Loyalty programs are undergoing a generational shift. Thanks to the widespread adoption of social media and the rise of the always connected consumer, the traditional points for purchase model is no longer enough. Millennials expect that brands not only offer compelling incentives that reward them, but activities that engage them as well. To maintain loyalty from this discerning group, brands must provide relevant and compelling rewards and offer numerous ways to engage and earn points.
This white paper from CrowdTwist reports on research commissioned to understand the attitudes of millennials toward loyalty and rewards programs and what activities motivate them to remain engaged with a brand.
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via Marketing Land