Skip to main content

Xploree: Smart way to Market Your Brand on Android Devices

Uniqueness & creativity is what makes advertising an interesting industry to work in. With the help of technology, we are not only creating unique advertisement, but we are also innovating unique way to market or show advertisement about your product.

Xploree booth at Adtech Delhi

Xploree booth at Adtech India.

Eventually, the advertisement goal is to help you increase your sales & working on the same ideology, Xploree is hyper-context and intent precision advertising platform. I know that might sound like someone has dropped a bomb on you, so let me quickly explain what Xploree is & how it can help in growing your business or content marketing effort.

How Xploree can help you in mobile marketing:

I got to know about them when I was looking for a brand to connect on AdTech 2016. Their offering seemed unique & I believe if this is done right, this kind of advertising will help businesses to get more sale while keeping the users happy. Their advertising technology will help you as a brand to reach out untapped audience base across India & in the various languages. Even if you are based out of U.S. or any other countries & looking to advertise your offering in India, this solution could help you.

Xploree mobile keyboard advertising

Here is how Xploree works:

When you are chatting with a user & plan for a movie tonight, you will instantly get an offer for the movie or theater around you. This is contextual, intent based & solve the major problem of finding discounts on mobile phones.   Xploree keyboard can be downloaded from Android play store & they are also tied up with few mobile companies to be pre-embedded on the phones.

They have this video to explain their product which is not as cool as when you see the live demo of the product.

What are mobile moments?

This one is interesting to know as you would be hearing about this word a lot in coming years.

“A mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context.”

Xploree is based on those mobile moments to show hyper-contextual information to the users in the form of content, coupons offers that make their experience happy & help them make a better decision. At the same time, if you end up targeting users based on location & right context, you can market your product/service the best way.

What I like about this Advertising innovation is:

  • It’s not limited to product or E-commerce portals. Even a blogger or agencies can run content & branding campaign.
  • You can target Indigenous languages like Hindi, Tamil & many others Indic along with English.
  • Right now Xploree is available only on Android platforms & Windows mobile. Once they will launch for iOS (If they do), they can definitely use the passbook feature to make their mobile advertising service  more robust.

You can learn more about them here.

I will be sharing about more such cool ad innovations for mobile platform in the coming days. For now, do share what do you feel about this type of hyper-contextual & intent based advertising? What are the use-cases you can think of for a brand, E-commerce sites or any other? Let us know your views in the comment section below.

Subscribe on Youtube

Xploree: Smart way to Market Your Brand on Android Devices is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud


Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…