Skip to main content
Instapage

AdWords Drafts Now Gives Advertisers The Ability To Review Campaign Changes Before Pushing Live

google-adwords-red2-1920

Working with the web version of AdWords can be a bit harrowing for new advertisers as all changes made would be pushed live throughout the campaign. A new option called “Drafts” is rolling out over the coming weeks that will help advertisers make multiple changes without having to instantly implement them.

This will be quite a helpful tool for agencies with multiple users that can collaborate on campaigns – in draft mode. Once the draft looks acceptable, it can be applied directly to the campaign, or turned into an experiment. A sample draft may be to increase bids across those locations that are converting at the highest clip. With drafts, the changes can be stored, checked and then pushed live once approved. Previously advertisers would use AdWords Editor to craft massive changes across campaigns as performing these tasks on the web would force the changes out live.

Experiment

One of the more genius elements with the release is the inclusion of experiments. AdWords has supported experiments for more than 6 years, but has been more of an advanced implementation to set up. Allowing a draft to be crafted with the ability to go live as an experiment is a brilliant move by Google as it takes the sigma out of the set-up  as the two are inherently similar. Instead of just pushing the new draft, users can now turn into the experiment, get the confirmation they need and go with the winner.

Look for these changes to roll out to your AdWords accounts over the coming weeks with current support in many “Search and Search Network with Display Select campaigns” campaigns.

For more information see the official blog post from Google.



via Marketing Land

Comments

Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

Software Review Site TrustRadius Has A New Way to Treat Reviews Obtained Through Vendors

Online user reviews are the most powerful marketing technique for influencing purchase decisions. But do they accurately represent the views of most users?Today, business software review platform TrustRadius is announcing a new way — called trScore — to handle the bias introduced in reviews by users obtained through the vendor of the reviewed software product. The site says more than two million software buyers visit each year to check out its product reviews.To understand trScore, let’s first look at TrustRadius’ approach.The site says it authenticates all users through their LinkedIn profiles. It also requires users to answer eight to ten questions about the product, in order to weed out users having no familiarity. Additionally, a staff person reads every review before it is posted, and the site says about three percent of reviews are rejected for not meeting guidelines.As for the reviews themselves, TrustRadius puts them into two main buckets: independently-sourced reviews and ven…