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Showing posts from February, 2016
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Prioritizing Local Search Profile Listings: 2 Methods

Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update your local listing profile on a variety of websites to ensure visibility in the world of local search. Simple enough.The challenge arises when determining where to focus your local listing management efforts. Claiming profiles and taking ownership over ones that were previously managed by someone else can be a lengthy process (sometimes taking months), and it is important to understand which local business listing sites to focus on when initiating a local listing management strategy.I determine which local search websites are worth pursuing profiles on through two specific means:First, I consolidate top local business listing sites (for my specific industry) by Domain Authority. Those sites that have a high Domain Authority take precedent when claiming and creating profiles because, in conjunction with my local listing optimization strategy, I can …

Connecting Demographics To Search Queries

Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas.Specialty channels like search — where the targeting strategy is based on keywords and not necessarily on demographics or personas — cause a methodological disconnect for some brands and traditional planners and buyers. The result is that search often becomes just another impression/cost buy, which is not how it should be used.Google has made strides in providing additional information on demographics and the ability to target personas, specifically through the Google Display Network, but when buying on the search engines themselves, most demographic information is not great. However, here is a potential way to help you bridge that gap between demographics and search keyword strategies.Using…

Programmatic Display: 3 Tactics to Master in 2016

For people who live and breathe digital marketing, there’s probably not a nook or cranny where you can escape the word “programmatic.”For anyone who’s managed to find one of those crannies by living under a rock, let me bring you up to date. Programmatic buying is a big deal. It’s projected to account for 67 percent of all display buys in 2016, according to eMarketer. Despite this shift, a recent study (PDF) by Circle Research and funded by AppNexus found that nearly half of digital advertisers understand very little or nothing about how programmatic buying works.People Don’t Get Programmatic. They’re Confused.I’ve heard from plenty of advertisers that think they need complex platforms or rivers of cash to do programmatic. Which is certainly not true. In fact, advertisers of all sizes — from your local camera shop to big corporations like Ford — used programmatic last year. Programmatic buying has the power to deliver the holy grail of digital: relevant ads and efficient results acros…

To Maximize The Value Of Testing, Start With A Strategy

Most marketers are well-acquainted with the concepts of A/B and multivariate testing, but for many organizations, getting involved in testing still represents stepping into a new frontier.In recent years, a variety of tools have made testing much easier, and therefore more attainable for more organizations. That’s a great thing — the ability to test, learn and optimize shouldn’t be restricted to only the biggest, richest or most technically savvy.But if you’re thinking about getting started — or getting more serious — with testing, you’ll find there’s more to success than simply acquiring a testing tool and launching as many tests as possible. Instead, to maximize your chances of seeing long-term ROI (return on investment) on your testing efforts, start by building a strategy for optimization.Testing is exciting for a lot of organizations because it represents the ability to go beyond simply collecting and reporting on data. It’s an opportunity to activate your data by using it to gen…

5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead

Proof of performance, attribution and lead acquisition costs are some of search marketers’ biggest challenges. Search marketing programs are generating leads, but how can they capture more of those leads?As authors Perry Marshall and Talor Zamir wrote in their book, “Ultimate Guide to Local Business Marketing,” “If you’re not tracking call conversion, then you’re missing out on not only 60 percent to 70 percent of your leads, but also your hottest leads.”Luckily, advances in call scoring are proving just how hot some of those leads really are. More than that, though, search marketers who use call analytics to discover which phone leads can be attributed back to their programs can instantly reduce their cost per lead.Here are five ways:1. Get Credit For Leads You May Not Know You’re DeliveringSearch marketing programs deliver leads — clicks have certainly proven that — but call tracking helps reveal other leads.Let’s discuss a scenario where a search marketer is using clicks only to tr…

Most Mobile Marketers Are Using Location, But How Do You Do It Right?

The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are using location-based targeting, and they’re using it as a proxy for audience segmentation.Although I think this trend needs to go from “most mobile marketers” to “all mobile marketers” sooner rather than later, I won’t focus on that. Instead, I’d like to share some tips from the front line: caveats, insights and more gleaned from our client campaigns, ranging from midsize to Fortune 500 companies.Whether you’re new to location-based mobile targeting or looking for a way to refine yours, you’ll want to pay attention. (And note that some of these tips may look familiar; they’re pretty tried-and-true digital tenets with surprising resonance in the mobile realm.)Away we go…1. Use Your Publishers!One of the biggest side effects of widespread location targeting is that the publishers are relevant again. They have…

MarTech Today: Cardlytics’ Treasure Trove, Fixing “Permanently Closed” & AMP Not Yet A Ranking Signal

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting
Feb 25, 2016 by Barry Levine
Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and apps.WATCH: “Marketing Land Live” Show #2 Talks About Google AdWords Changes, AMP & More
Feb 26, 2016 by Matt McGee
If you missed our second episode, watch the video replay below.Google Is Fixing The “Permanently Closed” Problem For Local Businesses
Feb 26, 2016 by Joy Hawkins
Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked “Permanently closed” — and what Google may be doing to address the issue.Bullet-Proofing Your Business From The Inevitable Online Reputation Attack
Feb 26, 2016 by Chris Silver Smith
If your business hasn’t yet been hit with an online reputation attack, chances …

The Penguin in the room: what to do until Google rolls out its latest update

Google’s Penguin 3.0 update affected less than 1% of U.S./English queries in 2014. Granted, Google processes over 40,000 search queries every second, which translates to a staggering 1.2 trillion searches per year worldwide, so Penguin 3.0 ultimately hit 12 billion search queries.What’s scary though, is that Penguin 3.0 wasn’t too bad. Penguin 1.0 hit 3.1% of U.S./English queries, or 37.2 billion search queries. The quasi-cataclysmic update changed the topography of SEO, leaving digital agencies forever scarred by the memory.Now, Google is supposedly going to roll Penguin 4.0 out in the imminent future. Everyone expected the monolithic tech company to launch the update in 2015, but the holidays delayed it to 2016. Then, everyone expected it to drop sometime inQ1 2016.However, the SEO world still waits with bated breath.Why is everyone so afraid of the Big Bad Penguin?Google first launched thePenguin Updatein April 2012 to catch sites spamming its search results, specifically the ones …

Has the Phone Design Mantle Passed to… OnePlus?

They don’t get it, do they?
OnePlus’ general manager, India, Vikas Agarwal, is rather soft-spoken by nature, but his voice had just an edge to it when he spoke of the reception accorded by some sections of the media to the OnePlus X.“It was not about the processor, or the RAM. It was about a premium experience in terms of UI and design,” he went on, sipping his coffee quietly (he had been passing through and braved the risk of high boredom by opting to meet Yours Truly). “It was about coming out with a more compact form factor in a design that would turn heads and would feel wonderful to hold. But then it is easier to talk about specs. Easier to compare…”He left the sentence hanging in the air, and with a wry grin, moved on to other subjects. But the brief moment when he betrayed sentiment stayed with me. Not least because OnePlus’ co-founder Carl Pei had told us something similar when we had asked him about his favourite non-OnePlus device. “My new 12-inch Retina MacBook. People wh…

My Experience With Hiring Freelancer on Peopleperhour

One of the biggest benefits of being an online Solopreneur is; you can run your business from anywhere. Moreover, you have unlimited talents working with you from the comfort of their home.When I started online, I wanted to do everything of my own because It’s always fun learning something new. Once I feel that I understood the basics of that particular field, I assign those tasks to someone who is a master in that field. I often use few sites to hire freelancers. In the past, I have used UPwork, Fiverr to hire freelancers for various tasks. Recently I got to know about one more site call Peopleperhour which is another place to post your job & hire people to get things done.In this article I will be sharing my experience with hiring talents on PeoplePerhour. Will share good & bad about this network & hopefully it will help you to recruit freelancers in the future.PeoplePerhour review: Is it worth your time for hiring freelancers?When I landed on the website, I created an a…

EU & US ‘Privacy Shield’ Data Transfer Agreement Faces Skeptics In Europe

Earlier this month American and European officials announced a new framework to ensure the continued flow of data across the Atlantic. This was in response to last October’s Schrems decision by The European Court of Justice invalidating a 15-year old “Safe Harbor” agreement, in the wake of the Snowden domestic spying revelations.The court asserted that any data flowing from the EU to US would potentially be subject to US government surveillance thus violating Europeans’ privacy rights.Additional details of the new plan were released today. The new agreement is known as as the “E.U.-U.S. Privacy Shield” and while it has been backed by the European Commission it still requires political approvals in Europe, the debate over which may be contentious.In a summary of the new framework, the New York Times reported that there will be controls imposed on how companies handle Transatlantic data. The US has also agreed to “new limits on the powers of the country’s intelligence agencies to gain a…

Inbuilt Wi-Fi, Bluetooth and 64-bit SoC Makes the $35 Raspberry Pi 3 Faster and More Capable

The last time Raspberry had hit the headlines was when it had unveiled the Raspberry Pi Zero a $5-chip that came with medium specced hardware. This time around, the company has unveiled the Raspberry Pi 3 and it comes baked with Wi-Fi, Bluetooth, 64-bit processor and still manages to keep the price at $35.The credit sized computer is now well equipped and unlike the previous versions where one had to plug in the Wi-Fi and the Bluetooth via the USB adapters, the Raspberry Pi 3 comes with built in hardware. Even though the Raspberry Pi will run on a 64-bit processor, it will still continue to support the 32-bit operating systems and that too at a faster rate.Raspberry Pi 3 has upgraded from the 32-bit Broadcom SoC with 900MHz quad-core ARM Cortex A7 SoC in its predecessor to the 64-bit ARM Cortex A53 which is clocked at a higher 1.2GHz. Overall the company claims that the Raspberry Pi 3 will be 50% faster than the Raspberry Pi 2. The silver lining comes in the form of a 64-bit processin…

What is HTTP2 and how does it affect us?

The web is about to get faster, with the introduction of the latest version of the HTTP protocol: HTTP/2.It’s been 17 years since the last update and so many things have changed in almost two decades. Technology has created more demanding users, sites only got heavier and speed is an important factor for most of us while browsing.As servers already started adapting to HTTP/2, it’s time to learn more about it and try to understand everything we need to know about this significant change on the web. How does it affect us?What is HTTP/2?HTTP/2 is an updated version ofHTTP (Hypertext Transfer Protocol)and it is based onGoogle’s SPDY protocol, which was developed to improve the speed and the performance of the browsing experience.The history of HTTPThe Hypertext Transfer Protocol (HTTP), or what most of us know as the ‘http://’ in a web address, is the protocol that established the connection between a user’s browser and a server’s host.HTTP was defined back in 1991, while its current vers…

First Impressions: Oppo F1 – the Self Proclaimed Selfie Expert

OPPO is one of the well known Chinese smartphone makers especially in the premium segment and they recently celebrated two years of operations in India. They have been fairly aggressive in terms of opening exclusive retail stores in most of the major cities in India, and there are instances where they’ve extended this to the tier-2 cities as well, bold steps these. While most of their phones have been on the premium side with loaded specs, design and build, OPPO seems to be diving into the notion of making phones with one primary area that they will focus on. And in doing this they’ve launched the OPPO F1, which will be the first in its series which will be catering to the selfie frenzy folks.Handy phones have become a rarity and we cannot tell you how glad we are to hold a phone that fits well and easy into one’s hands, is light and well designed. Coming at 7.3mm thickness and 134 gms in weight, the F1 is certainly not amongst the slimmest, but thanks to the double chamfered edges an…

Samsung’s New 256GB Flash Memory are Aimed for Premium Smartphones

While most manufacturers are currently focused on improving the battery and design aspects of a smartphone, Samsung seems to be aiming for something completely unforeseen. The Korea-based giant announced a brand new 256GB embedded flash memory chips built specifically for high-end phones. These chips are more compact than a MicroSD card and are based on the Universal Flash Storage (UFS) 2.0 standard.The new chips are almost twice as quick as SATA-based solid state storage drives on PCs and in some cases, three times faster than high-performance external microSD cards. To achieve those beaming fast speeds, they wield two lanes of data transfer resulting in 850 megabytes per second (MB/s) reading pace and 260MB/s during sequential writing processes.“By providing high-density UFS memory that is nearly twice as fast as a SATA SSD for PCs, we will contribute to a paradigm shift within the mobile data storage market,” mentioned Joo Sun Choi, Executive Vice President, Memory Sales and Market…

Hackathons: They’re taking over the Tech Industry and why do they even matter!

“Isn’t this thing Illegal?”baulked my friend when he learnt that I’m headed for a Hackathon.I had been accepted to my first offline Hackathon since I landed in the United States almost a few months back. This is about HackIllinois 2016, and moreover, it is about how Hackathons are changing the face of the Tech industry, for good.As I received my first acceptance to the prestigious HackIllinois 2016 at The University of Illinois – Urbana-Champaign, I was excited just as anyone who were to attend their first Hackathon, that is completely paid for, every sense. Being one of the biggest Hackathons of the mid-west regions, HackIllinois 2016 kicked off on a fine weekend on 19th February. The event was attended by over 1500 hackers ranging from developers, designers, aspiring entrepreneurs and over 150 companies seeking talent and some amazing things to be built over the span of 3 consecutive days.Hackathons: What they are like exactly?At its core, Hackathons are where some skilled and ambit…