Skip to main content
Instapage

HTC One A9: First Impressions – Honey, HTC Just Got Back its Design Mojo

A few years ago, HTC was pretty much THE brand when it came to design this side of Apple. The company had built a formidable reputation for itself by coming out different designs, shapes and materials – remember the slightly tilted HTC Hero or the large but still compact HTC HD? It all however seemed to get just a bit predictable after the One series began with HTC high-end phones falling into a rough template – longish with speakers on top and below the display, metal or metallic finish, and more often than not in shades of grey or white. No, it was not as if the phones were badly designed – it was just that they had started looking similar. And of course, there was the matter of there being a few too many of them, with a number of variations besides.

htc-one-a9-2

Which is why, allegations of similarity with a famous phone (or two) notwithstanding, we were pleasantly surprised to clap eyes on the HTC One A9. Yes, we know that there are those who will go “iPhone” at the rounded metallic sides or the grey back with bands on the top and the base, not to mention the speaker grille next to the micro-USB port at the base. And we also know that some will go “Samsung” at the metal-ringed, oval shaped home button, which also doubles as a fingerprint reader. And no, we are not going to applaud the design of the One A9 on the grounds of sheer uniqueness and innovation.

We will just say this: hey, it looks good. VERY good.

Coming to the Indian market even as 2015 was running out of days, the One A9 was one of a brigade relatively compact devices (we so hope 2016 will see more). It comes with a 5.0-inch AMOLED display, with that oval Home key and fingerprint scanner beneath it, and unlike HTC devices of late, has a single speaker grille in front – right above the display. Right next to it is an Ultrapixel front facing camera. The sides are metallic as is the back, with the sides curving out gently – the right houses a display/power button with a rather rough pattern on it and the volume rocker, while on the left reside the SIM and memory slots. On the back are the 13.0-megapixel camera and dual tone flash, and oh, those two bands. With the HTC logo in the middle. The top is totally plain, and the base has both the micro USB port as well as the 3.5 mm audio jack.



The front of our model was the Pearl Silver one with a snow white front, and it was very striking indeed (as is the other variant, the Carbon Grey one – we have seen it). It also fit our hands very easily (just 7.3 mm thin and 70.8 mm wide) and at 143 grammes, had a very solid feel to it. And perhaps that is the word that best sums up our initial impressions of the HTC One A9 – feel. This is a device that feels premium from the word ‘go.’ You like holding it, with the gently curved edges and the smooth back. And there are not too many devices about which you can say that these days.

htc-one-a9-8

And it packs in some very decent hardware too. The display is a full HD AMOLED one, and the device is one of the few high-profile ones to come with Android 6.0 out of the box, although you might not spot it under HTC’s pretty well-endowed (and thankfully now more colorful) Sense UI. Powering the device is an octa core Qualcomm Snapdragon 617 processor, with 3 GB RAM and 32 GB of storage, which is expandable using a memory card. The phone claims that both its cameras are outstanding and has ticked off most of the connectivity options with 4G, GPS, Bluetooth and even NFC. There is also the promise of high class audio with HTC promising 24-bit high-resolution sound with Dolby Audio Surround. Our one area of concern is the 2150 mAh battery, which might have helped keep the device slim, but definitely seems a bit on the smaller side for a phone that is betting so much on multimedia (great cameras, great sound).

Is all this worth the Rs 29,999 tag it carries in India? Wait for our review to find out. But for now, judging from the way in which we like to keep it in our hands and the glances people throw at it when it is on our table, we can simply say: “Welcome back to the world of great design, HTC. We missed you.” It might not look original, but the One A9 certainly has the looks!


© Raju PP for Technology Personalized, 2016. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at is guilty of copyright infringement. Please contact us, so we can take legal action immediately. If you are on Twitter you can follow me @rajupp! | Permalink |

The post HTC One A9: First Impressions – Honey, HTC Just Got Back its Design Mojo appeared first on Technology Personalized.

  

Related Stories



from Technology Personalized http://ift.tt/1VIzMO2

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…