping cart technology, expectations for marketing when…