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Showing posts from May, 2016
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7 essential Google Analytics reports every marketer must know

For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities.After all, this is the tool that tells you whether your efforts are actually translating into results.Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far too much data and too few easy-to-follow dashboards to sort it out.To help you out, I’ve put together a list of seven custom and standard reports you can use right away to get better insight into your marketing performance.[Read the full article on Search Engine Land.]

via Marketing Land

Share conversions and remarketing lists across paid search accounts

At some point or another, anyone handling paid search at an agency has likely managed a client that had multiple accounts. Before concerns are raised at the idea of double-serving, let me explain that there are a lot of different legitimate reasons for why and how this can happen, none of which promote double-serving or are meant to game the system.Here are some of the scenarios that could cause a client to go this route:separated search and display accounts;an account for each different product;a brand account and a non-brand account; oraccounts for different geographies.These accounts aren’t built to compete with each other; they are just used to organize large accounts with a lot of campaigns.There are pros and cons of splitting things into multiple accounts — a discussion of which could be its own post — but one of the previous cons was that it required you to place a ton of tags. Luckily, that’s not the case nowadays.Thankfully, the engines have made it easier to share tags acros…

Brand queries: the AdWords performance illusion

Experienced marketers know that where high-consideration purchases are concerned, it’s normal for customer journeys and purchase cycles to take weeks, or even months.But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance reporting.These sessions are then analyzed and translated into bidding strategies and also influence campaign budget allocations. As a result, the sessions that are most highly valued are the ones that typically start with a brand query and are closer to the conversion event than shopper discovery sessions that are typically initiated with a generic category or generic product query.To grow a healthy sales pipeline, it is essential for marketers to work the top of the funnel and spur introduction to the brand. This is how wise marketers feed volume to the bottom of the funnel, where the conversion events happen.Targeting shoppers in the research phase involves testing generic keywords and cat…

Marketo goes private so it can concentrate on its platform’s future

Marketing automation platform Marketo, a public company, announced today it has entered into an agreement to be acquired by private equity firm Vista Equity Partners.Marketo CEO and chairman Phil Fermandez said in a statement that the acquisition will “allow Marketo to continue to remain the independent category leader.” The company also said the sale will not affect its customers. Deal terms were not made public.In early May, Bloomberg News Service reported that Marketo was working with financial services firm Morgan Stanley to “explore strategic alternatives, including a potential sale.” At the time, speculation centered around several competitors as possible suitors, including Microsoft, SAP, and Adobe.Last month, the San Mateo, California-based firm announced a variety of ambitious new directions, including what it described as its largest technology investment thus far — a next-gen architecture called Project Orion.Gerald Murray, research manager at industry research firm IDC, to…

Does Google look at anchor text in internal links?

Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages.It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them.It’s something I place great importance on as an editor, as it’s one part of SEO that I can control, and I’ve seen the benefits for sites I’ve worked on.Internal linking: examplesLet’s take an example from Search Engine Watch. I wrote this article on internal linking, with examples and tips, back in September 2015.I’ve since linked to it using that exact anchor text (and variations on it) on at least 10 occasions. Essentially, I’m telling Google that this is the page I want Search Engine Watch to rank for that term.As we can see, it’s worked well. Third on Google, and first for related terms (internal linking best practice for example).Then there’s Mail Online. The most visited English language newspaper on the web had a re…

The 7 habits of highly effective digital marketers: agile skill sets

As the digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have become increasingly channel-agnostic. They readily use search and mobile channels, social media, email and display to engage with their key audiences — and they expect their organizations to be present and active on these channels, too.Companies are increasingly noticing the importance of providing a consistent brand experience across all of the different platforms and integrating their various specialties. According to a 2014 Experian Marketing Services survey, 80 percent of marketers worldwide plan to run cross-channel marketing campaigns, and 88 percent of those planned on integrating three or more channels.By breaking down the barriers that separate the different areas of marketing, companies are well-equipped to act within the digital sphere with consistent messaging, positioning and overall customer experience.Although brands themselves are b…

The most expensive 100 Google Adwords keywords in the US

Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely successful advertising business.As I’m sure you know, advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering, though they must be worth it, from the advertiser’s perspective.Last month I analysed a large chunk of Google Adwords data from SEMrush to discover the most expensive keywords in the UK. Today, I’m releasing the same research for the US. The old adage suggests that everything is bigger in the States, and that certainly seems to apply to advertising expenditure.So, here are the top 100 terms, based on a massive dataset of 80m keywords…As you can see, the legal sector dominates, with the most expensive term closing in on a truly incredible $1,000 per click. It sounds insane, but consider that the average mesothelioma settlement is in excess of $1m and it start…

Efficiency and arbitrage: two strategies to own performance marketing

“Facebook ads don’t work anymore,” according to an investor friend of mine, who had witnessed one of his portfolio companies reduce their Facebook spend by more than 50 percent in the past few months. “Companies can’t get the ROI they used to get on the network.”The complaint was reminiscent of a Yogi Berra quote about a popular restaurant: “Nobody goes there anymore. It’s too crowded.”The truth about Facebook — and almost every other online marketing channel — is that it is becoming an efficient market: As more advertisers enter the market, and as Facebook improves its tools and user interface, the price of an ad on Facebook edges closer and closer to its “true value.”As a result, advertisers who have been using the system for a while will notice their ROI decline (assuming that the advertiser does not make improvements to their campaigns that outpace the increase in competition).So what’s an advertiser to do? There are two ways to combat efficient markets: improving your own perform…

The continuing rise of voice search and how you can adapt to it

Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how importantvoice searchandnatural languageprocessing are to the company’s future development.The first, Google Assistant, is a voice-activated digital assistant which builds on “all [Google’s] years of investment in deeply understanding users’ questions”, as Google’s blog declared. It takes Google’s voice search and natural language capabilities to the next level, while also allowing users to carry out everyday tasks like booking cinema tickets or restaurant reservations.The second is Google Home, Google’s long-awaited smart home hub to rival the Amazon Echo, which comes with Assistant built in. Google Home – which will be “unmatched in far-field voice recognition”, according to VP of Product Management Mario Quieroz – will give users access to Google’s powerful search capabilities in answering their questions as wel…

MarTech Today: Survata’s segment-targeted surveys, Oracle loses Java case & Google app for iOS gets AMP’d

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Survata offers first online surveys targeted at second- and third-party user segments
May 27, 2016 by Barry Levine
The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target.The future of voice-related SEO for local business
May 27, 2016 by Chris Marentis
Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape.What marketers need to know about the rate of technology obsolescence
May 27, 2016 by Lewis Gersh
With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve.Google wins its Java case against Orac…

ZUK Z2 Announced in China, Features Snapdragon 820 and 4GB of RAM at $273

Budget phones seem to have undergone a drastic hardware upgrade by offering components customers are used to experiencing on phones that cost $700. Adding upon that and lifting their level, ZUK has launched a watered down variant of their Z2 Pro, Z2 which still packs some impressive specifications at an commendable price tag of 1,799 yuan (~$273).On the front, it offers a 5-inches Full HD 2.5D curved glass panel which should attract a lot of buyers who’re looking out for smartphones with smaller displays. It is powered by the latest Qualcomm Snapdragon 820 Quad-Core processor clocked at 2.15GHz along with a generous 4GB of RAM, 64GB internal storage and Adreno 530 GPU. There’s a non-removable 3500mAh battery pack underneath stuffed together with Qualcomm Quick Charge 3.0 that has the ability to juice up the device to 80% in about an hour. The Zuk Z2 runs on Android Marshmallow layered over by ZUK 2.0 custom interface. Additionally, the Z2 features the U-Touch 2.0 fingerprint sensor ho…

How Can You Become an Alpha Male in 10 Steps?

So you want to be an alpha male?Imagine being successful at work.You’re your own boss.You’re respected by your peers.And you never worry about money anymore.What’s more, imagine feeling great every single day. You’re muscular, energetic, and filled with youthful drive.How This Guide to Alpha Male Will Help YouHere’s the thing: To become an alpha male, you’ll need to develop five areas of your life. These are:Self-Esteem and StatusLeadershipFashion, Grooming, and Physical FitnessBody Language and LikeabilityDetachment to Opinions and OutcomesIf you want to become an alpha male, then, you’ll need to develop your self-esteem and status. Here are some best tips to do so.10 Step Formula to Become a High Value Alpha Male:Never Complain.Another thing that everyone loves about the alpha male is that he never complains about anything. He’s aware that there’re so many other people out there in much worse situations than he’s in, and agrees that he has absolutely no right to complain.When the al…

Yu Yunicorn Launched in India at Rs 19,999, Features Helio P10 and 4GB RAM

Yu is back again with yet another powerful phone that packs a powerful set of hardware at an affordable price point. The Yunicorn is priced at Rs 19,999 and will be exclusively available on Flipkart. The design of the phone seems very unlike of Yu and yes it does resemble the iPhone in some aspects, but again most of the smartphone designs do share some of the aspects.The Yunicorn packs a 5.5-inch FHD display that offers a pixel density of 405ppi and will draw its power from the octa core MediaTek Helio P10 alongside a 4GB of RAM. The device offers 32GB of onboard storage along with a microSD card that can further accommodate up to 128GB.On the imaging front the Yu Yunicorn touts a 13-Megapixel primary sensor with and a 5-Megapixel secondary one. The Yu Yunicorn comes clad in a metal frame and is wrapped with glass on the front and back. As of now the device runs on Android 5.1 lollipop but it would be safe to expect an impending Android Marshmallow update.The emphasize will also be o…

Report: Ad blocking users more than double in a year to almost 420 million globally

In August last year, Adobe and PageFair reported that the global number of ad blocking users had grown from 21 million in 2009 to just under 200 million in mid-2015. Earlier today PageFair (and Priori Data) released a new mobile ad blocking report that asserts there are now roughly 419 million mobile ad blockers around the globe.In other words, the numbers have doubled in about a year. Approximately 22 percent of smartphone users worldwide are blocking ads. Asia is where ad blocking is most widely practiced. It’s “less developed” in North America and Europe according to the report’s findings.The most popular and widely adopted method of ad blocking is now mobile browser based. PageFair said that it identified “45 different adblocking browsers available for download on iOS and Android.” But by far the most commonly used ad blocking browser is the UC browser, which is owned by Alibaba.The UC browser is now the second most popular mobile browser in the world, according to StatCounter, be…

How To Record Mac OS Screen & Create Gif images? [App]Hot 

The History of the GIF has been an interesting one.Unlike the trends of fashion, where every once in a while an old fashion style comes back and becomes popular, the GIF has had a different story.With the Internet and it’s allied products and concepts when something is out of fashion, it never comes back.The GIF has been a very rare exception!The GIF was popular in the early 2000’s when the format was widely used. As the new millennium progressed, lesser people used it and everybody considered the GIF a dead medium.via GIPHYBut, with memes gaining popularity, the GIF also made a resurgence. This could be attributed to the fact that GIF’s are an extension of the Meme.Why should you use GIFs in your content marketing?GIFs can be used to make something funny. And Funny sells on Social MediaGIF can uncomplicate something that would take a lot of words to explain. GIFs are great for tutorialsCompanies who have a strong content strategy in mind can use GIFs. GIFs are a great way to make qui…

Demystifying the display advertising landscape

You’ve probably seen the Display Lumascape. This chart is the most referenced visual I’ve ever seen from people describing the display advertising space. It categorizes the hundreds of ad tech companies in the ecosystem and how they relate to one another. Not for the faint-of-heart (or the eyes).The good news: We have more choices than ever. The bad news: We have more choices than ever. Making the right choice requires some help.The display advertising landscape explainedIn my last post, I wrote a primer on programmatic to explain what it is and why it’s important. Check that one out first if you’re fuzzy on programmatic — everything here will make a lot more sense.At Google, we have a few programmatic offerings including the Google Display Network (GDN), DoubleClick Bid Manager (DBM) and the DoubleClick AdExchange. I’ll be using those as examples, but this thought process can apply to any number of platforms in the market.The programmatic platform starting lineupOn each end of the di…

[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more

Google gave AdWords advertisers a lot to digest last week, with a serious of announcements at its annual Google Performance Summit event. The ad-related news and changes covered text ads, display, maps, mobile and beyond — and we talked about the pros and cons for advertisers and users in the latest episode of our weekly video show, Marketing Land Live.We also covered Facebook’s ad-related changes last week, including the closure of FBX and the expansion of the Facebook Audience Network. And Twitter’s move to change how it counts the 140-character limit was also on our agenda.Special guest Brad Geddes joined Marketing Land’s Ginny Marvin, Greg Sterling and myself for the show, which ran about 58 minutes. You can watch the replay here, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.Show NotesGoogle Performance SummitGoogle AdWords to break up tablet & desktop and enable a mobile base bidWell played, Google: Advertisers (f…

MediaTek’s Pump Express 3.0 Promises to Charge your Smartphone from 0-70 in 20-Minutes

Charging woes have been the curse of smartphones, while some of the companies are trying to get around the problem by incorporating a larger battery, some are finding ways to charge the batteries faster. MediaTek is one such company that has been improvising its Pump Express charging system regularly. With the Pump Express 3.0 the company claims that it would charge 70% of the phone battery in just 20 minutes. However, this feature will only make it by the end of the year and will be bundled with the MediaTek Helio P20.The claim to fame for the Taiwanese chip maker comes from the fact that they are actually bypassing the entire circuitry and charging the battery directly. This as per the company claims will reduce the heating during charging and should also keep the device relatively safe. Called the Direct Charge, this feature is also expected to safeguard your phones motherboard from current irregularities.As one might have observed, in the recent past most of the phones are coming …