Skip to main content
Instapage

Amazon Prime Membership Grew 35% In U.S. Last Year [Report]

amazon-box-1920

Amazon Prime’s U.S. membership grew by 35 percent last year, according to new data from the investment research firm Consumer Intelligence Research Partners (CIRP).

CIRP estimates that Amazon has about 54 million Prime members as of the end of 2015, a 35 percent gain from the 40 million estimated members at the end of 2014. The company says about half of those new members signed up for Prime in the 2015 holiday period. CIRP bases its estimates on surveys of 500 US-based Amazon customers who bought from Amazon.com between October-December 2015.

Prime members pay $99 per year for benefits that include free two-day shipping, along with access to Amazon’s streaming video and music services, plus other content and services.

Growth in Prime membership is good business for Amazon. CIRP says that members spend about $1,100 per year, compared to about $600 per year for non-members. And that growth has been mostly consistent over the past two years:

amazon-prime-membership-cirp

Amazon created Prime Day last summer to boost sales and membership outside of the holiday season. Despite customer complaints about the items available, Amazon said it was a success with “hundreds of thousands” of new Prime signups — the biggest single day in the program’s history.

The CIRP data echoes a similar recent report from investment bankers Cowen & Co. That report, which is based on a larger survey of U.S. consumers, estimated that Amazon Prime grew by about 10 million households in 2015 to a total of almost 41 million households. Those numbers are smaller than the CIRP estimates, but it’s important to note that Cowen & Co. is estimating households with Prime memberships, while CIRP is estimating memberships. Either way, the data clearly show continued growth for Amazon Prime.

Amazon doesn’t release official figures related to overall Prime membership.



via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…