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Showing posts from December 18, 2015
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Scan Your Landing Pages With AdWords Scripts

One of the classic tasks to automate with scripts is checking all your URLs for 404 errors. Google has their own Link Checker script, for instance. But this only tells you if a page is broken in a technical sense.You could easily have pages that aren’t 404s but that you still don’t want to use in your ads. For example:Products that are out of stock.Hotel rooms that are fully booked.Concerts that are sold out or canceled.Search pages with no results.Old pages that say “archived.”Pages with out-of-date messaging like “2014 Holidays” or “Black Friday Sale.”At Brainlabs (my company), we’ve increased conversion rates by 12 percent simply by pausing ads where the landing page had too few products on it –- so this sort of check is well worth doing. And to make it easy, we wrote a script to check the contents of your landing pages and send you an email if any are bad.The way the script works is that you give it a phrase (or set of phrases) to look for — like “out of stock” or “currently unava…

An In-Depth Look At Image Optimization: Fact And Future

As the world moves farther down the mobile path, the advantages of including images within search results are clear: image results are more easily seen, understood and clickable than traditional organic listings.Perhaps it’s for this reason that Google Images are now shown to be 32.4 percent of search results within MozCast.com’s SERP Feature History for the past 30 days (at the time of this writing), as compared to 24.6 percent recorded in October 2013.With this in mind, I thought it was a good time to recap some image optimization tips to help improve image visibility within search results.Top FactorsImage should have a relevant two- to four-word filename.Image should use a descriptive two- to four-word ALT tag.It should have a relevant heading, caption or surrounding text.Use clear images, placed high up on the page, that specify width and height attributes.Create and submit an image sitemap.[Read the full article on Search Engine Land.]

via Marketing Land

Grabbing Those Last-Minute Holiday Sales With Search

According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items. So one of the fun challenges toward the end of Q4 is that your demographics might start to blur a little bit.If you’re a retailer, the people who are typically in your target market aren’t the only people you want to target — you also want to make sure you’re capitalizing on the people who want to buy them gifts.Brand SearchesBranded searches become even more valuable during the holiday season. Consider this: You need to compete for the people who are buying gifts for your loyalists. Why? Because if competitors bid on your brand terms, a non-loyalist may not be able to distinguish your value from a competitor’s, especially if the other brand is recognizable or is perceived to be a better deal.Conversely, a competitor bidding strategy can be valuable. If you sell similar products and boast a stronger value proposition, you may be a…

“It’s Like Making an Art Film”: YU Enters a Brave New World with Yutopia

For an hour on stage, while launching the Yutopia, the company’s founder Rahul Sharma, hammered away at other brands. He ridiculed the iPhone’s battery life, the display of the OnePlus, the lack of customisation options on the Galaxy S6, and many others. And yet, when it was all over, he stood oddly quiet and pensive at the door of the hall of the event. He might have launched what was easily the most powerfully specced phone we have seen from an Indian brand, he might have poked fun at the competition, but he was also under no illusions about the task in front of the brand he had founded.“It’s like making an art film, you know,” he told me. “You might have put in a lot of effort. You might have done everything that you thought was best. But you have no idea how people will respond, because they are not used to seeing such work from you.”The simile to an art film is an apt one. For, if one was to invoke Bollywood in a movie-mad nation like India, YU (and its sister brand Micromax) has…

Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push

This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while gaining a competitive advantage.In fact, it’s become evident that not having a well-developed mobile retail strategy in today’s retail environment is akin to taking your sign off the front door.StepsAway (my employer) explored some of these trends over the holiday shopping season. The following are some of the insights gained, along with some key takeaways for marketers.Black Friday Data: High, Sustained Mobile EngagementBased on StepsAway’s usage data in malls across the US, we saw a solid uptick in retailer in-store and in-mall promotions being viewed on shoppers’ smartphones beginning six days prior to Black Friday, with activity building every day leading up to Thanksgiving Day shopping.There was a 30-percent increase in consumer engagement during this period compared with average non-…

Microsoft Transaltor for Android and iOS can now Translate Conversation on a Real Time Basis

Microsoft has always been ahead of the curve when it comes to their translator application. Even Google Translator till now lacked the functionality Microsoft Translator offered. With the Windows 10, the translator app not only made it across the entire Windows system but it also marked its presence on iOS and Android. The app has picked up a new update that brings in a new feature called conversation.The Conversation will allow two people speaking different languages to interact on a real-time basis. The app can be used on smartphones and also smartwatches. As of now it supports translations to and from Chinese Mandarin, English, French, German, Italian, Portuguese and Spanish. It is most likely that Microsoft will keep on adding language packs. With this update, the Microsoft Translator app has become more powerful and Google has lots to catch up on when it comes to the Google Translator.Here is what Microsoft had to say, “We worked on making the feature work well if you have just y…

Coming In 2016: Revenge Of The Demand Marketers

Demand marketers have been working hard to be the driving force behind marketing’s shift to revenue and customer acquisition. They have been applying new tools and techniques to turbocharge their inbound efforts and trying to infuse predictability into the big investment they are pouring into outbound paid acquisition.Customer acquisition and expansion — and all that goes with it — is not a new phenomenon. But not since the advent of marketing automation have they been in such a strong position to impact their business (and their customers).The effort of continuous improvement is a big undertaking, but a necessary one, as so many of the processes are manual, data are disconnected and marketers don’t have nearly enough time or resources to sort through all of the options and make them work.As a result, while a lot goes into demand marketing initiatives, the outcomes don’t always measure up.The demand gig can be tough. However, you can see on the horizon another round of big breakthroug…

Death Of The Salesman? And What Would That Mean For Marketers?

A lot of surveys and research out there suggest that the days of the salesperson is gone. And you know what? I agree.The role of the salesperson we have known is nearing extinction. Many golf courses are already experiencing the impact. Even cigar dealers in Cuba are feeling the pinch.As marketers, should we cheer? Pop open a bottle of champagne and celebrate the demise of what many marketers feel is the never-ending whining of salespeople who want another data sheet and complain about the quality of leads?A Rose By Any Other Name…Yes, the stereotypical hunter-type salesperson is a dying breed. We should all be relieved.Why? Because this traditional type of salesperson has given all of sales a bad name.The overly aggressive hunters have made “being in sales” a rather negative career choice; we steer away from these folks at parties and refuse to give them our business cards or phone numbers. We think of them as trying to separate us from our money — tricking us into buying something w…

MarTech Today: HTTPS Goes First, Buffer Adds Respond.ly & Google My Business API

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible
Dec 17, 2015 by Barry Schwartz
If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.Startup Mabaya Lands $2.25 Million To Expand Its “Digital Shelf Space” Platform Into U.S.
Dec 17, 2015 by Barry Levine
The Tel Aviv-based firm currently supports several large retailers in Europe and elsewhere with its pay-for-product-placement technology.Final Chance To Save On SMX West. Register Today!
Dec 17, 2015 by Marketing Land
Join us for sister site Search Engine Land’s SMX West, the only conference dedicated to SEO and SEM. Our lowest rates expire on Saturday, so sign up today and get: Three days of innovative sessions, keynotes and clinics — more than 60 of them in all — presented by expert marketers.Buffer Expands Be…

Top 10 Video Creators in November: The Ellen Show Jumps From No. 5 To No. 1

After earning 1.1 billion video views in October, BuzzFeed Tasty lost its No. 1 ranking to The Ellen Show in November, which also earned 1.1 billion views to become the most watched video creator last month.Justin Bieber, who didn’t even make the top ten in October, ranked No. 2, pushing BuzzFeed Tasty to the No. 3 spot. November was the first month this year that BuzzFeed didn’t own the top spot.Ranking the most viewed video creators on all devices across YouTube, Facebook, Vine and Instagram, Tubular Labs says the top 100 video creators generated a total of 36 billion views last month.While the total number of views was down slightly from October’s 37 billion views, November numbers were up 105 percent over January.Top 10 Most Watched Video Creators in NovemberIn addition to ranking the top video creators overall, Tubular also ranked the top 25 brands in a category it is calling “Viewmakers,” for brands that generate the most video views online.While Lego ranked No. 1 with 151 mill…

Review: Google Nexus 5X – A Classic Gets a Spec Boost!

“If you can meet with triumph and disaster
And treat those two strangers just the same.”
We reckon the Nexus 5X would understand the sentiment that underlies those famous lines from Rudyard Kipling. Seldom has opinion about a phone swung so radically in a matter of weeks. Launched as the spiritual successor of the very successful Nexus 5, it was greeted at its launch with shock and disbelief at its price – Rs 31,900 – which many (us included, check our first impressions) considered a tad on the high side for a device that was not exactly a spec barnstormer. Criticised initially for a plasticky build (especially when compared with the metallic Nexus 6P) and for being overpriced for its design and specsheet (the Moto X Play and the OnePlus 2 were just two of the worthies that more than matched it), it has suddenly come back into favor thanks to significant price cuts that have put its price in the vicinity of Rs 24,000. No, these are not official price cuts – the device is still listed a…

Microsoft Lumia 550 with Windows 10 Launched in India for Rs 9,399 ($140)

Microsoft had included the Lumia 550 at the Windows 10 devices launch event that took place in October, but it wasn’t part of the launch event that happened in India last month. The company had mentioned that the Lumia 550 will be available across select markets and will be the first affordable handset from the company to run on the Windows 10. It seems that Microsoft wants to make available an entire line-up of Windows 10 devices available across different price ranges for this Christmas season. And today, Lumia 550 has been announced in India priced at Rs 9,399.The Lumia 550 will run Windows 10 out of the box and it heralds with entry level specs with mid-range levee pricing. The device comes fitted with a 4.7-inch 720p display and will draw its power from the age old Snapdragon 210 clocked at 1.1GHz and paired with 1GB of RAM. On the storage front, the Lumia 550 offers 8GB of internal storage along with a microSD card slot that can further accommodate another 200GB. Just like the e…

Reliance Jio Might be Finally Launching on December 27

After waiting with bated breath for the last few months, it seems that Reliance employees are finally getting the invite from Mukesh Ambani and Nita Ambani to attend the Reliance Jio launch on December 27, incidentally a day before Reliance industry founder Mr Dhirubhai Ambani’s birthday. The event is touted to be live telecasted in 1000 locations and expected to be a gala affair.The launch was imminent as Reliance was conducting its 4G field trial since November 2010 on its campus, further the company had said that it will be launching trials in July last year and this phase would be extended from the end of 2014 to early 2015.Airtel and Vodafone had long anticipated this move from Reliance and hence they had started investing additional funds to strengthen the infrastructure and increase its coverage. In fact in an interview with Livemint, Sunil Mittal, the chairman of Bharti Airtel had said that Mukesh Ambani will shake up the telecom industry with the $15-Billion 4G wireless servi…

Review: Qiku Q Terra – Just Terra-fic Value for Money!

The element of surprise that used to accompany Chinese entrants in the Indian market has been gradually lessening. Barring a few companies like Oppo and Vivo, the template seems similar – good hardware, a custom UI and available online at a surprisingly low price. And Qiku, the latest entrant from the country of the Great Wall, sticks to that template with pinpoint accuracy.And STILL manages to stick out from what is rapidly becoming the Chinese Crowd, thanks to a mix of sheer muscle and nuance.Relatively compact in sizeWe had mentioned in our first impressions of the Q Terra that while it was an unabashedly large phone, it looked compact for its size. At 157.6 mm long, it is well over the half foot size that most use to place a device in the phablet range, and at 79.8 mm, it is wide enough to stretch most human hands. So yes, at first glance, the impression you get is one of well, largeness. But mention the fact that the device packs in a 6.0-inch display into that space and suddenly…