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Showing posts from July, 2016
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10 AliExpress Safety Tips To Avoid Being Scammed

Alibaba, as most of you know, is a wholesale supplier website where you can interact with and purchase from suppliers all over the world.AliExpress is another offering from Alibaba. It is an online e-commerce store and acts as the retail arm of Alibaba.Although Alibaba is a reputed company, the quality of the sellers is not always consistent. A lot of times people have been cheated or have gotten below-par products.The best way to have a good experience from AliExpress is to prepare yourself.Here are 10 AliExpress safety tips that will save you from being scammed.Look for Years Open, Feedback, and Buyer Protection 10 AliExpress safety tips To avoid getting Scammed1. When was the store opened?This data point tells you when the seller opened shop.If it is more than two years, then they have some credibility and, to a certain extent, longevity. If it has been open less than a year, their quality hasn’t been validated yet.So if you are making a very expensive purchase or a product that is …

Google revenues climb 21 percent to $21.5 billion, powered by mobile

After a Q1 that disappointed investors somewhat, Google parent Alphabet delivered  a big quarter yesterday. The company announced revenues of $21.5 billion, which represented 21 percent growth year-over-year and beat analysts’ consensus estimates by more than $700 million.Paid clicks were up nearly 30 percent, which was also an expectations beat. However, CPCs were off 7 percent. Traffic acquisition costs were roughly $4 billion, up 18 percent, representing 21 percent of total ad revenue.Google segment revenue was approximately 99 percent of total revenue.Revenue associated longer-term projects and “moonshots” (so-called “other bets”) was $185 million, primarily from primarily Google Fiber and Nest, against losses of $859 million. This compares with losses of $660 million a year ago.The company reported headcount of roughly 66,000 — Microsoft has 114,000 employees by comparison. Alphabet also reported that it had $78.5 billion in cash and cash equivalents on hand.During the earnings c…

Automattic’s WooCommerce ecommerce platform now connects with Square

Keeping online and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones. To help out, Automattic’s ecommerce platform WooCommerce has announced it is now integrated with offline payments platform Square.In a blog post announcing the extension, Automattic Content Manager Nichole Kohler noted that this has been the most requested integration for WooCommerce and added:“If you have both an online store and retail presence, you might sometimes feel as if they’re operating in different worlds. This goes double for managing your offline inventory, which usually requires a manual update to keep accurate for online sales.Now you can kiss those tedious manual updates goodbye. The Square integration will keep your WooCommerce inventory completely up-to-date automatically, syncing any online or offline stock changes for you.”Kohler noted that a retailer only needs to set up products once to make them available both online and in the brick-…

China’s largest search engine, Baidu, struggles on earnings

Baidu, China’s largest search engine with over 80% of marketshare in that country, has had it’s worse quarter in terms of profit since their IPO over 11 years ago.In their Q2 2016 earnings report their net income dropped by 34% from the previous period. They still are very profitable, showing a net income of $363.2 million but that profit continues to drop quarter over quarter as the company sees more and more scrutiny over their search ad practices.The Wall Street Journal reports Baidu’s “advertising practices came under scrutiny after the death of a young man who undertook a cancer treatment he found through a Baidu online ad.” “Shares in the company have fallen nearly 15% this year, and Baidu lowered its revenue forecast by nearly 10% ahead of its earnings report Friday in Asia,” they added.Growth has been an issue for Baidu but here are the highlights the company wants you to read:Mobile search monthly active users (MAUs) were 667 million for the month of June 2016, an increase of…

Marketing Day: E-commerce content marketing, “webrooming” & Apple earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Much needed filters & custom metrics make their way to Twitter Ads Manager reporting
Jul 29, 2016 by Greg Finn
A new set of tools will allow Twitter Ads Manager users to pick and choose the campaigns & metrics that they’d like to report on.How your old content can help with SEO
Jul 29, 2016 by Tamar Weinberg
Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Jul 29, 2016 by Glenn Gabe
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.The reasons …

Much needed filters & custom metrics make their way to Twitter Ads Manager reporting

Twitter Ads Manager has been a bit of a bear to navigate since inception. The ability to quickly parse campaigns and see the metrics you’d like simply haven’t existed. This is soon changing thanks to a big global upgrade that will allow advertisers to optimize their campaigns in a much more flexible fashion.The first change is the ability to use custom filters. This tool allows advertisers to selectively choose what campaigns to display, allowing you to slice and dice the information by campaign status/targeting.Introducing custom filters, a better way to analyze campaign performance in Twitter Ads Manager https://t.co/gMaP2I9pMt— Twitter Advertising (@TwitterAds) July 29, 2016The options offered are:ObjectiveStatusFunding InstrumentCampaign NameDeliveryPlacementThis will be a big boon for organized marketers who can now hone in the performance of select campaigns directly in Ads Manager.The other addition to the reporting suite is custom metrics. Instead of being relegated to the st…

How your old content can help with SEO

As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an audience.And yet, publishers and brands are investing heavily on churning out new pages. The Washington Post publishes 1,200 new content assets every day, 500 of which are articles prepared by their in-house editorial team. Across the entire web, according to estimates from Internet Live Stats, over 4.3 million blog posts go up each day. Keeping up with that kind of competition volume is a bit of a non-starter.What’s more, traffic referred from search, which was once considered to be the most attainable and most effective audience acquisition channel, is likewise becoming harder to attain. Depending on the user’s search term, geolocation and device, Google’s monetized SERPs are likely to aggregate fewer than 10 organic, non-personalized results. Regardless, social media is driving more traffic to content pages than search.One recent study conducted by Boost …

How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the landing pages ranking for those queries, then slice and dice that information by device, country, date and more. You can also compare queries, pages, countries and devices by date, which is extremely helpful when diagnosing surges or drops in traffic.When analyzing websites, I often export data from GSC to Excel for further analysis. For example, when helping companies with website redesigns or CMS migrations, it’s important to have a solid understanding of all landing pages ranking for queries and receiving Google traffic. You can find that data in the Search Analytics reporting by selecting the Pages group. See below.There’s a nifty Download button at the bottom of the report which enables you to export a spreadsheet with your landing page data. That’s g…

The reasons behind type provider Monotype’s decision to buy UGC platform Olapic

Bitmapped versus live text, per Monotype At first glance, the recent acquisition by type technology firm Monotype of user-generated content (UGC) platform Olapic seems like an odd combination.Type and user-generated content? So, I reached out to Monotype president and CEO Scott Landers to get some perspective.The $130 million purchase, he emailed me, is part of Monotype’s efforts to “expand its business beyond typography.” The connection, he said, is that UGC is “part of the design mix” that includes fonts and that is intended to foster a brand’s visual identity.“Whether an ‘asset’ is type, branded emoji or chat, and now user-generated content, they all serve a similar purpose, which is to elevate a brand’s identity both online and offline,” he said in a statement.Monotype has been providing “new design asset classes” beyond type, he told me, including emoji and GIFs. He added that the user-generated content on Olapic is yet another way to “help companies express their brands in richer…

The Intent Lab opens and issues its first Digital Satisfaction Index

The Digital Satisfaction Index for the U.S. The key to understanding users’ digital behavior is intent.That’s the idea behind the new Intent Lab, announced this week as a research partnership between Northwestern University’s Medill School of Journalism, Media, and Integrated Communications, and Performics, the Chicago-based performance marketing arm of ad/PR firm Publicis.Along with its launch, the Lab — based near Chicago at Northwestern — is also unveiling its first Digital Satisfaction Index (DSI), a quarterly report on consumer attitudes about online marketing.The Index was assembled from in-person interviews this past spring with more than 3000 online users in the U.S. and U.K. Users in Germany and China will be added in upcoming editions. Among other findings, the first Index points out the pressing need for brands to improve users’ sense of privacy and trust.The Lab’s intention — as it were — is for the DSI to become a new industry standard “for understanding brands’ ability to…

Samsung Galaxy Note 7 Might be Launching in India on August 10

There’s no denial that Samsung Galaxy Note 7 is one of the most anticipated phones of 2016. So it isn’t quite a surprise to see the large number of rumors that are doing rounds in the web over the past weeks. While it is already confirmed that the flagship Note 7 is launching on August 2 globally, no information regarding the India launch were known so far.Well, it seems that the India launch isn’t far away. Our internal sources reveal that the Samsung Galaxy Note 7 may be launched on August 10th in New Delhi. This apparently goes against Samsung’s tradition of delaying the India launch by a month. Probably this time around, the South Korean giant is trying to capitalize on their booming Galaxy S7 sales and make the Note 7 a success as well in India.We already know most of the specs of the Samsung Galaxy Note 7, all thanks to the large number of credible leaks and rumors. Recently, a video of the Samsung Galaxy Note 7 in all its glory got leaked on Chinese social media site, Weibo, wh…

How to optimise your videos for better ranking on YouTube

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer size of the audience (a third of all web users) means that the rewards are there if you get it right.In this post, I’ll look at some of the factors which determine YouTube video rankings, some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages.On-site YouTube ranking factorsI’ve split this into visible and invisible factors, i.e. those that can be seen by general users and those used for internal purposes.Thanks to PI Datametrics for their help in compiling these ranking factors.Invisible ranking signalsVideo file name. This is used when attempting to categorise the content, so be sure to label it using target keywords.View density. We can all see how many views videos attract over time but view density matters to YouTube. If your video receives a lot of views in …

How to master content marketing for your e-commerce company

Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s not easy attracting search traffic, links and social shares when all you have is product pages.But this is where content marketing comes in. It lets you go beyond simply promoting your products or services. Instead, you provide targeted content that your audience actually wants to read and share.Unfortunately, I’m still seeing many e-commerce businesses that think content marketing simply means having a blog. And while a blog is a great start, content marketing mastery requires much more than a handful of blog posts.This post will look at 10 ways you can move beyond the basics and master e-commerce content marketing.1. Go nicheWith over two million blog posts being published each day, anything you can do to set your content apart is important.Your best bet for creating engaging content is to go niche. The more specific your topics, the easier it will…

OnePlus 2, OnePlus One and OnePlus X Might Soon get VoLTE support

The Reliance Jio 4G preview offer in India has got many of us going crazy with its unlimited data, calling and SMS free for 90 days, and more so with phones that are not stated in the list of officially supported devices. Thanks to a certain bug we wrote about few days back, owners of phones like Redmi Note 3, LeEco 2, OnePlus 3, Nexus 6P and many other too have been able to enjoy the benefits completely.However, there are many phones which do have support for VoLTE from the hardware side, but are not able to make calls on Jio as the software restrictions have been applied. While many OEMs could be working with Jio for a tie up before enabling VoLTE support, we discovered the OnePlus is one among them!Helen, who worked with OnePlus on the Oxygen OS operating system has replied to one user’s question about VoLTE support on older OnePlus devices on the official OnePlus Forum in a Oxygen OS Q&A thread and here is what she says:We are working with Reliance Jio right now on VoLTE suppo…

Consumers have spoken: 2016 is the year of “webrooming”

It’s no secret that shopping in the last decade has been an evolving journey between in-store and online environments. And as consumers’ interest in online grows, retailers are becoming increasingly concerned about the effect that showrooming — the newly adopted shopping behavior where consumers research items in-store and then purchase a cheaper alternative online — is having on their brick-and-mortar business.Combine this with the increasing presence and use of consumer-generated content (CGC) — digital content that people create about a product or service they have experienced, used, purchased or considered — during the purchase journey, and the ongoing discussion about the death of the physical store makes more sense.Recent studies, however, have found the opposite to be true, as “webrooming” — the act of researching online, buying offline (also known as “ROBO” or “reverse showrooming”) — remains the shopping preference of many. In fact, over 90 percent of global purchases are hap…

LeEco Super TVs Launching India on August 4

LeEco has tasted quite some success in India ever since the launch of its first set of smartphones – Le 1S and Le Max –  earlier this year. Now, the Chinese internet firm is teasing the launch of their Super TVs in the country. Previously TechPP had exclusively reported that LeEco (formerly known as LeTV) is contemplating the launch of their consumer electronics line consisting of LeEco Super TVs and VR headset in India by July.We learn from our reliable sources that the LeEco Super TV launch is scheduled on the Aug 4 in Delhi, and the above teaser image points towards that as well. With the entry of LeEco into the TV market we may see established brands like Samsung, LG and even homemade companies like VU facing the heat.LeEco Super TVs are particularly popular in China and has been amassing respectable sales figures in the country. Just like its competitor Xiaomi, LeEco’s TVs are known to offer an exceptional value for money without skimping on quality. As per our internal sources, …

MarTech Today: Oracle picks up NetSuite, Tune opens up a Multiverse & Google iOS app’s listening skills

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Oracle buys NetSuite for $9.3 billion
Jul 28, 2016 by Barry Levine
This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies.Mobile marketing platform Tune opens up a Multiverse
Jul 28, 2016 by Barry Levine
New free tool shows return-on-ad-spend along with attribution data.
Google iOS app gets better listening skills for voice searches & newly added features
Jul 27, 2016 by Amy Gesenhues
Hotel search results will now show expanded information around hotel amenities, and gas station searches will include gas prices.
From Around The Web:9 Ways For Marketers To Do Amazing Technical Things Without Knowing Code, blog.kissmetrics.comPros and Cons of Using HTTPS for Small Businesses, http://ift.tt/mEmkMDGoogle launches Docs and Sheets add-ons for Android; could come…

Google’s power of censorship: who controls the controllers of the internet?

Imagine a world where Google has no secrets, where all search engines play fair, and where SEO doesn’t have to be synonymous with “page one.” Sound like a fairy tale?The Internet is often cast as the great democratizer, and Google its noble gate-keeper. There’s no doubt that search engines help us easily navigate the web, but we have to remember that Google is a corporation, not a public service.Our faith in its wisdom and guidance is based on little more than a carefully planned PR scheme. Behind that curtain, few of us really have any idea what’s going on. That kind of blind trust may be dangerous for content creators and consumers alike, both in terms of what we see and what we get.In a recent column for U.S. News & World Report, artificial intelligence expert Dr. Robert Epstein detailed 10 different ways Google uses blacklists to censor the Internet. Some of them seem perfectly within reason – noble, even: banning weapons sales through its shopping service, for instance, or bl…