Skip to main content

Israel-Based Startup Launches Platform For Codelessly Adding Features To Existing Apps

mobile apps, phone

Creating a mobile app is only part of the battle. Sometimes, marketers and others need to add features that will bring attention to under-used features or increase in-app sales.

To facilitate the addition of these features to existing apps, Israel-based startup Insert is today exiting from its stealth mode and launching its first product, the cloud-based Codeless Mobile Engagement Platform. Insert’s founders previously started the mobile app platform Worklight, which was acquired by IBM in 2012 and is now called MobileFirst.

CEO and co-founder Shahar Kaminitz told me by phone that any of the 15 customizable features available at launch can be configured, customized, and deployed in about half an hour or so. He said more than three dozen other features are in development, as is the ability for marketers to codelessly build features from scratch.

The current inventory of features focuses on user guidance and communication, acquisition, and conversion. They include surveys, an App Walkthrough on-boarding guide for users, an ability to highlight under-used functions like in-app registering, coupons, a reminder about an abandoned shopping cart, modification of existing text or images in the app, and more.

The template features can be customized visually through the browser-based wizard, which also enables the creation of triggers and other activation contexts. The look-and-feel can be edited down to the pixel level by color or font so as to match the app’s, and the feature can be inserted exactly where desired on a particular app screen, since the app’s screens are laid out in the platform. Marketers can check the features at any point in a preview version of the app, on their own phones.

The platform works with existing iOS and Android apps, native or hybrid, although HTML5 apps are not currently supported.

select triggers2

A developer is still required for the initial integration between the platform and an existing app, Kaminitz said, but he noted it’s similar to modifying an app’s external library and doesn’t require additional coding. Once integrated with the platform, an app in an app store will automatically update with future features any downloads of that app version or later.

Kaminitz acknowledged that some mobile marketing automation platforms can introduce new features to existing apps, but he pointed out they generally require coding. A variety of platforms allow businesses, especially smaller businesses, to create and deploy apps without coding, but they are not designed to codelessly add features to any existing app.

Kaminitz noted that Insert is after bigger brands, typically ones with a half million or more app users. He said that he is not aware of other platforms that allow modification of existing apps without coding.

The typical use case, he said, is a bank app that lets users deposit money or pay bills, but those features are being ignored as many users simply check their bank balance. A marketer at the bank may want to increase engagement with those functions by highlighting some buttons, adding a user guide, getting feedback on why those functions are not being used, or other modifications.

via Marketing Land


Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…