Skip to main content

Super Bowl Social Buzz: #AvosInSpace Earning Most Mentions So Far On Twitter


Twitter users love avocados. Or, at least they love the Super Bowl commercial and teaser video that Avocados From Mexico has already released. The hashtag that accompanies the ad campaign, #AvosInSpace, is far outpacing all of its competitors when it comes to buzz on Twitter.

According to the social media monitoring company Brandwatch, #AvosInSpace has been mentioned more than 33,000 times since the commercial’s debut. That’s about 50 percent more mentions than the second-place hashtag, #Pokemon20, with more than 22,000 mentions.

Earlier this week, we sent Brandwatch a list of 22 hashtags that Super Bowl advertisers have pre-announced, all taken from our ongoing Super Bowl 50 commercial/advertiser tracker. Brandwatch ran the hashtags through its monitoring software to chart how often each one has been mentioned on Twitter.

(click for larger version)

(click for larger version)

After #AvosInSpace and #Pokemon20, only one other hashtag — #RocketMortgage from Quicken Loans — has earned more than 10,000 mentions. The fourth and fifth most-tweeted hashtags so far are #DefyLabels (Mini) and #OLEDisHere (LG).

Not only is #AvosInSpace getting the most buzz, but it’s also positive buzz. Brandwatch tracked the mentions for positive or negative sentiments, and the avocado hashtag is practically all positive so far. Other Super Bowl advertiser hashtags scoring almost exclusively positive are #AddPizzazz (Kia), #EveryDropCounts (Colgate) and #GameDayStains (Persil ProClean).

(click for larger version)

(click for larger version)

On the flip side, #BudLightParty is drawing the most negative sentiment among the 22 hashtags we sent to Brandwatch, and Mountain Dew’s #PuppyMonkeyBaby isn’t far behind.

The Brandwatch data is backed up by Salesforce’s Big Game Tracker, a public-facing tool that shows social activity data surrounding the Super Bowl and its advertisers. According to that tool, Avocados From Mexico is the most mentioned advertiser so far and the #AvosInSpace hashtag is one of the largest showing in the word cloud of most mentioned ad-related hashtags.

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…