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[VIDEO] Marketing Land Live #5: Google’s new analytics suite, Instagram goes algorithmic & more

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Google’s big move into the martech space with the Google Analytics 360 suite was our main topic this week on the fifth episode of our live video chat show, Marketing Land Live.

Marketing Land’s Ginny Marvin, Barry Levine, Barry Schwartz and Greg Sterling joined me for an almost hour-long discussion that also covered

  • Google’s announcement that it will update/expand its mobile-friendly algorithm later this year
  • the recent FTC crackdowns on two companies that were doing influencer marketing without proper disclosure
  • Instagram’s switch to an algorithmic feed
  • and more…

If you missed it, the video is embedded below, and we’ve added some links to the topics that we talked about in the Show Notes below the video.

We record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future. You can send in questions/comments/ideas at any time during the week by tweeting with the #HeyML (as in “Hey, Marketing Land!”) hashtag.

Show Notes

Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”

Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more

The votes are in — for what Google’s new Analytics 360 Suite really means

Google to boost mobile-friendly algorithm this May

Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th

Lord & Taylor Instagram campaign crosses the line, retailer gets spanked by FTC

FTC continues its influencer marketing crackdown with Machinima order

Instagram feeds to evolve into algorithmic territory. Are you ready?

Google launches Trial Run Ads for apps in search results to let users play before installing

RIP TweetDeck for Windows: App to sunset on April 15

Google starts testing ads in Matched content recommendation units



via Marketing Land

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