Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search terms – the majority are ‘keyword not provided.’ SEMs need insight into competitive keywords that drive volume as well as revenue – but struggle to find the tools that can help.
What if you could identify and track the keywords driving traffic – and conversions? And what if you could gain insight into competitors’ most important keywords as well? Join Russ Jones, Principal Search Scientist from Moz.com, and Randy Antin, Vice President of Marketing from Jumpshot, as they discuss ways to discover the keywords that convert.
Register now for “Tying Keywords to Conversions in a ‘Not Provided’ World,” produced by our sister site, Digital Marketing Depot, and sponsored by Jumpshot.
via Marketing Land