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Showing posts from December 29, 2015
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3 PPC Trends And Tactics You Can’t Ignore In 2016

Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands adopting more methods and AdWords releasing a laundry list of features (including a place where you can view said laundry list at any time).But I want to cover three specific areas in paid search that advertisers should definitely consider in 2016, and I’ll also share what we learned about them in 2015.1. Your Ad Messaging StrategyIt used to be you could slap 95 characters on a PPC ad, give the client a few good options to choose from and call it a day. All that has changed.And no, it didn’t just change this year. It gradually crept up on us as AdWords released more and more ways to jazz up our ads with its goodie bag of ad extensions.Pretty soon, it became less about those 95 characters and more about designing a strategy — almost like you would with a website — carefully crafting the overall messaging using all the features available.Consider this: There are seven manual ad extensio…

Planning For SEO Success In 2016

A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They were doing digital marketing, yet there were no clearly defined objectives or goals. Does this seem a little crazy to you?In our experience helping businesses large and small, we’ve also found that most businesses don’t have a digital marketing plan (or a marketing plan of any kind, in many cases). Unfortunately, smaller local businesses are often the worst offenders here. Micro budgets require a solid ROI, but cutting corners leads to weak results in search marketing.Failing To Plan Is Planning To FailCertainly, the digital landscape is changing at a rate of knots. The digital channels and marketing opportunities are changing so fast that most businesses simply have not responded. Those that have attempted to keep up have an ad hoc approach and simply dive in at a tactical level and throw money at SEO, PPC, display, social and even conten…

Email Marketing In 2015: The Most Popular Columns Of The Year

The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the growth of mobile has made email an “anywhere, anytime” platform.The columns that interested Marketing Land’s readers most in 2015 included several of Susan Waldes’ looks at Gmail — both Gmail Sponsored Promotions and Gmail ads. Gmail also made waves with the release of Inbox by Google, a new interface for the application, and through Tom Sather’s look at Gmail Postmaster Tools.Meanwhile, other popular articles addressed the fundamentals of reaching your audience, how to boost the performance of order confirmation emails, and the execution of profitable outbound efforts. Read on and click through for the valuable content that captured marketers’ attention this year.Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1 by Susan Waldes, published on 3/10/15.
Social activity: Facebook 294, Google+ 149, Lin…

A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015

As more consumers turn to their mobile devices as their primary way to interact, entertain and consume, there’s no question that mobile is the future of marketing. But that message hit home even harder this year, with Google’s official announcement that more searches come from mobile than desktops, along with the tech giant’s long-anticipated release of its mobile-friendly algorithm.Some of our columns took a deep dive into key trends and stats that dominated the mobile marketing industry, as marketers looked for insights into what to expect next. Readers were also interested in advancements in mobile technologies, such as push notifications and the Apple Watch, and how they might shape the mobile landscape moving forward.Without further ado, the following are our top 10 columns in mobile marketing for 2015:Top 20 Most Useful Mobile Business Apps For 2015 by Aaron Strout, published on 4/30/15.
Social activity: Facebook 367, Google+ 0, LinkedIn 3795 Key Mobile Marketing Trends For 2015

7 Email Marketing Predictions For 2016

’Tis the season for predictions, so let’s get to it. Here are my top seven predictions for what will happen in the world of email marketing during 2016:1. There Will Be Many More Positive Media Stories About Email Marketing Than Negative In 2016After years of “Email Is Dead” headlines, this year brought renewed interest and headlines like “The Triumphant Return of the Email Newsletter,” “Shop, Play Games, And Check Twitter — From Your Inbox,” and “Lena Dunham and why 2015 was the year of the email newsletter.”The media and influencers finally seem to be realizing that all of the self-proclaimed email-killers — from RSS to social and mobile and Slack — have only made email stronger. And as the shine wears off newer marketing channels, more attention will be given to the marketing channel that consumers prefer most and that has the highest ROI: email. In short, email marketing will get its swagger back.2. Another Major Email Service Provider (ESP) Will Be AcquiredIn 2015, Constant Conta…

5 CMOs Who Are Turning To LinkedIn For Increased Brand Engagement

No matter how much you use LinkedIn for personal connections, there’s no denying it is the go-to social media platform to engage professionals from every industry, both here in the U.S. and internationally.Boasting itself as the, “…world’s largest audience of active, influential professionals,” LinkedIn has been focused on upping its marketing offerings this year. Back in February, the site launched its “Lead Accelerator” tool, and has since added post analytics for publishers, and upgraded its Sponsored InMail ad product.“LinkedIn has been a very practical choice for Xerox. It is increasingly becoming a core part of B2B marketing programs.” –John Kennedy, Xerox CMO Just recently, LinkedIn completely overhauled its mobile app to create a more streamlined experience for users. The newly updated app now puts more attention on visuals within a user’s feed – a definite bonus for marketers taking advantage of LinkedIn’s sponsored posts.With an increased focus on ad solutions and targeting …

MarTech Today: Walmart’s Big Payoff, “Minority Report” Potential & An App-Focused Search Engine

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System
Dec 28, 2015 by Barry Levine
Without the costs of a loyalty program, Walmart lands the contact info and purchase history of its participating customers.On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015
Dec 28, 2015 by Pamela Parker
The fundamentals of user experience, landing page optimization and buyer psychology will always be in style, though the details of how to achieve your goals may differ from year to year.The Pressure’s On: Data’s Impact On Brand Partnerships In 2016
Dec 28, 2015 by James Green
What will the evolution of data and marketing intelligence mean for brand partners in 2016? Columnist James Green offers some insights on what you can expect.MarTech Landscape: What Is Programmatic Ad Buying?
Dec 28, 2015 by Ginny Marvin

Report: Apple Had 50% Of All Device Activations Over 2015 Holiday Season

Flurry has come out with their holiday mobile stats showing that Apple devices captures just about half of all device activations over the 2015 holiday season. Samsung followed with about 20%, then Nokia with 2% and LG with 1.7% and so on. This is down 2.2 percentage points for Apple devices from 51.3% last year, while Samsung is up 2.1% from to 17.7% in 2014. But still, Apple seems to dominate the mobile device gift season with just about 50%.Here is the Flurry chart:Flurry also shared device distribution between full size tablet,s small tablets, phablets, medium phones and small phones based on activations over the holidays. Here is that chart:We also have that broken down by Android vs iOS in 2015:Finally, on Christmas Day in 2015, Flurry tracked 2.2x as many app installs as on an average day in December. This figure is down slightly from last year, which clocked in at 2.5 x increase on Christmas day.

via Marketing Land

“HTC will Never Disappear”, Says Cher Wang

Considering HTC’s sales and revenues in 2015, it is not hard to believe what some experts have been stating that the company will be extinct in no time. Their Smartphones sales saw a major drop in 2015 and HTC has also started focusing on other things, one of them being virtual reality. Responding to those comments, Cher Wang, the company chairperson, spoke with the Taiwanese press mentioning that the company isn’t going anywhere and is yet to showcase the best.Profits from their Connected Devices division will most probably start emerging next year as the company professes that they are well prepared to enter the new year. The HTC Vive VR headset is expected to go on sale from April, and more connected devices are expected to come, thanks to the partnership with Under Armour. Even with that, there’s no escape to the point where HTC needs to start improving their mobile division as that’s their primary source for withstanding right now.Wang also admitted that the company’s product lin…

The iPad Pro Only Diaries Day 3: Cometh the USB drive… and the Pencil!

“You will find all the information, background data and pictures and also some videos in this.”With those words, a young PR executive pretty much brought the high-flying iPad Pro crashing down from divinity to more more mortal territory. Not her fault, really. She was following standard protocol in these paper-saving times – handing over information about a product to a writer on technology on that device that all iOS uses hate: a USB drive.Yes, those are the three magic words that inspire terror in the hearts of many an iPhone/iPad user: a USB drive. For, there is just no way to get the darn thing to talk in its entirety to an iOS device. Yes, you can get a lightning-to-USB adapter but in most cases, those work reliably only when swapping and viewing pictures and the odd video. You do not get the simple joys of plugging in a USB drive to a USB port and seeing a file manager pop up and divulge all that’s within said drive, giving you the option to pick and choose what you wish. Yes, w…

iPhone Users, Here’s Why You Should Always Keep a Download Manager Handy

The iPhone doesn’t have a download manager or a user exposed file system. If you’ve come from Android or you’re used to directly downloading files to your PC, or you live in India where people exchange a bazillion files every 30 seconds, this might just be a problem.While Safari will let you download files, there are some problems with it. Firstly, Safari won’t show a progress bar, so if you’re downloading a 200 MB file on a slow connection, you’re basically praying to the ghost of Steve Jobs that the download doesn’t time out. Plus, once the file is downloaded, you’ll be asked to open it in an app, and then the file belongs to that app’s storage. There’s no centralize download/file management system.Which is why you really need a fully featured download manager (or rather, a file manager) with you, at all times. A central place where you download all the things – documents, videos, songs – whatever. And a central place to store and manage all those things.The One True Choice: Documen…

Ulefone Power is a $210 Phone that Comes with 6050mAh Battery and Fingerprint Sensor

The Chinese brigade, Gionee and Lenovo were leading the race when it came to smartphones with large capacity batteries, but now other phone manufacturers seem to be catching up with them. Ulefone a Chinese smartphone manufacturer has released Power, a phone that comes backed with a 6050mAh battery pack. It is but evident that the phone is targeted to rival the likes of the recently unveiled Gionee Marathon M5 and Lenovo Vibe P1 both of which come equipped with a battery capacity in excess of 5000mAh.The Ulefone Power is equipped with a 5.5-inch FHD display and draws its power from the MediaTek MTK6753 octa-core 64-bit chipset coupled to a 3GB of RAM. On the imaging front the Ulefone power sports a 13-Megapixel Sony IMX214 sensor alongside a double flash and the front camera shapes up in the form of a 5-Megapixel sensor.Ulefone Power comes with a hybrid SIM slot which can accommodate either two SIM cards or a SIM card and a microSD card. The power packs a 6050mAh Sony Lithium-polymer c…

Google Glass Set to Make a Comeback in Enterprise Avatar

Google Glass Explorer program breathed its last in early 2015 and after that the updates about the Google Glass hardware were missing altogether. While some of them pegged hopes on an improvised Google Glass second edition, the rest speculated that Google will focus on the enterprise edition of the device and the latter seems to have turned out right.The New Google Glass will be called “Enterprise Edition” and as expected it does come with an improvised hardware and a redesigned button and hinge system. The folks at 9to5 Google were able to lay their hands on the new Google Glass hardware and they have corroborated that the new Google Glass doesn’t look strikingly different from its predecessor. That being said, the new design seems to offer a greater leeway as it also incorporated the foldable design.The device is reportedly powered by Intel Atom processor and sports improved wireless connectivity thanks to the 5GHz WiFi band. Additionally, there is also a mention of a better heat ma…

Marketing Day: Amazon Holiday Stats, Walmart’s Mobile Payment Payoff & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System
Dec 28, 2015 by Barry Levine Without the costs of a loyalty program, Walmarts lands the contact info and purchase history of its participating customers.Amazon: Almost 70 Percent Of Holiday Customers Shopped On Mobile
Dec 28, 2015 by Matt McGee Company also touts growth of Prime membership, saying more than three million customers joined in a single week before Christmas.On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015
Dec 28, 2015 by Pamela Parker The fundamentals of user experience, landing page optimization and buyer psychology will always be in style, though the details of how to achieve your goals may differ from year to year.Up Close With Programmatic: The Year’s 10 Most Popular Display Columns
Dec 28, 2015 by Desiree Everts DeNunzio …

Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System

Earlier this month, Walmart announced the launch of its in-store mobile digital payment system.One Walmart watcher — Chris Bryson, CEO of commerce personalization provider Unata — pointed out to us recently that the new payment platform gives the giant retailer the benefits of a loyalty card program, but without the costs.The Toronto-based Unata provides individualized digital experiences for grocery store customers that integrate purchase history, “digital circulars,” loyalty programs and website personalization. Bryson said Unata is not involved with Walmart.Walmart Pay allows customers with its mobile app to pay at any checkout lane, using an iOS or Android device and any major credit card, debit, pre-paid or Walmart gift card. It’s now rolling out to select stores, with the U.S.-wide launch completed by mid-2016.Credit and other payment cards are attached to the user’s account, and the payment is made through the user’s account. Normally, Bryson pointed out, digital payment system…

Amazon: Almost 70 Percent Of Holiday Customers Shopped On Mobile

It was a mobile holiday season for Amazon and its customers. Without releasing exact numbers, the company says almost 70 percent of its customers this holiday season shopped via a mobile device and the number of Amazon app shoppers more than doubled in the same period.The stats are part of Amazon’s traditional post-Christmas news release recapping a number of significant — and many more not-so-significant — shopping milestones.Among the more significant numbers are the growth of Prime, Amazon’s paid subscription service that offers free or discounted shipping among several customer perks. The company doesn’t give out an exact count of how many Prime members it has, but this year’s release vaguely says there are “tens of millions of members worldwide.” Amazon also says it signed up more than three million Prime members just in the third week of December.Amazon also touted the sales of its own devices, saying that the Amazon Fire tablet was the No. 1 seller among all products on Amazon.…