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[WATCH] Marketing Land Live #17: Apple gets into paid search, Snapchat’s new Discover tab & more

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With Apple’s developer conference, WWDC, on the horizon, the company recently shared its plans to begin offering paid search ads for app developers inside the App Store. Very few details are known about how the ad system will work, but in the latest episode of our weekly video show, Marketing Land Live, we talked about how this could open the door for Apple to launch paid search on other properties (Apple Maps, Spotlight search, etc.).

We also discussed Snapchat’s claim about the benefits of including sound in online videos — a contrarian approach to Facebook, which tells publishers that their videos should be viewable with no sound. Pinterest also made news with its move into tying Promoted Pins to offline shopping behavior.

This episode runs about 47 minutes and features Marketing Land’s Ginny Marvin, Tim Peterson, Greg Sterling and myself. You can watch the replay below, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.

If you’d prefer an audio version of our weekly show, it’s now available as a podcast on both iTunes and Google Play Podcasts.

Show Notes

Apple gets into the SEM business with paid-search for app developers

Snapchat redesigns Discover tab to grab more attention for publishers

Snapchat: We can prove people watch mobile videos *with* sound

Pinterest starts to measure the in-store sales impact of Promoted Pins

Instagram’s algorithmic feed will officially roll out over the next month

Bing Ads to support Expanded Text Ads: Shows new ads creator UI

Facebook tests desktop Pages redesign that drops right-rail ads



via Marketing Land

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