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Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game

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On February 7, two NFL teams will take the field to battle it out on the most-watched sports night of the year, but marketers know where the real competition is happening: the Super Bowl Ads!

Super Bowl is a whole lot more than football, it is the ultimate advertising arena. This year, a select number of brands are spending upwards of $5 million to reserve their spot during the game – making a play to win the minds and hearts (and laughs) of the biggest ad audience available.

To prepare for game day, Marketing Land is keeping its own scorecard of which brands are competing and what they’re planning for game day.

We’ll continue to update this list as more information is made available from the advertisers and more ads are released.

Also, be sure to check out our 2016 HashtagBowl where we track pre-game and post-game social media visibility for this year’s Super Bowl TV commercials: Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon.

Acura

Brand Category: Automotive
Agency: Mullen Lowe

Avocados From Mexico

Brand Category: Food
Campaign: “Always There”
Buy: 30-second spot
Agency: GSD&M

Bud Light

Brand Category: Beverage
Agency: Wieden+Kennedy

Budweiser

Brand Category: Beverage
Agency: Anomaly

Buick

Brand Category: Automotive
Buy: 30-second spot
Agency: Leo Burnett Detroit

Butterfinger

Teaser Ad: Shown above. Official Ad: To be released February 7.

Brand Category: Food

Campaign: “The brand will use its spot to launch a new brand message, Bolder Than Bold, inspired by the inherent boldness of its crispety, crunchety, unapologetically in-your-face candy bar.”

Buy: 30-second spot

Agency: WPP / Santo

Official Campaign Hashtag: #BolderThanBold

Recent Coverage: Super Bowl 50 Advertisers Take The Field Early: Wix & Butterfinger Announce Campaigns

Coca-Cola

Brand Category: Beverage

Colgate

Teaser Ad: Shown above.

Brand Category: CPG

Campaign: Colgate’s “Save Water” campaign will encourage viewers to turn off the water while they brush their teeth: “Brushing with the faucet running, wastes up to 4-gallons of water. That’s more than many people around the world have in a week.”

Buy: 30-second spot

Agency: Y&R Peru

Official Campaign Hashtag: #SaveWater

Doritos

Teaser Ads: Shown Above. Official Ad: February 7.

Brand Category: Food

Campaign: This will be the final year for the brand to host its “Crash the Super Bowl” campaign, a contest that invited fans to produce their own Super Bowl ads for the chance to have their spots aired on game day. After receiving nearly 4,500 entries, the brand selected the three finalists posted above. Viewers can vote up until January 31 for the ad they want to see aired during the Super Bowl.

Campaign Hashtag: #CrashTheSuperBowl

Honda

Brand Category: Automotive

Campaign: Honda intends for its upcoming Super Bowl campaign to act as a launching pad for its all-new 2017 Honda Ridgeline pickup truck, with extended promotions across several platforms, screens and internet properties.

Buy: 60-second spot

Agency: RPA

Recent Coverage: More Super Bowl 50 Advertisers: PayPal & Honda Gear Up, While GoDaddy Takes The Bench

Hyundai

Brand Category: Automotive

Intuit

Brand Category: Finance

Campaign: The brand will revisit its “Small Business Big Game” campaign, inviting small businesses to enter a contest where they can win an all-expense paid 30-second Super Bowl spot produced by the brand’s ad agency.

Buy: 30-second spot

Agency: RPA

Kia

Brand Category: Automotive

LG Electronics

Brand Category: Tech
Campaign: LG Electronics Super Bowl ad will feature the brand’s OLED TVs.
Agency: Ridley Scott’s RSA Films

Michelob Ultra

Brand Category: Beverage
Agency: Wieden+Kennedy

Mini USA (BMW)

Brand Category: Automotive
Buy: 30-second spot
Agency: Butler, Shine, Stern & Partners

Mountain Dew

Brand Category: Beverage
Agency: BBDO New York

PayPal

Brand Category: Finance
Buy: 45-second spot
Agency: Crispin Porter & Bogusky
Recent Coverage: More Super Bowl 50 Advertisers: PayPal & Honda Gear Up, While GoDaddy Takes The Bench

Pepsi

Brand Category: Beverage

Pokemon

Brand Category: Gaming
Agency: Omelet
Official Campaign Hashtag: #Pokemon20

Shock Top

Brand Category: Beverage
Agency: Wieden+Kennedy

Skittles

Brand Category: Food

Snickers

Brand Category: Food

Squarespace

Brand Category: Tech

SunTrust Bank

Brand Category: Finance

Campaign: Lighting the Way to Financial Well-Being

Buy: 30-second spot

Agency: StrawberryFrog

Recent Coverage: SunTrust Bank Announces Its Debut Appearance As Super Bowl Advertiser

Taco Bell

Taco Bell release

Brand Category: Food

Campaign: Taco Bell says it will be using its Super Bowl spot to unveil its newest menu item. The campaign was launched in the brand’s usual fun way, issuing a press release with most of the campaign details redacted.

Buy: 30-second spot

Agency: Deutsch LA

Recent Coverage: Taco Bell To Reveal Its Next Big Menu Item At Super Bowl 50… We Think

Toyota

Brand Category: Automotive
Campaign: Toyota’s Super Bowl 50 campaign will feature the brand’s hybrid Prius model.
Buy: 60-second spot
Agency: Saatchi & Saatchi LA

TurboTax

Teaser Ads: Shown above. Official Ad: To be released February 7.

Brand Category: Finance

Campaign: It doesn’t take a genius to do your taxes.

Buy: 30-second spot

Agency: Wieden+Kennedy

Recent Coverage: TurboTax Super Bowl 50 Ad Campaign Proves It Doesn’t Take A Genius To Do Your Taxes

WeatherTech

Brand Category: CPG
Buy: 30-second spot
Agency: Pinnacle Advertising

Wix

Teaser Ad: Shown above. Official Ad: To be released February 4.

Official Campaign Hashtag: #StartStunning

Campaign: Developed by DreamWorks Animation, the same studio behind the animated “Kung Fu Panda” film franchise, Wix’s Super Bowl campaign features characters from the “Kung Fu Panda” movies.

Brand Category: Technology

Agency: DreamWorks Animation

Supplementary campaigns/channels: According to Wix, the #StartStunning campaign will include made-for-web content and social media activations. It has also launched http://ift.tt/1Oi34Ao, a site dedicated to the campaign.

Recent Coverage: Wix Drops Its First Super Bowl 50 Teaser Ad Featuring “Kung Fu Panda” Characters



via Marketing Land

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