Skip to main content

Zaius Now Automates Google Customer Match & Facebook Custom Audiences, For Free

zaius segment sync facebook

Boston-based Zaius, which has been operating in somewhat stealth mode until now, is adding a free version of its behavioral marketing engine that will allow marketers to apply behavioral targeting to Facebook custom audiences and Google customer match campaigns.

Currently, managing lists and segments for Facebook and Google are manual tasks. The Zaius platform brings automation to list uploads while applying behavioral segmentation such as “First Time Buyer Likely To Repeat” or “At Risk Loyal Customer”.

Zaius creates these segments using behavior signals from across all channels, including email, Web, mobile, and social. Once the segments are created, Zaius sends only those segments that resemble a marketers’ best customers and engaged users. Marketers can then automate look-alike or similar audiences in Facebook and Google based on very targeted segments of loyal users.

“Analyzing behavior is the lifeblood of any B2C company, without it it’s hard to know what’s working,” Mark Gally, Zaius CEO, told Marketing Land, “but marketers have never had an overall tool set to own behavioral marketing.”

Zaius, currently used by a number of brand name retailers and B2C brands, launched roughly a year ago with the goal of creating that tool set and making behavioral marketing easy, said Gally, by phone last week.

Zaius is designed to allow marketers to focus on content and messaging instead of manually piecing together data across point solutions and siloed networks.

The premium version of Zaius enables lifecycle analysis to apply targeting and messaging across all channels.

zaius lifecycle analysis


I asked Gally how separate teams — say email and search — are using Zaius. He answered, “As a common platform. Zaius unifies data across channels, so everyone is looking at the same data.”

Asked how Zaius works with existing analytics packages, Gally said that because Zaius provides more detail on behavior and lifecycle, some marketers have turned to Zaius exclusively. “Everyone has Google Analytics,” he says, “but some find they just look at it less and less after using Zaius.”

Google and Facebook customer synching is included in the new freemium version. The premium version starts at $1,750 per month.

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…