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Showing posts from December 22, 2015
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The Importance Of SEO In Omni-Channel Marketing: Part 1

Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he didn’t score a field goal in four games at the knockout stage — and his team lost in the finals!Just like soccer, digital marketing is also a team effort. To win in the long run, each element of your omni-channel marketing plan, including SEO, should work in concert with and build upon the others  to power your business to massive success.Do you work in a large organization, selling online and offline, locally as well as globally?Is your marketing strategy comprehensive, overwhelming, even confusing? Does it engage multiple in-house teams, as well as outside consultants and media agencies?Do you feel you could be doing more in your marketing but don’t have time for it all?Then cheer up, because this series of articles is perfect for you.Even if you answered “no” to these questions, this series can still help. Cons…

Using Search Data To Explain Media Impact

Google search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”Oftentimes, when a brand is running a large media campaign, consumers will turn to search engines to learn more about the products they are exposed to on other media channels, such as television. A marketer can gain valuable insights by analyzing the correlations between media campaigns and the fluctuations in relevant search activity.This article walks you through several examples of how to produce these types of analyses and the value they provide.Companies such as Millward Brown and Nielsen tend to measure TV impact by GRPs (gross rating points = reach x frequency). GRPs are typically modeled by week and location/DMA (designated market area). Modeling often requires two or three years of data to ensure that seasonality and other statistical noise can be accounted for.Because TV remains the largest ar…

The Search Is Over: Marketing Land’s Top 10 Search Marketing Columns Of 2015

From veteran search marketers to those simply looking for ways to integrate search into their overall marketing plan, readers have been well served by our Search Marketing Column this past year. Our expert search marketing columnists shared their thoughts and insights into many areas of this complex and dynamic field.Many search marketers directed their focus towards mobile this year, and with good reason. In late 2015, mobile officially surpassed desktop in terms of searches performed on Google worldwide. Clearly anticipating this shift, Google launched its mobile-friendly algorithm update in April, which gave a rankings boost to mobile-friendly pages in its mobile search results. In light of these developments, readers were particularly interested in how to do mobile right.The Ashley Madison leak over the summer sparked a renewed interest among the general public in online reputation management. This incident served as a cautionary tale that privacy is never guaranteed, and any mist…

Paid Search 2015: Many Changes That Will Have An Impact In 2016

Another year, another whirlwind in paid search. What marked 2015 wasn’t one big change, like 2013’s Enhanced Campaigns, or even 2014’s move to Shopping Campaigns, but a lot (a lot) of smaller changes that added up to a need to be constantly on your game.From new reporting tools to new ways of categorizing what counts as a conversion to more automation and opportunities to target and tailor messages to certain audiences, 2015 packed in a whole lot in twelve months. It was also the year mobile search on Google surpasses desktop, so naturally there continued to be movement on the mobile ad and reporting fronts.Yahoo’s revised search deal with Microsoft meant that paid search advertisers and agencies had to start paying attention to three engines again. Whether that will last is something to watch in the coming year. As is progress with Google’s buy button, AKA “Purchases On Google”. While the announcement this summer to facilitate purchasing straight from mobile product listing ads made …

A Look Back At Innovation: The Year’s Top 10 Marketing Strategies Columns

A winning marketing strategy is a team effort, but sometimes it takes the vision of a marketing leader or CMO to look at the big picture and come away with the tactics that will take your business to the next level. Luckily, some of the most successful marketers aren’t afraid to share their secrets, and these same folks were willing to discuss what they’ve learned over the past year with our readers on Marketing Land.So what are the most successful marketers doing right? Our expert columnists took a look at everything from ways to maximize a small marketing budget online to the changes you’ll need to make in the coming year if you want to stay competitive.These marketing leaders shared their secrets for success, as well as lessons learned from past mistakes. To learn from these hits and misses, check out our top 10 Marketing Strategies Columns of 2015:6 Inbound Marketing Techniques Every Business Should Use by Neil Patel, published on 1/28/15.
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Please Don’t! 5 Content Marketing Don’ts For 2016

Despite content marketing‘s meteoric rise over the past couple of years — in terms of awareness, as well as adoption by brands and marketers — many misunderstandings still surround the discipline and practice. While content marketing is hardly new (it’s been around pretty much as long as there’s been media), many a misstep and misconception exist around content in digital channels.As someone who helps dozens of brands get a handle on content marketing and how it relates to other marketing disciplines, I see the same mistakes around content committed over and over. So herewith, I give you a list of the five top content marketing missteps I see organizations commit. Let’s please all resolve to eradicate them in the New Year, shall we?1. Executing Content Marketing Without First Developing And Documenting A Content StrategyThis occupies the first place on the list of content marketing don’ts for a reason. Incredibly, according to my own survey data and that of other researchers and analy…

Don’t Just Sell: How To Make Customers Buy

Almost all businesses today say they want to focus on customers’ needs and delight them with great offerings in order to make them buy. However, only a handful of businesses in each industry successfully manage to make customers buy their products.Most businesses just focus on selling their products. They fail to understand that a fine line exists between selling to someone and making someone buy.Online selling is a different ball game — customers you target are almost the same, with similar tastes and buying decisions. However, how they are influenced differs in most cases.Most salespeople, executives and entrepreneurs waste their time, money and energy trying to sell to people who don’t want to buy. They also fail to realize whether a person asking about their product is a real prospect or someone who is just collecting brochures and has no intention of buying.So how do you know if the prospect is real? Let’s find out.Scrutinizing The ProspectAffordability. Can the prospect afford y…

MarTech Today: Header Bidding, Call Analytics Platforms & Google Knowledge Graph Search API

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care?
Dec 21, 2015 by Barry Levine
As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space.Call Analytics Platforms Martech Intelligence Report
Dec 21, 2015 by Digital Marketing Depot
Marketing Land and Digital Marketing Depot have recently published a new Martech Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms.Best. MarTech. Ever. This March In San Francisco.
Dec 21, 2015 by Scott Brinker
You can’t scroll a mobile screenful on Twitter these days without hitting several predictions for 2016. But there’s one marketing tech prediction I can offer with 100% certainty: the next MarTech conference in San Francisco, March 21-22, will be the best on…

Adobe Launches Adobe Post To Help You Build Better Social Graphics

Need a quick and easy way to create graphics for social campaigns? Adobe can help with that.The company has launched a new iPhone app, called Adobe Post, that should come in handy for marketers without an in-house design team.The app is loaded with pre-selected templates, or “Design Filters,” that overlay images — pulled from the camera roll or the selection of free stock photos within Post — with text, colors and other graphical elements. The templates are as easy to switch as Instagram filters and after you settle on one, you can adjust further by tapping on your iPhone screen before posting on social networks. Post also automatically suggests color combinations based on background colors in images.“This past year, we’ve been talking to many small businesses, non-profit organizations and entrepreneurs and the message is clear: consumers need a simple app to create professional looking graphics so they can better engage with their social media followers,” Adobe wrote in a blog post. …

How to Safeguard Your Receipts Online: the Best 4 Services at Hand

Accounting is not an easy task, but one that is often mandatory, and also rewarding. By keeping track of all expenses and seeing what items have actually depleted your budget, you can make adjustments and improvements. In a past article we have talked about how to keep track of accounting by using several desktop tools and mobile-based applications. Well, today, we’re going to share ways to keep track of your receipts right from your smartphone and/or the browser.For me personally, tools that count on online services to deliver a benefit are the ones most versatile, as I frequently use several computers which are, in majority, not mine. Of course, you could have all of those advantages at reach in your pocket, but I am more of a fan of larger screens. So, without further ado, here are some web-based applications that can help you keep receipts online.How to Keep Receipts OnlineCertifyLike most online applications we are going to discuss today, Certify  is a free service that keeps tra…

4 Proven Ways To Make Real Money Online In 2016 and Beyond!

There are different ways to make real money online. In the past years, we have tried most of these money making methods. While some are seasonal, a few of them are evergreen, being able to constantly put money in our wallets at all times.One of the basic things you need to generate income on the Internet is traffic. The more targeted readers you get on your site or blog, the more any monetizing attempt can increase your earnings.In this post, I won’t be dwelling on how to drive targeted target. Harsh and his guest authors have published a lot of awesome posts on this blog on how to drive traffic. Here are some of these articles I recommend you find time to read:101 Tactics to Drive Blog Traffic, Which You Can Use Right, NowHow Harsh Increased His WordPress Blog Traffic By 28% in 48 Days50 Ways To Drive Huge Traffic from YouTubeHow to Drive Huge Traffic to Your Blog In Few Weeks?How To Get Organic Traffic From Search Engine To Your Blog10 Ways to Drive Traffic From Forums To Your Blog?

Review: Swipe Elite 2 – Affordable 4G Phone with Very Little Compromises

While one side there is a race for the most affordable flagship, in certain markets like India there is also another race – the cheapest 4G phone that will give you the most number of features. And this is where Swipe Elite 2 makes an attempt to wear the crown. Its predecessor, the Swipe Elite was also a very affordable phone that was getting sold out multiple times after its launch exclusively on Flipkart. We used the new one for close to two weeks now and present to you our detailed review of what we think is a decent offering.When we are talking of the race of the cheapest 4G phone, and hence more than anything we need to bring up the price first – Rs 4,545. And all through the review we will primarily focus on basing thoughts and inputs around this. Swipe Elite 2 is designed to be a very handy phone and comes with an all plastic build. The contour of the phone from a distance would instantly remind you of the iPhone 3G, thanks to the curvature on the edges. And the reminiscence wi…

Facebook Brings Live Photos Support for iOS App

Facebook iOS app has been updated with new features which will let the users now leverage Apple’s Live Photography to come up with a fresh approach to imaging. Facebook for iOS has started supporting Live photos and the roll out has already begun, with a small percentile of folks getting support for the same.The roll out is said to extend over the initial months of the new year and any user who has been a part of the rollout will be able to use the Live Photos on the Facebook apps in both iPhone and iPad. At the core of the Live Photos lie a 12-Megapixel still image which has been stitched with two other videos taken at a time frame of 1.5-seconds plus and minus the actual time of capturing the still. The Live Photo will turn alive once you press anywhere on the photo. So we know how live photos work and the fact that there are a handful of apps which convert the live photos into usual GIF so that they can be shared across the internet is a sign that Live Photos are catching up.Here i…

Lenovo K4 Note with 3GB RAM, Metallic Build and Fingerprint Sensor Set to launch in January 2016

Lenovo’s hugely successful K3 Note is all set to welcome its successor, the K4 Note this January 2016. Lenovo has been teasing the upcoming smartphone with the hashtag #KillerNote2016, and now we have learnt that the new phone will come bundled with 3GB of RAM.Earlier, the company’s teaser image on Twitter hinted at metallic build for the K4 Note along with the fingerprint scanner. Right now, Coolpad Note 3 is probably the cheapest smartphone to come with a fingerprint scanner, but lacks metal in its build, while phones like InFocus M680 come with metallic build but lacks fingerprint scanner. Considering the price range the Lenovo K4 Note is expected to launch at (around Rs 10,000), it’d make a compelling proposition.The K3 Note was the first phone to launch with a full HD screen under Rs 10,000 in India back in June this year. The phone was launched earlier in China, but made it to India only later. This time though, with the K4 Note, Lenovo seems to be aiming for a parallel launch (…

Gionee Launches Marathon M5 Enjoy and Marathon M5 Plus with 5000mAh and 5020mAh Battery Respectively

Gionee has introduced two new members to its Marathon range of big battery phones known for their extraordinary backup. The Marathon phones are aimed at a certain niche of customer base. With the increase in use cases for our smartphones, Gionee has realised how the poor battery backup becomes the pain point for the users. The company has launched Marathon M5 Plus and the Marathon M5 Enjoy at an event in China.Gionee Marathon M5 PlusMarathon M5 Plus seems to be a better equipped version of the two and it is powered by the same octa core MediaTek MT6753 chipset and 3GB of RAM as we saw on the Marathon M5 in India. The phone however marks its difference with the M5 in terms of doubled up 64GB memory which can further be increased by another 128GB, thanks to the microSD card slot.The Marathon M5 Plus is backed up by a 5,020mAh battery that drives the mammoth 6-inch FHD display unit. The imaging is taken care by a 13-Megapixel primary sensor and a 5-Megapixel secondary snapper. The finger…

New Report: It’s More Important To Detect Humans Than Bots

With software robots (bots) settling into what seems to be a permanent and major part of website traffic, a Detroit-based company is out with a report that takes a different angle.Instead of focusing on identifying and warding off bots, says “State of the Human Internet Report, 2015,” why not focus on verifying which visitors are human?That’s the mission of Are You A Human (AYAH), Inc., a company that tracks visitors on over three million websites in nearly 200 countries and determines which ones are clearly exhibiting human behavior. Its new report quantifies the results.It’s like a country setting up border security, CEO Ben Trenda told me. It “starts by issuing passports” so its citizens can cross, and focuses less on identifying everyone who can’t cross.Besides, he said, bots are rapidly changing targets. The average lifespan of a bot is four to six days — and then its makers issue a different one.With a Verified Human whitelist, websites might need fewer, annoying screening proce…

Facebook Is Testing Ability To Search Within Page Posts

Facebook has made major improvements to search within the last year. Last year at this time, the company re-enabled searching within friends’ posts. And in October, Facebook added the ability to search within public posts, boosting the social network’s utility as a source of real-time information.But it’s still not easy to find a specific post on the social network, which is no surprise considering Facebook says that it has more than 2 trillion posts to sift through. To make it easier to find posts from a single source, Facebook is testing a new feature to enable searching within a Page. It’s an extension of a pilot program that allows searching within people’s profiles that surfaced last month.A Facebook spokesperson confirmed the test in an email. It’s a pilot on desktop and mobile for small number of US English users. People in the test group see a search box on Facebook Pages, as shown in this screen shot below from Social Times, which reported first about the experiment.

via Mark…