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MarTech Today: Adobe’s New App Tool, Facebook’s Reactions & Getting Started With AMP

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Adobe Launches App Creation & Management Tool For Marketers
    Feb 24, 2016 by Barry Levine
    Its new Experience Manager Mobile combines and expands on existing mobile tools in its Marketing Cloud, so app management is closer to website management.
  • How Google Is Inventing A “Near Me” Future
    Feb 24, 2016 by Adam Dorfman
    As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing
  • Facebook Launches Reactions Globally
    Feb 24, 2016 by Tamar Weinberg
    Facebook is rolling out Reactions to all users of the platform today.
  • An Inside Look At The Upcoming MarTech Conference
    Feb 23, 2016 by Marketing Land
    We’re four weeks away from the next MarTech conference in San Francisco. If you haven’t registered yet, we are offering our low pre-conference rate discount, which is $200 off the on-site ticket price.
  • How To Get Started With Accelerated Mobile Pages (AMP)
    Feb 24, 2016 by Paul Shapiro
    Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.

From Around The Web:



via Marketing Land

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