Pinterest’s “Pin It” is no more. The button has changed its name to something a tad more recognizable across the globe: “Save.”
This minor change makes a major difference across the board, as the name, the company says, is intended to be a more appropriate word that has a positive connotation globally. Not surprisingly, the words, “pin it,” don’t necessarily have the most positive (or appropriate) meanings in other countries. Using the universal word, “save,” and its various translations made more sense.
So far, so good. The change has truly helped drive user adoption. In fact, when testing the Save button worldwide, Pinterest reported higher usage across the board, especially outside the United States.
Perhaps, then, the phrase, “Pin It,” was a confusing element — and the word, “Save,” was a way to drive users to sign up and use the image sharing online service for the first time. After all, not all online users recognized that “Pin It” implied that images could be shared on a user account on the social network, with a whole customized experience to give user the ability to save their favorite images online.
Pinterest is happy to report a “wider and richer selection of Pins to explore,” especially those with global and international flair. With Pinterest becoming more approachable to a global audience and again to affiliates, they’re putting themselves in a very good place to drive further growth and company success.
via Marketing Land