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Hola! Android N will Now Go by the Name Android Nougat

After some delay, Google has finally announced on Snapchat that their latest Android build codenamed N will go by the name Android Nougat. This comes as a surprise as initial leaks had hinted at Nutella being the holy word for this year’s Android iteration.The Mount View based Search Engine giant initially announced their Android N version at the Google I/O last month, besides stating that a name for the same will be selected after receiving suggestions from its users online. So after an online suggestion session, Google has finally narrowed down to the Nougat name. It goes without saying that like other years, this year too Google has named their Android iteration after a sweet dessert.Introducing #AndroidNougat. Thank you, world, for all your sweet name ideas! #AndroidNRevealhttp://pic.twitter.com/7lIfDBwyBE— Android (@Android) June 30, 2016 For starters Google released the first preview build of the Android N just after the I/O, and the current iteration is presently in its second b…

Vivo X7 and X7 Plus Selfie-Centric Smartphones Announced in China

Vivo has extended their smartphone lineup with two new products, X7 and X7 Plus, latter being a much larger handset given the “Plus” tag. Both of the handsets are aimed at users who adore taking selfies as the Chinese manufacturer has fitted 16MP lenses up front accompanied by the MoonLight flash (Yes, we also think hardware nomenclature has taken a serious hit in recent years).On the specifications side, the cheaper Vivo X7 flaunts a 5.2-inch Full HD AMOLED panel with 2.5D Curved glass and a gorgeous metal unibody design weighing at merely 151 grams. It is powered by Qualcomm’s Snapdragon 652 Octa-Core 64-Bit processor clocked at 1.8Ghz, Adreno 510 GPU, 4GB of RAM, and 64GB of internal memory that is expandable up to 128GB via MicroSD card slot. There’s a 13MP rear shooter with an aperture of f/2.2, PDAF, and a single LED flash. The X7 features Vivo’s custom Funtouch OS v2.5.1 layered over Android Marshmallow and additionally, it comes with 4G-enabled Dual SIM support, AK 4376 audio …

Messages on digital billboards are now being triggered by four speeds of passing traffic

Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media.In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first time to trigger different messages on roadside digital billboards. Previously, messaging on digital billboards has changed according to only two traffic speeds: “fast-moving” and “slow-moving.”The campaign, which began earlier this month and is continuing into July, is run by Y&R in Montreal for Dannon Yogurt’s ad agency, Carat in Montreal, and involves Canadian out-of-home media operator Dynamic Outdoor and real-time traffic data provider Inrix. The messages appear on two dozen roadside digital billboards in Toronto and Montreal.Other billboard campaigns — such as ones by out-of-home media operators Lamar, Clear Channel Outdoor, and JCDecaux — sometimes also utilize such aggregate data as weather conditions or nearby major sporting events in a…

Facebook News Feed update: how #Friendmageddon will affect publishers

Facebook has announced a new change to its news feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though?Facebook is all about connecting people with their friends and family and despite attempts to divert from its original concept, it’s not ready yet to leave it aside. That’s why it decided to downplay stories from publishers on users’ news feed, in order to promote more personal stories from their favourite people.This announcement was not warmly welcomed by publishers, as it means that organic reach will probably drop even more (as if it wasn’t already low) and it will be even more challenging from now on to make it to a user’s news feed.RIP organic reach?Organic reach was already on decline over the past few years and even before the latest algorithm change, SocialFlow observed a drop of 42% from January to May, which was alarming for Page managers.It’s apparent that organic reach…

Why the digital advertising ecosystem loves native

Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile as smartphones take center stage in day-to-day life.It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile native ads revenue is also anticipated to grow market share over the next four years to hit 63 percent of mobile display ad revenue, up from 52 percent in 2015.While the definition of native is a bit loose, for the purpose of this article, I’ll define it as ads that are created especially to fit contextually as closely as possible to the content around them. These days, that’s often represented through articles, infographics and so on, but it can also come in the form of ads in social network feeds like Facebook.Regardless of how you define native advertising, here is how …

Why you may need to be aware of booby traps when hiring a new SEO

The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos.Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available for every business size. The central premise of SEO is that you will get long-term sustained traffic for your investment.The industry as a whole has a simple paradox that it must deal with, if they do their job properly, they are theoretically not needed anymore, and then stand to lose a customer. Meanwhile, if they do not do their job properly they are guaranteed to lose a customer.Within 24 hours of one of my SEO clients deciding they were happy enough with their rankings and deciding to pull out of their retainer, one of my other clients had finally finished their 12-month web design and SEO package with their initial provider.As I was asking myself “how can I adapt my business to allow for sudden client satisfaction,” my other clients were in the process …

Why your content marketing program could be failing

Content marketing is like building a house. You can be creative, but you must follow a process. If you skip critical steps such as the user experience you provide on your website, you will be creating a house on top of a weak foundation.As your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed. Let’s call this the content marketing maturity model:This is your formula for building your content marketing house. Have you followed it, in order?My contention is that as a content marketer, you and your team have a solid grasp on elements 1, 3, 4 and 5. Whether you’re a large B2B company or a small B2C organization, you understand your approach, and you have recruited teammates, freelancers or agencies to help you achieve these steps.But what about step number 2, user experience? Do you have input into your website’s design, user flow, navigation elements, or branding? If you, the content architect, don’t pay attentio…

Space is a Futuristic App that Brings Virtual Reality to your Windows Desktop

Virtual Reality seems to be finally getting mainstream, with budget smartphones supporting VR and the VR headsets themselves selling at an affordable price point. Simultaneously, Google seems to be fuelling the Virtual Reality race further with its DayDream VR project. It is until this point that VR has been presented to the consumers as an irresistible entertainment option that is highly immersive. While HTC and Oculus Rift have been working towards developing more gaming titles and VR experiences Space Beta has a differed approach.Space is an application that would let you experience your desktop in a VR environment. Users could just install the beta version of the Space and then work in virtual reality. The program will allow users to open six simultaneous Windows and arrange them according to their preference and you better spare a second look at the wallpaper as it would literally be your VR neighborhood. The wallpapers we are talking about can be any of the 360-Photos from the i…

How are beacons going to affect search marketing?

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.(I actually work for a company that makes beacons and management software, so it’s not just me being boring).I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers, and the type of targeting and data management we’ll need to master in order to do things properly.Although perhaps not in the way you might think…Improving proximity resultsSearch Engine Watch has spoken about beacons a lot in the past, but just in case you need a refresher, a beacon is a tiny device that can transmit a signal to any Bluetooth device in range – phones, fitness bracelets, headphones, smartwatches etc.Usually this happens through an app (although Google in particular are taking steps to remove this friction and enable direct device communication), and before the privacy police wade in, it’s all completely opt-in.It certainly has some obvious ramificati…

Dear Tech Brands, Can we Stop the Gifts at Events Already?

Just as the Mi Max launch was about to get underway at Delhi today, there was a disturbance in the crowd (which was large-ish, as a number of ‘Mi fans’ had been invited to the launch as well). It seemed to be about seating initially, hardly surprising as there had been large crowds outside the venue as the event got underway and it had been a hot, sweltering afternoon even by Delhi standards. A few ‘fans’ were complaining loudly about having travelled for hours and not being able to get a seat. Understandable.However, as matters took a turn for the worse, it seemed that seating was not the only point of dispute. There were demands for t-shirts, which after another fifteen minutes of shouting turned into demands for ‘gifts’. Xiaomi’s executives had to move from appealing for calm to assuring ‘fans’ that their gifts would indeed be given. Even after the event was over, the ‘fans’ were assured that they would be given their ‘gifts’.This is not the first time a fight has erupted over gift…

An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars

Digital appears to have finally reached a tipping point in being able to attract brand budgets away from television. According to IAB data, in 2015, digital continued to gain share and close in on the total spent on all television advertising–broadcast and cable combined.Critical audience mass, ad formats that can tell brand stories, measurement capabilities that brands and their agencies can use to compare performance to television and the rise of mobile have all contributed to digital’s ability to slowly but surely chip away at TV ad spend. The interactive timeline below charts Google, Facebook and Twitter’s moves to bring brands and television budgets to their networks.Why focus on these three companies? Why not others like AOL and Yahoo? Well, Google and Facebook dominate digital ad sales — estimated to capture 85 percent of every dollar spent on digital in the US, according to Morgan Stanley. Twitter’s ad revenues might still pale in comparison, but it pioneered marketing digital…

Court: Viacom but not Google on the hook for tracking kids’ behavior online

In a class-action lawsuit that alleged illegal tracking of kids’ web browsing and video-viewing habits, Google was released from the action by the US Third Circuit Court of Appeals but Viacom, owner of Nickelodeon and associated websites, was not.Plaintiffs in the case were kids under 13 (and their families). The plaintiffs alleged that defendants, Viacom and Google, collected information about their viewing and browsing behavior on Viacom’s websites — in violation of state privacy laws and the the federal Video Privacy Protection Act.The latter, passed in 1988 in response to publication of then US Supreme Court nominee Robert Bork’s video rental history by the Washington Post, makes illegal any “disclosure of personally identifying information relating to viewers’ consumption of video-related services.”On its child-oriented websites, including Nick.com, Viacom promised that it would not collect kids’ personal information: “HEY GROWN-UPS: We don’t collect ANY personal information abou…

MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Yelp announces expanding “Yelp Knowledge” social analytics program
Jun 29, 2016 by Greg Sterling
Yelp adds new companies that get direct access to full Yelp reviews database.SEO? SEM? SMX East has you covered.
Jun 29, 2016 by Marketing Land
One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising.Amazon finally makes it easier to find skills for Echo
Jun 29, 2016 by Matt McGee
Like an app store, Alexa’s skills are now organized by category with new search and refine features.AMP: Above and beyond
Jun 29, 2016 by Max Prin
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 feat…

Amazon confirms Prime Day will return on July 12

As expected, Amazon is bringing back Prime Day — its biggest shopping day of the year — for a second go round. The company has announced that Prime Day 2016 will happen on July 12.Anyone in 10 countries with a Prime membership by that date will be eligible to shop more than 100,000 deals — a number that Amazon says makes it the company’s biggest shopping event ever. The 10 countries where Prime Day will happen are the US, Canada, UK, Spain, Germany, France, Italy, Belgium, Austria and Japan.In addition to the July 12 sale, Amazon says it’ll offer Prime members a full week of “countdown deals” from July 5 through July 11.Amazon launched Prime Day a year ago as a celebration of its 20th anniversary, but the real idea was (and is) to sell products and boost the number of Prime memberships. The company has never given a specific count of Prime members; the news release announcing this year’s event only says there are “tens of millions” of members. Analysts have estimated the figure at 54 …

5 Reasons Why You Should Consider the Xiaomi Mi Max over Redmi Note 3

Xiaomi Mi Max was eventually launched in India today at a price of Rs 14,999 and well, it goes without saying that the humongous phablet from the Chinese OEM justifies its Max title.Sporting a 6.44 inch Full HD IPS display, Mi Max is not for everyone. It’s unapologetically BIG. So just in case you are contemplating a choice between Xiaomi Redmi Note 3 and Mi Max, do give a thought whether you would really want something this big as your daily driver. That aside do note, whether you can just about afford a phone that would cost you more than the Redmi Note 3 and by now, you’d have probably made your mind so here’s are five pointers that will help you make a wiser decision.Gorilla Glass 3 gives you a sense of securityLaunched initially in May this year in China, the Xiaomi Mi Max sports a Gorilla Glass 3 on top thereby (arguably) making it less prone to cracks and scratches as compared to the Redmi Note 3. For some reason, it’s a downgrade from gorilla Glass 4 on the Chinese variant, bu…

Xiaomi Mi Max Review: Good Morning, Doctor Banner…ah, the Hulk!

Oh no, you brought the monster…”Remember Loki using those words to a seemingly distraught Agent Romanoff in The Avengers? Well, he was referring to Dr. Bruce Banner, also known as the Hulk, a massive green creature whose strength and size are unmatched even in the Marvel super hero universe – heck, the guys even thumped Thor (the God of Thunder) once.And well, we must confess that words similar to those of the Norse God of Trickery sprung to our mind when we first clapped eyes on the Mi Max. For, after coming out with two of the most compact devices we have seen this year – the svelte Redmi Note 3 (which remains the most compact 5.5 inch display device we seen – check our review) and the uber svelte Mi 5 – Xiaomi has suddenly gone and delivered one of the biggest phones we have seen for a while. It is a bit like Wonder Woman morphing into Optimus Prime, if you get our drift. Or Ferrari making a Titanic (we almost wrote “Apple making a large display phone” but ah, the times they are a…