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Showing posts from December 28, 2015
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On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015

You can spend millions on paid media or search engine optimization, but if your website and landing pages aren’t up to snuff, you might as well be throwing that investment away. These critical on-page elements were addressed by Marketing Land’s contributing experts on user experience (UX) and conversion optimization in 2015, and their advice will be valuable in 2016 and in years to come.Shari Thurow’s columns on information architecture and website taxonomy — both addressing fundamental issues of web design — were the two most popular columns in this category this year. Articles covering the psychological principles that encourage user conversion also attracted lots of readers in 2015. Read on for the 10 most highly-trafficked columns of the year in this important category.Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1 by Shari Thurow, published on 2/13/15.
Social activity: Facebook 223, Google+ 98, LinkedIn 325Website Taxonomy Guidelines A…

Guide to 4G LTE in India – Carriers, Bands and Coverage

As we move to 2016, Indian telecom operators have increased the pace of their 4G rollouts. Earlier, mostly Airtel was launching 4G throughout the country. Currently Vodafone and Idea have stepped up their games, launching 4G in various circles. With so many operators launching/poised to launch 4G in the coming weeks and months, it’s becoming increasingly confusing as to which operator is launching 4G in which location and under which band.Recently the IDC reported that for the month of October, 4G smartphone shipments overtook 3G smartphone shipments. This clearly shows that there’s a general eagerness amongst consumers to be on a 4G network now or in the future. In this article we’ll be detailing the following things:Bands used by operators.Assumptions regarding 4G launches.Upcoming/Present 4G networks circle wise.1. Band used by operatorsAs a basic rule, it’s always helpful to remember than any kind of cellular network deployment or wireless communication uses a natural resource cal…

Up Close With Programmatic: The Year’s 10 Most Popular Display Columns

Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display advertising landscape this year. More and more brands latched onto programmatic advertising as a way to maximize their return on investments, with programmatic ad revenue expected to hit more than $15 billion by the end of the year.And while mobile might be a newer element in the evolution of programmatic, advertisers are jumping on that bandwagon, as well, with mobile expected to make up a whopping 60 percent of total programmatic display ad spending this year.Of course, with any untrodden territory comes a new technological learning curve, so our expert display columnists were on hand to get marketers up to speed. Many of our top columns sought to demystify the more complex aspects of programmatic ad buying, including an in-depth guide to understanding programmatic direct.But 2015 wasn’t all about automatically pumping out a bunch of ads that are all t…

The Pressure’s On: Data’s Impact On Brand Partnerships In 2016

The use of data is becoming more and more sophisticated, and third-party companies no longer have a data monopoly. More data is now held by brands and retailers, resulting in their ability to merge customer data with prospecting data so that they can reach people with more personal marketing at scale.This blend of data marks an important phase for the marketing community, one that will make significant waves across the industry in 2016. It will force brand partners to either break up or shake things up with their agency and technology platforms. Here’s a look at what we can expect to see in the coming year.Agencies Are Under Pressure To Integrate Their Systems With ClientsAs clients gain access to more data and develop expertise in using that data effectively, agencies will face increasing pressure to develop systems that function both internally and externally.There are increasingly more intersection points between brands and their customers, and marketers are quickly realizing that …

MarTech Landscape: What Is Programmatic Ad Buying?

Maybe you are new to programmatic, or maybe you’ve been working in ad buying for years, but still can’t find a way to explain it in a way your parents could understand. Here we take an Intro 101 approach to programmatic as part of our MarTech Landscape Series.One problem with the term “programmatic” is it’s come to encompass many things, and, like most things in ad tech, it’s bogged down in jargon. Fundamentally, programmatic is just software-driven technology to automate all or parts of the ad buying process.There are really two main drivers for the growth of programmatic in recent years:Ad Buying Efficiency: Programmatic uses software and technology to automate the ad buying and selling process with the speed and scale that humans can’t achieve manually.Ad Targeting Relevancy: Programmatic offers advertisers the ability to incorporate large amounts of data, sometimes from multiple sources, to serve users with ads that are more likely to be relevant based on psychographic, demographi…

The CMO Reading List: Top Marketers Share Their Favorite Business Books In 2015

Have you read anything good lately? This year, we asked leading marketers which business books made the biggest impact on their work in 2015. Their responses included a wide-range of topics.From long-time favorites like The Lean Startup to 2015’s Losing the Signal, reading suggestions from the CMOs profiled in our “Get to Know” interview series  make for an expansive reading list.Here are ten business books CMOs told us they enjoyed this year, along with reviews for the most highly recommended reads.10 Books CMOs Recommended in 2015StrengthFinder by Tom RathThe Essentials by The Harvard Business ReviewThe Hard Thing about Hard Things by Ben HorowitzLean In by Sheryl SandbergSmall Message, Big Impact by Terri SjodinThe Mobile Mindshift by Ted Schadler, Josh Bernoff, and Julie AskCreativity, Inc. by Ed CatmullCradle to Cradle by William McDonough and Dr. Michael BraungartLosing the Signal by Jacquie McNish and Sean SilcoffThe Lean Startup by Eric RiesBook Reviews by CMOsSheryl Sandberg’…

The iPad Pro Only Diaries Day 2: Multi-tasking Joys and Siri Blues!

Day Two of the “iPad Pro Only” was a busy one. There were a few meetings, interspersed with writing, and well, even a bit of image tweaking. In short, leaving aside media events (which do tend to take place from time to time), this was a slightly more typical day in this writer’s life – meet people, talk, browse, write, shoot.So, how did the iPad Pro stand up to the task? Well, once again, rather well, I must say, though the day did show up some chinks in its armour. And one of them popped right up in the Costa Coffee cafe – the fact that Siri gets relatively ineffectual in places like cafes. For all the criticism of Apple’s virtual assistant, the fact is that I have got rather addicted to her, and tend to ask her to take notes and so on. She works just fine even in crowded conditions – I just need to bring the phone closer to my mouth. Unfortunately, THAT option is not so comfortable in the iPad Pro as the device itself is rather big and if it happens to be on the Smart Keyboard, wel…

Use Truecaller’s Notification Center Widget on Your iPhone to Quickly Lookup Numbers

Almost every Android user I know actively uses Truecaller (or Truedialer). Almost every iPhone user I know… doesn’t. Truecaller on Android can do crazy helpful things like identifying who’s calling while they’re calling you, popup contact details when you copy a number and more.The iOS app, though, is heavily limited by comparison (and, of course, Truemessenger can’t even exist on iOS). Truecaller can’t really scan calls or actively look at your call log.But if you’re using iOS 8 and up, there is one simple way for looking up any unknown number from your call log. Or any contact that you copy to your clipboard. This is nowhere near as helpful as Truecaller just flashing all the details while you get the call, but it’s something.For this, you’ll need to enable the Truecaller Notification Center widget. Make sure you’re signed into the app.Then pull down the Notification Center, tap on “Today”, swipe down and tap on “Edit” and tap the “+” button beside Truecaller. You can rearrange the …

Honor 7 gets Android 6.0 Marshmallow Update in India

Huawei’s Honor series has been flooded with new entrants every now and then but when it comes to updates the phones seemed to be somewhat neglected. In fact devices like the Honor 4X still run Android KitKat 4.4 along with the Emotion UI. This time around, Huawei has taken care that the Honor 7, its freshest flagship is upgraded to the Android Marshmallow in India.The Marshmallow update will be available for all the Indian users but it comes with a caveat – users need to register themselves (at this link) for the OTA update by updating their IMEI number and the software version. The company will then deploy the update to the user’s phone within the next 24 tp 48 hours. We really wonder why a user needs to go through all this hoopla just to receive the update, but then again it is worth the efforts considering the fact that it will update your phone with the latest Android available. A quick recap on Honor 7 specifications, it comes with a 5.2-inch FHD display, 64-bit Kirin 935 paired w…