Skip to main content

Facebook Launches Website For Nonprofits


With Facebook’s ever-reaching impact, brands are always utilizing the social network to speak to their audience and prospects. As such, nonprofits and NGOs are focused heavily on utilizing Facebook to reach fans and would-be fans alike to raise awareness and funds for their causes. This is why Facebook launched a new website,, which aims to offer tools and tips to help any nonprofit become a Facebook success.

The new site teaches nonprofits who aren’t yet on Facebook how to get started using the platform, including information on setting up a page, enhancing it with visuals, posting to the page, promoting the page and creating a campaign strategy that is focused on paid promotion. The site also walks nonprofits through the basics of growing the community, utilizing the news feed to grab attention and to raise awareness with advertising.

Facebook also has a section on its nonprofit site featuring success stories of how the site has been used in the past to help other nonprofits. For example, the site highlights how Mercy Corps utilized Facebook to raise funds after the earthquake in Nepal and how US-based 1,000 Days, a nonprofit for mother and baby to about good nutritional habits during the first 1,000 days of life, built a community of expectant and new mothers to sign petitions about paid family leave and WIC programs, growing the fan base from 3,000 to 85,000 in four months. Examples of campaign creatives are posted as well, giving social media managers and paid media managers inspiration for upcoming campaigns.

In short, Facebook’s nonprofits page gives the basics of using Facebook for promotion, but ensures to communicate that ads are still the path to wider reach. The success stories, though, will inspire nonprofits to create campaigns that can resonate with a wider audience.


via Marketing Land


Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…