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Expand Your Search Presence With External Sites

Don’t limit your SEO strategy to your own website. There are many ways to increase your brand’s exposure in search by optimizing social profiles and getting other sites to rank for your brand in search. This can help you 1) protect your online reputation by dominating the first page of search for branded search, and 2) rank for keywords faster than you would be able to with only your own domain.Optimizing Social Profiles For Branded SearchYour own site cannot dominate the first page of search results, which leaves you vulnerable to having negative content on other sites rank for your brand name. In order to protect your brand’s presence in search engine results pages, you should create and claim profiles on social sites.Every site is a little different, but optimizing for your brand is usually pretty similar across sites. For example, on Pinterest, use your brand name as the business name and username, and write a brief description also containing your brand name. Link to your Pintere…

Can You Guess What Was The Most Shared AdWords Content In 2015?

With 2015 wrapping up, let’s take a look at what articles related to AdWords got the most social sharing activity. I used BuzzSumo to look up the combined number of shares on Facebook, LinkedIn, Twitter, Pinterest and Google+. Judging by the most shared articles, here’s what people in the PPC world thought was noteworthy in the past year.New FeaturesAdWords is constantly changing, and while most updates seem to get a shockingly low number of social shares — for example, an article about AdWords Scripts support for shared negative lists was shared just 31 times — there were a few topics that stood out and got thousands of shares.Customer MatchThis new type of audience list was the most shared new feature in AdWords (shared 7,500 times) and also one of the top shared topics about AdWords in general.One of AdWords’ strengths has always been its ability to target searchers at the moment of relevance when they’re searching for the right keyword. Now, with Customer Match, targeting gets eve…

Getting Technical: The 10 Most Popular Marketing Technology Columns In 2015

In many ways, marketing technology is what separates digital marketers from traditional marketers, in that nothing happens in the digital world without layers and layers of technology. And that technology got better and better in 2015 — we gained access to data like never before, enabling customer experiences we could never have imagined just a few years ago.This year, we at Marketing Land have made a big commitment to covering the dramatically changing world of martech, both on our site and via the events we produce with Scott Brinker. Of course, this commitment includes publishing tips, how-tos and expert opinions from folks working with martech every day, and below you’ll find some of the fruits of these efforts — the top 10 Marketing Technology columns for 2015.Some of the most popular columns of the year featured lists and descriptions of new tools, as marketers seem to always be on the lookout for the software that will give them an edge. Marketing automation, and the account-ba…

Digging Into Data: Our Top Analytics & Marketing Columns For 2015

With new technologies and a mountain of data at our fingertips, sorting and analyzing data have become more essential than ever before. That’s why savvy marketers are taking advantage of analytics to understand consumers and make better decisions on their marketing strategies.But navigating the complex landscape of analytics can be tricky; an IDG Connect study earlier this year found that nearly half the organizations surveyed had a difficult time drawing insights from data.That’s why we’re fortunate to have a talented group of contributors here on Marketing Land to guide us on the tools and tactics used to measure marketing performance. One of the top columns this year broke down the data surrounding the iPhone to give marketers an idea of how they should tailor their mobile efforts. Other columns looked at retrieving data lost due to ad blockers (and other content blocking apps) on iOS 9.Below, check out these and more of our most popular analytics and marketing columns of 2015:The …

HTC Unveils the One X9 with a 7.9mm Metal Body and Helio X10

HTC One X9has been in the news for quite some time now with leaks and renders coming out everyday. Today however the company went ahead and officially took the curtains off this brand new device in China. The One X9 is a mid range handset just like the One A9 except for some design and hardware changes.Design wise, the phone from the front looks a lot like the Butterfly S and comes with a really premium 7.9mm metallic body. HTC’s long-gone back-lit capacitive Android buttons are back replacing the fingerprint scanner which is a shame. From the photos though, the device really looks like a flagship smartphone and screams premium from all corners.Every other features are exactly what you would expect from a mid range handset, it comes with a 5.5-inch Full HD display, under the hood there’s the octa-core MediaTek Helio X10 chipset (8x Cortex-A53) 64-bit processor with PowerVR G6200 GPU, 3GB of RAM, 32GB of internal storage, a dedicated microSD slot (up to 2TB), 3,000 mAh battery which is…

MarTech Today: Naughty/Nice, Manual Link Building & Top Search Engine Land Stories

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Hey, Santa, Check Out Our Marketing “Naughty & Nice” List For 2015
Dec 23, 2015 by Barry Levine
Wherein we help the old guy figure out who deserves a candy cane or a lump of coal in the worlds of marketing, advertising and search.Scaling Manual Link Building
Dec 23, 2015 by Andrew Dennis
Many SEOs agree that building quality links requires manual effort, but how can you scale that which cannot be automated? Columnist Andrew Dennis shares his thoughts.Search Engine Land’s Top 10 News Stories Of 2015: Google’s Quality Update, Mobilegeddon, RankBrain & More
Dec 23, 2015 by Matt McGee
Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2015.From Around The Web:Why data mining is the future of online retailing, econsultancy.comAppnext Partners With Hisense To Deliver Fully Customized Mobil…

A Holiday Gift: 5 Sources Of Great Marketing Motivation

With the holidays quickly approaching, I thought I would get into the giving spirit and take a different approach to the content I typically share on Marketing Land.The marketing world we live in today is fast paced and complex. It’s easy for us to get caught up in the details and day-to-day of our work and forget to come up for air to focus on our team’s growth and our own individual growth.A great marketing organization doesn’t just execute well and hit goals and numbers; it comes together as a team to learn from each other, coach and mentor each other, and create an environment of learning and personal growth.I’ve always felt strongly that people need great mentors in life. Mentors come in different shapes and sizes. From friends and family to people you admire and learn from at a distance to books and experiences and so on….So, getting back to my original point of this article, I thought I would offer up some of the people, books and videos that have inspired me in my career and w…

Samsung Galaxy A9 Announced, Features 6-inch FHD display, Fingerprint Sensor and Snapdragon 652

Samsung has finally pulled the wraps off the Galaxy A9, its latest higher mid-range offering that was recently making rounds on the Internet. The Galaxy A9 comes fitted with a 6-inch FHD display and a 2.5D curved glass. The frame of the phone has been narrowed down to 2.74mm which imparts a sleek and compact look to the phone.The Galaxy A9 is powered by an octa-core Snapdragon 652 processor (previously known as Snapdragon 620) clocked at 1.8GHz coupled to a 3GB of RAM, and an Adreno 510 GPU. On the imaging front, it boasts of a 13-Megapixel primary camera along with Optical Image Stabilisation and a 8-Megapixel secondary sensor. The Galaxy A9 offers 32GB of Internal Storage along with an expandable memory card slot that can squeeze in another 128GB.Samsung has fitted the Galaxy A9 with a fingerprint sensor at the front and it comes with the usual set of connectivity options including 4G LTE, Bluetooth v 4.1, NFC and fast charging. The phone comes backed with a 4000mAh battery pack and…

Freshly Leaked Xiaomi Mi 5 Pictures Show Thin Bezels, Physical Home Button and Probably a Fingerprint Sensor Built in the Screen

Xiaomi Mi5 is due and the phone has already featured in several leaks and certifications. Now a seemingly genuine picture of the Xiaomi Mi 5 has cropped up and it shows off the thin bezels and the physical home button. Just recently a bunch of other Xiaomi Mi 5 pictures were doing the rounds on the Internet only to be quickly dismissed as photoshopped images.The phone in the feature comes with a thinned out bezel and an actual physical home key which is very much unlike of Xiaomi but still can be admissible as a distant possibility. It is worth noting that the physical key looks pretty much similar to the ones found on the Samsung phones and so does the speaker holes at the bottom.Xiaomi Mi 5 is expected to come with a Fingerprint sensor which seems to be embedded in the home key but the leaked pictures are also accompanied with patent drawings which speak about a fingerprint reader mostly embedded in the display. Apart from the above mentioned points, the pictures don’t reveal much b…

51+ Marketing Tools For Bloggers – You Can’t Ignore Them in 2016

Creating valuable content for your readers is one thing, getting your words across the internet requires more efforts on your end. Being a blogger on the internet is a much more complicated endeavour to begin upon than perceived in the beginning. Once you have engaging, entertaining and educational content for your readers to prey upon, finding them is another challenge in its sense. ‘Just write and they’ll come‘ doesn’t work in any sense on the internet. Your work as a blogger just begins after you have published your content.Marketing work steps right in as you are done with researching and writing your content. Skip it and you will see little to no engagement on your newly minted content, making you think about where it all went wrong.With the numerous social media and other marketing networks out there on the web, marketing on the internet now is way more complicated than the billboard and print ads that were the traditional modes of marketing in the past. Being active and engagin…

100+ Blogging Tools For 2016, Categorized (+ Expert Tips)

Blogging is an art, and using the right blogging tools will make your art rise and shine!This is an epic list of blogging tools to which you can refer (hint: bookmark it!), and find new tools to enhance your blogging experience as well as the experience of your readers!This epic list of blogging tools consists of resources for all types of bloggers whether professional, part-time or personal. I have structured them into various sections, allowing you to evaluate and choose the right tool for right purpose.Though the list of available tools is long, every tool is useful in its own way. I also offer a one-line comment for each tool as a quick but helpful reference.I have personally used at least 75% of the tools mentioned below, and the remaining 25% are suggested by bloggers whose opinions I read and I trust.Note: Some of the links have my affiliate link ( I will buy coffee) The Ultimate Cheat Sheet of Blogging ToolsDesktop blog editors :Desk : This will pull you away from all the dist…