Skip to main content

New Advrtas ad platform offers “first fully interactive 360-degree rich media ad” with VR mode

A single-screen view of an Advrtas ad

A single-screen view of an Advrtas ad

An LA-based virtual reality software development company is today announcing a new ad format that it says is the “first fully interactive 360-degree rich media ad technology” with a virtual reality mode.

What this means is that the new Advrtas ad platform, created with a proprietary and patent-pending Panamorphic technology, acts somewhat like a 360-degree video on a single screen like mobile or desktop, except that it is actually an explorable, generated environment with interactive hotspots.

It is not 360-degree video, Outlyer Technologies CEO and founder Robert Bruza pointed out, although it can use video as an element. It is a generated, visual environment than can also include 3D or 2D computer-generated elements, photos, or graphics. Like an online game, it employs WebGL and HTML5, but for ads.

Clicking on a hotspot can bring up anything, Bruza told me, even info from a webpage so that an ecommerce purchase can take place inside the ad.

Additionally, a Advrtas ad can have a virtual reality icon on the screen. Clicking on the icon splits the ad into two screens that can be viewed as a stereoscopic VR environment on a cardboard VR/smartphone viewer like Google’s.

The ads do not require a special player, but can be viewed in any browser. The format can also discern motion sensors on a smartphone, so a user can move around the ad by moving the phone. Some other mobile ad creators, like Adtile, are similarly employing on-phone sensors for ads.

As examples of possible ads, the company suggested a view of the entire Las Vegas strip (see image at top of this page), where users could click into hotel lobbies, rooms, or restaurants to look around and then make reservations inside the ad. Similarly, grocery shoppers could navigate a virtual store, check out products on the aisles, and select ones to be delivered.

Bruza said that the Advrtas format can fit into any ad type from the Interactive Advertising Bureau (IAB), even banners, and can be displayed anywhere online or in an app. A user could look through a banner shape and move around the larger space “behind” the banner frame, and then click on a hotspot to enlarge the screen.

The ad format, which includes analytics, is first being offered through Outlyer, which will create the ads for clients. Bruza said Outlyer is now in discussion with half a dozen unnamed brands, and that, by the fall, his company expects to launch a cloud-based platform with tools.

via Marketing Land


Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…